In order to give your business the best chance for success, it’s essential that you incorporate marketing analytics tools.
With so many different options available, you need to find the most effective software to take your marketing to the next level.
Read on to learn what marketing analytics tools are, and how expert software such as call tracking can benefit your business.
Marketing analytics tools allow you to efficiently monitor, adjust, and evaluate various aspects of your marketing performance.
They’ll provide a range of data that spans across every activity, campaign, and channel, to give you the most accurate overview of what customers are engaging with, and why.
The more informed you are of your marketing performance, the easier it will be to make the necessary changes, and significantly increase your leads and sales.
When it comes to the type of tools you need, we suggest exploring Mediahawk’s marketing analytics tools, where you’ll find expert call tracking software.
Call tracking provides some of the most crucial and beneficial analytics for your marketing. Firstly, it allows you to precisely track all your customer calls, and see important data on each one, including:
The area code of a caller
A caller’s phone number
The abandonment rate of your calls
The duration of call rings
As well as this, the software also offers insights and reports into customer engagement across your business, using a variety of advanced metrics, such as:
The volume of calls from marketing sources – You’ll have a clear view of how many calls are generated from each of your marketing sources, thus showing your strongest areas for interaction.
Inbound enquiries from different activities – When you have inbound enquiries from customers, you can track the activities they visited beforehand.
The sources which lead to website visits – For each visit to your website, you can trace the touchpoints interacted with by the customer, before they came to this point.
How can call tracking help improve your business?
Call tracking can massively revamp your business in a range of ways, such as the following:
Call tracking offers full visibility on your entire marketing performance, so you can see the strongest points where engagement is high, and vice versa.
Using the insights and reports from the software, you can create customer journey maps to outline interaction across each activity. This way, you’ll easily see the number of leads and sales being generated from every activity, campaign, and channel – at all times.
The more visibility and clarity you have over your marketing, the more successful your new strategies and approaches will be.
With call tracking software, you can create a more cost-efficient marketing budget for your business.
Using the software’s analytics, you can identify which of your marketing activities are delivering the highest number of leads and sales – and those which aren’t.
As a result, you can then direct more of your investments towards your successful marketing areas, to ensure they continue generating high engagement.
On top of this, you can also invest in creating new activities which replicate this success – this could include things such as a call to action, for example.
At the same time, you can withdraw your investments from any activities which are underperforming in terms of engagement.
This will allow you to only invest in marketing efforts generating high leads and sales, thus giving you a greater return on investment.