“Going green” is something that we’ve heard about increasingly over the past few decades. But what does it mean? In basic terms, going green means that you’re opting for the more environmentally friendly option. When it comes to business, this could be through your operation processes, how your office runs, what charities you support or perhaps even employee and customer incentives. There are many different ways that you can go green this year, and it doesn’t have to take up a huge amount of effort.
Greener options are much more readily available now than they once were. One prime example comes in the form of renewable energy. You could consider solar powering your business, for instance. There are now even ETRM solutions (Energy Trading Risk Management) to help leading energy companies to buy, sell and manage renewable energy – if you’re wondering ‘what is ETRM’, click the link to find out more information. This just highlights the growing supply and demand for renewable energy sources – there’s no excuse in 2023 not to be a greener business!
The reputation of your business can sometimes be the difference between you making a sale versus your competitor. If customers can see that you align with their values and you’re trying your best to operate in a way that is as environmentally friendly as possible, then you will be able to reap the rewards of this. It can also be something that entices employees to apply for roles and stay within the business if this is something that is important to them. It makes a bigger impact than you’d think – many people want their morals to match the business that they’re in close connection with.
As the technology for renewable energy improves, it becomes more affordable and desirable for businesses. New options are popping up all the time, for example, this can be seen just with the development of the wind energy sector, which has seen record-breaking growth in recent times. All of this means that greener options are cheaper to implement, and can then also save you more money in the long term, which is a win-win situation for businesses that are serious about being environmentally friendly.
Of course, one of the most obvious gains you’ll get from going green is that you’ll be doing your bit to help the planet, which it really needs right now! By putting the time and effort into being a greener business, you can operate on a guilt-free basis. You can also gain a greater sense of fulfilment from what you do, knowing that you’re doing as little damage as possible to the environment and those who live in it.
So, what do you think? Will you take action this year to be a greener company? Even small steps, such as going paperless, can make a big impact over time. Research ways you can do your bit and it can really help you, your business, and the environment.