We get it, amongst hectic schedules, corporate anniversaries can pass by far too easily. The thing is though, in the context of business survival statistics, your anniversary is a huge deal!
Don’t let your achievements go unnoticed and use your birthday as an excuse to generate some interest and awareness around your brand. Read on for our top tips:
1) Order some commemorative celebratory items to put on display in offices, meeting rooms, or at events – basically anywhere with important footfall. Items may include trophies, decorative wall plaques and banners, or something that’s a bit more personal/bespoke to you.
2) Create some content – use the anniversary as an excuse to tell a story. Some clients reflect by writing a “history book”, others focus on key people on their journey, new products, services, or initiatives they are launching. It doesn’t matter but use the hook to support your messaging.
3) Get the word out! It’s all well and good creating the content, but you need to think about how to get it seen. Consider the strengths of your own network, website users, newsletters, social followers etc. and then consider partnering with a third party who can increase those views.
4) Celebrate with your staff, whether you throw a huge party or plan something slightly more discreet, it’s important to allow them to share in your success, after all, where would you be without them?
5) Celebrate with your customers! You can use the anniversary as an excuse to reengage past customers, you can offer out celebratory discount codes to customers old and new, you might even invite key clients to be part of your content / messaging strategy.
6) Use the occasion to launch a new product, service, or initiative. Your trading history demonstrates your tenacity and trustworthiness – maximise this by linking it to something new!
7) Share your wisdom – your company has been on a real journey and has achieved a level of success that most can only dream of, use this anniversary as an excuse to give back and coach others.
8) Reinforce your commitment to the next 25 years – yes you are established and experienced, but that doesn’t mean you can’t be new and innovative. Share your future goals and vision and get people excited about the next stage of your journey.
Hope that’s useful! Here’s to you and your team, wishing you a very happy birthday!