Showcasing Magnificence in Interior Design
Pavlina Campell is the woman at the helm of Pinterior Space, having both founded the studio and served as its creative director since the beginning. The more than 20 years of experience she brings to her business has positioned it as one of England’s leading design studios, and it today works with residential clients right across the South East of England.
“For more than twenty years, I have shaped Pinterior Space with a simple intention: to create calm, contemporary homes that honour the individuality of the people who live in them. What began as a small studio has grown into a practice trusted across Cambridgeshire, London, and the South East — from bespoke wardrobes to full house transformations.”
Be it something as small as a bespoke wardrobe or as big as a full house transformation, Pinterior Space takes the vision of a client and harnesses its creativity to bring this to life. Across the projects it carries out, care and respect for a person’s individuality are prized above all, resulting in some truly extraordinary creations.
Pinterior Space has been on a considerable growth journey over the last few years, and a big part of this can be attributed to the support it has received from AI Global Media. Featuring in awards from BUILD, SME News, and LUXlife, the recognition the studio has received has helped it to strengthen its presence in this competitive landscape.
Reaffirming a Unique Approach
For someone like Pavlina, whose design style blends contemporary interiors with a range of Nordic, Scandinavian, and Japanese influences, receiving recognition for her work reaffirms that her unique approach to design is something that resonates – both with her community and across the wider industry. Besides this, with Pavlina pouring her heart and soul into every project she takes on, it is nice simply to feel seen and appreciated for all of her effort.
“My design language blends Scandinavian clarity, Japanese restraint, and a deep respect for natural materials. Every project is approached with care, curiosity, and a commitment to thoughtful detail. It is work I pour my heart into, and seeing clients feel at home in the spaces we create remains my greatest reward.”
Of course, awards and titles are far from Pavlina’s main motivators, and the love she has for her work has seen her through some incredibly difficult projects, even when it would have been easier to throw in the towel. But this is not Pinterior Space’s way, and being celebrated for operating at the highest level of the competitive interior design sphere has meant that more people have heard about this great work, and even used Pavlina for their projects.
Boosting Visibility and Credibility
Over the last few years, Pinterior Space has been recognised by several respected awarding bodies, including BUILD, SME News, and LUXlife. These acknowledgements have strengthened the studio’s visibility and credibility in a competitive landscape, and many clients mention these awards when they first reach out, a reminder of how reassurance shapes the early stages of a partnership.
“AI Global Media has been instrumental in our journey, supporting us through media exposure and their awards programmes.”
“While awards are never the motivation, they have played a meaningful role in the studio’s journey. Editorial features, backlinks, and industry recognition have supported our SEO footprint and helped new clients discover our work. More importantly, they have affirmed that a quiet, considered approach to design resonates both locally and across the wider industry.”
A Trusted Partner in Building Success
It is clear that the partnership between Pinterior Space and AI Global Media has been fruitful, but why exactly did Pavlina choose to partner with the organisation in the first place?
“I was drawn to AI Global Media because of the professionalism, consistency, and clarity of the award programmes. It felt like a natural fit for my brand and my values.”
“My partnership with AI Global Media began in 2021, when Pinterior Space was named Best Scandinavian Interior Designer UK. Since then, the studio has continued to be recognised for its contemporary, detail driven work — most recently as the Best Contemporary Interior Design Practice 2025 (Cambridgeshire) and the Most Creative Interior Design Studio 2025 (East of England).”
One of the most rewarding things for Pavlina is that this recognition has evolved alongside her growth, with the more high-end projects she has taken on recent years leading to her featuring in LUXlife, which celebrates all things luxury.
“As the studio continues to grow, I remain grateful for the trust clients place in me, and for the recognition that has supported this journey. Each project is an opportunity to create something meaningful, and I look forward to shaping many more homes with the same quiet precision and care.”
Final Thoughts on a Lasting Impact
With Pavlina citing the awards received from AI Global Media’s brands as being a key part of her studio’s journey over the last five years, she is hoping Pinterior Space will have the opportunity to work with AI Global Media and its teams again in the near future.
Given it was celebrated twice last year across its brands, named the Best Contemporary Interior Design Practice 2025 – Cambridgeshire by SME News and the Most Creative Interior Design Studio 2025 – East of England by LUXlife, it is clear Pinterior Space remains on AI Global Media’s radar, and this is something Pavlina could not be happier about.
More can be found here on Pinterior Space or Pavlina Campbell.
