The CEO That Works To Make A Difference

Posted on 11th August 2022

On behalf of clients in a variety of industries, Raya CX provides cutting-edge customer service. Indeed, it supplies a range of services offered under the guidance of the company’s experienced CEO, Ahmed Refky. Since his acquisition of the role, the company has grown from strength to strength, earning him the title of Most Influential CEO, 2022 – Cairo, Egypt.

Raya CX is a leading business process outsourcing and contact centre outsourcing provider that serves Europe, the Middle East, and Africa. Indeed, it provides a diverse range of services that it is equipped to provide in 15 languages, including customer experience management, seat rental solutions, back-office, and digital services. The company has established its internationally renowned status through working with clients from around the globe – primarily working with Fortune 1000 companies in the EMEA region.

Established in 2001, Raya CX has accomplished a great amount within its two decades in business. By 2006, the company had grown to a point where it had to change location, allowing it to expand from 200 seats to a total capacity of 800. Moreover, it was this year that Raya CX acquired a 25% stake in the call centre company, C3 – in 2008 it would increase this stake to 85%. It would not be until 2016 that Raya CX would land on European soil. Its first European delivery centre opened in Warsaw, Poland, and enabled the company to entre a strategic partnership with a major European airline carrier.

In the current year, Raya CX is a thriving, internationally renowned company with facilities scattered across the globe. Much of this success is thanks to the company’s current CEO, Ahmed Refky, an experienced senior executive. Refky has had the privilege of working in multiple high-ranking positions, such as senior vice president, managing director, and managing partner roles. Utilising the experience that he has gained over the years, Refky has comitted himself to the growth of Raya CX – something that the company has seen a great amount of during his two years as the CEO.

Furthermore, Refky boasts an impressive track record within providing strategic vision and enterprise leadership, with these skills contributing to his knowledge surrounding sales and profitability. In essence, Refky is an innovative, passionate, and results-oriented leader, who maintains a strong capacity to counsel, coach, develop strategies, and, ultimately, lead teams to success.

Upon the Raya CX website, Refky is quoted as saying, ‘nothing compares to the feeling of having the ability to make a difference.’ This quote effectively summarises Refky’s approach to leadership – it is one that has been refined greatly over the years, however, its fundamental elements have remained the same.

Under his guidance, Raya CX is set to have an explosive year in 2022, reaching greater levels of success. Its strategy for this year is centred around the growth of the company, both in terms of its worldwide reach and its services. The company’s primary focus is its digital expansion – it endeavours to meet its clients wherever they are, including within the Metaverse. In addition, a significant portion of this year will be devoted to strengthening the current customer portfolio through improving performance and further increasing customer satisfaction.

For business enquiries, contact Mina Habib from Raya CX on their website – https://www.rayacx.com