Awards can yield some great results with little upfront outlay. Winning or being shortlisted for awards comes with a whole range of benefits including creating increased brand trust, motivating team members and allowing your business to stand out from competitors. Businesses are therefore wise to incorporate awards into their overall marketing strategy. By making this part of your strategy you are more likely to factor in the time and resource into winning an award and are therefore more likely to use any win as part of your PR drive. Think long-term and make this an integral part of your marketing 10 How to make the most of your award win
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