What Is the Role of a Digital Account Manager?

Posted on 20th October 2022

The role of a digital account manager is to ensure that the company’s online presence is managed and monitored effectively. This person will be in charge of all things digital, including social media management, website maintenance, and more. They should have great communication skills and be able to work well on their own as well as in a team environment.

In this post, we’ll explore exactly what makes up the day-to-day duties of a digital account manager.

Hiring A Digital Account Manager

Having a dedicated account manager is crucial to the success of your company and the maintenance of customer relationships. They’re the ones who can make your company indispensable to customers. However, the wrong person in the role might have negative consequences for the company.

How do you know that you hired the right person if their role is unclear to you and your business needs? The best course of action is to use a recruiting service, such as seo for hire, to find a suitable Account Manager on your behalf.

What does a Digital Account Manager do? Read on to find out more.

The Day-to-Day Tasks of a Digital Account Manager

A digital account manager’s responsibilities will vary depending on the client and the project. However, there are some key things they do in a typical day.

They help their clients determine where they should focus their efforts.
This can include researching competitors and analysing industry trends to determine which channels will be most effective for them to reach customers.
They set up campaigns that match the goals of each client and project, and then monitor results so that any changes necessary can be made quickly.
They make recommendations for improving content or branding strategies based on data from previous campaigns.
They use this insight as well as feedback from stakeholders to make informed decisions about new initiatives going forward.And finally, they keep track of all relevant information about metrics
such as social media impressions or website clicks
so that these numbers remain accurate throughout the life cycle of each campaign (since these numbers may change over time).

The Role of a Digital Account Manager

Clients Come First

Because the customer is king, account managers should be customer-centric, focused, and driven. Account managers are the face of the company, so they have to have excellent communication skills and be able to communicate with their clients in a way that makes them feel comfortable.

Account managers should always be listening because they never know when they might learn something new. They need to be willing to learn from their clients and from other people within your organization as well.

A Digital Account Manager Is a Team Leader

The role of the digital account manager is to lead the digital marketing team at their company by helping them create and execute strategies that will drive growth for their brand. A digital account manager must understand how each department in their company works as well as how they can work together to achieve results.

A good way to think of this is by comparing it to managing your own personal life: when you’re planning out your schedule for the week, you don’t usually put all of your tasks on a single day. Instead, you spread them out over several days so that each task has its own time slot during which it gets done most effectively.

This same concept applies when planning out an entire marketing strategy for an entire organization. If one person takes on too many responsibilities at once (for example, if they’re responsible both for managing clients’ budgets and also managing employees), they’ll have trouble keeping up with all of their many different jobs at once. They won’t be able to give each one proper attention leading up until launch date.

Creativity and Communication Are Key Skills

To be an effective digital account manager, the ideal candidate needs to know how to work with a team and communicate effectively.

They must be able to explain your ideas in a way that other people understand. This skill is especially important when working with clients who don’t have expertise in the field of digital marketing or web development.

The ideal candidate also needs this ability for internal communication within your own company about what has been done on each project and what remains unfinished. For a project to be successful, there needs to be good collaboration between everyone involved.

Final Thoughts

Digital Account Managers are vital members of the digital marketing team. Their role is to bring together all the elements of online marketing and customer service into one cohesive and successful strategy.