7 things every boss needs to know about group life insurance

7 things every boss needs to know about group life insurance

7 things every boss needs to know about group life insurance

Group life insurance is becoming increasingly desirable for job seekers, with more and more companies offering the policy for their employees. Though group life insurance can be simple to set up, there are still a few things worth knowing so you can decide whether it is right for your business.

What is group life insurance, and how does it work?

Group life insurance is a policy available to businesses with at least two employees, which can cover the entire workforce. The business can choose a lump sum, often a multiple of the employee’s wages, to be paid to their loved ones in the event of their death. These policies are often customizable, so you can find one that suits your business. For example, you can choose how much is paid to the beneficiaries and whether to include all employees or just a selection of key workers.

How much does group life insurance cost?

The cost of group life insurance varies depending on the provider and the profile of your employees. Insurers will consider several factors, including age, gender, the type and location of your business, and the salaries. The cost will also depend on how extensive you want the coverage to be, and how much you want to be paid to an employee’s dependents. Once this has all been calculated, the insurer will offer you a quote for how much you can expect to pay.

The benefits to employees

Group life insurance can provide a range of benefits to your employees. Significantly, the cost of the policy to the employee will be low to nothing. Personal life insurance policies can be quite expensive, so having some protection at a fraction of the cost can be enticing.

It is simpler than individual policies

A group policy covers multiple employees under one plan, making it much easier to manage than individual policies.

It can encourage loyalty

A good group policy will give your employees peace of mind knowing that their loved ones will be looked after. This kind of support will make them loyal to your company, improve retention, and can make you stand out to job seekers.

It covers pre-existing conditions

As group life insurance covers multiple people, workers with pre-existing medical conditions will still be covered. An insurer might ask about employees with pre-existing conditions before giving you a quote, but there are no medical tests. This also means that the policy can be issued immediately.

Group life insurance is becoming increasingly sought after

Following the COVID-19 pandemic, more people are becoming acutely aware of their own health and are looking for ways to protect their loved ones. As a result, group life insurance is becoming more valuable. Offering such a policy could help you attract new employees as well as retain your existing staff.

Final thoughts

Ultimately, group life insurance could provide a host of benefits for your business. You can customise it to fit your business and ensure your employees are getting peace of mind. Now that you know how useful it can be, all that is left to do is start researching to find the best policy to suit your needs.

What makes a good business broker?

There are many important factors to consider when choosing a business broker. A good business broker should be knowledgeable about the industry, experienced in brokering deals, and have a solid reputation. They should also be able to provide valuable advice and guidance throughout the sale process. In this article, we will discuss what makes a good business broker and what you should look for when making your decision.

Relationship Oriented.

If you’re looking for a business broker that can help you sell your business, it’s important to find someone who is relationship-oriented. A good business broker will be interested in understanding your needs and goals and will work with you to get the best possible outcome for your sale. They will also be able to provide valuable insight and advice throughout the process and will be trusted partners that you can rely on.

Persistent And Motivated.

A good business broker is someone who is persistent and motivated. They will do whatever it takes to get the job done, and they won’t give up until the transaction is complete. They are also very knowledgeable about the industry and the market, which allows them to provide accurate advice to their clients.

Good business brokers always have their client’s best interests in mind and will work tirelessly to get the best possible outcome for them. If you are thinking about selling your business, or if you are looking for a broker to help you buy a business, make sure you find someone who has these qualities. You won’t regret it.

Patient And Understanding.

One of the most important qualities of a good business broker is patience. Many business owners are under a lot of stress during the sale process, and a good broker will be understanding and help to ease that stress. A good broker will also be patient in explaining the process to the business owner and answering any questions they have.

Another important quality for a business broker is the ability to negotiate. A good broker will be able to negotiate on behalf of their client to get the best possible price and terms for the sale of the business. They will also be able to navigate any difficult conversations that need to take place during the process.


A good business broker is knowledgeable about the businesses they represent and the industry as a whole. They understand the process of buying and selling businesses and can provide valuable insights to their clients. A good business broker will also keep up-to-date on trends in the industry, so they can better advise their clients on what to do next.


A good business broker is someone you can trust. They will have your best interests at heart and work to get you the best deal possible. They will be honest with you about what they think your business is worth, and they won’t try to pressure you into selling for less than what it’s worth.


When it comes to finding a good Lloyds business broker in Melbourne, there are a few key things to look for. First, the broker should have a lot of experience and be able to provide a lot of valuable advice. They should also have a good network of potential buyers and sellers, which can help speed up the sale process. Finally, the broker should be honest and trustworthy, as you’ll be sharing a lot of confidential information with them. If you can find a broker who meets all of these criteria, then you’re on your way to a successful sale.

How to Start Cloud Mining Bitcoin Cash

Cloud mining bitcoin is a valuable alternative to traditional mining. It’s an option that’s better suited to small and mid-size investors since it doesn’t require an initial investment in the equipment used for mining. Instead, the process takes place in a cloud and an investor doesn’t own or control the process from its technical standpoint.

It’s also a simpler process at least from the user’s perspective. It’s therefore easier to start mining Bitcoin cash and earning from it than it would have been with using your own tech.

What’s Cloud Mining?

Cloud mining is the process in which cryptocurrency coins are made with leased equipment owned or operated by a provider and paid for by the investors. It’s a growing market and some of the best cloud mining sites can be found on Truely, where you can compare and contrast different offers.

The technical side of the process remains the same and requires the same amount of power, which is why it’s crowd-funded by the investors in return for a part of the coins produced. Overall, it reduces the initial cost for the investor and makes the process more manageable.

How to Set Up an Account?

Setting up an account used for cloud mining Bitcoin cash is as simple as setting up an account for any other online service. All that an investor needs to do is to enter their email address and connect the account with a card from which they can pay a fee that covers the cloud mining service.

It can be paid in cryptocurrency or in a traditional fiat currency depending on your arrangement and the provider you’re working with. For the most part, such contracts last between one and three years.

Using the Dashboard

A dashboard is an interface offered by cloud mining sites that allow the user to keep track of how much Bitcoin Cash you’ve mined and how much you can withdraw. The dashboard also shows the worth of the coins that you do have, according to their value at the moment.

A dashboard can also display technical properties that can help the user better understand the mining process. This includes fan speed and hash rates, which can be of use to investors with a deeper IT background. The dashboard can also be used to withdraw the coins to an e-wallet.

Setting up a Wallet

An e-wallet is used to store and transfer Bitcoins. It needs to be connected with your cloud mining account in order to transfer the Bitcoin cash that you’ve mined. All e-wallets support Bitcoin since it’s still the most used cryptocurrency. There are so-called cold and hot wallets.

Cold wallets are physical devices on which your crypto coins are stored and hot wallets are software solutions that do the same. Cold wallets are more expensive but they are also considered to be a safer option since they can’t be hacked. The decision is up to you and it should be made after some research.


It’s important to note that the value of the Bitcoin cash you can mine from such a contract is volatile and subject to changes in the market. The mining contract guarantees the Bitcoin cash but not the value you can derive from it when you sell it.

There have been a few ups and downs when it comes to Bitcoin value on the markets, but in the longer view of things – it continues to grow. In the last five years, the value of Bitcoin has increased about five times, which makes it a worthy long-term investment.

The Ability to Sell A Contract

One important feature of a cloud mining contract is the ability to sell the contract to another investor. That’s a measure that will allow you to give up on this investment if you’re not satisfied with its progress and still see some profit along the way.

Not all cloud mining sites provide such an option since it’s still a new venture and many providers don’t have a long-term plan. If this is something you’re considering, you’ll need to limit your choices at least somewhat.

Should You Start Cloud Mining Bitcoin Cash?

It’s relatively easy to start mining Bitcoin cash and in the long run, it can be profitable to do so. There are many advantages that come from this mining method since there are no initial investments and you can start earning without knowing much about the equipment used in the mining process.

Luxury Travel Is Back

It starts at the spas.


Out-of-home wellness is desired by everyone. But especially by those who can pay for pampering. 

76% of American Express survey respondents said they’d spend more on health-related travel, and 55% said they’d pay more for wellness activities. 

Wellness tourism will grow 21% year from 2020 to 2025, according to the Global Wellness Institute. 

Hotels have reacted by providing non-spa wellness choices. New wellness resorts emerge. 

Sensei Wellness Spas use science to enhance health. After your sensei examines your blood pressure and functional movements, you receive a tailored schedule of courses and activities, such as a full-body strength circuit, lakeside meditation, and an indoor-outdoor hales treatment (individual spa villas). Most wellness spas offer the traditional tennis lesson and swimming pools. But now they’ve added things like e-biking and VR workouts. With your own personal sensei instructor by your side at all times. It’s like combining Jeeves with Richard Simmons!

Around the world in eighty books

Even diehard fans of Agatha Christie may be surprised to learn that her prolific, 66-novel oeuvre is the best-selling of all time, with only the Bible and the works of William Shakespeare outselling it. The latest cinematic adaptation of the legendary Death on the Nile premieres today in theaters across the country.

The year 2022 will mark the 100th anniversary of Agatha’s groundbreaking Grand Tour, which consisted of a journey around the world that lasted for ten months and began in London in January 1922. Agatha’s travels during this time inspired the unique stories that made her famous and established her as England’s queen of crime. In order to celebrate this one-of-a-kind milestone, fans of Agatha Christie and daring travelers alike may now retrace the author’s incredible journey, beginning in the United Kingdom and continuing on to other continents such as Africa, Australasia, and North America. Several tony travel agencies have put together an itinerary of the great mystery author’s travels, duplicating hotels and sightseeing as much as possible.  

During one of the two nights spent in London as part of the package, guests will have the opportunity to speak with famous English historian L. Worsley or Jimmy Prichard, Christie’s great-grandboy and CEO of A.C. Limited. During the chat, guests will learn about the author’s amazing life and legacy. On the Blue Train, Agatha’s voyage from Cape Town to Pretoria is recreated as a sumptuous railway ride that evokes the golden era of train travel in Africa, when her adventures inspired her 1924 book The Man in the Brown Suit. This leg of the 10-night program also includes a visit to the magnificent Cape Winelands in South Africa.

More agile guests may take the other direction and head to Kathmandu for the Everest Base Camp trek. Sights and sounds, climate and altitude will invigorate and enliven the adventure seeker.

There are similar luxury excursions available for fans of Sherlock Holmes, whose clients came from far away places like Bohemia, South Africa, and the Andaman Islands. And let’s not forget about the giant rat of Sumatra! Tourists visit these places with tour guides who live and breathe Sherlock Holmes, staying at four star resorts and eating blue ribbon meals that might even goggle the great detective!

Four top qualities of successful CEOs

What does it take to be a great CEO? There is no single formula for becoming a great CEO, but there are certain qualities that all successful CEOs share. Here are some of the most important ones according to CEOs:

  1. Leadership skills – the ability to motivate and inspire employees
  2. Strong business acumen – the ability to make sound financial decisions
  3. Communication skills – the ability to articulate a vision and strategy
  4. Integrity and ethics – the ability to make decisions in the best interests of the company

Leadership skills

Leaders are often said to be born, not made. However, while some people may have a natural aptitude for leadership, it is also possible to develop leadership skills through training and experience. So what exactly are leadership skills, and why do CEOs need them?

Leadership skills can be broadly defined as motivating, inspiring, and guiding others towards a common goal. A CEO needs these skills to provide direction for their company and ensure that everyone is working towards achieving its objectives. In addition, a CEO must be able to make tough decisions, handle conflict and build relationships with key stakeholders to succeed, says Ibrahim Issaoui.

While leadership skills are essential for any CEO, Ibrahim Issaoui, CEO of the DRC-based Socimex Group for over 20 years, stresses they are vital for those who lead large organizations because they need to manage a complex web of interests, both inside and outside their company. For example, they need to be able to negotiate with government officials, convince investors to inject capital into their business, and deal with media scrutiny. In short, a successful CEO must be an effective leader to navigate the challenges of running a large company.

Strong business acumen

A CEO must have a strong business understanding to be successful. They must be able to understand and make decisions based on the current and future state of the company. They must also be able to understand the financial impact of their decisions. Furthermore, they must be able to motivate and lead their team to achieve success. A CEO with strong business acumen can make informed decisions to help the company grow and succeed. Without this critical skill, a CEO will not be able to lead their company effectively.

Communication skills

Being a CEO is not only about making big decisions. It’s also about effectively communicating those decisions to a wide range of people, from shareholders to employees, which requires a robust set of communication skills. First and foremost, a CEO needs to be an excellent verbal communicator. A CEO needs to be able to articulate their vision for the company and inspire others to buy into that vision. They also need to be effective listeners and take in input from various stakeholders and use it to make informed decisions. As CEOs often have to draft speeches, presentations, and other materials, written communication skills are also important. In today’s business world, public speaking skills are also highly valued, as CEOs often have to give interviews and make appearances at industry events. Lastly, interpersonal skills are important for CEOs because they need to be able to build relationships with key stakeholders. Strong relationships can help a CEO get buy-in for their vision and make it more likely that people will support them when tough decisions need to be made.

Integrity and ethics

Integrity and ethics are essential for any CEO. Integrity ensures that a CEO is honest and truthful in all aspects of their job, while ethics dictate that a CEO acts morally correctly. Both integrity and ethics are essential because they help build trust between a CEO and their employees, shareholders, and the public. A CEO who is seen as dishonest or unethical is likely to lose the trust of their stakeholders, which can damage their reputation and result in financial losses. Furthermore, integrity and ethics help ensure that a CEO makes decisions in the best interest of the company and its employees. When faced with tough choices, a CEO with strong integrity and ethical values will be more likely to make the right decision, even if it is not the easiest one. In today’s business world, where trust is increasingly difficult to come by, integrity and ethics are essential qualities for any successful CEO.

LUXlife Magazine Announces the Winners of the 2022 Pet Products & Services Awards

United Kingdom, 2022- LUXlife magazine has announced the winners of this year’s Pet Product & Services Awards.

LUXlife launched the Pet Products and Services Awards several years ago to recognise those companies and individuals who endeavoured to define the luxury pet market. This year, following a challenging couple of years, we have aspired to recognise those that have thrived despite uncertainty, grown despite overwhelming odds, and capitalised on any opportunity.

Ultimately, whether you create tasty treats, next level care, or anything in between, LUXlife aims to acknowledge the every-day hard work and achievements of those that set best practices and benchmarks for all others to follow. On the eve of the announcement, Awards Coordinator Emma Pridmore took a moment to congratulate the winners. “It has been a delight to engage and inform all of those listed here that their hard-earned achievements have been recognised. It is my pleasure to be able to offer you my heartfelt congratulations and best wishes for the rest of the year.”

To find out more about these prestigious awards, and the dedicated establishments that have been selected for them, please visit where you can view our winners supplement and full winners list.


Notes to editors.

About LUXlife

LUXlife Magazine is a premium lifestyle publication which was founded in 2015 by the publishing company AI Global Media Ltd. Distributed to a circulation of 238,000 globally, LUXlife focuses on a range of topics within the luxury lifestyle industry, featuring articles on; fashion, beauty, fine dining, travel, luxury real estate and much more. Within our pages you’ll find everything from product news and reviews, to in-depth pieces on trends, features and comment; all designed to inform, entertain and inspire.

Our Mission

In addition to providing our readers with regular news and updates on all elements of luxury lifestyle, we also provide luxury firms with the perfect media platform to showcase their business to our readership comprised of high net worth individuals. As such, we publish only the most cutting edge of products, services, attractions and events that will appeal to our audience. Some of the world’s most internationally renowned brands, individuals, high-end developments and products are highlighted in our magazine so that our esteemed readers will find everything they need to truly live a luxury lifestyle.

About AI Global Media

Since 2010 AI Global Media has been committed to creating engaging B2B content that informs our readers and allows them to market their business to a global audience. We create content for and about firms across a range of industries.

Today, we have 14 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. Our flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 108,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

Alongside this, we have a luxury-lifestyle magazine, LUXlife, which appeals to a range of high-net-worth individuals, offering them insight into the latest products, experiences and innovations to ensure they can live the high-life to its fullest.

How to Improve the Luxury Feel of Your Vacation Rental

After going through a rough patch in the previous two years, the post-pandemic future of vacation real estate seems more promising. 

Namely, during the pandemic, digital nomads with steady incomes and savings bought themselves vacation homes, and low mortgage rates propelled even the most unlikely home buyers into a purchase. 

Today, the home-buying frenzy is brought to a halt as life goes back to normal, and buyers have less time to enjoy their second homes as much.

Now, vacation homeowners want their investment to pay back – and what better way to do so than renting the property.

If you’re a vacation realty owner who wants to pay off their investment and, at the same time, earn off their good hunch – your best chance of achieving a good return on investment is by transforming your home into a luxury vacation rental.

Why go lux? Well, after months of travel bans, health concerns, and lockdowns, travelers have grown fonder of genuinely enjoying their journey to the fullest and staying in places that provide them with intimacy, safety, and pleasure. 

Luxury vacation homes are a fantastic opportunity to attract affluent, longer-staying, and returning travelers to your rental. Thus, in this article, we outline the steps to add a luxury feel to your vacation rental property.


The Lux Feel Starts at the Booking

You won’t easily convince travelers your vacation home provides any luxury if the process of researching and booking your vacation rental is an unluxurious one.

Even at this early stage of their lux trip, travelers expect a smooth and streamlined booking experience, transparent communication and a responsive, welcoming host.


Luxury is Key

Luxury does not negate functionality; quite the opposite – a massive aspect of your rental’s lux vibe is it being functional. 

In a luxury vacation rental, guests should squeeze in to sit at a kitchen table, move furniture around just to access storage space, or devise a grandiose showering plan because your toilette lacks towel hangers.

When designing your luxury home’s interior, trace your guests’ steps, predict their activities, and ensure their every moment – from cooking to leisure – is effortless.


Good Use of Good Lighting 

Lighting, both natural and artificial, is vital in making your vacation rental look like an opulent space, creating ambiance and an illusion of height. 

Bear in mind the bulbs you will use and how bright the space needs to be, and what atmosphere you are trying to convey.

Allow your lux guests to choose the lighting per their needs by installing overhead ceiling lights and ambient side lamps. Moreover, you can spotlight lighting to highlight feature walls or architectural elements and bring the feeling of closeness and warmth.


Keep it Minimal

Minimalism is far more effective in designing luxurious vacation homes as it looks more refined, organized, and easier to maintain. 

Plan out your property’s layout, make a list of the minimum furnishings needed for each room, and add in only a few staple pieces to give it a classy, chic and high-end hotel feel.

Keeping your vacation home minimal will help guests get a better sense of space when browsing through the property’s photos. Moreover, your guests will feel like you designed the space having their unique needs in mind. 

Embrace smaller rooms for what they are. Instead of cramping it with furniture, make it a cozy, intimate space for, let’s say, reading.


Make it Instagrammable

Most people love sharing their travel experiences online, but why should they only post about the city’s food, architecture, and nature? Designing your luxury rental so that it’s picture-worthy is a guaranteed free ad on social media. 

Besides, guests decide which stay to choose based on the property’s photos attached in the listing, so make sure you shoot the rooms in a way that prospective travelers can envision themselves relaxing and enjoying your accommodation.


Luxury Travel is More Than Design

There’s more to providing a luxury experience than high-end furniture and ample, well-designed space. Guests want to feel pampered and recognized, and your task, as a host, is to make their dream a reality.

Think of something that your vacation rental cannot offer but would make a genuine cherry on the top of your guests’ stay? 

Perhaps you can set up special deals and discounts for some pleasurable activities, such as a nearby spa, wine-tasting, or a dinner at a high-profile restaurant.

Lux travelers want travel experiences they can post about. However, they can’t discover all your city’s wonders independently. 

Therefore, being a welcoming, attentive host who has thought of everything in advance will get you a long way to securing your vacation rental’s luxury status.

Help your guests from the get-go by integrating your local offer into the website. For example, suppose your prospective guests search for hotels near Colorado and land on your website. In that case, you can nudge them further into booking your lux place by presenting them with other local tourist attractions.

How to Get Business Finance with a Poor Credit Score

If you have previously dealt with poor credit in your personal life, then getting finance for your business through your bank might be difficult, if not impossible when first starting your company. The good news is that you do not have to let a poor personal credit score hold you back from getting the funding your business needs, with several options for you to consider.

No Credit Check Loans

You can now get short term loans that take your income and expenses, rather than your credit score into account when applying. You can apply loan without credit check now to be in with a chance of getting some funding for getting your business started. While this option is likely to offer you a smaller loan amount compared to others, it’s a good way to ensure you get the funding needed if you are struggling to get accepted elsewhere due to a poor credit score.

Don’t Apply Again After Being Rejected

Being rejected for a loan when you need the money to get your business started can be frustrating, and it can be tempting to just go and apply again elsewhere to anything else that is available. However, doing this can harm your credit rating over time by having too many rejections on your file, which can make it even harder for you to get credit. Instead, wait a few weeks after a rejection before trying again for another loan.

Use Eligibility Checkers

These days, it is easier for you to find out if you are going to be able to get a loan before you go ahead and put in your application for it. Wherever possible, you should use eligibility checking tools that can help you get a better idea of what your chances are and whether or not you should go ahead with the application. Eligibility checkers will not impact your credit rating and are a risk-free way of finding out what your chance of success is likely to be.

Consider a Credit Building Card

If you have a poor personal credit rating, then you might struggle to get a regular business credit card when first starting out. Instead, you might want to consider getting a credit building credit card. This usually has a lower credit limit and allows you to build up your credit rating enough to put you in a better position to apply and be accepted for a business credit card in the future.

Apply for a Small Business Loan

Instead of going straight to the bank, consider alternatives like a small business loan where your credit score may not be checked as stringently. Small business lenders offer financing to all kinds of businesses and business owners, including people with a poor personal credit score who want to start their own business.

Having a poor personal credit rating can stand in your way when it comes to getting the funding you need for your business. But the good news is that there are several alternative options to consider that could help you get the finance that you need.

How to Handle Plumbing Emergencies

‍Your home is a place where you spend a significant amount of time. The last thing you want is to deal with scary, frustrating, or expensive plumbing emergencies at your house.

Luckily, there are some things you can do to keep the cost of future plumbing problems low and prevent them from happening in the first place. If you’re not sure what plumbing emergencies to look out for, check out this article on how to handle the Common Plumbing Emergencies?

Call Your Local Water Company

With almost every city water company, you can contact one of their customer care reps. They can answer any questions you have regarding your water usage and rates. They can also help you prevent future issues by letting you know when you need to replace pipes or appliances.

If you notice rust, discoloured water, or an unusual smell coming from your faucets, you should contact your water company. Do a full inspection of your plumbing every couple of years.

Work While You Wait

Depending on the severity of your plumbing emergency, you might not be able to plumb. Luckily, there are some plumbing emergencies you can take care of while you wait. If your faucet is dripping and you can turn the water off, you can seal up the hole in the pipe with an emergency gate valve.

If the water heater is broken, you can turn off the water to the house for a few hours until the problem is resolved. If your toilet is broken and you can turn the water off, you can use a bucket to use the toilet until you get it fixed.

Check for Damages

Even if your piping system seems to be in good shape, it’s good to have a plumber check your pipes and fixtures before every big project. This is particularly true if you’re doing any major remodelling work (such as replacing your kitchen cabinets).

A Fort Worth plumber can quickly find damage that you might not have noticed. For example, a plumber can find a leaky faucet or broken pipes that are causing your home’s water pressure to drop.

When someone else is doing the remodelling, ask them to look at your plumbing. If you’re remodelling yourself, still have the plumber look around.

Shut off Your Water

If you notice discoloured water, a loss of pressure, or a drop in water pressure in your home, you should shut off the water at the main valve. This will prevent damage and prevent future water emergencies. Call the water company immediately if your home’s water supply is not shut off within two minutes of noticing discoloured or low pressure.

Take Photos

If you have time, try to take photos of the problem areas. This way, if the problem reappears in the future, you can have a better idea of what it looks like.

If you have a water cooler, take photos of the water level to help you track how much you’re using. If you notice any leaks, try to track them to know where the problem is.

If you have a water bill that shows unusually high or low usage, try to track that. Finally, if everything else seems okay and the bill is high, you might want to have a plumber check it out.

Have the Right Tools on Hand

You don’t need to be a plumber to tackle a few basic plumbing emergencies. You just need to have the right tools on hand. If you notice your sink is constantly overflowing or have a dropped water pressure issue in your home, you can quickly unclog your sink and restore water pressure to your entire system.

The same goes for frozen pipes. Some homeowners have a bucket of ice ready in their freezer to thaw frozen pipes if they ever freeze quickly. If you notice any of these problems, you can quickly address them before they get out of hand.

Plumbing can be tricky, but you don’t have to be a professional to tackle some basic plumbing problems. You can quickly identify and solve many common plumbing issues with these tips. You’ll also have the knowledge you need to know when it’s time to call a plumber for help with more severe problems.

How to Know It’s Time to Replace Your Sump Pump

A sump pump is the most efficient dewatering management plan for minimizing water damage and flooding in your home. On average, a sump pump can serve you for about seven to 10 years. Since the equipment only runs when needed, most people fail to notice when it’s damaged or malfunctioned until it stops working. Before you wake up to a flooded basement, here is how to tell it’s time to replace your sump pump.The Sump Pump Is Old

The Sump Pump Is Old

The easiest way to tell if it’s time for a sump pump replacement is to check how long it has been operational. Even if you initially installed a quality product, you must replace your sump pump every seven to 10 years.

Its life expectancy largely depends on how often you use it, its cycle runtime, and the amount of water it seeps per cycle. If your area experiences a lot of precipitation, it’s possible your sump pump may be overworking to keep your basement dry. This may shorten its lifespan even further.

If you have forgotten the age of your sump pump, it would be best to replace it or at least get a licensed plumber to examine and clean it, especially during early fall or late winter.

Weird Noises and Vibrations

When your sump pump runs, it often produces a low hum sound. If you hear unusual or loud noises, such as rattling or grinding sounds, it may be worn out or have damaged parts. The more these damaged parts vibrate, the more problems and damage they cause to your unit.

For instance, your basement sump pump may start to suck up debris from water, bending the impeller. The motor may also fail to function well because of a failed bearing on a jammed impeller and contribute to the noise.

If the pump has been producing weird noises from day one, it may have been poorly installed the first time. Therefore, you need to bring in a plumbing professional to inspect it and advise on the best replacement.

Rare Usage

Like any other appliance or system, you need to periodically use your sump pump to keep its shelf life intact. If you leave it unused for a long time, it may fail to start up when you need it or experience numerous repair issues, calling for a replacement.

It’s Running Constantly

Your sump pump shouldn’t run constantly; it should automatically stop once it drains all the excess water from the pit. If that’s not the case, especially in sunny weather, you will most likely have to replace it to prevent water damage in your home.

Several factors may cause your sump pump to run nonstop, including a problem with the float arm mechanism or switch, a broken or missing valve, and constant rainfall in the area. You may also not have the right sump pump size to meet the needs of your home, or it has shifted into the basin, leading to unresponsive float.

Showing Visible Rust or Damage

As time goes by, most sump pumps start to turn rusty, usually due to corroded battery terminals and bacterial buildup. Even though the issue may pose less risk to your health, the rust and bacteria accumulation hinder smooth water flow in your sump pump’s drainage system. There is no better way to fix this than to replace the sump pump.

Poor Installation 

Unless you possess all the required training and experience, never take the sump pump installation as a DIY task. It is always best to engage the services of a licensed and experienced contractor. While some don’t deliver an excellent job, you can always find reputable ones if you do proper research.

If you moved to the house and found the sump pump already installed, it’s best to get your own professional to examine it to see if it’s of the right size and functions correctly. If the plumbing expert detects a problem during the inspection, replace the pump to avoid a crawl space mold problem.

The Unit Repeatedly Cycles On and Off

In most cases, sump pumps that cycle on and off repeatedly often have too small basins, incapable of handling the water volume in your basement. If you regularly overwork the equipment, you risk burning out its motor, leading to more problems.

If that’s the case with your pump, invest in a deeper basin to enable the unit to operate well. Installing a sump pump basin of about 20 to 30 gallons will serve you perfectly fine and help you build a flood-resistant home. While you may require a wider hole in the basement floor to install the large sump pump basin, you will save yourself many repair expenses.

Clogged Pump

While sucking water, some sump pumps pull debris along. As time goes by, they build up in the pump’s hose, clogging and damaging the impeller fan. As a result, the debris buildup hinders the water from passing through, making it return to the pit and eventually flooding your basement. Once your sump pump is clogged, the way to handle it is to get a replacement.

It Has Ceased Working Altogether

If you check the sump basin or pit and find water, it’s possible the sump pump has stopped working as it should. Motor failure is the probable cause and can result from clogged drain horses and wiring problems. Other causes include a broken float mechanism, tripped fuse, jammed impeller, loose electrical connection, and a stuck float valve.

Immediately you notice these, contact a plumber to see if you can salvage the pump or replace the motor. If you experience frequent power outages, check your sump pump whenever it occurs, or get an auxiliary pump installed.

No one wants to have a soggy basement, and having a functional sump pump is the best way to avoid that. Don’t wait until your house is flooded and molded to take action.

Here’s Why Bitcoin Will Never Move To Proof-of-Stake

Bitcoin has been around for over a decade now, and is by far and away the most important and high profile cryptocurrency on the block.

Underpinning the design of Bitcoin is the concept of proof-of-work (PoW), which is basically a mechanism that allows for transactions on the blockchain to be verified by having all users complete complex calculations.

The alternative to this approach is proof-of-stake (PoS), which aims to deliver similar levels of security without needing the same amount of processing power or energy to complete. Instead, users stake tokens to verify transactions, achieving consensus democratically.

Some altcoins have been made for PoS, while others like Ethereum are moving from PoW over to what is seen as a more efficient and eco-friendly alternative. So why does it seem like Bitcoin will forever be tethered to PoW?

The importance of security

The main benefit to Bitcoin steering clear of PoS is the added security which comes with the more energy-intensive angle on verifying transactions and confirming consensus across the network.

When you buy Bitcoin from an exchange like, or you transfer funds between wallets independently, this transaction is effectively overseen and validated by every other user on the chain.

The upshot of this is that not only do you get comprehensive security and transparency, but you also avoid scenarios of double-spending, which can come about where digital assets are involved.

The might of mining

The community of miners who have helped grow and perpetuate Bitcoin over the years is vast and ever-expanding. This is largely because mining in a PoW context is rewarded handsomely, so there are strong incentives to continue running such operations, and thus less of an inclination among the Bitcoin community to ditch this lucrative aspect of the ecosystem.

If the move to a PoS approach was made, miners would be the biggest losers. And since many mining pools are managed by influential individuals or organizations, the amount of opposition to abandoning PoW is always going to be immense.

The relevance of scale

There may be a growing number of PoS cryptocurrencies out there, but none have yet come close to matching the scope and scale of Bitcoin.

Being the biggest player, with the largest market cap and the most media attention focused on it, Bitcoin is simply an unknown quantity when it comes to rolling out a PoS migration. This level of uncertainty and risk is simply not tolerable in a project of this size, and so many are happy to continue swallowing the steep energy burden of PoW.

The element of control

The decentralized ethos of Bitcoin and the role of PoW go hand in hand, with the former being facilitated by the latter, allowing decisions to be made without the oversight of a central, governing body or any other individual or organization for that matter.

The fear is that migrating to PoS could dilute this control infrastructure, and even lead it to be manipulated and subverted to a greater degree.

The impact of value

Finally, Bitcoin is an asset with a value that can fluctuate like any other. But because it is entirely digital, it’s important to have a way of tying its worth to the world outside the mining rigs and wallets where it resides.

With proof-of-work, the value of Bitcoin is more easily measured, because there are of course costs involved in creating each new block and overseeing every transaction which takes place.

So in short, the obstacles standing between Bitcoin and a shift to proof-of-stake are so significant as to make this effectively impossible.

Creating “Snackable” Assets For Content Syndication – A Complete Guide

Image Source: Pixabay

Digital audiences have shown an almost insatiable affinity for short content perfect for scrolling through when using a device. Snackable content is tiny pieces of content that are easy to share and consume. TikTok is a platform that has quickly risen to become a tech giant due to the popularity of snackable content.

Content marketing is a crucial element of digital marketing that no company can afford to ignore. Therefore, every company should consider creating snackable content for rapid consumption. Here is a complete guide to creating snackable assets for content syndication:


We live in the age of memes, and they are perfect snackable opportunities for you to reach your audience. Memes have evolved significantly since their creation and are now a prevalent part of our social fabric. If you have a creative and funny team of marketers, they can do wonders with memes online for your brand.

Memes should be relevant and appealing. The picture should immediately capture the audience’s attention and make them read the caption. Use the image to showcase your brand or inform the audience too. Even though it is snackable content, it should still offer some value. Memes should be an essential part of every company’s digital marketing campaign.


Throughout history, every great brand has had a one-liner that was synonymous with the brand. There has never been a better place for one-liners than the internet. A scroll-happy people want to read as little as possible, and it does not get much shorter than a one-liner. Therefore, you should ensure that you have a living list of one-liners if you want your brand to thrive. It is an excellent idea to protect a one-liner with intellectual property rights as it is an asset if it becomes popular. One-liners should be snappy, catchy, and quickly make an impact. They can be great for headlines, captions, slogans, and mottos that make great snackable content.


The most popular form of snackable content in the world is short-form videos. Instagram and YouTube introduced short-form videos several years ago, and it has become so popular that they birthed TikTok, which now has billions of users. Short-form videos have become so prevalent that they are virtually a form of social currency. These videos have many views and are a fantastic way for companies to market themselves. A TikTok or Instagram page with thousands of followers and valuable content is a digital marketing asset every company should capitalize on, as many great brands have done.


Many people find infographics quite engaging as they present information visually in a manner that people can quickly and easily understand. Infographics will add visual appeal to your content, especially if it involves a lot of data. A custom content production company will typically have infographics services. You can quickly captivate readers and ensure they understand the data or point.

Infographics don’t have to be about boring facts or numbers. You can make them attractive and more palatable to your audience. Instead of reading a thousand-word article, the audience can view several infographic representations and get a snapshot of the data.

Mobile optimization

The most significant factor to consider when creating snackable content is mobile optimization. Since most people will be consuming content via their mobile phones and tablets, snackable content should be visible across mobile primarily. Part of running a business is about responding to market conditions. Most people have multiple mobile devices, so you should always create snackable content made for mobile consumption. Ensure pages load quickly, and the resolution is excellent for the best engagement rates when making snackable content.

Creating snackable assets when making content is a crucial part of digital marketing. The above are a few ways to make snackable content that will be income-generating assets for your brand. Ensure it fits nicely into the overall picture of your digital marketing strategy.

How to Pay Off Credit Card Debt: Top Tips

Do you often use your credit card? Perhaps you even have several cards to maximize rewards and cash back on different purchases. This is a type of revolving credit which means it may be utilized without restriction as long as you pay the balance each month so that you never own more than your credit limit. 

On the other hand, frequent usage of credit cards may cause overspending and more debt.  As a result, your credit rating and personal finances can suffer. For example, credit cards for bad credit no deposit are a type of credit that can be used without restriction as long as the balance is paid off each month. This is different from other types of credit, such as installment credit, which require you to pay back a set amount each month. With revolving credit, you can use your credit card to make purchases without having to worry about whether or not you’ll be able to afford it. 

This can be a great way to manage your finances and make sure that you never miss a payment. However, it’s important to remember that credit cards for bad credit no deposit come with interest rates that can add up quickly if you’re not careful. When used responsibly, however, credit cards can be a great tool for managing your finances.

What Is Credit Card Debt?

This type of credit is called revolving debt. Why is it so? When you own one or several credit cards, you are given a line of credit. You may utilize this line of credit indefinitely until you reach the credit limit. If you keep on making at least minimum monthly payments on your card, you may use this lending solution for various needs and purchases. 

How to Use Credit Cards Wisely

If you utilize your credit cards wisely you may boost your credit. If you don’t, your credit rating can suffer. Here are some tips on how to avoid common mistakes: 

The first thing you should do when you are about to use your credit card is to learn everything about it. If you own multiple cards, you should review the terms and conditions of each of them to understand when and how much you should pay off to avoid problems. Visit the website of the card issues to check the terms and rates. You may want to compare the conditions of several cards to define which one is more beneficial for you and offers more rewards.

In order to avoid overspending, you may need to establish certain rules for using credit cards. For instance, you may only utilize them for auto maintenance or groceries as these are the costs that are usually on your monthly budget. What doesn’t fit into your budget may be omitted for credit card usage.

Many consumers look for ways to consolidate credit card debt once they accumulate too much of it. In order to avoid this pitfall, you shouldn’t think that credit cards offer additional money to you. This is the money you are lent and should repay over time. Think twice before you want to purchase something with your card. If you can’t afford to pay for it with your debit card or cash, it’s better to save your funds first.

You can also set a cash advance or the sum you may utilize on a monthly basis. Make certain you can afford to repay this amount on time to avoid charges.

If you fail to pay the credit card debt on time, you will face charges and late fees. The best way to pay off credit card debt is to pay each month. Make sure you make at least the minimum monthly payment to keep your balance low. A great way is to establish calendar alerts and automatic monthly payments so that you don’t forget about the due date.

If you own too many cards with different bonuses and rewards, you may be tempted to go on a spending spree. As a result, it will be harder to keep track of your expenses and the sum you should repay on each card. 

The Bottom Line

In conclusion, you may utilize your credit card repeatedly as it’s a revolving type of debt. Besides, it’s unsecured so you don’t need collateral to secure this type of debt. Keep in mind these tips on how to use your cards wisely and avoid overspending so that your credit rating improves and you avoid interest charges.

Debt Consolidation: The Benefits, Options, and How to Get Started

If you’re struggling to keep up with multiple monthly payments from a list of cash advance apps, debt consolidation may be a good option for you. This process involves combining all of your outstanding debts into a single balance that has a lower interest rate.

You then make just one monthly payment to the debt consolidation company. This can help you save money on interest and get out of debt faster. In this blog post, we’ll discuss the benefits of debt consolidation, the different options available, and how to get started.

A personal loan can provide a much-needed financial boost when used wisely. But with so many potential uses for a personal loan, it can be tough to decide whether or not one is right for you. A recent study by Bankrate may help to clear things up.

According to the study, which surveyed more than 160,000 applicants, debt consolidation was the most reported reason for getting a personal loan in quarter one, at 38%. An additional 5% of applicants selected credit card refinancing as their main motivation.

While these two reasons were the most popular among respondents, they were far from the only ones. Other popular reasons for taking out a personal loan included home improvement (11%), medical expenses (9%), and major purchases (8%). So, if you’re considering a personal loan, you’re far from alone—and you’re certainly not limited in how you can use the money.

What Is Debt Consolidation?
Debt consolidation is the process of combining multiple debts into one loan with a lower interest rate. This can help you save money on interest and get out of debt faster. There are several different ways to consolidate debt, including balance transfers, personal loans, and home equity loans.

Balance transfer: A balance transfer is when you move the balance of one debt to another account with a lower interest rate. For example, you could transfer the balance of your credit card to a new card with a 0% introductory APR.

Personal loan: A personal loan is when you borrow a fixed amount of money and repay it over a set period of time, typically two to five years. Personal loans typically have fixed interest rates, which means your monthly payment will stay the same for the life of the loan.

Home equity loan: A home equity loan is when you borrow against the value of your home. Home equity loans usually have lower interest rates than other types of loans, but they do come with the risk of losing your home if you can’t make the payments.

How to Consolidate Debt

If you’re ready to consolidate your debt, there are a few things you need to do:
-Figure out how much debt you have: Make a list of all your debts, including the amount owed, interest rate, and monthly payment. This will help you know how much debt you have and where to start.

-Compare interest rates: Once you know how much debt you have, compare the interest rates of each debt. This will help you decide which debts to consolidate.

-Choose a consolidation method: Choose the consolidation method that makes the most sense for your situation. If you have good credit, a personal loan may be the best option. If you have a lot of debt with high-interest rates, a balance transfer may be the best option.

-Apply for consolidation: Once you’ve chosen a consolidation method, it’s time to apply. You can do this online or in person.

-Start making payments: Once you’ve been approved for consolidation, start making your monthly payments. This will help you get out of debt faster and save money on interest.

The Benefits of Debt Consolidation

There are several benefits of consolidating your debt, including:
-Lower interest rates: When you consolidate your debt, you may be able to get a lower interest rate. This can help you save money on interest and get out of debt faster.

-One monthly payment: When you consolidate your debt, you’ll have one monthly payment instead of multiple payments. This can make it easier to stay on top of your payments and get out of debt.

-Pay off debt faster: When you consolidate your debt, you may be able to get a shorter repayment term. This can help you get out of debt faster and save money on interest.

-Improve your credit score: When you consolidate your debt, you may be able to improve your credit score. This can make it easier to get approved for loans in the future.

The Consequences of Not Consolidating Your Debts

If you don’t consolidate your debts, you may:
-Miss payments: If you have multiple debts, it can be easy to miss a payment. This can damage your credit score and make it harder to get out of debt.

-Pay more interest: If you have high-interest rates on your debts, you may end up paying more interest over time. This can make it harder to get out of debt and may cost you more money in the long run.

-Damage your credit score: If you miss payments or have high-interest rates on your debts, it can damage your credit score. This can make it harder to get approved for loans in the future.

-Stress: If you have a lot of debt, it can be stressful. This stress can affect your mental and physical health. Consolidating your debt can help reduce this stress.

In Conclusion

There are several options for consolidating your debt, and each has its own benefits and risks. Choose the option that makes the most sense for your situation and start working towards getting out of debt.

If you’re struggling with high-interest rates, monthly payments, and the stress of multiple debts, consolidation may be a good option for you. Consolidate your debt with one of these methods: personal loan, balance transfer, or home equity loan. Each method has its own benefits and risks, so choose the one that makes the most sense for your situation. Start working towards getting out of debt and improving your financial situation today.

ADDX Is First Singapore Financial Institution to Recognise Crypto Assets of Accredited Investors

Amid rising crypto ownership, the move expands the universe of individuals who can invest in private market products

Private market exchange ADDX has become the first financial institution in Singapore to recognise cryptocurrency assets for the purposes of onboarding accredited investors.

The move opens the way for more individuals to qualify for accredited investor status. They can thereby participate in more sophisticated investment opportunities in the private markets, which tend to be more resilient in times of market volatility. These include asset classes such as private equity and venture capital funds, hedge funds and pre-IPO companies.

In line with regulations, ADDX will implement appropriate risk management measures that take into account the price volatility of crypto assets. For example, ADDX will recognise only cryptocurrencies with a higher market capitalisation and will apply a discount rate when valuing the assets.

Under Singapore’s regulatory regime, individuals have to meet any one of three criteria in order to qualify as accredited investors: their income in the past twelve months exceeds SGD 300,000, or their net financial assets exceed SGD 1 million, or their net personal assets exceed SGD 2 million. While crypto assets are not currently recognised as income or financial assets, they can be recognised under the third category of net personal assets.

As part of its process for verifying accredited investors, ADDX will begin recognising three coins – Bitcoin, Ether and USDC. The discount rates ADDX will apply when calculating the value of these crypto holdings is 50% for Bitcoin or Ether and 10% for USDC. These coins and discount rates will be reviewed at regular intervals and may be revised as market conditions change. To qualify as accredited investors, individuals can provide documents to show that the value of their net personal assets meets the SGD 2 million threshold after the inclusion of crypto assets with the discount rate applied.

The latest development comes at a time when crypto ownership rates are at record levels worldwide. According to a global survey by Gemini, crypto ownership rose by more than 80% in 2021. Ownership rates have hit 30% in Singapore, 24% in Hong Kong, 20% in the US, 18% in the UK and 17% in Germany.

ADDX CEO Oi-Yee Choo said: “Cryptocurrencies are here to stay. They no longer exist only on the fringes of wealth and investment conversations. With a large minority of investors owning crypto, it is reasonable for these digital assets to be recognised as a part of one’s portfolio – not unlike any other assets that can be valued in the marketplace, such as real estate or equity. In line with ADDX’s mission of democratising private market investing, recognising crypto holdings helps us to serve a much wider segment of investors – not just investors with traditional holdings, but those who hold crypto as well. At a time when the markets are volatile, this move is also designed to enable crypto investors to diversify into the regulated private markets, which tend to be more stable across different phases of market cycles.”

Ms Choo added: “As a regulated financial institution that understands blockchain technology, ADDX is well-positioned to bridge the two worlds – traditional finance and digital assets. Investors increasingly expect a seamless view of their complete holdings because their traditional wealth and crypto wealth ultimately belong to a single portfolio. They want the best of both worlds. Last year, ADDX listed our first fund with exposure to crypto, and today we are recognising crypto assets for accredited investor verification. These steps form part of a more strategic and comprehensive crypto roadmap for ADDX. In time to come, we are likely to enable customers to fund their investment wallets with cryptocurrencies and to convert their assets between fiat currencies and crypto.” 

Founded in 2017, ADDX is Asia’s largest private market exchange. Using blockchain and smart contract technology, ADDX tokenises private market investments such as private equity funds, hedge funds, pre-IPO equity and bonds. The resulting efficiency allows the platform to reduce minimum investment sizes from USD 1 million to USD 20,000. ADDX has listed more than 30 deals on its platform involving blue-chip names such as Hamilton Lane, Partners Group, Investcorp, Singtel, UOB, CGS-CIMB, as well as Temasek-owned entities Mapletree, Azalea and SeaTown. The Singapore Exchange (SGX) backed company is regulated by the Monetary Authority of Singapore (MAS) as a digital securities exchange.

Lyle & Scott’s Father’s Day Exclusive Essentials

Discover Lyle & Scott’s Exclusive clothing capsule and refresh your wardrobe with high-quality stylish pieces! With Father’s Day coming up very soon, browse the Exclusive range to pick out the perfect piece for someone you know will love it.

The Exclusives clothing collection features jumpers, T-shirts, coats and more.

In addition to exclusive pieces of clothing, this limited-edition capsule extends to colourways too – with shades and hues you wont find anywhere else – exclusive to Lyle&

Timeless Essentials

The Timeless Essentials pieces are perfect for those who tend to stay away from fashion trends and like to invest in high-quality pieces with a timeless essence.

Excellence Award in Tourism Marketing – Orlando

Established in July 1984, Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World. It is a non-profit trade association that brands, markets and sells the Orlando destination globally, representing over 1,100 member companies which make up Central Florida’s tourism community.

Visit Orlando’s primary focus is to ensure the health of the region’s tourism industry. Through its marketing and advertising efforts, consumers are invited to choose Orlando for their next leisure, convention or business destination, with Visit Orlando’s ultimate vision being to become the most visited travel destination in the world. Achieving this is directly linked to its ability to forge partnerships among local tourism businesses to implement destination marketing programmes that build a stronger tourism industry for all.

Visit Orlando recognises the important role it needs to play within the local community, both as a vital partner in addressing community concerns and as a conduit to the area’s dynamic tourism industry. It works very closely with many local organisations to enrich the quality of life for the locals. From education and economic diversification, to supporting the arts, Visit Orlando has contributed greatly to making Orlando a great place to visit – and live.

When people visit Orlando, the entire community benefits. Each visitor contributes about $1,000 in economic impact, creating revenue which supports schools and parks, public safety, arts and sports venues, and infrastructure. According to the latest figures from 2018, tourism to Orlando generated $75.2 billion in regional impact, $47 billion in visitor spending, and $5.8 billion in local and state tax revenue.

Additionally, 463,000 jobs across Central Florida were either directly or indirectly supported by tourism, representing 41% of the city’s local workforce and including every sector of its economy, from lodging, dining and entertainment, to education, healthcare and advanced manufacturing.

For those who wish to travel to Orlando and need some help planning their trip, Visit Orlando offers online trip-planning resources, and it also has Vacation Guides who can provide assistance online or by telephone. Help is also available via Visit Orlando’s Facebook group, where users can interact with other travellers, travel agents and influencers while planning their next Orlando getaway.

There will always be the perfect place to stay in Orlando, with more than 450 hotels and resorts to choose from, from affordable rental homes close to the theme parks, to hotels with onsite swimming pools (or even their own waterpark!) and luxury accommodations, all of which are employing robust cleanliness measures to ensure a safe and healthy travel experience.

When not relaxing in their accommodation, holidaymakers can enjoy open-air adventures at theme parks, unforgettable ecotourism experiences, outdoor fun and recreational activities, al fresco dining, world-class shopping, luxurious spa trips, nightclubbing, and much more! Orlando even has over 5,000 restaurants featuring celebrity chefs and local favourites, along with craft breweries and wineries. It is a city with wondrous diversity which makes it perfect for all – families, couples, groups of friends, solo travellers. In short, you will never run out of things to do in Orlando – and it’ll be an experience you’ll never forget for all the right reasons.

For business enquiries, contact Andrea Fleitas at Visit Orlando via email at  [email protected] or online at

Cost-of-Living Crisis Prompting Second-Hand Shopping to Surge

New insights from eBay Ads UK show that rising living costs and climate-consciousness are driving changes in shopping behaviours, creating new opportunities for retailers in the circular economy

As the rising cost-of-living crisis sees energy bills, fuel and food prices continue to climb, more UK consumers are turning to second-hand shopping and upcycling in order to make ends meet – as well as minimise their environmental impact.

That’s according to new research from eBay Ads, which finds that 30% of consumers are having to make more considered purchases in order to get better value for money, and a fifth (19%) are buying more second-hand items in order to save money. One area of fashion driven by online is the resale market, with 25% of UK consumers buying second-hand fashion in 2021.

As consumers increasingly look to get thrifty and responsible with their shopping habits, retailers should be mindful of the evolving demands of customers and showcase their understanding of shopping priorities. 

Coming around to the circular economy 

The research, which surveyed 1,000 UK respondents, found that consumers’ interest in buying second hand is part of a wider growth of the circular economy. Indeed, a quarter (25%) of consumers say that they try to upcycle or repair their current belongings before buying anything new, and one in five (20%) report that they frequently buy second-hand, upcycled or refurbished items.

This is supported by insights from eBay Ads UK, which finds that interest in second-hand items was rising fast at the beginning of this year. In January 2022 searches for ‘upcycled’ rose 40% on compared to the month before, and searches for ‘second hand’ and ‘repair kit’ rose 24% and 21% respectively in the same timeframe.

And this trend has been rising consistently year-on-year. For example, searches for ‘pre-owned’ were up 19% in January 2021 compared to January 2020 and increased a further 38% in January 2022.

Sustainability is a selling point for shoppers 

The increasing importance of sustainability to consumers is also contributing to the rise in second-hand shopping and upcycling. The research finds that almost a fifth (19%) of those surveyed say shopping as sustainably as possible is really important to them. In addition, more than one in five (22%) report that they are conscious of discarding and sending items to landfill when they could be repaired, recycled or sold on – and 19% said that they try to avoid fast fashion brands or brands that they consider to be unethical. 

Meanwhile, insights from eBay Ads UK demonstrate that shoppers are actively searching for more environmentally friendly products on the platform – for example searches for the term ‘biodegradable’ rose 59% in January 2022 compared to the previous month on

For retailers looking to improve their sustainability practices, and market to a growing cohort of climate-conscious consumers, it’s clear that packaging, location and recyclability of the product are the three top priorities to take into account. Consumers reported the top factors they consider when trying to limit their environmental impact as:

  • Sustainable packaging (37%)
  • Shopping locally (30%)
  • The recyclability of a product (30%) 
  • Product lifespan (24%)
  • A product’s sustainable credentials (24%)

Elisabeth Rommel, Global GM at eBay Ads, commented: “Between the rising cost-of-living and a growing desire to make more sustainable purchases, UK consumers are increasingly thinking about how they can be savvy with their shopping. With upcycling, buying second-hand, and more sustainably sourced products all rising on shoppers’ agendas, retailers in turn need to be adapting to these evolving preferences in order to engage their customers and contribute to the circular economy. Whether it be offering a repair service, starting a second-hand shop, or making packing and materials more sustainable – retailers must tap into what really matters to consumers today, and communicate sustainability credentials clearly in their marketing and product information.” 

5 Luxury Home Additions to Get the Most Out of Your Mansion

Scale Up Your Bathroom

If you really want to improve the look and feel of your home, a luxury spa-inspired bathroom can do just that. Fortunately, there are ways to create a similar experience in your own home that will leave you feeling refreshed and invigorated.

One of the easiest ways to add a touch of luxury to your bathroom is to invest in high-quality towels. Thick, plush towels are not only more comfortable than their thinner counterparts, but they also make the whole room feel more indulgent. In addition, towels in neutral colors or classic patterns can give your bathroom an elegant, spa-like atmosphere.

Another way to create a spa-inspired bathroom is to carefully select your color scheme. Stick to soothing, natural tones like blue or green, and avoid bright colors that can be jarring. You may want to consider adding some plants to your bathroom; not only do they look lovely, but they can also help to purify the air. Bamboo and snake plants are excellent choices for a luxury spa feel.

Additionally, don’t forget the little details that can make all the difference. A basket filled with tiny soaps or scented candles placed around the room can give your bathroom an extra touch of luxury. If you really want to scale up your bathroom, you can install some of these high-end features:

  • Heated floors
  • A rain shower head
  • A deep soaking tub
  • A steam shower or sauna
  • Wood and bamboo features


Add a Sunroom or Conservatory

Another great way to add value to your luxury home is to install a sunroom or conservatory. These rooms are not only beautiful and stylish, but they can also be used for a variety of purposes.

Sunrooms can be either inside your home or in your backyard. They are typically made with large windows to let in natural light, and they are the perfect place to relax and enjoy the outdoors without having to deal with the elements.

Conservatories, on the other hand, are typically used for horticulture or as a place to keep plants. They are often made with glass walls and roofs to allow in maximum light, and they make a beautiful addition to any home. Your sunroom or conservatory could be the perfect place to:

  • Have an outdoor dining experience around beautiful plants
  • Grow a luxurious garden
  • Create a home office with a view
  • Install a hot tub

The possibilities are endless with this new layer to your home!

Upgrade Your Kitchen Appliances

Smart kitchen appliances are becoming increasingly popular, as they offer a number of benefits over traditional appliances. Perhaps the most significant advantage is the ability to connect to the internet and be controlled remotely. This means that you can preheat your oven before you even get home, or receive alerts if there is a problem with your refrigerator.

In addition, smart appliances often come with built-in sensors that can track usage patterns and provide valuable insights into how you use your kitchen. With this information, you can make adjustments to save time or energy, or simply to better suit your needs.

Incorporate Luxury Light Fixtures

The right lighting can completely transform a space, and it is one area that you should absolutely focus on. There are a few different routes you could take when adding new light fixtures to your home. Large, decadent chandeliers are always a statement-making choice, but you could opt for something more understated and elegant.

Another option is to install smart lighting throughout your home. Smart lighting gives you the ability to control the light fixtures in your home remotely, and they can even be programmed to turn on and off at certain times. This is an excellent way to conserve energy, as well as to add an extra layer of security and convenience to your home.


These are just a few of the ways you can add value to your luxury home. With a little bit of planning and effort, you can turn your home into the ultimate luxurious retreat.

Six Easy Ways to Stay in Touch with Friends and Family Back Home While You are Traveling

Today, it’s easier to stay in touch with your friends and family back home while traveling than ever before. There are multiple ways you can stay in touch with your loved ones. Here are six methods you could use.

1. Email and Chat Rooms

Even if you don’t take any devices with you on your trip, you can still find internet cafés in many places. So, it’s easy to stay in touch with your friends and family via email while traveling.

Alternatively, you could chat with your loved ones via chat rooms. Just set up a time to chat in advance, and you can communicate via text messages in real-time.

2. Video Calls

If you want to see a friendly face while you’re away, go beyond text chat via email or chat rooms and instead make video calls at home. There are multiple excellent online platforms that provide free video calls, such as Skype, Zoom, and FaceTime.

Using video call technology can be especially good for reassuring your family members that you are OK, as you get to chat face-to-face, rather than via onscreen words.

3. Digital Greetings Cards

Just because you’re traveling, it doesn’t mean you have to forget about your loved ones’ birthdays and anniversaries.

If your friends or family members have special days coming up and you’re not going to be around to celebrate in person, simply send a digital greeting card. Punchbowl eCards have a wide selection of fantastic cards for every occasion.

4. Telephone

If you take your phone with you on your journey, you can get a roaming SIM card to ensure you can stay in touch with your friends and family members no matter where you are.

But if you’re worried that your phone could become damaged, lost, or stolen while traveling, you could always buy a cheap cell phone to take with you. If the phone does become damaged, lost, or stolen, you can always pick up another cheap phone during your travels.

Of course, you can also stay in touch with your loved ones via telephone even if you don’t take a cell phone with you. Yes, landlines still exist! No matter where you are in the world, you’ll be able to find a payphone and make a call back home.

5. Social Media

If you regularly use social media, you can stay in touch with all of your friends and family by continuing to post to your social media accounts while you’re away.

Platforms like Facebook, Instagram, and Twitter can all be used to stay in touch with your loved ones and let everyone know what you’ve been up to.

If you don’t have the time to contact everyone back home individually, posting on social media is a great way of staying in touch and updating everybody about your adventures.

6. A Blog

If you have a blog already, that’s another way you can keep everyone updated about your travels. If you don’t already write a blog, consider starting one.

Using a travel blog is not only a great way of letting your friends and family know you are OK and keeping them updated with all your news. It’s also great for keeping an account of your journey that you’ll be able to read back in years to come to relive your experiences.

You could even monetize your blog to make some extra cash while you’re traveling.

Of course, blogging only allows you to communicate one way, but it’s a great communication method for staying in touch with a number of people back home, and you can use one of the other methods listed above to have two-way chats with your closest friends and family members.

City Car Rental announces new locations at Cancun Airport Terminals 3 and 4

City Car Rental opens the doors to two new branches in Cancun airport, located in terminals 3 and 4. That car rental company offers travellers an excellent alternative to honest and quality car rental for a better transfer throughout Quintana Roo.

City Car Rental offers the best rates in the market without hiding prices, assuring the passenger a good car rental Cancun Airport experience.

The company detected the need of those travellers looking for a safe means of transportation upon arrival at Cancun Airport. That’s why they saw the need to open two new branches due to increased traffic. This was due to the fact that the Cancun International Airport has streamlined its processes and waiting times, all thanks to the increase in personnel.

The Secretary of Tourism Miguel Torruco pointed out that in the January-April period of this year, the airport passed the 3 million passenger mark. 57% came from the USA, 11% from Canada, and the remaining 32% reached from Colombia, the United Kingdom, France, Argentina, Spain, Germany, and Brazil, among many other countries worldwide.

Terminal 3 achieved a minimum wait time reduction of 15 to 13 minutes and a maximum of 82 to 57 minutes, a record time. On the other hand, the waiting time at Terminal 4 is a minimum of 8 minutes and a maximum time of 56 minutes for what was March and 54 minutes in April. Just as the waiting time is pleasant, so is renting a car. City Car Rental offers the best options to rent a car easily and quickly, with its respective adequate and friendly orientation. Making the best transfer experience for those travellers who set foot on Mexican soil.

ACI (Airports Council International) announced that Cancun’s airport is among the top 10 airports in the world with the highest international passenger traffic. According to its annual report, it reached the tenth place for its significant increase of 94.5%, higher than last year’s figure of 19.7%.

Terminals 3 and 4 have the highest increase in tourism and general traffic; City Car Rental will begin operations in June of this year. It provides car rental services to hundreds of tourists every day. Undoubtedly, this is great news and testimony for local agencies looking to grow in the tourism sector. City Car Rental has been making its way in the industry for less than 5 years internationally.

It is worth mentioning that Cancun’s airport has benefited several locations in Quintana Roo. Cancun International airport is the only one in the state and the second most important in the Mexican Republic. However, Many  Cancun car rental agencies have wanted to benefit from this by increasing the prices of their vehicle reservations per day.

According to recent information on the City Car Rental platform, prices will continue to compete with the agencies that have been at the airport for years. This will mean a decrease or regularization of prices by neighbouring agencies at the Cancun International Airport.

ACI (Airports Council International) announced that Cancun’s airport is among the top 10 airports in the world with the highest international passenger traffic. According to its annual report, it reached the tenth place for its significant increase of 94.5%, higher than last year’s figure of 19.7%.

Terminals 3 and 4 have the highest increase in tourism and general traffic; City Car Rental will begin operations in June of this year. It provides car rental services to hundreds of tourists every day. Undoubtedly, this is great news and testimony for local agencies looking to grow in the tourism sector. City Car Rental has been making its way in the industry for less than 5 years internationally.

Cancun International airport is the only one in the state and the second most important in the Mexican Republic. However, Many  Cancun car rental agencies have wanted to benefit from this by increasing the prices of their vehicle reservations per day.

According to recent information on the City Car Rental platform, prices will continue to compete with the agencies that have been at the airport for years. This will mean a decrease or regularization of prices by neighbouring agencies at the Cancun International Airport.

How to Stay Healthy as a Business Owner

It’s easy to see the appeal of the entrepreneurial road. Beyond the freedom and control it gives you to run and shape the business how you deem fit, it can also be more rewarding when successful. However, it can be a demanding endeavor, especially if you’re just starting out. Moreover, it will affect your health if you let the stress and long hours overwhelm you.

Fortunately, you can keep yourself in excellent shape with preventative and wellness activities even with the colossal demands of being a business owner. This article will cover a few tips that will help you stay healthy.


Exercise and diet

You’ve likely heard it many times before—move more, eat less. However, while this may sound like essential advice, making sure that you eat healthily and engage in regular exercise is crucial to keeping a healthy body and mind. And if you think it’s a massive undertaking, you’d be wrong. You don’t necessarily need to do a marathon or eliminate entire food groups from your diet.

For starters, try walking whenever you can instead of using transportation. Doing so will enable you to engage in physical activity without having to adopt an intense workout routine. Try to increase your consumption of vegetables and fruits, too, while reducing meat-based products. Also, look for healthier alternatives when possible. For example, instead of carbonated beverages, you can go for turmeric latte, which has the potential to combat systemic inflammation. If you’re looking for one, click here.


Schedule downtime

You may find yourself burned out from running your business if you decide to work non-stop. However, even if you have to wear many different hats as an entrepreneur, you must always try to schedule enough downtime for yourself so you can engage in enjoyable activities, spend some time with loved ones like family and friends, and get enough rest.  

Also, never bring your work back home with you. Instead, keep it at the office. Doing so will ensure that you always get sufficient rest and keep you from turning your home into another workplace. It may sound strange, but you’ll be surprised at how much of a difference this can make in helping you stay healthy.


Hire the right people

Many entrepreneurs make the mistake of trying to do all of the work themselves. After all, no one is an expert in every single area of a business. Moreover, you’ll only end up exhausted by doing so and become more susceptible to potentially costly mistakes as a result. For this reason, it’s crucial that you hire the right people and trust them to do the work. You’ll be surprised at how much of a difference it’ll make.



When it comes to becoming a business owner, it’s not hard to forget about yourself. However, it would be best if you didn’t let the business run you but rather the other way around. By giving yourself enough time to commit to an exercise regime, adopt a healthier diet, get enough rest, and more, you’ll be able to maintain your health without making any compromises that could ruin your endeavor.

Digital Bank of the Year – Europe

The world is embracing a host of new technologies and the banking industry is no exception. First Investment Bank, Fibank, offers an innovative and customer-oriented solution that has become one of the leading institutions in the country in card business and international payments. Having earned success in Acquisition International’s Worldwide Finance Awards 2022, we caught up with CEO and Chairman of the Managing Board, Nikola Bakalov, to find out more.

Pioneering new ways of working is no easy task, but it lies at the beating heart of how the team at Fibank operate. Their choice of advanced solutions and modern banking has made them very popular amongst customers, offering products and services for individual and corporate clients. The team’s decision to use investment gold and other precious metals with unique for the Bulgarian market products and services is just another reason to turn to the firm, but what other factors have driven their success?

Who better to answer this question than Nikola Bakalov? Mr Bakalov has led Fibank to its current position as a rapidly growing, innovative, customer-oriented bank, challenging the status quo and creating a way of working that stands apart from the crowd. We asked him how his bank stays ahead of the emerging developments in the industry. “Digitization and change in consumer behavior lead to changes,” he tells us. “Many of our customers already prefer to bank remotely, in an online environment, rather than visiting our offices. Therefore, we actively invest in implementing new technological solutions and introducing a number of improvements in digital banking.”

Many of these changes have been accelerated by the pandemic, forcing businesses and individuals to embrace a new way of working in order to survive. “Banks such as ours were among the first to start developing digital financial solutions and offering them to customers,” Mr Bakalov explains. “We can define the pandemic as a catalyst of these processes and as a clear indication of the direction in which modern banking will increasingly move. Our active involvement in digital solutions began long before customers realized the need for them and we were among the first to start implementing them and actively promoting them at the market. That is why, when the pandemic unfolded, we were already prepared and there was no need to build from scratch but only to upgrade our digital products and services.”

Whilst Fibank has achieved success through its digital mindset, we wondered how this shift has impacted the way in which the team interacts with their customers. Mr Bakalov was happy to elaborate: “Due to the advancements in information technology, a significant shift has been observed from traditional banking to the digital environment. Almost all daily banking transactions can now be performed on our remote banking platform. We offer a wide range of services for full-fledged digital banking, while our extensive branch network remains always available for customers who need personal consultation with a banking expert.”

The team has pushed boldly forward into new ways of reaching out to their clients. We wondered what innovations the team have been able to implement that are leading the way for the banking industry. “First Investment Bank launched its Video Consulting service for retail customers, also providing them with the option to apply for consumer loans fully online,” Mr Bakalov informs us. “This service has since been upgraded to include online mortgage loan applications. Customers can submit their electronic applications using the My Fibank website or the mobile app. The platform also enables them to remotely sign all documents relating to granting of consumer loans or issuance of credit cards.”

The development of a mobile app has allowed Fibank clients considerable flexibility in the way that they operate. Operating in the digital space gives them the freedom to bank as they wish and when they need to. “My Fibank mobile app customers can apply for and receive MyCard virtual credit cards,” Mr Bakalov explains. “Those are issued fully online and credit limits are granted automatically within minutes.” These virtual cards can be used with My Fibank, Google Pay, Apple Pay, Garmin and Fitbit, on contactless POS and ATM terminals, or for making payments over the Internet. During 2022, Fibank intends to offer the opportunity to make and receive instant payments in BGN under the Blink Program of the National Card and Payment Scheme (NCPS), part of BORICA. Clients can order Blink instant payments entirely online through My Fibank electronic banking.”

Whilst there has been increased demand for digital solutions, expansion has been challenging for many businesses thanks to the pandemic. The success of Fibank during the last couple of years stands apart from many in the industry. “In 2021, the Group of First Investment Bank reported increased financial results and sustainable development in the context of the ongoing COVID‐19 pandemic and its consequences,” Mr Bakalov says proudly. The Group profit after tax increased to BGN 111 mln. compared to BGN 45,5 mln. a year earlier, as a result of higher operating income and the development of credit policies, as well as optimization of administrative costs. Total income from banking operations increased to BGN  435 mln (2020: BGN 373,7 mln) with an increase in all main sources of income.  The return on equity (after tax) reached 8.85%. This astonishing achievement is a direct result of hard work and effective leadership from the team.

2022 has presented slightly different challenges to 2021, where the global economy was showing that it had the capacity to recover its pre-pandemic momentum. With banking sector revenues almost reaching the record levels of two years ago, the industry as a whole has proven capable of absorbing the complex geopolitical situation of sanctions against Russia. Mr Bakalov’s predictions maintain this positive line, drawing on the way in which the markets are reacting to the events of the day: “My forecast is that lending activity will remain high in terms of demand and supply of loans,” he tells us, “but with a bit added caution given the unusual economic situation. This should logically lead to increased credit risk, which in turn is a component of interest rates on loans. I personally feel optimistic and believe that Bulgaria will quickly overcome the negative consequences of the COVID-19 pandemic.”

Whilst Fibank has already established itself as a pioneer of new ideas and bold technologies, we know that all businesses need an effective plan to thrive in the future. To conclude our deepdive into the success of Fibank, we asked Mr Bakalov precisely what he and his team intend to do in the future. “We have the necessary platforms in place that allow us to develop innovative products and services,” he tells us, “And our customers have also proven over time that they are very receptive to innovations that we carefully select and implement in the Bulgarian market. The new trends in the banking sector and the logical consequences of digital transformation in recent years have allowed banks to launch projects that will soon lead to a hundred percent coverage of all banking products and services in the digital environment – and this is certainly the direction we are moving in.”

The decision to embrace the digital landscape even further is not surprising at all, but it is not the endpoint of what the team are doing. “We have a wide branch network staffed with well-trained employees,” Mr Bakalov continues. “Unlike fully digital banks, we operate from over 120 branches and offices throughout the country. This is a significant advantage since there, apart from being able to bank in the traditional way, our customers can also receive advice, including on how to more easily and conveniently use their digital banking. Over time, the industry will become increasingly digitized and physical branches will remain as a point of contact and consultation for customers.”

The success of Fibank comes from an approach to the banking sector that moves with the times. The team’s attitude is one which is always innovating and constantly looking to the future. The triumph of the team in the Worldwide Finance Awards 2022 is a credit to their tireless efforts. We thank Mr Bakalov for updating us on Fibank and its enviable success, as well as looking forward to seeing what the team do next.

For further information, please contact Nikola Bakalov, Chief Executive Officer (CEO) and Chairman of the Managing Board, or visit

25% of Dubai Homebuyers Seek Living Spaces That Bolster Mental Health

A quarter of homebuyers in Dubai are on the hunt for living spaces that provide mental health benefits, according to real estate brokerage Union Square House (USH).

Living spaces and amenities that bolster mental health include spa-inspired bathrooms, freestanding bathtubs, meditation corners, indoor plants and fixtures, outdoor spaces, layouts that let in more natural light and fit-for-purpose residential communities.

Developers and facilities management firms play a key role through the upkeep of common areas, which represent essential convening venues for the community to celebrate gatherings and engage in fun activities.

According to a recent study about work-life balance conducted by mobile tech company Kisi, Dubai residents are among the most overworked in the world. As a result, stress levels among residents tend to be higher, and therefore finding a healing place in a home becomes a necessity.

Gaurav Aidasani, Founder & Managing Director, Union Square House, said: “The last two years have been tough on all of us. Apart from work-related challenges, our living spaces may have a direct impact on our mental health. In the wake of the pandemic, the correlation between a home and stress levels can’t be overlooked.”

Homebuyers in Dubai are increasingly pursuing thoughtful layouts and wellness-focused designs. Over the past couple of years, a new form of demand for living spaces that aim to enhance positive emotions and reduce depression emerged. Developers are now taking note of this trend to optimize living space for health and mental wellness.

“Finding the right home to ease the mental health burden extends beyond the living space itself. Homebuyers need to find the right community first. Many of us envisage owning a home in a friendly, serene community with parks, play areas, gyms and pools. Being part of a lively neighbourhood has moved up the homebuyer’s agenda thanks to a prevailing work-from-home lifestyle calling for greener communities where people can spend their times joyfully,” Gaurav continued.

“However, singles or couples may prefer living in the bustling city centre. Therefore, it is important to pick a community that suits you based on what a perfect home personally means to you. You must live in a community where you feel a sense of belonging,” Gaurav concluded.

When identifying the right community, homebuyers should also consider ease of access. Some communities in Dubai suffer from traffic congestion. Time spent coming in and going out of a residence can have an impact on mental health.

Factoring in proximity of a home to key facilities is also important. Short distances to points of interest such as schools, hospitals, retail outlets, leisure facilities, beauty centres and restaurants can make life easier, hence reducing stress levels.

In 2021, USH achieved AED 3 billion in real estate transactions, expanded its customer-base from six to 30 nationalities, saw a threefold growth in business performance and a twofold growth in team members. The real estate brokerage also focused on new markets, capitalizing on demand for luxury homes from European, American and Canadian customers.

USH has recently claimed the number one spot as the most awarded real estate agency in Dubai. The company has received the “Top Real Estate Agency” award from Emaar Properties for the past 10 years in a row, Dubai Properties (seven consecutive years), Meraas Properties (two consecutive years), Majid Al Futtaim (No.1 Performing Partner 2021), District One Meydan (No.1 Agency 2021), Nakheel (No.2 Agency 2021), RERA (2021), Dubai Holding (2021), and DAMAC Properties (2021).

Living the Luxurious Nomad Life

Have you ever thought about traveling the world and being paid to share your adventures and travels? More and more people are choosing to do this, and all you need to do to get started is create a blog for free. The digital nomad lifestyle is one that appeals to many, whether they want to do this for a gap year or a sabbatical or even as a permanent lifestyle change. If you want to live a luxurious nomad life, the option awaits you.


Why Blogging?

Blogging is a fantastic choice for digital nomads simply because it is so flexible. You can very easily set yourself up with a professional-looking blog in no time at all, even if you have never done so. You then just have to populate it with content.

This content can take any form that you might choose. Though many digital nomads choose to write something about their travels, it does not mean that you have to. Traveling and being on the move does give you a steady stream of content to pull on. Whether you visit a famous world heritage site or you just want to create a guide to the best street food in the places where you stop off, there will always be somewhere for you to investigate and report on as you travel.

However, if you don’t want to write about your travels, you absolutely do not have to! There are hundreds of other topics that you could write about, all of which could become easily monetizable content that you can use to fund your travels. From money management and blogging through to movie or music criticism and fashion, if you can think of a topic, you can very easily create a blog around it.


Set the Blog Up Correctly

When choosing this lifestyle, you need to make sure that you have set up your blog in just the right way. This is going to be your source of income after all, so you want to ensure that it is somewhere that people come back to time and time again to read your content.

Even details like the name of your blog and sourcing a quality header for the site can make a massive difference in its appeal. Ideally, you want to create a small community around your blog – whether this is with your readers, other bloggers, or a mix of both. Create a space that you know everyone will want to be a part of.

Alongside this, you need to make sure that the content that you put out is of a high quality. If you are taking your own photos for the blog, make sure that you learn a little bit about photography so that you can position and edit your photos correctly. Small details like the quality of your copy will also make a massive difference. Make sure you work on eliminating spelling errors and establishing a tone of voice. Whether you have a longer piece to write or you just want to write up some captions to go with your photos, keep things light and entertaining.


Plan Your Nomadic Lifestyle

Choosing to blog is a fantastic option as you can do it from the road. Write and schedule posts while traveling, or take a few days in the next destination to knuckle down and churn out some content to post in the future. The choice is completely up to you!

The advantage of the nomadic lifestyle is that you can plan or go with the flow as much as you like. Some prefer to sit back and enjoy months at a time in a high-end apartment in one of the best cities in the world. Others prefer to constantly be jumping from luxury hotel rooms to first-class flights or luxury cruises. Your schedule is your own, and you could run around the globe as often as you like!

This is one of the big draws of such a lifestyle. You obviously have to put the work in to ensure that your blog is going to be able to pull in the revenue that you need to support your lifestyle – potentially setting up some side-hustles along the way – but you can go anywhere and do anything that you please. The world is your oyster!

A luxury nomad lifestyle can look glamorous to those scrolling on social media, and it can offer some fantastic opportunities to those who decide to pursue it. However, you have to be prepared to put the work in to ensure that you are indeed creating a quality blog. The more you put in, the more you will get back, and this, in turn, can help you to create the perfect blog to support your luxurious nomadic lifestyle, no matter where you might choose to go.

11 Tech Startup Ideas That You Can Try to Help Build Your Business Empire

Emily Rollwitz – Content Marketing Executive, Global App Testing

Starting a successful business is something that many people aspire to do. found that 43% of Americans plan to start a business in 2022. However, starting a business comes with many hurdles that can intimidate first-time entrepreneurs. As most startups fail in the first year, many beginners are understandably discouraged from starting.

So, what does it take to run a successful business?

Some apparent factors spring to mind: determination, specialist knowledge, and seed capital, to name a few. However, none of these aspects mean a thing if you cannot think of a good idea for what your new business will be!

Are you lacking that creative spark? Look no further! This list will cover some of the most profitable tech startup ideas to elevate your business empire to the next level.

1. Artificial Intelligence

Artificial Intelligence is a big deal in the world of tech. As we build smarter machines, they will gradually become capable of performing tasks that currently require human oversight. Tried and tested methods like ML pipeline architecture have accelerated innovation in this field.

The top 5 ‘tech giants’ (Amazon, Apple, Facebook, Google, and Microsoft) are investing large sums of money into the technology to maintain their competitive edge. That does not mean to say that the AI market experiences oversaturation! Each day, people think of new and creative ways to implement AI tech to solve real-world issues. Will your business be the next?


2. Mobile App Development

While apps aren’t as new and shiny as they were ten years ago, they remain one of the most profitable areas in tech. Allegedly, the top 200 apps on the Apple app store each manage to earn around $82,500 on a daily basis.

These days almost everyone owns a smartphone, meaning that the market for app developers is enormous. Learning to build apps is a demanding but potentially rewarding process that you should certainly consider. Be sure to read the agile scrum manifesto before you get started!


3. Web Design

After reading this article, use a minute to explore this website and consider everything that went into its creation. Beyond the rows of text and beautiful graphics is a site that must function to serve its purpose. In this case, the website must be easy for the end-user to navigate and make sense of and navigate.

Unfortunately, this is where so many businesses slip up by creating a website that isn’t intuitive for their customers to use. Time is a valuable commodity, and if customers cannot find the page they are looking for, they will likely leave your website and not return. As a result, the market for competent web designers is massive, and you will find clients from many industries wanting your themes and designs.


4. Cyber Security

The economic value of data is tremendous. As a result, cyber criminals are constantly advancing their strategies for stealing data online. Of course, on the other side of this is the industry of white hat / ethical hackers. It’s their job to find and alert IT teams to weaknesses in software or networks that hackers may exploit. Cyber security experts may also offer their services as consultants to businesses looking to implement their cyber security solutions.

As cyber criminals continue to make high-profile attacks on individuals and companies, there is no better time to get started in cyber security. Your business will be at the forefront of the evolving cybersecurity market, expected to be worth $363.05 billion by 2025.


5. Software Testing

Software development is an attractive career for many people interested in technology. The less appealing (but profitable) side of software development is the testing phase. Nowadays, many developers outsource their software testing to external services, which carry it out on their behalf.

Don’t be deterred by the stereotype that software engineers are predominantly white or men. We need people from all backgrounds to form startup companies in this space. Only together will we achieve diversity in software engineering.


6. eCommerce

There was once a time when we were all obsessed with eBay. Suddenly, the Internet became a place where ordinary people could not only communicate but also make money! Since then, the industry has grown fast as billions of people worldwide embrace the technology. eCommerce will make up nearly a quarter of total global retail sales by 2025.

Whether you’re looking to establish a new eCommerce store or move your brick-and-mortar retail operation online, the possibilities for making money in this sector are endless.


7. Digital Marketing

Marketing is not as easy as it once was. These days, you must grapple with the technological aspects of digital marketing and the more familiar social aspects, such as consumer behaviour. That difficulty means these services are in high demand, meaning there is plenty of money to be made in this industry if you know the tricks of the trade.

To get started, you’ll want to familiarise yourself with concepts like search engine optimization (SEO), online advertising, content planning, and applause testing. The next step is to find a base of clients and deliver custom solutions on a case-by-case basis. As your portfolio grows, you’ll draw the attention of bigger fish and hopefully get the chance to work with global clients across many sectors.


8. Remote Working

The pandemic is something that we all want to leave behind us. Though that certainly does not mean we have nothing to learn from it! One of the most profound effects of social isolation was the global trend away from offices and in the direction of remote working.

Companies and their employees now have an imperative need for reliable software that keeps them connected. Workflow software and communications tech (such as the VoIP telephone) both deliver productive capabilities for hybrid teams. The best part about this? This technology is still in its nascent stagemeaning companies are always looking for custom solutions specific to their business needs.


9. Robotics

Robotics is an exciting industry that, like Artificial Intelligence, will replace many human jobs in our lifetimes. Already we are seeing the rollout of drone delivery services in cities and regions worldwide, and this trend will continue. Retailers like Amazon are investing in solutions like these as they see the value of retail automation in commerce.

However, the robotics industry is far from limited to the retail sector, and your business could take many different approaches. For example, you may want to specialise in creating custom tools or parts for companies and individuals. There is plenty of innovation in this space, so people always seek home-brewed talent and custom solutions. The first step might be to invest in a 3D printer and familiarise yourself with 3D design.


10. FinTech

The legacy financial system is an institution that has resisted change, as demonstrated by the lack of meaningful reforms after the financial crisis of 2007. Consequently, many view finance as a sort of ‘black hole’ where startups could never compete with the singularity of big banks issuing credit cards and firms. However, the reality could not be further from that judgement.

These days, financial tech (or FinTech) startups have enjoyed plenty of success alongside the giants in the industry. Take PayPal for example, the company founded in 1998, now has a market cap just shy of $100 billion. There is still a massive amount of innovation in this space, as seen with the exploding interest in cryptocurrencies over the last few years.

Your business may not have dreams as big as this, which is fine. You may choose to focus on offering financial services to businesses in your local area. It could come with the creation of tools that help with payroll, tax systems, or processes to optimise marketing spend. Whatever route you decide to go down, there’s money to make here. And if you can contribute to creating a better financial system, all the better!


11. Virtual Reality

Virtual reality is finally breaking through into the mainstream market. Products that sound like they belong in a sci-fi novel are now making their way into our daily lives. Research indicates that 23% of US households have access to a VR headset.

The VR industry saw a significant boost in popularity thanks to the pandemic, and development in this space has not slowed down since. Most striking was the decision by Facebook to rebrand their parent company ‘meta’ to reflect their intention to build a metaverse for their users. Now might be the time to hop on the virtual reality bandwagon and see what you can buildbe it a VR game or commercial tool.

The Takeaway

No one said that creating a tech startup business would be easy. If it was, we would all be doing it! Often the biggest hurdle for people is simply spotting that niche in the market. From there, the idea can be scaled up and transformed into a profitable business. The skills you learn will undoubtedly assist you in building your business empire. Hopefully, this article has given you some creative inspiration for your next tech startup. 

Soft Launch Strategy for Your App: Why and How to Do It?

By Emily Rollwitz – Content Marketing Executive, Global App Testing

Especially for first-time app developers, a soft launch can be immensely valuable. It enables you to trial your app without going all-out straight away, thereby allowing you to test the waters first.

Considering how crowded the app market is and continues to be, standing out amongst the myriads of competition is crucial. And what better way to do it than with a soft launch that will ensure your app is truly ready to enter the App Store? 

What Is a Soft Launch?

Soft launching an app is all about optimising your game or application before it is released more widely. Before putting it up on the app store and advertising it through the many available channels, the app is given a limited release, usually limited by region. It allows you to observe how a specific audience reacts to what you have made and importantly, whether they like it.

Usually, soft launches involve an audience of up to 100k people. Allowing a restricted audience to trial the app before its scheduled release is a great way of gaining practical user data feedback and upgrading your product before it is made available to a broader audience.

This data feedback is collected through chatbots, reviews, survey maker, data, etc.

Why You Should Do a Soft Launch 

User acquisition: A soft launch strategy enables you to start getting reviews on your app store page. These reviews are invaluable at such an early stage, as positive reviews act as a highly effective form of endorsement that convinces future users to purchase the app. In other words, they act as proof that your app is worth downloading, increasing user acquisition. 

App store optimisation: A soft launch lets you check and ensure your app store pages are optimised correctly. When you soft launch, your app begins to index keywords, thereby highlighting the terms that perform best for your specific app. Making the most of these keywords during your official launch will improve your chances of being recognised by the app store.

User retention: Perhaps one of the main benefits of a soft launch, and a valid reason for doing it, is to increase user retention. How often have you deleted an app within days of downloading it because you lost interest in it quickly? Soft launching enables you to collect valuable data about when people are deleting your application so that you can consider the flaws in design and improve retention accordingly. 

A soft launch essentially allows you to determine whether your app is ready for widespread launch to avoid releasing it to low retention rates. At the soft launch stage, you can fix all the bugs and flaws in your app in preparation for its official release. A great way to collect this essential data is through observability software (what is observability software), which will help you see what’s happening across all the different areas of your application.

Feedback: This leads to the other great benefit of a soft launch: feedback. If multiple users give you the same feedback about an aspect of your app, this is a good indicator that a wider audience would feel the same, and thus, that aspect needs working on, whether to improve or optimise it. Technical feedback will also help you improve the app’s functions, especially in terms of how it works on different devices, which can fluctuate.

Not to mention that a soft launch essentially validates you and your app, telling you whether or not it is ready for market and whether or not it will be received positively by a wider audience. Consider setting up a VoIP call center solution to maximise the feedback you might receive from users testing your app.

How to Employ a Soft Launch Strategy

There are a range of questions you should ask yourself if you are looking to soft launch your app:

Having a clear idea of the answers to these questions will ensure that you go into your soft launch with clearly defined parameters for the desired outcomes of the project. Before any soft launch, conduct sufficient market research, as you must be aware of who the competition is and who their target audience is.

As well as this, you might want to consider recruiting some people to help you, outsourcing to experts who might be more qualified than you to analyse your data.

Then, keep in mind some key recommendations to ensure your soft launch is a success (remember, however, that each soft launch is different and unique).

  1. Your product does NOT need to be completely ready, although it should achieve sufficient functionality. Remember that the closer to completion of the product, the more valuable the feedback and user data will be.
  2. Don’t get carried away trying to achieve huge volumes of users for the testing phasealthough the more data you gain, the better, a smaller test group is easier to manage and will avoid you getting overwhelmed right from the beginning.
  3. Consider your timeframe. The best soft launches usually last between two and three months. Within this timeframe, you should be able to find your chosen audience, roll out the app, analyse insights and then adjust as necessary.
  4. Do not forget to analyse the keywords that rank highest, and then actually remember to adjust the app store page accordingly. It is essential and should not be overlooked. AutoML and other tools can help you make the most of the data you collect.
  5. Ensure that you are inviting relevant users to trial your app during the soft launch so that the data you gather will apply to the results a widespread launch would yield.
  6. Optimise your onboarding mechanics – this is usually the stage where users drop away if functionality is poor or lacks intuition. A soft launch lets you check how long it takes a user to get to your main page, so make sure you use this insight effectively. 
  7. Make sure your app has the power to manage a large audience, as overloaded servers will lead to your application glitching, which in turn will skew your data.
  8. Make the most of reviews and what people are saying about your applicationthis is what soft launching is really for, and you want to exploit this aspect as much as possible. Using test completion software is a great place to offset some of the more laborious work during the testing phase.
  9. Analyse how effective your monetisation model is: an app has to have the right balance between monetization and retention, and the soft launch stage is where you find this balance.
  10. Always keep user retention at the heart of the endeavour; when are people giving up on the game? What aspects of the game are they not engaging with?

You need to stay on top of all these things and more if you want to have a successful soft launch for your app. That’s why productivity is key and a lot of organisation.

What Else Should You Measure During a Soft Launch?


You can’t analyse data if nobody has downloaded the app in the first place. It is where organic traction comes in. To analyse it, consider the data on the volumes of people visiting your app store page and how many of those downloaded the app once on there.

To get people to make the leap from visitor to downloader, your app store page needs to be highly optimised and aesthetically pleasing. If they can’t find your page in searches, they will never be able to download it, and if they don’t like how it looks, or if it doesn’t look professionally made, they won’t be convinced to buy it.

That’s why demand testing is so valuable, as it allows you to gain test results whenever you need them and at any stage during the soft launch, so that you can continuously monitor organic traction levels.


Understanding the ‘lifetime value’ of your app is incredibly important. Lifetime value is about how much worth each player has, and this is crucial as you will need to determine this, then compare it to your cost-per-install to comprehend how much profit you are likely to make with every new user you gain. 

Without this, you won’t know whether rolling out your app is worth it from a financial perspective. If the numbers don’t quite add up during the soft launch, you know you have some work to do to improve your CPI to lifetime value rates.


During the soft launch, it is very likely that a range of bugs, glitches, and flaws in your app will surface as users interact with the different elements of your application. This broad range of technical feedback, where users reflect on where things didn’t work quite as smoothly as they would have liked, will give you the ‘map’ that will guide you to improving your app as much as possible. 

These bugs, such as whether or not hybrid cloud integration is working properly, need to be fixed before you officially launch the app. Otherwise, you will receive an overwhelming amount of ‘this app glitches a lot’ reviews that will turn people away from downloading.

Also, keep in mind that cybercrimes are constantly on the rise, so protecting your business data should always remain a priority, regardless of how big or small your professional endeavours are.

Create a viral loop

A viral loop will enable you to gain more users, as your current users recommend your app to friends and family and in their broader network.

An example of an effective viral loop, for instance, is offering additional features to those who invite friends to download the app or even recommending that users post their high scores on Facebook. With email verification, you can secure addresses that can be later used in your marketing strategy to further promote your app.

This word-of-mouth advertisement has an impact, so ensure you offer social sharing functionality in your app. Ensure you keep track of how many people use it during the soft launch stage, as low engagement might lead you to implement a different kind of viral loop elsewhere. Not all viral loops will be effective for the app you produce, so experimentation during the soft launch stage is critical.

In terms of numbers, you also need a varied marketing strategy, with ecommerce growth strategies that go beyond the soft launch and that will ensure as many people as possible hear about your app and engage with it as you can. Viral loops won’t be enough if you’re serious about making money with your application.

You also want to pick a region that is fairly similar to your target audience. If your target market is America, other English-speaking countries like Canada, Australia, and the UK are good places to soft launch. 

The type of app you are producing also impacts where you should target. Multiplayer games lend well to densely populated regions like the Philippines so that large numbers of players can interact and test the strengths of the application.

Costs are also a factor. Popular regions like Canada have a rising CPI, and places like Australia which are developed countries, English speaking, and with such a large population size are going to be more expensive.

In this post-Covid world, think about how you might integrate remote and virtual events as part of your marketing strategy as well.

The Takeaway

Whatever decisions you make, stick to a predetermined plan and make sure you have a clear idea of your target audience and your competition. 

Work to improve the areas of your app that are flagged by users as problematic, while optimising and developing further all the areas that are most beloved and appreciated by your audience.

Most of all, make the most of the data. It will help you smooth out any wrinkles and improve your app as much as possible before you eventually launch it properly.

Tax Compliance For Influencers – A Comprehensive Guide

Being an influencer can be a full-time job. You need to constantly create content, engage with your audience, and grow your platform. But as your influence grows, so does your responsibility to stay compliant with the law, especially regarding taxes. Tax compliance is a complex and ever-changing area, but there are some basic principles that all influencers should understand.

Be Aware of Your Tax Obligations

The first step in staying compliant is to be aware of your tax obligations. This means understanding the influencers’ tax compliance requirements and when they are due. The most common type of tax for influencers is income tax, which is paid quarterly. Other taxes may include self-employment tax, sales tax, and property tax.

What Counts as Taxable Income?

For influencers, taxable income includes any money you earn from sponsorships, product endorsements, affiliate marketing, and your YouTube or Instagram earnings. It’s important to note that this still counts as taxable income even if you are paid in gifts or services.

So if you receive free products from a brand in exchange for a review on your blog, you will need to report the value of those products as income on your taxes.

Keep Accurate Records of Your Expenses

The most common way to lose money with any business is through inventory shrink. This is especially important for influencers who only count on income from sponsored posts. Lack of accurate inventory tracking can lead to significant penalties and fines from tax authorities.

A good rule of thumb is to keep detailed records for 60 days for tax purposes. If you keep these records for longer, you are highly encouraged. Inventory tracking involves scanning each product you use to create your posts.

You can then make sure you are only using products you have already scanned. You should then track each purchase you make and the date you make the purchase. This will give you a better idea of how much inventory you have left.

How to Report Your Income

Many people are under the impression that if they don’t receive a W-2 or 1099 tax form from an employer, they don’t have to report their income to the IRS. This is simply not true. The IRS requires that everyone report all their income on their tax return, whether or not they receive a tax form.

So how do you go about reporting your income if you’re an influencer?

The first step is to determine what your “income” is. For influencers, this includes any money you receive in exchange for promoting a product or service, either through social media posts, videos, or other means. It also includes any gifts or freebies you receive from businesses in exchange for promotion. Once you have a total figure for your income, you’ll need to report it on your tax return. Receive from businesses in exchange for promotion

If you’re not sure where to report your income, don’t worry – the IRS has a specific section for influencers. Simply list your total income under the “Other Income” section, and include any relevant information such as the name of the company you promoted and the dates of your promotion.

Common Deductions for Influencers

For tax purposes, five common deductions are often taken by influencers.

These include:

Travel and transportation expenses
Business expenses
Professional fees
Miscellaneous deductions
Charitable donations If you are self-employed, you may deduct certain expenses, such as the cost of travel and your business expenses.

While there are many deductions that you may take, keep in mind that there are also certain limitations. For example, you cannot claim deductions specific to your situation, such as travel expenses related to concerts attended by your family.

Likewise, you cannot deduct expenses unrelated to your business. For example, you cannot deduct the cost of your new wardrobe simply because you need it for work.

What About State Taxes?

While federal taxes are the same for everyone in the United States, state taxes can vary significantly. For example, some states have no income tax while others have very high-income taxes.

As an influencer, it’s important to be aware of the tax laws in your state so that you can comply with them. The best way to do this is to speak with a tax professional who can help you determine what you need to do.

What Is the Difference Between ABN and CAN?

In the last few years, Australia has not only become one of the fastest-growing economies but has also strengthened its startup ecosystem significantly, with a whopping 5.8%  growth. As a result, there is a dramatic surge in the number of new businesses, and existing startups are experiencing rapid growth. That makes Australia one of the best places to start your own business.

However, like anywhere else, there are a few critical steps you need to undertake before you get a business up and running in Australia. First, you need to understand whether you need an ACN vs. ABN number when forming your new business. Knowing what your business requires beforehand can ensure it operates legally from the beginning.

If you’re looking to start a business in Australia, here are the main differences between ABN and ACN numbers to help you know what applies to your business:

What is an ABN?

An ABN is an 11-digit number unique to every business for identification purposes. An ABN number is issued by the Australian Taxation Office. If you’re looking to start a business in Australia, you must register for an ABN number, no matter the size or structure of your business. All businesses must have an ABN number, including non-profit organizations, partnerships, trusts, companies, and even sole traders. Your ABN is used by the government primarily for taxation purposes and for tracking your business operations.

Failure to apply for an ABN can mean that it’s operating illegally. You must register for an ABN and have it displayed on all your company documents, including

  • Tax returns
  • Invoices
  • BAS
  • Receipts
  • Letterheads
  • Orders
  • Estimates
  • Statement of accounts
  • Any other business correspondence


How to apply for an ABN

You register for an ABN with the Australian Tax Office. The registration process is usually easy since you can do it online, and you don’t need to pay any fee to register. You can also have a tax agent or BAS agent register for the ABN on your behalf, but for a fee.

The information you’ll need to complete your ABN registration will often depend on the business structure you’re applying for. However, you’ll typically need to provide your name, date of birth, email address, physical address, and the TFN of associated persons.

Once you’ve registered, the ATO will take less than 24 hours to review your application and issue you with your ABN number, which will apply for the lifetime of your business. You must update any changes to your ABN, like a physical address change, within the first 28 days.

You should cancel your ABN immediately should your business get closed, sold, or end its operations in Australia. Once canceled, you should lodge outstanding returns and activity statements and fulfill any payment obligations.

Benefits of an ABN

Besides enabling you to run a business legally in Australia, other advantages of acquiring an ABN include;

  • Makes easy for the government, community, and stakeholders to identify your business
  • Allows the government to easily track your business operations
  • It makes you eligible for GST registration, helping with GST credits claims, or claiming business costs like stationary
  • Stakeholders, such as suppliers, can easily confirm details in business invoicing and orders
  • It also gives you access to government services
  • If your business doesn’t pay taxes, such as non-profits, your ABN helps confirm your business structure


What is an ACN?

While you need to have an ABN regardless of your business structure, you should only apply for an ACN number if your business is structured as a company. An ACN is a unique number consisting of nine digits to identify your company. If your business registers for both the ACN and ABN numbers, your ACN number will be the last nine digits of your ABN number.

Unlike the ABN, you register for an ACN with the ASIC or Australian Securities and Investments Commission. Like an ABN, your ACN is used to identify your company and track its day-to-day business operations. Other stakeholders can also use it to know about your company’s information, like the business structure. Your company’s ACN number must be displayed on all your official documents and online information, including

  • Advertisements
  • Order for services and goods
  • Your company’s website
  • Invoices
  • Estimates
  • Statements of accounts
  • Letterheads
  • Receipts
  • And any other documentation related to your company


How to apply for an ACN

Registering for an ACN is done through the Australian Securities and Investments Commission. You pay a fee to register for ACN. The fee is subject to change, so ensure you confirm the exact fee to pay before applying. You can also ask your accountant or lawyer to help you with the ACN registration.

Some of the critical things you need to consider when registering for an ACN include your company structure, company name, business operational model, and obligations to fulfill as a company. Apart from the ACN, you need to also apply for an ABN number.

Benefits of an ACN

Registering your business as a company automatically makes it a separate legal entity. As a business owner, this benefits you hugely since it lowers your risk and liability. Other benefits of having an ABN number include:

  • It gives stakeholders access to any information about your company.
  • Your ACN helps legitimize your business
  • You require it for legal compliance



To legally operate a business in Australia, it’s crucial that you know whether you need to apply for an ABN or ACN number. And as you’ve seen, both the ABN and ACN are identification numbers but with completely different purposes. For instance, no matter the structure or size of your business, you must apply for an ABN with the Australian Tax Office before starting operation.

Applying for an Australian Business Number or ABN helps identify your business to the government and the community. It’s also for tracking your business operations by the Australian Tax Office and ensuring you stay compliant with the tax laws at any given time. On the other hand, you’ll need to register for an ACN number if your business is structured as a company. Understanding the differences between these identification numbers can help ensure your new business or company fulfills its legal obligations.

Most Innovative eCommerce CSO 2022: Saheb Sabharwal

With an exemplary attitude towards growth, development, and corporate betterment, has made itself an e-commerce linchpin in the growing international market. Aiding the changing landscape of digital sales – work that has become especially critical in the face of the pandemic – its team have been striving to shape contemporary e-commerce for the better, supporting its clients, staff, and stakeholders every step of the way. Due to mergers and acquisitions having become such a big part of this climb to the top, CSO Saheb Sabharwal has been a critical part of making this possible.

The innovator behind one of the fastest growing ecommerce platforms globally allows businesses to rapidly and efficiently scale their online sales, with critical solutions offered all in one place. Nominally, allowing clients to build up trust in its efforts through avenues such as a free software trial before they commit, it allows them to get an in-depth look into its expertise and diligence, with showing the world how the democratizing of e-commerce can give brands the same complete digital compatibility as international industry titans. Being the first end-to-end ecommerce solution provider, it delivers a fully integrated and seamless experience to its clients.

This includes software, services, and infrastructure to help merchants thrive as an online business in a world where one’s digital footprint is more critical to success than ever, and in many cases aiding them to augment their brick-and-mortar commerce by securing their online niche. Founded by e-commerce veterans, its leading minds know the struggles that its clients often face when undergoing this process, and consequently works hard to mitigate all difficulties and to guide them through the thicket with an expert hand and shrewd eye. Today,’s business management solutions include online store software, digital marketing, inventory storage and fulfilment, financial services, customer service capabilities, and unified, multi-platform analytics.

Thus, enables its customers to get a comprehensive and holistic view of their business’s health across all online platforms upon which they have a presence. By operating in this manner, it has been able to make itself an indispensable partner to clients of all scales and sectors, granting them access to the same digital and physical capabilities as the world’s largest e-commerce specialists. Having raised over $380 million in the first 12 months of its fundraising efforts, the story is just beginning, emboldened by the exemplary leadership that has built this business up from a healthy foundation of empathy, tenacity, and innovation.

As the Chief Strategy Officer of, our award winner today, Saheb Sabharwal, has continued to be an invaluable element of the founding leadership team since the launch of the business in Q4 2020. Critically, this co-founder and front-runner leads’s Strategy & Operations office, an element of the business that comprises of three separate functions. Firstly, it leads’s roadmap and execution around mergers and acquisitions. Secondly, it handles the integration of the operations that the acquired companies have already developed, merging these processes with its own in order to create a result that betters the operations of both teams. And, finally, thirdly; it oversees the strategy and business operations of in a broader sense – across all technology and service offerings – in order to ensure that various parts of the business are continually analysed and optimized for the benefit of all stakeholders involved.

Mergers and acquisitions have proved a major boon to the Company in the time it has been in operation, and so Saheb Sabharwal and his staff have been incredibly busy, ready at any given moment to rise to the challenges put before them. With five major acquisitions completed over the past 12 months alone, Saheb was tasked to determine which companies to acquire, which capabilities within these companies made them so appealing, the sequence of those acquisitions, and how much money would be funnelled into each opportunity. This, of course, is a position of huge trust, requiring Saheb to oversee deals that amount to several millions worth in value and include a myriad of complex decisions, negotiations, and discussions.

Prior to this role, Saheb gained expertise in handling complex roles like this by building up’s internal processes. Nominally, his expertise was used in the hyper-scaling of the Company’s fulfilment-as-a-service protocols from scratch, which formed the foundation of its now fully operational Supply Chain Network Design; most notably, launching 6 new fulfilment centres across the United States, which were up and running within 8 weeks, and the determination of what software and hardware would be of use at these centres to receive, store, package and ship out customers’ inventory.

This start-up effort involved coordination across different time zones with over 100 stakeholders – lawyers, landlords, utilities, government entities, vendors, trucks, personnel – and their individual wants, needs, and requirements. It is evident that this was a complex operational feat to achieve in a highly compressed timeline, but it was one that Saheb handled with sophistication and efficacy with the goal to make an incredible business. Therefore, when it comes to discussions of what about his time as CSO has earned him this award, it is fair to say that every task he has undertaken at has been proof of what entitles him to this accreditation.

Today, as a result of both organic growth efforts and acquisitions,’s fulfilment network benefits from an exemplary, standardised, and streamlined number of internal processes that ensure each fulfilment centre has the people, systems, and technology in place to effectively handle the receiving and shipping of products from all around the world. Saheb has also held P&L responsibility for one of’s owned brands, one which doubled in revenue in 2021. Therefore, with every working day that goes by, Saheb has shown his dedication to the success of and to everything it stands for.

Since the very beginning, the Company has implemented the following values into every aspect of its business model: an obsession with brands (’s customers), thinking beyond the box, tenacity, transparent culture, cooperation, and empathy. Always striving to be a better version of himself, Saheb uses the inspiration that his parents lit in him as fuel to continue his own personal career growth. This, of course, only helps in the macro scale, as he sees the Company’s success as his own success, excited to be able to chase the ‘American dream’ and apply all he has learned from his personal life and varied experiences ranging from academia to corporate and entrepreneurial positions.

Additionally, he has worked in plenty of mentoring, coaching, and teaching roles, finding these immensely rewarding and taking lessons from them in how to empathise with the different needs of different learners. Today, he applies this same sensitivity to drawing out the different needs of different clients, always keeping an open mind to the changing wants and needs of his market segment in order to deliver the services and solutions that will help them thrive in a world that is constantly in flux.

Strong leaders, according to Saheb, must always be willing to take calculated risks. Both elements are incredibly important to making business decisions that will take a company into the future, as it is this attitude that secured him recognition as one of the movers and shakers on Forbes’ 30 under 30 list a few years ago. Having learned that he truly enjoys partnering with the best managerial teams and applying his passion for strong working cultures, continued mentorship, and business operations, Saheb can’t wait to see where he and the leadership team can take and its clients in the future.

After all, if a client can expect anything from this Company, they can expect to encounter people who have learned well from Saheb and other fellow leaders in terms of their commitment to the future. Moreover, onlookers can trust that Saheb is a proven professional who has handled the Strategy & Operations for to great effect, benefitting each stakeholder in the process in order to make the international corporate landscape all the better.

This notion is exemplified with each acquisition, where realises that it is essentially embracing a whole new culture into itself. This means that the team has had to develop processes that allow it to embrace these things with efficacy, not stomping out the individuality that the acquired companies have developed whilst also not compromising on the standardized, streamlined processes that have made the expert company it is. Therefore, Saheb sees acquisitions and the subsequent mergers as a complex puzzle; each piece must find its corresponding piece in order to make a bigger picture that allows for mutual success.

Looking back at the past 12 months, after executing on the plan built in collaboration with the various departments at, the company can proudly say that the acquisitions have created tremendous value, and that the team has given the wider company an exemplary chance to grow its efforts. Crucially, as a direct result,’s clients have benefitted from an end-to-end offering, and the flywheel has been able to continue turning at a rapid pace. The Strategy & Operations team operates with tremendous structure and transparency, and grants all stakeholders a comprehensive understanding of what makes its processes work; nominally, the team will take everyone involved through the steps of its mergers and acquisitions processes in as much detail as they require to be able to give them piece of mind, showing them how none of it is left to chance.

So how does the team collaborate with the broader organization to determine which capabilities to develop or acquire? To design the strategic roadmap, Saheb pushes his team to build a “mosaic” by drawing insights from hundreds of places and people, putting value on each interaction, and following a ‘no stone unturned’ principle in order to build its cases. Thusly, his team has developed unique and highly data-driven ways of working from this detail-oriented approach, pushing hard to ensure can enable brands to sell more in more places across the internet and expand their client base, all the while remaining critical about its own strengths and weaknesses. This attitude allows it to take on the criticisms and comments of all stakeholders with grace and sophistication, using this feedback to improve on a continuous basis.

Therefore, makes itself a darling of its industry, and a heavily competitive element of its market segment, as it can always keep up with what the professionals within it need. Currently in the midst of responding to the recent influx of new e-commerce businesses due to Covid-19 shutting down many brick and mortar stores – either temporarily or for good – it has been busier than ever with helping its professionals attain growth across all market channels. The world is also seeing a Direct-to- Consumer revolution like never before, as evidenced by the rise of brands such as Warby Parker, Dollar Shave Club, and more, with a record number of these businesses selling through online channels and other digital marketing strategies.

With an unprecedented growth for e-commerce that is showing no signs of slowing, aims to simplify what it takes for brands to simultaneously grow while navigating an ever-changing landscape. It is aware that for some people, lack of technological knowhow could be a roadblock to getting into e-commerce, and it wishes to help these professionals adapt so that their exemplary products aren’t lost as a result. Brands of today need to be multi-channel, i.e., sell on as many sales channels as possible; there’s no other way around it. But these brands don’t need to panic. Indeed, they can simply put this work in’s expert hands and refocus their concentration on the business goals that truly matter to them, letting do what it does best in order to manage their online digital footprint in a way that combines complex decision-making such as inventory synching and unified pricing strategies.

Saheb would like to extend his heartfelt thanks to his entire family who have always shown their unwavering support for all his entrepreneurial endeavours. In addition, a huge shout-out goes out to the mentors who have helped him and the rest of learn to execute with such efficiency, as well as the investors and Board members who truly believe in the vision. He is also extremely appreciative of his entire Senior Leadership Team who are much more deserving of accolades, and their respective teams who continue to go the extra mile to effectively cross-collaborate with Saheb’s team. He would also like to extend a special thanks to his own staff, who he attributes this award to as a reflection of their hard work; he feels fortunate to have them alongside him every day and remains fully committed to their success. Having built a team that is consistently learning and growing, Saheb blocks off time every other week to have one-on-ones with members of his team and get an idea of how they are doing on an inter-personal level. Critically, this ensures that he can keep a beat on where his staff stand in both personal and professional growth, and that he can find ways to help them achieve their goals in an informal, friendly, and empathic environment where they feel secure and supported.

This human-centric style of management, the team’s comprehensive approach to its work, and the Company’s dedication to rising to all challenges, has benefitted it hugely. The hyper-growth has experienced since its inception 18 months ago, scaling past $3 billion in gross merchandise volume has meant it has been able to grow from a handful of employees to over 1,400 all over the world, keeping its processes and procedures aligned in the same direction so that everyone is on the same page. In addition, in order to create an environment of extreme transparency, the Company uses more tactical approaches such as an all-hands Zoom meeting every other week to talk about key business updates and ensure that everyone is kept informed, while concurrently relying on solutions such as Slack for inter-team and company-wide communication.

Saheb’s micro-strategies, detailed worksheets, timelines, and deliverables have kept him at the fore of all of this as he continues to foster personal and professional development within his team. Nominally, both to Saheb and in the macro scale, there is a shared belief that ‘we are in this together and we will win together’, making its mission of enabling convenient e-commerce one that each employee can take personal pride in, with one of the recent successes the Company celebrated being its expansion into Europe. As it moves further into 2022, will continue to push the successful scaling of its business as a priority, strategically adding new capabilities to its ever-growing platform and building the modern e-commerce stage into the best landscape it can be.

For business enquiries, contact Saheb Sabharwal at

7 Tips for Choosing a Wedding Bouquet, According to an Expert

Did you know that flowers have been synonymous with weddings since Roman times when brides would wear garlands to signify new beginnings? But it wasn’t until the Victorian era that wedding bouquets became popular. Queen Victoria carried a tiny posy of snowdrops when she married Prince Albert. They play an important part in your wedding day, and they take centre stage in your wedding pictures. The flowers in your wedding bouquet are the prettiest way to bring colour and scent into the proceedings. Here, the experts at Ash Barton have shared their tips for choosing the perfect bouquet.

1.) Find your wedding dress before you choose a bouquet

The wedding bouquet style you choose will really depend on what your dress looks like. So, before you even think about ordering your flowers, make sure you’ve already chosen your frock. The style and shape of the bouquet needs to complement the style and shape of your dress and shouldn’t hide the silhouette or make you look unbalanced. When you meet or talk to your florist for the first time, make sure you have a picture of your dress to hand.

 2.) Think about the shape and size of your wedding bouquet

Wedding bouquets come in all shapes and style from small, Queen Victoria-style posies to big, overflowing bouquets that practically trail to the ground. The most popular styles include:  

  • Round bouquets

Round bouquets are one of the most popular styles of wedding bouquet and are tied into a tight shape with little or no foliage. Round bouquets look stunning with one type of flower such as roses or peonies. Or choose a selection of blooms but all in the same colour.

  • Cascade bouquets

Cascading bouquets have a waterfall of flowers and greenery cascading towards the floor. These days there’s usually lots of greenery involved such as vines and eucalyptus, and they look particularly pretty with whimsical or boho wedding dresses.

  • Hand-tied informal bouquets

Relaxed hand-tied wedding bouquets have become hugely popular in recent years and are perfect for outdoor, boho and rustic style weddings. Flowers that look like they’ve been freshly picked from the meadow or garden that morning such as peonies, roses or wildflowers always work well. Stems are left exposed and tied with a ribbon or lace.

  • Asymmetrical bouquets    

Asymmetrical bouquets are perfect for brides who prefer something a little quirky and unusual. As you’d expect, this bouquet has an unstructured shape with one side higher or larger than the other. An asymmetrical bouquet can be made up of any type of blooms but work particularly well with big flowers and architectural foliage. 

 3.) Think about the colour of your bouquet

It’s important your flowers complement the colour of your dress. If you’re opting for white flowers, make sure they’re the right shade of white, especially if you’re wearing an ivory or cream gown. And dresses in a pale gold, rose or a champagne hue only work with certain colours. Take a swatch of your wedding dress fabric to the florist with you, plus a swatch of your bridesmaid’s dresses too. That way your florist can recommend flowers that complement your colours perfectly.  

4.) Choose seasonal bridal flowers

Once you’ve decided on the shape and style of your bouquet, you need to choose the flowers. Lots of blooms are available all year round as they’re imported from overseas. But from a cost and environmental point of view, it’s worth opting for flowers that are in season in the UK. Pretty anemones, marigolds, and lily of the valley all in bloom in the spring. While big, bold flowers like hydrangeas, chrysanthemums, cosmos, lilies, and sunflowers are all in bloom in the summer, and roses will still be blooming as late as October.


5.) Choose a bouquet you can hold easily 

As you’ll be holding your bouquet all day, make sure you choose a size and shape that feels easy to hold and doesn’t make you feel awkward or lopsided. When you hold your bouquet, have your wrist by your hip. It’s the ideal position as it stops you holding it to high and scrunching your shoulders.

6.) Don’t use fresh flowers at all

Green foliage, feathers, dried flowers, felt flowers, berries, lace, paper, brooches and even pom-poms are becoming increasingly popular for bouquets. It’s guaranteed to be talking point and, of course, this type of bouquet will last longer than a week. Mix non floral elements in with your flowers. Or go without blooms altogether.  

7.) Work with your florist

Once you have a Pinterest board full of your favourite styles, shapes and colours, talk to your florist. Be guided by them as they’re the experts and can advise you on which flowers will be available at that time of year and what blooms will suit your preferred bouquet shape. Good florists tend to get booked up very quickly. Get in touch with your florist 6 –12 months before the big day.

12 Virtual Meeting Best Practices Your Team Needs to Implement Now

By Grace Lau – Director of Growth Content, Dialpad

Meetings are all about sharing ideas, increasing employee engagement, finding solutions, and the collective growth of the attendees. Virtual meetings need to be the same. But are they? Mostly not. Virtual meetings tend to go awry because we’re still novices at them. But as they become prevalent because of our remote teams or hybrid work, we need to have effective virtual meetings.

When meetings go wrong, we often find that the original issue remains unresolved. It seems so easy for virtual participants to go on tangents, switch off, or simply stop taking part in the discussion. Virtual meeting fatigue is an actual problem, and it is imperative to create an environment that will not lead to this.

If you are committed to having a remote workforce management system that ensures the mental health of your employees, you need to recognise that virtual meetings are hard work. In-person cues and body language are difficult to read online, making it challenging to have a normal conversation, let alone a business meeting. It leaves people drained of energy, and morale plummets.

Business leaders need to reconsider how their organisations conduct virtual meetings. It will improve productivity, support the well-being of their remote teams and drive innovation and engagement. The following 12 best practices can cater to the challenges of virtual meetings. They can help create virtual meetings that your employees do not fear and perhaps even anticipate.

1. Start and End Times Are Set in Stone

Virtual or not, being professional is paramount. It does not matter if half of your team works from the convenience of their home. You have offered them a collaborative remote working environment, and your professionalism is of paramount importance. Both parties need to respect each other’s time and ensure the meeting starts on time and the attendees all arrive on time. Working from outside the office does not mean you should take meetings nonchalantly.

Arrive early, especially so you can correct any technical issues before the meeting starts. Being prompt is necessary because many people have back-to-back meetings and some work during different times of the day, also known as asynchronous work setup. If you start on time, you’ll have a better chance of ending on time. Otherwise, you will be affecting another person’s time and those supposed to be part of the following meetings.

Meetings that are longer contribute to overworked employees. While you try to stick to the time allotted for the meeting, also try to have shorter meetings. If you need to have a lengthier meeting, try to break it up into shorter sessions of 20 minutes each, so the attendees don’t tire out.

2. Use Video Conferencing

Instead of traditional conference dial-ins that we used before the digital age, use video conferencing. Everyone has access to video telephony software, but some of the best ones are paid and allow you to have an excellent video meeting experience. Being able to see the faces of your colleagues makes the meeting more personalised, and it also helps keep participants engaged.

That said, you still need to ensure all employees have access to an audio dial-in option. As incredible as technology is, it can’t always be trusted to work when needed. So you need an alternative like having Dialpad business phone numbers that allow you to conference call using the telephone network and the internet simultaneously.

3. Choose the Right Technology and Test It

No one has hated technology more than someone who got disconnected from a meeting because of a patchy network connection. Video conferencing software has been the bane of our existence when we could not figure out if we were muted or not and when our headsets and mics decided not to work at the wrong moment.

The first step to ensuring a smooth meeting with minimal hiccups is to choose the right software and hardware. A robust software test methodology ensures that most video conferencing platforms will not let you down. But if you’re trying out a relatively new one, read the reviews and test it out before the meeting. Ensure you train your employees to use the interface so that they are not figuring it out during the meeting.

Hardware malfunction is another cause for anxious and embarrassed participants during meetings. Find the best headsets for meetings. They should block out noise and have a mic. Speakers tend to create feedback and disrupt the meeting. Ensure your network connection is secure and you have a backup device if it bails on you. Nothing kills the momentum of the meeting like a delay because your internet can not connect.

4. Create an Agenda

There is no point in calling in a meeting if you can’t define what you will be discussing. Your agenda must be designed around who attends the meeting and what information will be shared. Set and share clear objectives beforehand with all attendees to achieve the best outcome. If you are using an enterprise video conferencing platform, you could distribute the agenda via chat on that platform.

Agendas help set expectations and allow everyone to make meaningful contributions to the meeting. Imagine you are having a meeting with your marketing team about your affiliate marketers. Suddenly springing a question about what will be best paid traffic for affiliate marketing can leave everyone a little startled. It would be best to include it on the agenda, so everyone has brainstormed some.

An agenda ensures you conduct your meeting promptly. It is the deciding factor between a productive meeting and chaos. If you have a conference about a new electronic contract management system and want to confirm if your employees are finding the interface friendly, keep the meeting only about that instead of asking employees about the rest of their work for the week.

5. Acknowledge Everybody

Standard meeting etiquette, virtual or otherwise, dictates that every time someone enters the room, they should be greeted. It has become usual for the meeting to start without everyone being present, and when someone enters later, they aren’t greeted. 

In a virtual meeting, ensure that everyone who enters the meeting room is acknowledged, and if they are not familiar with everyone, they should get to introduce themselves too. Saying hello is the best ice breaker, and it also helps everyone know who is in the meeting with them. Offer employees the benefit of being comfortable in a meeting and not be wary of people unknown to them. 

6. Wait for One Person to Finish Speaking

Again, this might be basic etiquette which makes it surprising how easily ignored it is. Interrupting someone while they’re speaking annoys them, but it also does not allow the rest of the people to grasp the concepts and ideas that are being shared.

Sometimes, people don’t intend to offend, but in excitement or too much enthusiasm, they speak while another is speaking. This makes it more necessary to enforce this practice, that only when someone stops speaking can another person begin. For those who talk too much, perhaps the meeting moderator can interject and request them to cut it short.

7. Icebreakers Are Important

Most of us are not big fans of icebreakers, but the truth is that they’re an essential tool in the work environment. Icebreakers are necessary for those who think emotional intelligence in the workplace is a necessity as they help us connect to those who feel isolated. Ice breakers help set the tone for the meeting, so break the ice with a small game, activity, joke, anecdote, or even by sharing a meme.

8. Watch the Mute Button

Mute is your frenemy. Your virtual meeting ground rules should ensure that webcams are always on, but the mic is on only when there is a need to talk. This doesn’t curtail participation but helps maintain decorum, where others aren’t disturbed or distracted by background noise, breathing, movements, or other sounds.

However, in virtual meetings with smaller groups, you should encourage the participants to remain unmuted. It ensures a free flow of ideas that isn’t possible in bigger groups.

9. Every Meeting Needs a Facilitator

Virtual discussions are hard to manage, which is why every virtual meeting needs one individual who ensures the rules, can guide the conversation, makes sure that the agenda is being followed, and helps everyone focus. The job of the facilitator is also to guarantee that everyone is heard.

The facilitator should have his finger on the pulse of the group. They should be able to steer the conversation away from conflict and towards harmony. For example, you have a virtual meeting about brand reputation and safety, but there is a clear division among the participants on whether social media should still be part of your marketing strategy. The facilitator can suggest a poll to put the issues to rest if the discussion is getting too intense.

10. Engage

The meeting might be virtual, but the participants are not bots. They are not virtual agents AI-powered but human beings who need to be engaged to be productive. Virtual meetings should not have passive observers but active participants. This is why there should be ample opportunities for everyone to take part, including the introverts.

Allow participants to get creative with the whiteboard, share opinions in the chat, and be able to use fun emojis to share reactions. Choose a video conferencing platform that has these engagement features. Prioritise human connection despite the medium being digital.

11. Summarise the Meeting

Before you end the meeting, discuss a summary of the important points, questions, and concerns. It is a simple step, but it can have a massive impact on the participants. It can remind everyone about the actions following the meeting, and you can also tell everyone if there will be a follow-up meeting and who needs to prepare what for it.

The best way to do it is to go back to the agenda and see the actions against each point. Align the follow-up actions with deadlines and only then bring the meeting to a close.

12. Capture Real-Time Feedback

It’s slightly problematic to gather high-quality feedback during the meeting. First, visual cues are easily missed, and taking feedback properly by asking every person would elongate the meeting. You could, however, share the link for the feedback form in the chatbox and ask everyone to fill it in before the meeting ends.

Feedback is critical, so you know how successful your virtual meetings are. They help you improve your next meeting and tell you what parts of your meetings to do away with and which ones were a crowd-pleaser.  

Meeting reviews can tell you if meetings are effective and if you are holding them based on relevant issues. A meeting to inform your HR staff about your new data lake open source system would be redundant. No matter how much you want to empower your team with information, they do not need that information and your reviews will tell you that meetings need to be relevant to work.

Create Powerful Virtual Meetings from Now On!

Virtual meetings can be impactful teamwork drivers. If you use the right video conferencing solution, you can use many of its features to enable the best practices above and set the tone for positive and successful interactions.

Remote work is the future of the corporate world. It is here to stay, and virtual meetings are now an indispensable and instrumental part of our workday. Plan them and execute them by following the best practices above so you can create an interactive space that enables your employees to contribute.

Remote meetings can be a great experience, provided you allow your teams to adapt to the virtual environment. Being adept at virtual meetings is one of the most crucial ways to future proof your business. Keep the above best practices in mind to have an easier time keeping your teams engaged and holding meetings that are worthwhile.

Citizenship by Investment – Best Countries to Obtain a Second Passport

More people are now considering citizenship by Investment to obtain a second passport. Many countries are also opening their borders to integrate investors into their societies which, in turn, boost their economies. While this is not a new concept, it is gaining a lot of popularity today. 

A second passport is a great way for people to consider securing the future of their families and businesses, especially considering the wave of trying times many countries have had in recent times.

What is Citizenship by Investment?

Citizenship by Investment is a kind of citizenship privilege inferred from an individual after investing a certain amount of money in the country’s local economy, which includes acquiring real estate, job creation, and starting businesses. This approach to receiving a second passport will help you bypass rigorous language tests and also offer the benefits of traveling to more visa-free states.

Having a second passport is like having a plan B for life. Moving to certain countries may help to improve your life and allow you to tap into a new market. So, if you are experiencing tough times in your native country, you can simply migrate to your second country for better opportunities.

Being a dual citizen also offers you wider options for traveling, investing, business activities, and possibly better tax rates. However, in your consideration, carefully choose the place that better helps you to achieve your long-term goals. Many think that only financially buoyant individuals are entitled to a second passport; however, it is not the case. As long as you can meet up with the requirement for obtaining a second passport in a particular state, you’ll get it.

Several countries are offering second passports to people who are willing and can meet up the requirements, however, these are the top on the list:

1. Malta

Malta is one of the best countries offering citizenship by investment programs. It is one of Europe’s most innovative states, is largely an English-speaking country, and is situated in southern Europe. As a new citizen of Malta, you’ll enjoy absolute freedom of movement around the Schengen Area and the whole European Union with either visa-on-arrival or visa-free to 184 countries around the globe.

The process of applying for a passport requires that the applicant is physically available within the country for a minimum period of 12 months.

The applicant must also be able to make a minimum donation of 650,000 Euros to a government national development fund, invest 150,000 Euros in government-approved bonds or stocks, and either acquire real estate for at least 350,000 Euros or commit to a five-year rental lease with at least 16,000 Euros of rent annually.

2. Dominica

Dominica citizenship by investment is another affordable option to consider in the Caribbean region. Even though Dominican citizenship is not popularly considered, it still offers some considerable benefits such as visa-free access to 122 countries of the world including Russia, the Schengen Area, and the UK.

As an investor, you can either choose to invest as a donator or invest in real estate. To donate as a single applicant, you’ll be required to pay $109,600 to the Dominican Economic Diversification Fund (EDF). For the real estate option, Dominican requests just $200,000. Extra fees make it $233,500 for a single applicant while a family of 4 requires $247,500.

3. Nevis And St Kitts 

Nevis and St. Kitts’s second passport program is the oldest, dating back to 1984. They are also known as the “platinum citizenship program” in the region. With it, you’ll be offered visa-free status to 131 countries which include Russia, the EU, and the UK.

To invest via real estate, you’ll be required to purchase at least $200,000 in government-approved real estate. For a single applicant, it totals $242,800 while for a family of 4 is $287,900. For donation, it goes for as low as $150,000 for an applicant with extra charges making the total fee $157,850 for an applicant and $207,700 for a family of 4.

You can also fast-track the process for approval in less than two months with a valid reason. However, some claim that the real estate program is not likely to yield returns on investment, implying that going for donation is a preferred option for many.

4. Grenada

Acquiring a Grenada passport by investment takes just three months. It has two major options which include making donations or investing in government-approved properties.

For donation, a minimum of $150,000 is expected to be paid into Grenada’s National Transformation Fund. For a family of 4, the donation required is $200,000. The investment part requires an investment of $220,000 as a co-owner in a local real estate project for five years. 

During the period of application, an applicant does not have to pay a personal visit to the state. And the applicant is allowed to include parents, spouse, grandparents, and also siblings in the application.

With a Grenada passport, you can get visa-on-arrival or visa-free access to 143 destinations on the planet. These destinations include Hong Kong, Russia, the U.K., Singapore, Europe’s Schengen Area, and China.

Get Your Second Passport Today

Citizenship by investment is a shorter and more convenient approach to having a second passport. Unlike the other conventional routes, this approach is substantially quicker. Instead of the usual 5 to 10 years waiting process to finally receive second citizenship, the investment route will reduce it to just a few months.

Challenges of Doing Business in Europe

In recent years, trade across the English Channel has gotten a little bit more complicated. There has been the Brexit transition to worry about, as well as all of the problems posed by the Covid-19 pandemic.

Despite this, Europe is a vast market that’s well worth tapping into, especially if your business has the potential to be spread across the continent. Let’s take a look at some of the challenges you’ll need to contend with in order to do business in Europe – and overseas in general.

Hurdling political barriers
There can be no doubt that Brexit has produced a sizeable shift in the regulatory environment. If you’re trading overseas, then the chances are that you’ll need to have made a few adjustments to stay on the right side of the rules.

While Brexit might not have created customs tariffs on goods flowing from Britain to Europe, it does mean that you’ll have to present documentation to customs. There have also been changes to the way that VAT is calculated and accounted for, which businesses will need to be aware of.

In Northern Ireland, the situation is slightly more complicated. The country remains part of the customs union when it comes to goods, which is what has helped keep the border between Northern Ireland and the Republic open.

It’s worth bearing in mind that the situation might change, with the government having announced its intention to dispense with the Northern Ireland Protocol and to allow businesses to ignore EU standards for goods being sold in Northern Ireland.

Currency Fluctuations
Exchange rates have a tendency to be volatile over time. For a business, trade-in euros will be vulnerable to fluctuations. If the pound becomes devalued relative to the euro, you might find that your goods become more competitive.

Keeping an eye on the rate when you’re calculating costs in the long-term can be difficult – but it’s worth doing if you want to get your pricing right.

Shipping goods from one side of the British Isles to the other can be difficult. But shipping goods across Europe can be even trickier, especially if you’re trading with countries that aren’t part of the customs union. Many of these difficulties can be overcome with the help of the right software and transport technology.

You might find that you have trouble shipping not only goods but personnel. If you need management to make a trip to a foreign territory to supervise a new product launch, for example, you might find that it’s worth the time to arrange your own transport. If you’ve got access to your own air transport, for example, then you won’t be vulnerable to unreliable commercial airliners. Fortunately, you’ll find private jets for hire from reputable firms.

Why Email Marketing Is Still Crucial In 2022?

The rise in social media has shifted many marketers, businesses, and audiences to social media platforms. People can share ads, their business objectives, and their portfolio on their social media profiles to engage customers and increase their reach.

So, why should marketers opt for email marketing campaigns?

This is 2022, and still, more than 4 billion people are using email as a mode of communication, and more than 300 billion emails are sent and received daily.

Marketers use different tools such as Constant Contact to increase the influx of customers, but it gets costly for small or average business owners. Luckily, there are some great Constant Contact alternatives that you can also consider.

After getting these services, the marketers can stop worrying about transactional emails and personalized email strategy as they provide the service of marketing automation, CRM, SMS, signup forms, and push notifications.

Benefits Of Email Marketing

Email marketing is much more than sending promotional emails. Offerings like subscribing to their favorite brands\’ newsletters or getting notified about different activities, sales or products through emails appeal to target customers.

The engaging email campaigns stay in the inbox of target customers, creating a massive change in business statistics.

According to a study, 85% of the retailers in the USA explain email marketing as one of the most effective customer acquisition tactics. Hence, the advantages and effectiveness of email marketing cannot be overshadowed by any other marketing campaign.

Here are some of the major benefits of email marketing:

Better Results And More Customer Engagement

Email marketing has proved to be one of the best strategies for reaching out to more people, especially for startup businesses. Many companies\’ tools and marketing services create data-backed adjustments to the marketing.

The customers engage with the emails through a single click and enjoy several benefits, which makes email marketing forty times more effective.

It is also efficient because it connects with the customers and educates them without being irritating or intrusive.

Email marketing has a 66% conversion rate and convinced more customers to make the purchase after getting advertising emails.

Higher Audience Reach

Marketers need to be fully knowledgeable about their target audience. Knowing the customer\’s psyche, behaviours, and buying patterns through data trackers creates a massive difference in marketing revenue.

Email marketers use automation tools to connect with the customers and create emails with their names and the products or content that the consumers like to engage with.

The advertising content not related to the customers does not gain much attention and results in the ineffectiveness of email marketing.

Cost-Effective Strategy

Email marketing is also one of the most cost-effective ways to generate the best response to promotional messages. Small business owners and brands usually do not have the budget to advertise on a massive scale through any other conventional methods.

The effectiveness of email marketing can be seen through data from 2017, when people spent 72 billion dollars on email marketing alone.  

Through email marketing, people can generate an average 38$ return on investment by spending a dollar. However, the condition is that emails should be professional, appealing, and engaging with multiple graphics and excellent content. Hence, to connect with the maximum audience, it is best to get help from professional email marketing services.

Tips For Better Email Marketing

Email marketing, if done correctly, can generate higher revenue and attract more potential customers than any other marketing channel.

Undoubtedly, the marketers should not put all their eggs in one basket and rely on only one marketing strategy, but rather incorporate different types.

Here are some tips to improve email marketing:

Create mobile phone optimized emails
Keep the content-specific, concise, and attractive
Use a personalization strategy and segment the audience
Use the best format, fonts, and graphics to make the email profound
Include a responsive email template
Connect the emails with the business channel
Ask for customer\’s feedback and recommendations
Get help from professional email marketing services
Key Takeaways

Email marketing is a winning strategy to gain success in the business world, engage a large audience, and collect valuable insights. To increase brand awareness and image, thoughtful and strategically engaging email marketing must be done. To create a successful email marketing campaign, look to well-known email marketing services and take your business to a whole new level.

What to Look for When Hiring an SEO (Search Engine Optimization) Expert

Image: pixabay

Have you discovered that you really need an SEO expert and are not sure where to start? If so, don’t fret, because many people out there have found themselves in the same spot. Hiring the right search engine optimization is no easy feat, but it often becomes seamless if you know what to look for.

Why Work with An SEO Specialist?

Despite the type and size of your business, it is essential to appear in the first few pages of web search results – that’s if at all your sales and marketing depends on web traffic. But then, this requires a high level of expertise in Search Engine Optimization, considering that you may be facing fierce competition for the same traffic from so many other businesses like yours.

This is where an SEO expert or consultant comes in handy!

And with the many SEO companies out there, the choices can be confusing. Thankfully, you can read on to find out the very crucial things to look for in an SEO professional or agency before hiring them.

So who should you choose for SEO?

Crucial Considerations When Hiring an Expert For SEO

1. Question Their ExperienceWhen hunting for a good SEO consultant, company, or agency, you’d be well advised to be wary of any expert that doesn’t provide any evidence of their experience in SEO. And as we earlier mentioned, marketing with SEO is a complex and competitive journey.

Working with half-baked and self-proclaimed “SEO specialists” can be disastrous to your web visibility, traffic, performance, and everything in-between. So, before hiring one, be sure to dig in some more and find out how long they’ve been in the industry.

2. Consider Working with a Local SEO Expert Working with a local company has several benefits. If you choose a local expert who can work within your budget, e.g. in Melbourne, Australia they are more likely to have the best SEO package to promote your website in Melbourne and its environs where your target market is located.

It also allows you to have direct control over the specific services and deliverables provided, making sure that the team you are dealing with knows exactly what your business requirements are.

3. Proven Results and Reputation: An Expert Who Satisfies Their Clients Again, you will want to ensure you choose an SEO expert who has a track record of proven results. What this means is that they are up to date on SEO and always deliver results that are in line with their client’s goals.

If you are looking at someone who won’t meet their goals or deliverables, then you may want to reconsider your hiring decision. And if they didn’t deliver great SEO results for their previous clients, what makes you think they’ll help your business succeed?

Besides guaranteeing results, the expert should also be well reputable in the industry, especially when it comes to delivery, accessibility, and how they generally handle their customers.

4. A Wide Range of Services To be honest, a successful internet marketing plan takes much more than just SEO. It takes multiple digital marketing strategies for your online business to succeed. If you’re looking for the best SEO expert or firm, it is advisable to consider a firm that offers a wide range of services.

Most renowned SEO experts provide many a range of services related to SEO, including pay-per-click marketing (PPC), SEM, SEO audits, website development, app development, content creation, and much more.

The key thing is that since most of these services can be a bit costly up-front, you want someone who offers what you need at the right price, so you can afford to secure all the services you need in one fell swoop.

Hiring an SEO professional can be a tricky affair, especially for newer businesses looking to maximize their search rankings. However, it doesn’t have to be so. You just need to know exactly what to look for in the SEO expert you’re about to hire, and the above few tips pretty much cover it all.

5 First Date Ideas That Will Make You Stand Out

For a first date, opt for an activity that gets your blood pumping

First dates come with a lot of pressure for both parties. Settling on a day, planning outfits, and the most nerve-wracking one has to be finding the best date activity. The main idea is to know each other more and gauge your chemistry in real life. It is advisable to make plans that allow you to communicate and interact freely.
Here are some of the best first date ideas to ensure you have a blast and get you a second date.

1. Comedy Show
If you’re hoping to create a long-term bond with someone, it’s important that your sense of humour ranges on the same wavelength. This way, you don’t have to worry about being inappropriate or too corny. And what is a better way to test this than a comedy show? This is one of the best first date ideas during Covid since you can opt to just watch a show from home.
Laughter is a great way to take the edge off, and it makes it easy to have deeper and more meaningful conversations. However, you won’t be able to converse much during a show, making this a perfect window for a dinner date. If you had a good time, you’d have lots to talk about while waiting for your meal.

2. Art/Cooking Class
A hands-on activity allows you to learn more about your date than you would from a back and forth conversation. Do they listen? Do they have a creative inclination? Are they a perfectionist? How do they handle the pressure?
In a cooking class, you learn how well you can work together. Art classes allow you to converse as you encourage each other through the class.
You don’t have to be perfect at these activities. In fact, the willingness to be vulnerable allows for a deeper bonding experience.

3. Wine Tasting
Nowadays, you don’t have to live in Napa Valley to enjoy this activity. There are vineyards everywhere, so you have to look up tasting rooms near you. Now once you score a date on this app, it’s time to figure out how well they know their bottle and if they can handle it!
You can call ahead for the program and ask about the types of wines available. If there are several vintners in the area, you can always make a day out of it.
Alternatively, you can reduce the hassle by going to a wine bar. If none of you know much about wine, consider a wine bar with a guide who’ll see you through your experience. You can enjoy wine by the glass or enjoy wine flights of mini samples, depending on the bar.

4. Try Axe Throwing
You don’t have to be good at it, nor does your date. However, axe throwing activities allow you to bond with your date, develop a new skill, compete, and still have a blast.
This activity has its numerous advantages. For starters, it is impossible to have a dull moment from the moment you set foot in the axe-throwing bar.
In addition, you get to experience each other’s temperaments. How competitive can they get? Are they comfortable with trying new stuff? How well can they handle losing or winning?
Even if it doesn’t work out, you’ll have made an impression with your date. You’ll be the date who took them axe throwing!

5. Trivia Night
Trivia nights are one of the best first date ideas for the smarty pants. It is also a great option for those struggling with anxiety.
Trivia nights are a great gauge of how passionate you are about different topics and how good-natured or competitive your date is while playing.
Most trivia nights are often hosted at bars, so you can get a bottle of your favourite wine or beer. A few drinks take the edge off, so you can be at ease and be yourself.
When picking out a trivia session, ensure you’re both equally informed and uninformed about the categories. Nobody wants to be embarrassed on their first date.

It’s okay you are nervous about your first date. But you might be surprised at how fast time flies when you’re having fun. So ditch those traditional date plans and slot in some excitement today!
What are some of your favourite first date ideas? Leave us a comment below. We would love to hear from you!

Benefits of Sales Analysis for Your Business

Benefits of Sales Analysis for Your Business

Sales analysis is an effective business strategy vital for increasing sales and profitability. It utilizes historical data to establish the success or failure of past sales drives and helps you identify improvement areas. You no longer have to make business decisions based on your instincts thanks to sales analysis because it offers logical explanations to your sales-related queries.

It helps you identify missed opportunities, supports future decision-making, shows you the current market trends, and enhances customer analysis. Sales analysis types include periodic, product-wise, distribution-wise channel, and forecast vs. achievement. You can also combine these analyses for a detailed sales analysis. Discussed below are six benefits of sales analysis for your business.

Answer sales-related queries

Successful sales analysis enables your workforce to make data-driven decisions depending on facts. It allows you to spot performance changes as they occur. This means you can get answers to your queries whenever needed without worrying about conflicting data sources which bring more questions. Since there’s only one report, you have to waste time going over multiple reports while wondering which is more accurate, increasing productivity. Using this sales report template excel, you can get clean, accurate data into your team’s pipeline, activity, and leaderboards to understand what’s working and what isn’t in the team’s performance.

Identify the profitability of your products

Asales analysis report assigns costs, analyzes sales, and tracks revenues, making it easier to identify your products or services’ profitability. With this data, you can adjust your sales and marketing technique and allocate resources accordingly to support the products with the highest future growth opportunity. You can allot resources more efficiently for the slow-moving services or products to avoid overstocking and reduce holding costs. Consider utilizing this data when implementing product discounts or price changes.

Spot sales opportunities

An effective sales analysis report presents you with your sales data patterns or trends, helping you spot potential opportunities or problems. For instance, if a product has an increasing sales trend, stock your inventory sufficiently across all your sales channels. If an item has a decreasing sales pattern, you can decide to lower prices, give discounts to push for popularity, or upgrade your marketing.

Identify your most profitable customers

Sales analysis allows you to understand your customers better, the products they like, and why, helping you identify your most profitable clients. Upon identifying these customers, you can find ways to keep them engaged with your business, increasing overall profitability.Retaining your loyal customers can benefit your company because you don’t have to incur acquisition costs like sign-up discounts and marketing to win over new customers.

Improved decision-making

Consistent sales analysis data helps support your sales decision-making process. Updating your sales dataset helps your sales team predict future data trends and increase lead generation opportunities. Basing your decisions on data and not intuition increases security and confidence in your choices because all the decisions are supported by evidence. This also helps establish a data-driven sales team.

Track key sales data metrics

Tracking the right sales metrics helps you determine your sales process and team performance. Consider measuring your conversion rate, sales cycle length, churn rate, and sales productivity.


Effective sales analysis can be very beneficial for your business’s bottom line. Consider investing in sales analysis to boost your productivity and revenue.

Ready to expand to the UK? Everything you need to know

Ongoing trade talks between India and the UK could double bilateral trade by 2030 and are said to be ‘worth billions’, presenting huge opportunities for Indian businesses looking to set up shop in the UK. According to the UK’s Department for International Trade, the proposed arrangement between the two countries should be finalised by 2023 and would ensure the development of emerging technologies such as artificial intelligence and cybersecurity. So, what do businesses need to know when expanding to the UK?

Setting up a company in the UK may seem like a daunting task but with the right plan in place, it is relatively straightforward, even for those with no previous experience of doing business in a foreign country. It has never been easier or cheaper to register a company in the UK, making now the perfect time to consider this business move.

Many of the company structures available for new businesses in the UK will be familiar to Indian enterprises, as Indian and English laws share many similarities. The limited liability company (Ltd) is one of the most common corporate structures in the UK and it can provide an advantage for Indian entities looking to create UK affiliates, as the directors of the company do not have to live in the UK on a permanent basis. Registering a limited company can cost just £12 and take as little as 24 hours.

However, it’s worth bearing in mind that limited company structures confine a business to only seeking private investment to fund their growth and development. A public limited company, in tandem with a listing on a stock exchange, allows access to a broader range of investment, and investment structures, and is more appropriate for expanding businesses and/or larger, more established companies seeking to tap markets. Other structures, such as limited liability partnerships (LLPs), have the advantage of not being required to pay corporation tax.

Further UK governance that companies should be aware of when expanding to the UK includes the form of a company’s articles of association, which forms the  rules and constitution governing a business. Shareholders and board members should be aware that certain decisions must be made in accordance with these rules and evidence of some decisions will need to be filed publicly at Companies House, the UK registrar of companies, or else a fine may be issued.

Businesses setting up shop in the UK can either opt for model articles, provided under the Companies Act 2006, or create their own Articles of Association tailored to meet their individual set-up. Generally, model articles may be a suitable choice for small companies, whereas more tailored articles may better suit larger companies, or those with complex shareholding classes or structures.

Whilst it is not necessary to have a UK bank account to conduct business in the UK, it can provide administrative convenience for companies looking to make and receive payments in the country. Setting up a UK bank account can be a time-consuming process, so businesses should make a start on arranging one as soon as possible to avoid unnecessary delays.

While having a business plan is not a legal requirement for starting a UK business, it is useful to have a blueprint for the company’s future development. As well as helping to provide the rationale behind securing additional investment as the business grows, it can also help in flushing our and then navigating any potential obstacles that may arise in the first few years of settling in the UK.

Many Indian companies in sectors such as garments, agriculture, and advanced technology, are already setting up UK based affiliates to take advantage of the country’s new trade opportunities. It’s important to remember that when it comes to setting up a business, location is everything.

London remains a prestigious destination for global businesses, but other UK cities also have competitive advantages to offer companies in specific sectors. For example, the Southeast of the UK is home to globally linked service industries, such as banking, finance, and legal services with easy access to the main UK airports and transport links. London and the Southeast are also hotbeds for finance and fintech start-ups, and as of 2022, almost one third of entrepreneurs in the UK were based in the region. However, property in the Southeast, and particularly London, can be very expensive. Therefore, new businesses should carefully weigh up whether having a headquarters in these locations is essential.

Birmingham, Manchester, Humberside, and the Northeast have taken the lead in sectors such as driverless cars and industrial hydrogen technologies, with the Midlands and the North of England having strong connections to the automotive and energy industries. Developments in driverless cars and clean energy technologies will likely happen in these locations first.  

As the UK undertakes its ‘net zero’ energy transformation, companies involved with new technology hubs in these regions will have a clear advantage, due to their proximity to a host of potential new partners, collaborators, and customers. Warehouse and property space, as well as rent and living expenses, are much cheaper outside of the Southeast. As such, Indian companies may want to consider basing themselves in the Midlands and Northeast, especially those in the automotive and energy industries, to take advantage of both the areas’ reputations and their cheaper costs. Easy connectivity to rail, road, air, and sea transport links makes these locations (particularly the northern cities) even more desirable.

From a global immigration perspective, business owners will need to consider visa types and requirements for any workforce members that will be migrating from India to the UK. There are a range of immigration visas available for business and staffing requirements, including Innovator, Start-up, Global Talent and Tier 1 Entrepreneur visas. Each of these should be researched thoroughly, with advice sought from a legal professional, to ensure the correct decisions are made.

The UK offers a legal and business framework that is conducive to the growth of Indian businesses looking to thrive in a new and promising marketplace. By making prudent and well-informed decisions early on, they can ensure that they are positioned to capitalise on the opportunities that are likely to arise from the India-UK trade partnership in the coming years.

Sneha Nainwal, partner and Head of India Desk at Shakespeare Martineau

Health Carousel, a Trusted Partner in Healthcare

The healthcare staffing industry is a vital part of the healthcare delivery system in America, a system that has been tested by chronic worker shortages and a pandemic. Increasingly, organizations and healthcare professionals are looking for a modern, flexible, and technologically enabled staffing model. Health Carousel, one of the nation’s fastest growing and most respected providers of healthcare staffing and workforce solutions, has combined the best in digital technology with the traditional models of staffing to create a more satisfying, flexible and cost-effective experience for healthcare facilities and healthcare providers around the country.

Trust is the foundation of building incredible companies. In the healthcare industry, trust helps create robust connections that mutually elevate all those involved. Over the last few years, those most trusted have been steadfast pillars of support at a time of constant disruption and uncertainty. There can be no doubt that Health Carousel is a business built on a platform of trust – alongside an uncompromising drive to tackle the biggest challenges facing American healthcare.

Solving the Shortage Problem

The scarcity of qualified health personnel, including nurses +and physicians has been one of the primary concerns in the U.S. healthcare system since the 1970s. According to the Bureau of Labor Statistics, by the year 2024, there will be a need for more than 1 million nurses in the U.S. In addition, one-third of practicing US physicians are over 60 and more likely to retire over the next decade. As large numbers of aging healthcare providers head into retirement, it could create a drastic knowledge gap and a loss of experienced workers, further hindering the country’s ability to educate and train providers entering the field. In addition to staffing shortages, healthcare facilities also struggle with optimizing the usage of a wide range of staffing solutions to maximize patient care and match expected patient census seasonally and during significant outbreaks.

Healthcare facilities were challenged to respond with recruitment and staffing solutions that meet the needs of their patients and facilities even before the pandemic. The COVID-19 pandemic created a surge in cases and patient care demands that far surpassed the capacity of the healthcare system, both in terms of available facilities, and healthcare providers.

Dedicated to addressing such short-term and long-term workforce challenges in the healthcare industry, Health Carousel offers the finest healthcare talent and workforce solutions across a variety of healthcare occupations, including physicians, registered nurses, allied health, and advanced practice professionals. By delivering high-quality healthcare staff in real time as needs arise, it enables healthcare organizations to optimize their workforce, improve patient care, and reduce the cost of healthcare.

Delivering an Innovative Suite of Staffing Solutions

Health Carousel was founded in 2004 with a vision to ensure that every American has access to high-quality healthcare when and where they need it, and by doing so, to improve lives and make healthcare work better. Driven by this noble vision, the pioneering company offers an innovative suite of solutions designed to make staffing a healthcare facility easier, faster, and more manageable.

Health Carousel’s staffing and workforce solutions improve lives and make healthcare work better for everyone: for providers, for facilities, and— ultimately—for patients. Even as resource demands shift, Health Carousel strengthens outcomes related to cost containment, revenue enablement, and patient experience.

Health Carousel consists of a market-leading portfolio of businesses, unified by a centralized back office, responsive digital strategy, and rigorous legal and ethical standards. Together, we’re improving lives by connecting in-demand nurses, physicians, allied health, and advanced practice professionals with healthcare institutions across the country.

Health Carousel Travel Nursing

Health Carousel Travel Nursing (HCTN) connects healthcare facilities to a national network of experienced travel nurse and allied healthcare professionals for immediate and crisis support. HCTN has built a thriving, talented community of qualified, credentialed nurses and allied professionals ready to work wherever and whenever needed. With their nationwide reach, streamlined digital experience, and clinically led support team, Health Carousel is the remedy for staff shortages and career burnout. Mobility, scalability, and flexibility: it’s a workforce strategy that makes healthcare work better for everyone.

Health Carousel Locum Tenens

Health Carousel Locum Tenens (HCLT) connects healthcare facilities to a network of experienced physicians and advanced practitioners. HCLT builds career-long relationships with qualified, highly trained providers in every specialty. With their nationwide reach, streamlined digital experience, and specialty-exclusive recruiters, Health Carousel adds flexibility to workforce strategies, making it easy to focus on the most important thing: providing exceptional patient care.

Health Carousel International

Health Carousel International (HCI) opens doors for experienced and engaged global healthcare professionals to expand their career horizons at U.S. facilities. HCI connects understaffed organizations to a sustainable network of credentialed, qualified nurses, therapists, and allied providers. Their signature PassportUSA program provides an easy, end-to-end experience for all. Facilities get a talent pipeline, lower costs, and improved clinical outcomes. Providers get a transparent, knowledgeable partner to create their own American experience. With their principled commitment to the ethical recruitment of global nurses, it’s another way Health Carousel does well by doing good.

A Leader in Ethical & Sustainable Healthcare Recruitment

A founding member of the American Association of International Healthcare Recruitment (AAIHR), Health Carousel is committed to the highest standard of legal, ethical and socially responsible healthcare staffing. They follow the AAIHR Code of Ethics and are a Certified Ethical Recruitment Firm.

Health Carousel not only provides high paying career opportunities to healthcare professionals, but also supports their personal and professional lives through clinical team support, additional learning and certification opportunities and by becoming a true partner in their healthcare careers. Health Carousel provided more than $10 Million in scholarships, producing more than 100 nurse educators and 1000’s of new nurses. They created Faculty Development Training to help nurse educators adapt to necessary E-learning. They created a partnership with the DAISY awards to recognize exceptional nurses in the Philippines, Africa and the US.

A true partner in building long-term careers, Health Carousel has career options for international healthcare providers during and after their first assignment. They can:

  • Expand their skill set with assignments in new specialties
  • Pursue certification in their chosen area of specialization
  • Diversify their experience by working assignments in new clinical settings
  • Take additional full-time assignments in new geographic locations in the US
  • Extend their career with Health Carousel as a Travel Nurse
  • Become a Nurse Educator or Nurse Practitioner through their MSN work/study program

Transforming the Healthcare Staffing Experience with Technology

The healthcare staffing industry is transforming as new business models disrupt the market and nurses desire a better employment experience. Healthcare providers have an intensive journey to land their next travel assignment that requires speed and transparency at each phase of the application process.

Health Carousel is building the omni-channel healthcare staffing business of the future, where both healthcare facilities and healthcare providers can come together to deliver life-saving patient care faster and more efficiently than ever.

On Demand, Health Carousel’s proprietary digital experience platform, has expanded the way the company supports healthcare providers to incorporate a hybrid approach that allows professionals to choose their experience and navigate the travel nursing journey on their own terms. Health Carousel’s experience is completely enabled by both digital solutions and people power to provide our healthcare providers with a seamless experience across our digital assets and help our customers achieve their goals.

Despite being technologically progressive, the company understands that people and relationships are at the heart of the healthcare industry. Thus, it is creating omnichannel systems that put these relationships first, giving healthcare providers and clients the freedom to live and work the way they want to.

“We are focusing on making the experience seamless, transparent, and a valuable part of our nurse’s journey,” said Zack Storer Chief Technology and Product Officer of Health Carousel. “By tapping into advanced technologies, we are building the seamless platform for the future of the industry.”

According to John Sebastian, Chief Executive Officer of Health Carousel, the future of healthcare staffing is where high tech and high touch converge to deliver faster, more personalized, and more meaningful experiences. He believes that the convergence of people and technology speeds up unnecessarily slow systems and processes and enables the company to deliver more value to its clients and healthcare professionals. Moving into the future, Health Carousel aims to continue integrating people and technology.

Similarly, the Health Carousel Locum Network, is fueled by Lucidity, a digital staffing platform that redefines the way that physicians and advanced practitioners search for jobs. The proprietary matching engine matches healthcare providers with available assignments based on more than 15 factors. This means clients and providers get the best match to fit their needs.

Pursuing Excellence with Its Mission-Driven Approach

Committed to the highest standards, Health Carousel relentlessly works towards its higher purpose of improving lives and making healthcare work better through its healthcare staffing solutions. With its innovative solutions and mission-driven approach, it strives to makes a difference in the lives of the healthcare providers, facility partners, and the patients that rely on its team to receive the best care.

“While we measure our financial and operational results, we have an additional ‘bottom line’ that is at the core of what we do: the number of patients lives we have impacted. We have already positively impacted the lives of 9 million patients nationwide,” said Bill DeVille, Co-Founder and Chairman of Health Carousel.

This commitment to higher purpose and excellence has empowered the Health Carousel team to excel in the industry, earning recognition by Staffing Industry Analyst’s (SIA) as a fastest-growing U.S. staffing firm 6 years in a row and Best in Staffing Awards for both Client & Talent satisfaction. Beyond growth, Health Carousel is consistently recognized as a Best Place to Work and recently was awarded the 2021 Medical Mutual SHARE Award and the American Staffing Association CARE Award for exemplifying employee-driven community service, philanthropy, and volunteerism.

For business enquiries, contact Lauren Kellum at Health Carousel via their website at

Future-Proofing Digital Marketing With Data-Driven Personalisation

Gaining the customer’s attention in a crowded market takes effort. Sustaining that interest is even more difficult. To achieve both, successful marketing strategies need to nurture customer relationships and provide coherent, personalised digital experiences.

Data can be a powerful asset in delivering this.

The Rise of Data-Driven Personalisation

Once businesses started using it, the spread of data-driven marketing became almost inevitable. As larger companies like Amazon or Netflix give consumers marketing content tailored to their individual habits, interests, or needs, consumers began to expect it generally.

Consumer expectations are already high, necessitating the need for a more cohesive single customer view. Numerous surveys have found that consumers increasingly expect marketing communication to be personalised. Marketing of a one-dimensional, one-size-fits-all character risks appearing inconsistent, irrelevant, and annoying. 

The digital transformation across society raises the stakes of this challenge. More customers are switching to digital shopping, hopping between multiple devices and platforms. The COVID pandemic accelerated this digitalization. It also nudged many consumers away from their previous shopping habits and brand loyalties.

Personalization has a momentum that looks likely to keep elevating customer expectations in the future. Indeed, already, one survey found that more than half of consumers would stop using brands that didn’t personalise their marketing. With rapid digitalization and looser brand loyalties, the risks and opportunities for businesses are pressing. There is much to play for.

The Marketing Benefits of Data-Driven Personalisation

Imagine a business that has a great product or service to offer consumers. They’ve built their website. They’ve already successfully navigated the app store testing process. That business will take off now, right?

Well, without effective marketing, probably not. Success relies on much more than offering a good product. The entire customer journey is now more complex – and customer expectations higher – than ever before. Customers want a smooth experience throughout (across whatever channels they happen to be using). They want to feel known, remembered, and understood.

Data provides the raw materials of personalisation. How many profiles of different customers are there? What has this customer’s journey been? What marketing content would most assist them? A data-driven marketing approach can help with all these questions and many more.

By using data to understand its customers, a business can target and craft highly appropriate, valuable, timely, and engaging content: effectively personalised marketing. This, in turn, can foster better sentiments towards your brand and happier customers. After all, if you aren’t doing this, another company probably will!


Personalisation Through Data-Driven Marketing

What, then, does a business need to consider if it wants a more data-driven approach to personalisation?

1. Collecting the data

If a business wants to effectively use data to understand its customers, it needs to have high-quality (reliable) data in the first place.

Traditionally, the primary type of data businesses stored about their customers was transactional: records of deals and purchases undertaken. Such information is important, of course. But it gives little else to go on.

Businesses should think about data more broadly. Every interaction with a brand offers opportunities to collect data, contributing to a sharper picture of each customer. What was their brand journey? What marketing input helped them decide to buy? What engaged them most effectively? Did they repurchase? Such contextual data – what happens before and after a transaction – can significantly assist in strategizing.

Third-party data can also be added to the mix to fill in gaps and provide a deeper picture of customers and the market.

Whatever data is collected, the teams should recognise the legal requirements (e.g., GDPR) and the public’s concerns around data privacy. As well as fines, businesses risk immense reputational damage if they fail at data privacy.

A robust commitment to it is needed. Rather than trying to hide the use of data, businesses are best being up-front about how they use it to enhance the consumer’s experience (while respecting their privacy preferences).


2. Storing the data

Next, to be helpful, all that collected data needs to be stored appropriately to allow it to be accessed and analysed.

Historically, business data was locked away in different silos across the business. Merely accessing data from these isolated deposits tended to be an effort. And linking information from various operational wings of the company – to form a more holistic picture of the customer journey – would have been harder still. 

So now, these silos need to be broken down: insights about customers will come by linking up and exploring data points from across their journeys. Data from different platforms and business systems will likely be involved in this. Quick and easy cross-business analysis should be possible – to facilitate a prompt response in a competitive market. Delays cost.

It can get hugely complicated. Data storage technology (like other areas) has evolved at a phenomenal rate (e.g., HDFS, data warehouses, data lakes). It has been hard for businesses to keep abreast of developments in a coherent and co-ordinated way.

Fortunately, disparate systems can pull together to enable analysis. For example, data orchestration allows siloed data (e.g., customer data) from multiple storage locations to merge for analysis (note that there will be a different orchestration meaning for other purposes).

Without orchestration, the marketing team may need to go to the owners of the various data silos to request specific data, probably entailing a delay. With data orchestration, the team can access and analyse the data for themselves – removing bottlenecks and streamlining the process.  


3. Learning from the data

Managing data appropriately will yield valuable insights. And those insights need careful teasing out.

Segmentation divides a business’s customer base according to commonalities. Marketing can then be crafted for each segment. In the past, segmentation was rooted in demographic details. Comparing sales with social criteria (e.g., age, gender, occupation) has helped businesses propose ‘typical’ customer profiles. Likewise, firmographic segmentation has given B2B firms a sense of their adopters.

Such segmentation has benefits. Demographic data is relatively straightforward to gather and analyse, and the business’s data can be augmented by third-party market information, helping to keep track of social trends and shifts. Plus, segmentation along these criteria has fairly straightforward, actionable implications for sales and marketing efforts.    

Yet, used in isolation, such demographic profiling has limits and dangers. It can result in reductive thinking, potentially reducing diverse social groups to simplistic (and unrealistic) stereotypes. When this carries through into marketing efforts, it can backfire and alienate people in that segment with whom those stereotypes jar.

Humans are so much more than their demographic details. Consumer decisions are complicated by beliefs, tastes, values, and psychological traits. Searching for correlation through demographics alone can completely obscure these dynamics and hinder marketing efforts. Demographic profiling alone may give a veneer of personalization but is rather blunt and one-dimensional in reality.

Fortunately, digital advances such as cluster analysis and AI to predict future consumer behaviour can incorporate the psychological dimension. The resulting segments have more coherent, insightful, and accurate profiles. There can also be a development of more nuanced and emotionally intelligent engagement strategies for each segment.

It can also be augmented by tools that track and support each customer’s journey with the brand. Based on their segment profile and journey so far, AI tools can predict the support or recommendations that might take things further. Even deeper personalization can be delivered within the segments at appropriate points.  


4. Providing data-driven marketing content

Once segments are identified and defined, the business should address its needs. That’s where content is needed to provide appropriately personalised experiences.

Content segmentation has consequences across all levels and channels of marketing. It may be as broad-brush as having different multilingual versions of your website to meet various demographic needs. It may be more granular, such as having several versions of marketing emails for consumers with different outlooks. Or it may be even more personalised, such as reaching out when a B2B client’s data suggests they need particular support. 

The more complicated the segmentation, the more complex the content work required will become. However, if the internal capacity for this is not available, a business could consider engaging external support. For example, performance based marketing can help start-up businesses to increase their reach and exposure to more people.

Embedding Data-Driven Personalisation in the Business Culture

Marketing driven by data-driven personalisation can be powerful. But it’s no easy feat to pull off.

Automation tools can help embed it across many marketing functions. For example, it can do much of the data heavy-lifting involved. But it’s not a solve-all panacea. It can only succeed if set up carefully (e.g., appropriate metrics). And its ultimate impact depends on the quality of the content. Thus, it still needs skilled and knowledgeable teams to oversee and own the workflows.

This illustrates the importance of cultivating data literacy across a business. Teams new to data analysis are likely to need training to answer the myriad questions like ‘what is apache hive?’ A wide range of skills are needed, not just technological but also how to use that data to leverage business advantage.

Unsurprisingly, businesses are rightly prioritising these skills. Indeed, by 2020, a third of businesses already had data literacy training programmes and a further third planned one for the following year.

Moreover, there are broader, cultural implications for organisations. To thrive in a fast-changing, data rich world, businesses need agility. They need to be quick to interpret trends in the data (and thus the market). They need to be swift and smart developing, piloting and rolling-out responses to those insights.

Received wisdom and conventional thinking should be displaced by a willingness to use data to continuously refine and critically test marketing approaches. Businesses that win in the future are likely to be those which do this most effectively and responsively.

The 5 Most Controversial Marketing Campaigns According to Social Media

As women’s health brand Elvie recently ‘broke the internet’ with their provocative 2022 campaign normalising women’s incontinence in sport, print marketing and branding experts Solopress have investigated the top 5 campaigns of the last decade that stirred up the social sphere.

Key Findings:

  • 94% of those surveyed by Always agree that their #LikeAGirl campaign encouraged girls to be more confident and 70% of women and 60% of men claimed that the video changed their perception of the phrase ‘like a girl’.
  • #LikeAGirl received over 1100 earned-media placements and 4.4 billion impressions in the first three months of launching the campaign with its positive sentiment reaching 96%.
  • Gillette’s #TheBestAManCanBe campaign earned 3 million views on YouTube, 203k retweets and 513.3k likes on Twitter and was received positively overall. It encouraged 65% more purchase intent.
  • Elvie’s Leaks Happen campaign stirred up conversations around the world regarding incontinence in women, with content attached to #LeaksHappen receiving 2.9 million views on TikTok.
  • Searches for ‘Elvie Trainer review’ have increased by 60% and searches for ‘Elvie Curve’ (two of the brand’s key products) have increased by 70% according to Google Trends since the campaign’s launch.
  • Weetabix’s Beanz on Bix campaign instantly blew up on social media, gaining 36.3k retweets, 68.8k quoted tweets and over 130k likes on Twitter.
  • KFC pursued print advertising with their ‘FCK’ advert which resulted in 700 press articles and TV discussions, reaching a combined audience of 797 million globally.

The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health.

Recently, women’s health brand Elvie sparked a wide online response with their March 2022 billboard campaign. The unique out-of-home advert depicted a woman squatting and lifting weights complete with liquid to portray urination and raise awareness of women’s incontinence.

But which ‘controversial’ marketing campaigns broke through the noise and caught the public’s attention the most within the 2000s and how many garnered business success as a result?

Print marketing and branding experts Solopress have analysed the top 5 most controversial marketing campaigns according to social media to reveal which campaigns leveraged shock value to their advantage.

The 5 Most Controversial Marketing Campaigns of the Decade

  1. Always #LikeAGirl
  • 70million views on YouTube
  • 5million views on TikTok
  • 10,62 likes on Twitter
  • 814 retweets on Twitter
  1. Gillette #TheBestMenCanBe
  • 4million views on YouTube (via Guardian News)
  • 203k retweets on Twitter
  • 3k quoted tweets on Twitter
  • 3k likes on Twitter
  • 11,752 likes on Instagram
  • 1k likes on Facebook
  1. Elvie Leaks Happen
  • 3million views on TikTok
  • 9k views on YouTube
  1. Weetabix, Beanz on Bix
  • 3k retweets on Twitter
  • 8k quoted tweets on Twitter
  • 130k likes on Twitter
  • 1,839 likes on Instagram
  1. KFC FCK
  • Reached a global audience of 797 million
  • 814 likes on Twitter
  • 428 retweets on Twitter
  • 114 quoted tweets on Twitter
  • 700 press articles and TV discussions

1. Always #LikeAGirl – 2015

Feminine hygiene brand Always’ unforgettable campaign #LikeAGirl managed to successfully subvert gender stereotypes and redefine what it means to do something ‘like a girl’.

With the aim of reconnecting with their young consumer base (16-24-year-olds) to ensure brand loyalty, Always’ short video advert depicts a casting call with young women, men, boys and girls being asked to pretend to run, fight and throw like a girl.

Whist women, men and boys chose to act out stereotypes and mock the way in which women would do these things, pre-pubescent girls provided a powerful response in that they pretended to complete these actions with pride and confidence.

The insight resonated with Always’ viewership, with 94% agreeing that the campaign has encouraged girls to be more confident and 70% of women and 60% of men claiming that the video changed their perception of the phrase ‘like a girl’.

Always received over 1100 earned-media placements and 4.4 billion impressions in the first three months of launching the now renowned campaign.

They did this by taking a derogatory phrase that supports the negative, misguided representation of women ‘not being good enough’ and making it a symbol of female empowerment via social media with the hashtag #LikeAGirl.

Positive sentiment also reached 96% within three months, purchase intent increased by more than 50% among the target audience and 177,000 #LikeAGirl tweets were posted including tweets from celebrities such as Gloria Steinem and George Takei as a result of the thought-provoking advert.

In terms of social reach and engagement, the initial video advert garnered over 70million views on YouTube and 8.7k views on Facebook, making it to Solopress’ top spot in the best controversial campaigns list.

This unique campaign, including a YouTube video advert, paid Facebook and Twitter posts, paid reach, and influencer outreach, demonstrates the benefit of harnessing brand values to encourage positive social change and ultimately helping specific audiences to feel both seen and supported.

#LikeAGirl still has relevancy today despite being released in 2015, with posts connected to the hashtag receiving 20.5million views on TikTok.

2. Gillette #TheBestMenCanBe – 2019

Another provocative hashtag-led campaign that got thousands on social media talking was Gillette’s 2019 campaign #TheBestMenCanBe.

The video-based social media campaign was created in the wake of #MeToo and aimed to challenge traditional male stereotypes and encourage positive behaviour.

It disregarded the brand’s shaving products and instead addressed themes of toxic masculinity, misogyny and sexual harassment.

Gillette’s video showed various situations involving boys and men, from men making derogatory comments toward women to young boys fighting each other, intending to encourage others to make better choices.

The divisive advert sparked serious debate with some viewers applauding the brand’s stance on this social issue and others viewing the ad as an attack on men.

Among the negative responses was a tweet from Piers Morgan accusing the brand of virtue-signalling “I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity”.

Other responses saw the campaign as a catalyst for positive change with one Twitter user writing “Thank you, Gillette, for standing out and keeping the conversation going” and another stating “I don’t even use Gillette but I may start using it after this…great job, great message, great delivery.”

Although opinions were divided on the campaign, which immediately went viral and now has 3 million views on YouTube, overall, it seems that feedback was positive encouraging 65% more purchase intent.

The original post gained 203k retweets, 76.3k quoted tweets and a staggering 513.3k likes on Twitter, revealing how powerful brand campaigns that tackle social issues can be.

However, given the backlash received around a razor company attempting to virtue-signal, it’s important for brands to consider whether they have the authority to make comments in these areas and whether the end goal of the campaign justifies the means.

3. Elvie – Leaks Happen 2022

Following the brand’s TikTok video of a woman squatting with weights and accidentally peeing being flagged by the platform as ‘graphic’, women’s health brand Elvie launched a 20ft ‘peeing’ billboard to confront the taboo of urinary incontinence and clap back at social media censorship around the widespread issue.

The brand found that 84% of women experience incontinence in the UK and 1 in 3 experience the issue globally which led to them encouraging women to speak out about the issue.

Featuring the Elvie Trainer product, the #LeaksHappen campaign showed a 28-year old mum of two, Megan Burns experiencing a leak whilst working out, represented by real water coming from the London-based billboard.

The brand aimed to empower and enable women to ‘achieve everything their bodies are capable of’.

Since the launch of the campaign, the brand’s behind the scenes video of installing the billboard has received 1.9k views and content attached to #LeaksHappen has received 3million views on TikTok.

In terms of marketing, the widespread discussion on the topic of urinary incontinence indicates success.

When it comes to business success, the efforts of the campaign proved to be hugely valuable with search popularity for ‘Elvie Trainer review’ increasing by 60% since the billboard’s launch according to Google Trends and search popularity for ‘Elvie Curve’, another product in the Elvie range, increasing by 70%.

This innovative, head-turning billboard and social media campaign is an excellent example of a brand creating a purpose-led campaign centred on an important women’s health issue relevant to their brand values and product offering.

The campaign utilised shock value to its advantage, thus creating a relevant, timely and impactful message that led to increased brand visibility.

The campaign also demonstrated the power of utilising physical branding such as out of home advertising in 2022 to make a powerful statement and bring your brand to the forefront.

4. Weetabix Beanz on Bix – 2021

The infamous Weetabix Beanz on Bix campaign that achieved ‘meme’ status won’t be forgotten in a hurry.

The campaign unfolded with a viral image of a breakfast like no other; Weetabix covered in Heinz Baked Beans, much to the horror of social media users everywhere.

Playing on the typical ‘food inspo’ style of Weetabix posts but with a controversial twist, the social media campaign garnered a phenomenal response with an onslaught of other brands responding on Twitter.

Ford declared “Just because you can doesn’t mean you should” with an image of beans all over the boot of a car.

Specsavers, who in typical fashion brought more humour to the Twittersphere by stating “If you can’t beat them, join them” accompanied by an image of two pairs of glasses covered in beans.

The saga continued with the NHS commenting “This tweet should come with a health warning” in response to the Weetabix image, indicating the widespread impact of the tongue in cheek campaign.

Weetabix’s original post on Twitter instantly blew up during what was a difficult time for many dealing with the repercussions of Covid-19, gaining 36.3k retweets, 68.8k quoted tweets and over 130k likes.

Additionally, the Instagram post of the questionable image gained 1,839 likes, demonstrating the level of engagement a simple creative campaign such as this can achieve.

The timeliness of the campaign was another factor that no doubt contributed to its success.

It came out six weeks into a national lockdown where audiences were looking for humour and comfort, emphasising the importance of appropriate timing when it comes to controversial campaigns.

5. KFC FCK – 2018

This iconic print campaign from KFC covered a full-page ad in multiple news publications including Metro and The Sun in an attempt to apologise for their chicken shortage in February 2018 and mitigate damage to the brand.

The ad shows an empty chicken bucket with FCK replacing the KFC branding on the front, much to the appreciation of many social media users who loved the strategic humour.

The advert included an apology for the fact that hundreds of stores had to close throughout the UK as a result of issues with their new chicken supplier DHL.

Brandwatch data also revealed that on 21 February alone there were 53,000 mentions of KFC running out of chicken, associated with hashtags such as “#ChickenCrisis” and “#KFCCrisis”.

YouGov’s BrandIndex also revealed that KFC’s ‘buzz score’ measuring positive and negative sentiments dropped by 20 points to -24.

However, the brand managed to avoid long term impacts, with purchase consideration metrics unchanged by the debacle.

KFC chose to pursue print advertising as they believed that this utilises higher trust metrics than social media.

The advert resulted in 700 press articles and TV discussions, reaching a combined audience of 797 million globally.

Within three months, 219 million social media users were also exposed to the branded image with the witty anagram, thus the campaign had achieved a reach of over one billion from its single print ad, leveraging only ‘humility, humour and honesty’.

In fact, the tweeted advert encouraged 428 retweets, 114 quoted tweets and gained 814 likes.

The recovery of the brand during the crisis was evident in the brand impression score among consumers dropping from 57 to 49 in the first few days and then increasing to 51 according to YouGov’s BrandIndex findings.

This simple yet effective ad is a prime example of a brand being proactive in the face of a PR disaster by responding in a very ‘human’ way, which ultimately prevented further damage to the brand’s reputation.

Assessing Controversial Marketing Success

As we know, marketing success is measured in different ways using a variety of metrics depending on a brand’s objectives.

Sometimes, in the case of KFC, success looks like mitigating severe brand damage..

Sometimes it can be an impactful campaign video reaching viral status, sparking meaningful discussions and improving a brand’s visibility like the case of Always’ #LikeAGirl campaign.

Solopress’ list highlights some crucial rules to achieving success with controversial campaigns however, such as ensuring the time is right and the tone is appropriate to avoid the advert causing a social media storm or falling on deaf ears.

Also noteworthy is the continued value of print media when it comes to getting a dialogue going, as we see in the Elvie billboard and light-hearted KFC print advert, which successfully used physical print alongside hashtags to drive social media conversation.

Benefits of Automation in Business

The application of technology and automation in business is not something new. However, with significant advancements in machine learning and other advanced technologies like AI, automation is helping businesses streamline processes like never before.  

Customer Service

Possibly the most widely adopted form of business automation is in customer service. Thanks to the adoption of AI, business customer service is more proactive and predictive than ever, solving problems before they even occur. Chatbots are everywhere, and they have many benefits, including availability to answer questions around the clock seven days a week. On the other hand, chatbots are still slightly lacking, with one-size-fits-all responses that are not always helpful and can be a frustration for customers.

There is no doubt that customer service automation such as chatbots and automated messaging will continue to make massive improvements. Thanks to sentiment analysis tools and machine learning, machines can evaluate emotion and tone in customer messages and then adjust responses, enabling them to respond better and escalate issues faster. 

Business Operations

Automation can also be utilised for core business activities, such as workflow balance, payroll management, and document creation and management.  

Thanks to automation and intelligent systems, you can now generate, customise and sign complex business agreements online in minutes. For example, you can use a legal tech platform like SeedLegals to automate legal agreements for your growing business or startup, which means what was once an extremely time-consuming and expensive process that required you to hire a lawyer is now easy and fast. Having the admin simplified and costs cut with the help of technology means entrepreneurs can focus on more important tasks.

Automation is also changing the face of human resources from job listing, hiring, remote working and workflow management. Pipefy, which is a low code management platform, uses robotic and business process automation to reduce time wasted on mundane activities freeing up staff for more business-critical tasks. This type of automation also boosts accuracy and saves a lot of time.

IT Processes

As with other applications, automation is being adopted for IT processes, such as service requests and large data transfers. There are massive benefits, including greater accuracy, faster responses and improved productivity. Thanks to the adoption of automation, data accuracy is greatly improved, removing the possibility of human error.

But perhaps the greatest benefit to businesses is the opportunity to free up valuable employee time. Rather than being taken up with repetitive routine tasks, staff can focus on strategic and vital business operations, creating more value and giving employees greater job satisfaction. With the use of AI-powered IT automation, IBM, for example, offers a cloud service that eliminates repetitive tasks, makes recommendations and reduces waiting times. Thanks to advancements in IT automation, your business has the opportunity to streamline all activities and effortlessly manage IT workflows. 

These are just a few examples of how automation is changing the shape of business processes. Machine learning and artificial intelligence are transforming every aspect of business, from marketing to inventory management.

Whether you are a startup or a well-established company, don’t underestimate the benefits and potential of automation for your business processes. They can vastly improve      efficiency, save valuable time and free up employees’ valuable time and headspace.

Employers Need a Greater Understanding of Cancer Care to Support Employees

Sunday 5 June was Cancer Survivors’ Day. This is a timely reminder that cancer is often survivable, given the right lifestyle, screening, diagnosis, and care. All of which are factors that employers are in a position to support.

Debra Clark, head of specialist consulting, Towergate Health & Protection, says: “Employee cancer services are often underutilised. Cancer care is included within a lot of employee benefits products but often the employers themselves are not aware of the full extent of the cover they may have arranged for their employees. Yet it’s vital that they’re aware: better understanding of the support available can lead to better health outcomes for employees.”


Many cancers are preventable. Around four in 10 UK cancer cases every year could be prevented, which equates to more than 135,000 every year(1). This is why it is so important for employees to be provided with health and wellbeing support. In the UK, smoking is the largest cause of cancer, and being overweight or obese is the second biggest cause. Employers can assist with both factors by engaging employees with lifestyle, exercise, nutrition support and specific support, such as smoking cessation programmes.

Good behaviours

Many providers now offer reward schemes for good health behaviours (when employees take part in exercise, meet a step count, buy healthy food or join a mindfulness session, for example), and actively encourage employees to take responsibility for their own health.


Screening plays a hugely important part in improving cancer outcomes. For example, lung cancer can be screened with an at-home sample test kit, with results in less than two weeks. The survival rate of 5+ years for lung cancer is 61% if caught at stage one, 39% at stage two, 15% at stage three, and only 4% at stage four. However, currently, nearly half (47%) of all cases of lung cancer in the UK are not diagnosed until stage four.  

“The message here is clear. Screening saves lives,” says Debra Clark. “Screening is a simple, cost-effective option that is easily implemented by employers and can be literally lifesaving.”

Offering access to virtual GPs has also become much more commonplace, and this can make a real difference in enabling employees to get concerns checked out.

Survival rates are high

Many cancers have very high survival rates. Melanoma, prostate, testicular, thyroid, follicular, Hodgkin’s lymphoma, and breast cancer all have a survival rate of over 80% for five+ years and half (50%) of people diagnosed with cancer in England and Wales survive their disease for ten years or more. What is important, however, is for employees to receive good mental and physical care to help them through.

Cancer care through work

A perhaps surprising amount of cancer care is available to employees via the workplace. Group private medical insurance (PMI) has a wide range of cancer support. This often includes fast-tracked access to diagnosis and treatment, access to medicines and additional support which may not be available on the NHS.

Cutting waiting times
Within the NHS, the target is for at least 85% of patients to start their first cancer treatment within 62 days of an urgent GP referral. This target has not been met since Q3 2013/14(4). This is again where PMI can come into its own, ensuring a faster process in the treatment of cancer. Employees may choose to use a mix of NHS and private provision, to improve their access to care and lessen the burden on the NHS.

Post-cancer care

Employers should not underestimate the importance of post-cancer care. This too can be provided via health and wellbeing benefits and may include access to mental health support, therapy, physio, and rehab. For some employees, returning to work will be an important step in their recovery, and one for which they may need much support. It is possible for employers to offer access to specialist occupational health therapists, oncologists, and nurses to answer concerns and support return to work.   

Financial support

Support through cancer should follow the same four-pillars as any health and wellbeing support – physical, mental, social, and financial. An employer can ensure that employees with cancer and their families are provided for financially in many ways, from a lump sum on the diagnosis of cancer to payments if they are unable to work.   

Tailored communications
Cancer survival rates are higher in women than in men(5). While there may be biological factors, lifestyle may be another factor, alongside the ‘ostrich’ factor, where men may be more likely to stick their head in the sand and ignore signs and symptoms. Tailoring communications to specific demographics on support for cancer is, therefore, an important part in reaching all colleagues.

Debra Clark concludes: “Survival rates for cancer can be high if the right steps are taken. Employers are in a position to make a real difference but only if they understand the support available and help employees utilise that support before, during, and after cancer.”

Why CEOs Should Spend More Time Around Lower-Level Employees

Why CEOs Should Spend More Time Around Lower-Level Employees

Why CEOs Should Spend More Time Around Lower-Level Employees

CEOs are the lynchpin of any business. Not only are they a driving force behind shrewd business growth, but they are also of fundamental importance to internal strategy. They steer the ship and maintain its value with each and every move. But being a CEO can be an isolating affair – especially when every decision is a big-picture one.

It can be all-too-easy to lose sight of the engine that keeps the ship moving: the staff. Incorporating regular visits to, and working alongside staff into your timetable can be an incredibly helpful move – but why, exactly?

To Gain New Perspectives

As a CEO, you will have your finger on the pulse of your business – receiving important information about the state of the market or industry and making significant business decisions based on performance metrics and other data. However, like a pulse, being CEO can only tell you so much about the ‘health’ of your business. In administrating the bigger picture, you lose sight of the ‘small stuff’ – the minutiae that could have an overwhelming impact on your business overall.

By donning your staff’s workwear and getting stuck in on the shop floor, factory floor, warehouse, workshop or office for a day or two, you can gain valuable experience from the other side of your business, looking upward as opposed to looking down. Here you can understand your employees’ needs a little more and get to grips with essential low-level processes which could well be streamlined for better overall operation.

To Improve Staff Morale

Just as being a CEO can be an isolating affair, so too can working as part of a larger team within a department – especially if the stratification between lower-level employees and executive staff is particularly visible. For larger companies, employees’ individual contributions can often feel insubstantial, or even insignificant.

With this in mind, showing face as a CEO ‘in the trenches’ can work to dispel that idea, and improve morale amongst staff – in two crucial ways. Firstly, employees can put a face to the name, and understand exactly who they are working for. Secondly, employees will in turn feel seen by you – inspiring them into a more spirited engagement with their work.

To Understand Customers

Working as a CEO means concerning yourself with big-picture decisions and development tasks, giving you little-to-no exposure to the clients and customers that represent a wedge of your trade – especially in the case of retail storefronts and e-commerce businesses. Putting in an appearance with your lower-level and logistical staff, whether in your sales department or a physical retail location, will put you in closer proximity to your bread-and-butter customers, giving you vital insights into your key demographics.

To Become a Better Leader

All of the above can have a remarkable effect on your success as a leader. By gaining a multitude of perspectives from outside of your office, and by interacting directly with the employees that make your business’ success possible, you can become a much more well-rounded CEO – improving value to stakeholders and improving quality-of-life for your staff in the same breath.

7 Tips for Staying Healthy in College

You want to stay healthy in college to have the energy you need for your studies, extracurricular activities, and other things. Most college students don’t remember they should eat well to sustain their bodies, so sometimes the burnout is a reminder. 

When clean eating is mentioned, most of us think of rainbows on our plates – those multicolored veggies and whole-wheat breads that are not always realistic for a college student with little time for a meal. Good news: while veggies are perfect, you don’t have to ditch the food you love. 

Here are some things you can start doing to improve life quality.

1. Eat Nourishing Foods 

Food keeps you fresher, better, nourished, and we should try to get as much of that as possible. “Some fast food options are okay, too, if you have them in moderation\’\’ says Joan Skimmer, a nutrition expert blogger who also works as a writer for PapersOwl. He adds: “We always demonize them, but maybe we should say that they are best paired with some veggies and healthy drinks and that we don’t have to binge on them every day”.

A balanced meal consists of carbohydrates, proteins, and fats, and you want your daily dose of vitamins to boost your immunity for keeping you in perfect health. 

2. Move Your Body

Some positive pressure is recommended for physical and mental wellbeing. You could do it alone or get some friends to join you. It doesn’t have to be anything drastic: walks, running, yoga, HIIT, or weight-lifting three times a week could be all the change you need. Cardio is excellent for the heart, and it comes with the benefit of making you look great. 

3. Create “Time for You” Routines

School life stress sneaks up on you sometimes, so find something that is good for your internal strength on campus. You are almost always surrounded by others, so you may want to get some space where you quiet the noise and revel in the silence of your thoughts. Get a chill spot to read a book, journal, and even meditate alone. 

4. Drink Your Water

Some habits are beneficial, such as drinking enough water daily. You will need to space it out ideally so you don’t feel uncomfortable. The skin starts glowing, you sleep better, and your thoughts are clearer just from hydrating. Some people joke it is the cheapest skincare in the world, and they are not wrong. 

5. Catch Some Sleep

We talk about meals so much that we forget how our sleep patterns affect our moods. It’s not always easy to sleep the required eight hours, but you can try to get as much as possible. Ways to make that happen include freeing the mind as bedtime approaches, cutting off caffeine, and drinking teas that allow the brain to go into a nice Zen. You will always have your day and be in the mood for learning after you are well-rested. 

6. Meditate or Walk

Not many can still their minds enough to meditate, but practice brings some progress. You can try a few things to see what will make you feel relaxed, including long walks. When you figure out the one thing that brings you back to equilibrium, schedule it and do it routinely as part of your self-care. A few steps a day could be a great way for you to stay healthy in college as a student.

7. Create Healthy Friendships 

Even when school work demands too much, don’t forget to be a social bee. When you give yourself a break to become a part of a community, you will have people to take the load off you when you need a good laugh. Friendships made at college last a lifetime for most as they are formed at the point where you are mature enough to know what you want from pals. 


Selfcare is a high form of self-respect as it means you value yourself enough to take the time to look out for yourself. You want to set some goals for things such as exercise, food, and internal breaks to achieve the preferred version of yourself. You could start with daily steps, then drop that extra cup of coffee, ditch a bit of sugar, add a vegetable a day for a week, and so forth. Better food and hydration impact your sleeping patterns positively, and before you know it, you could be prepping for a half-marathon!

How Much Money Do You Need for an EB5 Investment and Other Important Questions About Naturalization

Making an EB-5 investment can be an excellent way to combine your entrepreneurial spirit with your goal of becoming a citizen of the US. But the fact that every year between 3,000 and 10,000 EB-5 visas are awarded to foreign investors does not mean that the process is straightforward or easy to navigate!

And, if you are just getting started, the chances are that you have endless questions that need answering. Let’s start with the most important ones.

How Much Money Do You Need for an EB5 Investment?

A quick look at international investor visa programs will tell you that most countries require investors to pledge a multi-million dollar capital. In the case of the UK, the minimum investment is set at £2 million, while Austria requires investors to invest at least €10 million into a business!

In the US, the minimum investment required for alien entrepreneurs to petition for an Employment-Based Fifth Preference (EB-5) Visa has changed several times in the past years, and it is set to rise after 2027. However, as outlined in the update issues in March 2022, investors need to pledge a minimum of:

$1,050,000 or;$800,000 in Targeted Employment Areas (TEAs) – or those areas with an unemployment rate 150% greater than the national average. The capital invested is “at-risk” and does not include additional fees and costs (which range between $50,000 and $70,000).

Does an EB-5 Investment Automatically Grant a Green Card?

If you wish to set up a business in the US and you have the necessary capital to apply for a Golden Visa, the EB-5 program is a great option to self-petition for a green card, which allows you to become a Permanent Lawful Resident of America.

However, fulfilling the economic requirements of this visa is not always enough to secure a residency permit. Indeed, you will need to make sure that your investments lead to the creation and maintenance of at least 10 full-time jobs for qualifying employees.

Depending on the kind of business you are looking to invest in and where your enterprise is located, you might also need to prove that it will benefit the US economy.

How Can Investors Minimize Immigration Risk?

As seen above, pledging enough capital does not automatically grant you a visa. What’s more, because your investment is “at-risk”, you are not guaranteed to receive your money back, let alone returns.

Because of this, alien investors face significant financial and immigration risks, which will need to be managed throughout the self-petitioning process. The best way to make the process safer is to partner with specialized consultants and attorneys, such as the team at

These professionals can offer tailored advice, as well as help you streamline the application process, plan your taxes, understand the best project to invest in, and carry out due diligence for you.

What Does the Naturalization Process Involve?

Undoubtedly, self-petitioning for a visa is the first step to take toward becoming a naturalized US citizen. It all starts with filing form I-526, also known as Immigration Petition by Alien Entrepreneur. Your application will need to include proof of funds, as well as evidence that you are admissible in the US and that your investment will benefit the US economy.

If your petition is successful, you will receive a conditional green card. This temporary residency permit allows you to stay and work in America for two years. Just before your green card is about to expire, you can file Form I-829 – or a petition to remove the conditions on your green card.

If this second petition is successful, you will perceive a Permanent Resident Card. After five years of living in the US as a lawful permanent resident – or three if you are the spouse of a US citizen -, you can file Form N-400 and apply for citizenship.

How Long Does It Take To Secure an EB-5 Investment Visa?

Processing times to secure an EB-5 visa vary depending on your investment type and business nature, but they have always averaged around 1-2 years. Today, due to the program’s sunset period that happened in June 2021, processing times have stretched to 5-6 years.

Partnering with a specialized attorney or consulting firm can help you better understand timelines and find ways to speed up your application process.

A Primer on Employer Reputation Management

Every company deals with negative feedback and brand crises differently. Some will ignore it; some will react when they see it coming, and some have a plan before it even happens.

A good employer reputation management strategy is an important part of any company’s long-term marketing efforts.

It should not be seen as something that only applies to companies in danger of being tarnished permanently, but something every company needs to be equipped with, whether you are big or small. An effective ERM strategy can help your business in a variety of ways.

Analyze Your Existing Reputation

The first thing to do is assess the current state of your company’s employer reputation. Look at your company’s current branding, reach, and goals to decide how you want to position yourself and the company moving forward. Look at both positive and negative feedback. This will help you identify any areas you need to improve upon and give you insight into how you can improve your employer branding moving forward.

Although it may be tempting to ignore negative feedback, this is the worst thing you can do for your employer branding. Ignoring it may make it go away, but if you don’t address the issues at hand, it will only get worse. For more information on this topic, head over to Jobsage to better understand how the recruitment process works.

Find Out What Your Employees Think

Once you have a good idea of where you stand in the eyes of your current employees, turn your attention to finding out what potential employees think about your business. The best way to do this is to ask them. If you don’t have an established employee recognition program, now is the time to start one.

Employee Awards are a great way to recognize those who go above and beyond their job descriptions while incentivizing those who may not be looking for recognition.

Ask employees what they like and dislike about their jobs and company culture. This information will help you improve employee retention, and also give you insight into how well your employer branding is working.

Building A Better Image

It’s time to focus on your employer branding efforts. The first thing to do is to start thinking about what the image of your company should be. The image of your company isn’t just how it appears in the minds of potential employees but how potential they see your company as a whole.

Both aspects must be considered when determining your company’s image. If you are a financial services company known for its savviness and professionalism, this should be reflected in all aspects of your image: from how you dress and speak to how you conduct yourself.

The same goes for an entertainment company that wants to be known for its creativity and fun atmosphere. Once you have determined what an ideal employee would think about when they think about working for your business, it’s time to take steps towards making that a reality.

Employee Training

One of the best ways to build a better image through employer branding is employee training. This includes anything from teaching new hires how to greet guests at the front desk or answering phone calls, all the way up to senior-level executives learning how best to interact with clients and other business professionals. There are several different ways to train your employees, including video training and live in-person sessions.

Video Training: With video training, you can teach your employees how to do their job from anywhere with an internet connection. This helps ensure everyone is receiving the same training. With this sort of training, you can easily track what your employees are doing correctly and what they need help with. Live Training Sessions: If you have a lot of employees who will need training at the same time or over a short period, live training sessions can be a great learning option. Live training sessions allow them to ask questions about anything they might not fully understand. These sessions also serve as great team-building exercises that help create stronger bonds between employees while promoting a better image for your company.

Employee reputation management is crucial to any business. Whether your company is just starting or has been in business for decades, having a strong brand is essential for gaining new customers and retaining old ones.

Having a positive, helpful, and proactive hiring strategy will help you attract more applicants and create a more positive experience for applicants. There are many ways to improve your employee reputation.

Creating an easily accessible communication channel for employees and applicants helps create an inclusive, helpful and productive work environment.

EB5 Visa: How to Choose The Right Regional Investment Center

Photo by RODNAE Productions from Pexels:

As an EB-5 investor, you’ve already made an important choice: opting for a Regional Centre investment over a direct EB5 investment.

While this is undoubtedly an impactful decision, it’s not the only one you’ll have to make when investing in the US and self-petitioning for a green card. After all, the Regional Centre project you choose will determine your chances of success.

Here are the essential tips to keep in mind to choose the right regional investment centre, minimize investor’s risk, and secure a green card for yourself and your family.

Learn About The Regional Centre’s Reputation and History

In the best-case scenario, EB5 Visa Investments involve a minimum capital of $1,050,000 – or $800,000 for investments in Targeted Employment Areas. With so much money at stake, you should not rush through your due diligence. But, when you are conducting research from abroad, how can you be sure what Regional Centre to trust?

While USCIS publishes a list of approved Regional Centres, choosing one of these projects does not guarantee that a regional centre is safe, compliant with security laws, or risk-free. That is why you should start your search by reviewing the centre’s reputation and history.

Some of the aspects worth assessing include:

  • Entity designation
  • The centre’s finances
  • The staff’s and management’s qualifications
  • Fees and additional costs
  • Communication style

Pro tip: beware of red flags! If a regional centre seems disorganized or withholds documentation of information from you, you might not be dealing with the most transparent or honest partner. Even more importantly, stay clear of centres and projects that make “no risk” claims!

Assess Regional Centre’s Track Record

Of course, a record of successful past projects does not guarantee the success of the one you are about to invest in. However, checking a Regional Centre’s track record can tell you a lot about the business models they use, investor relations standards, and rates of success.

Some of the metrics you might use to compare the viability of different Centres include:

  • Number of completed projects
  • Number of approved and denied I-526 (“Immigration Petitions by Alien Entrepreneur”) applications
  • Number of investors who successfully received temporary and permanent green cards
  • Average investor returns and ability to return the capital invested

When making an EB-5 investment, your capital must be “at-risk” to qualify, meaning that there is no guarantee that you’ll see returns from your project.

However, looking at the regional centre’s track record, you can minimize your risk and increase your chances of making a successful investment!

Review The Investment Project and Expected Returns

Investing in a Regional Centre’s project is an excellent option for investors who are looking to take a hands-off approach, invest in real estate properties abroad, and minimize their immigration risk. Indeed, compared to direct investments, regional centre projects make it easier for investors to create 10 full-time jobs, thus fulfilling the job creation requirement and securing a permanent residence permit.

However, returns can vary from project to project, and you should choose your investment wisely. Aside from reviewing the Regional Centre’s track record and business model, you should check that:

The developer does not rely on foreign investors’ money
The contractors and professionals involved are qualified, reputable, and experienced
The project can support the creation and maintenance of 10 full-time jobs for each investor involved and can count on indirect job creation
The Centre operates in a thriving sector or industry that you know well or are familiar with
There are other EB-5 investors involved
You should also assess the investor relations standards and make sure that you’ll be kept up to date about progress, milestones, and expected returns.

Work With a Specialized EB-5 Visa Attorney

If you don’t know how to start searching for the right Regional Centre, or you wish to find guidance, consider working with a specialized EB-5 visa attorney, financial advisor, or investment broker.

Don’t forget that both your likelihood of scouring a green card and the capital investment are at stake. So, make sure to find the professional support you need to carry out due diligence and choose the right regional centre for your needs.

Community-Based Sites: Casting a Wider Net to Close the Data Diversity Gap in Clinical Trials

The publish or perish culture surrounding clinical trials is influenced by politics, economics, and sociocultural factors, all either nourishing the research landscape or creating the equivalent of a hurricane. But while these overarching obstacles loom large in pharmaceutical company boardrooms, frontline investigators are grappling with other, more immediate, pitfalls impacting the volume and diversity of data coming out of clinical trials.

Low enrollment, lack of diversity, and limited research sites currently rank as the top impediments to robust data. However, one innovative company is enabling trial sponsors to pre-emptively stave off Food and Drug Administration (FDA) rejections and limited efficacy by providing a foundational element for what could be the antidote: utilizing community-based research sites.

By connecting sponsors with smaller community trial sites, Inato is paving the way for greater enrollment diversity and amping up the data flowing out of clinical trials.


The Data Diversity Challenge

To provide some perspective, clinical trials take an average of eight years between initial testing to product approval, with only one in six gaining full FDA approval. A retrospective review of all FDA submissions between 2000 and 2012 showed that nearly 16% of rejected studies could have salvaged their research had they enrolled a larger, diversified population sample.

Given that nearly 95% of the population is excluded from study participation solely because they live too far away from academic testing centers, the consistent lack of diversity is not surprising. A whopping 70% of all clinical trials worldwide occur at just 5% of research sites, which primarily draw patients from populations within 40 miles of trial sites. In terms of inclusivity, racial diversity is a significant issue. For example, FDA’s Center for Drug Evaluation and Research’s (CDER’s) Drug Trials Snapshots Summary Report found that just 6% of trial enrollees were Asian. Further, 75% of the patients enrolled in industry-sponsored clinical trials in academic medical centers and community hospitals are white.

The diversity problem goes beyond race, however. Consider that only 8% of cancer patients enroll in cancer trials, and less than 2% of cardiovascular disease trials reported any female sex-specific cardiovascular risk factors. Racial, gender, demographic, and geographic limitations drive up costs, dampen external validity, prolong timelines, and limit the generalizability of findings to the population at large.


Enabling a Patient-centric Approach

Decentralized trials, which depend less on traditional research facilities and specialist intermediaries for data collection and instead leverage virtual tools (e.g., telemedicine, sensory-based technologies, wearable medical devices, home visits, patient-driven virtual health care interfaces, home delivery of study drugs and materials), are often held up as the solution to the diversity problem. However, direct involvement and care of a physician is still crucial – particularly with complex trials. Engaging community-based sites overcomes this limitation, allowing patients to seek treatment close to home while receiving necessary support.

By enabling the participation of community-based research sites, companies like Inato are helping to improve representative data collection on a global scale and, in some cases, salvage existing trials that are struggling with enrollment. As a part of a patient-centric approach to clinical trials, community research sites bring access to patients worldwide, including those populations who have historically lacked access to clinical research.

Inato advances inclusion through its Marketplace platform, which reinvents the partnership model between sponsors and sites by reliably matching sites and clinical trials worldwide, opening access to a broader range of sites, and expanding the patient pool. Since June 2020, the company has built a network of over 1,500 community research centers in 40 countries to enroll patients in more than 70 disease areas.

Showcasing the success of this model is a global healthcare company that, due to the pandemic, faced delays in its trial timelines, fewer patients participating in trials, and the rising need to enroll patients quickly as more trials were taking off. Within their portfolio, an increasingly challenging disease area was multiple sclerosis (MS), for which several trials were running simultaneously. These included trials for Relapsing MS (RMS) – a historically arduous recruitment and enrollment area. The sponsor decided to post the trials to Inato’s Marketplace platform, allowing sites the opportunity to self-identify which trials worked best with their patient population and availability. The working relationship between Inato and the sites also enabled the trial sponsor to have a comprehensive view of each sites’ capabilities, ultimately selecting several to successfully participate in multiple MS trials.

For populations that are typically harder to recruit for, like RMS, Inato works closely with community sites to identify those with access to qualifying patients. In this case, the extensive process of pre-identifying patients that met trial criteria allowed one community-based center from Inato’s network to achieve the US First Patient In (FPI) in the RMS Phase II trial. In all, over 70 patients were identified for the RMS trials alone, with one site screening two patients within the first week of activation for a Phase III study.


The Power of Community

For the global trial sponsor, Inato’s approach to bridging the gap between sites and sponsors translated into the successful launch of eight studies across several disease areas and nine countries. Using Inato’s Verified Commitment, the sponsor’s team could ensure the trials will meet enrollment goals before they begin screening and receive verified patient commitments from nearly 250 patients across these eight trials.

That organization has since expanded its relationship with Inato to include asthma and chronic obstructive pulmonary disease (COPD). It is a strong business case for the power of expanding clinical trial opportunities to often-underutilized community sites, which sets the stage for employing an inclusive research model.

The reality is that traditional clinical trials face more obstacles than ever due to rapidly evolving political, economic, and socio-cultural shifts that are exacerbating existing data and enrollment diversity challenges. By enabling access to the personalized care of community-based doctors, Inato optimizes the advantages of patient-centric trials. Its online marketplace platforms connect large sponsors with diverse community sites and provide those smaller sites with valuable enrollment support, leading to broader population representation and the benefits that come with it.

Increasing diversity, inclusivity, and reach in clinical trials through companies like Inato is emerging as the antidote to publish or perish.

How to Start an Amazon Business Successfully

How to Start an Amazon Business Successfully

In 2022, anyone can be an entrepreneur. Even if you don’t have much capital, you can open a business and make it successful—all you need is passion, dedication, and access to resources to generate sales on selling platforms.

Amazon is one of the most accessible roads to your dreams of being an entrepreneur. On this giant international platform, you can build your business even if you spend only one hour a day and invest less than $2,000.

Here’s what you need to do to start a successful Amazon business:

Decide What and How to Sell

First, identify your target market and what products you want to sell to them. Then, consider one of three options for selling: drop shipping, online arbitrage, or private label.

Your choice largely depends on your starting capital, the time you have to create and market your products, and your target profit.

Drop shipping
Drop shipping entails purchasing inventory from a third party that ships products directly to the customer. Product pricing is based on the supplier’s pricing plus your overhead and profit margin.

This method is perfect if you do not have much capital and don’t have time or the inclination to make your own products.

Online Arbitrage
Online arbitrage (OA) involves purchasing products from other online retailers with the intention of selling them at a higher price. Common online marketplaces are eBay, Amazon, and even Facebook.

If you’re wondering how to do online arbitrage, you just need product ideas with high potential profit and sell them at a very attractive price.

OA is a fantastic selling method if you have more than $100 of capital for inventory and you have the time to do intensive product research.

Private Label
With private labels, entrepreneurs can look for a product they could put their brand on and sell as their own.

The capital for this method of selling is around $1200 to $5000. You need to spend on advertising, photography, design, and packaging to make your brand unique and recognizable.

How to Start a Business on Amazon Easily

Step 1: Find a Product
Choose a product that suits your sales model and investment capital. Use apps such as AMZ Scout OA and Drop shipping extension to analyse which products can generate interest and are suitable for reselling.

Step 2: Open a Seller Account
Choose between two selling plans on Amazon: Individual or Professional. The Individual plan charges $0.99 per sale, and the Professional plan costs $39.99 per month. This rate will not change no matter how many items you sell on Amazon. Consider how many items you aim to sell in a month, and choose which plan suits your business plan.

You also need several credentials to complete your registration, including:

  • Bank account number
  • Bank routing number
  • Credit card Government-issued ID
  • Tax information Phone number

Step 3: Source Your Products
Look for suppliers, third-party sources, white-label manufacturers, online stores, and even brick and mortar suppliers that will give you the high-quality products you need for your online retail business.

Step 4: Choose: FBA or FBM?
Next, choose your warehousing and delivery fulfilment service. With Fulfilled by Amazon (FBA), you send inventory to an Amazon warehouse and the platform will ship the orders to your customers. Amazon will charge shipping and storage fees.

With Fulfilled by Merchant (FBM), you are responsible for storing, shipping, and fulfilling orders. You have the freedom to choose or outsource your fulfilment methods, whether to a third-party provider or directly delivered from your supplier.

Step 5: List and Promote
You can now list your products on Amazon. If you have a professional seller account, you can list your products in batches through inventory management or bulk uploading. Individual sellers can list products one at a time.

If you are reselling existing products rather than opening your own brand, then you will need a UPC code for Amazon. If you’re buying products from drop shipping or wholesale suppliers, then your items will already have a scannable UPC code on their packaging. In this case, your products will probably be in Amazon’s system already and you’ll need to add yours to the existing product listing.

Be the Entrepreneur You Want to Be

You don’t need to be Elon Musk to create a retail empire. You can start an online business with as little as $100 and sell your products to millions of customers worldwide through Amazon.

A Dozen Ways to Make Your Financial Services Business Friendlier to New Investors

Entering the world of finance and investing can be scary for new investors, unfamiliar with how it all works.  The more foreign and intimidating, the less likely the business is to attract new investors.  About 94% of American households have a bank account, but fewer than 60% of American adults own any kind of stock. That means there are literally tens of millions of potential customers out there who would benefit from good financial advice and services. 

There are three big themes within the advice below.  The first is to take as much of the mystery out of getting started as possible.  The second is to make sure your branding shows your softer side.  The third is to use your new clients to continue to evolve and get better.

Display Your Fees

The biggest reason people do not seek the help of financial experts, even when they would really benefit from such services, is that they believe it will be too expensive.  Many would-be investors let out a huge breath of relief when they learn that financial services are actually quite affordable, but until they know, they are nervous.  Since many people are concerned about being embarrassed at possibly not being able to afford the rates, your company can remove that initial obstacle by publishing fees right up front. 

Explain How You Make Money

The second part of being upfront and transparent is to explain how your firm makes money.  People hate the feeling that they might be getting taken advantage of.  The less they understand how you make money, the more they will worry that they are being cheated.  Customers don’t want to feel foolish.  Build trust by explaining your business model. 

Give Something Away for Free

Give the people browsing your website something without needing an account or paying money.  Even something as simple as an online calculator to help a potential customer figure out what compound interest would look like at different interest rates can make customers feel like you respect their independence and participation in the investing process. 

Provide Beginner Education Tools

It’s common practice to set up an FAQ page.  Go one step further and provide a glossary of terms.  Not only will having key terms and phrases on your site give you better search engine ratings, but you will increase the chance that your new customers will come to the table better educated, saving your staff time getting them up to speed.

Soften Your Brand

There are three components to branding your company as approachable and accessible, especially as compared to your peers.  The first is to describe how your business is friendlier.  The second is to use imagery that shows you have empathy for your customers.  The third is to underscore your branding with how your customer wants to be viewed because they use your services, such as being responsible or heroic.

Put a Face to Your Company

People hire firms, rather than doing it themselves, because they want help.  So, make the experience as personal and personable as possible.  Put the faces of your employees front and center in your media, to show that you are also people.

Have a 24/7 Live Answering Service

No one enjoys listening to a list of prompts and pressing what they hope is the right number for the correct extension that will, maybe, hopefully, lead to the person they need.  Give anyone taking the initial step of reaching out to your company a person to talk to, right away.  Simply put, use a live answering service when your office is closed. 

Help the Community

Show up for the community you want to do business with.  If your target zip code is holding a neighborhood clean-up, order some corporate t-shirts and get in there.  When the high school in your target town is putting on a musical, buy an ad in the program or sponsor the set design.  Customers who see you helping will believe in the quality of your company.

Learn to Speak without Jargon

Using sophisticated language is great when your customer is sophisticated.  It’s awful when your customer has no idea what you mean.  Using industry terms when speaking to new customers will make them feel alienated and even embarrassed.  Tell your staff, if you can’t explain it simply, you don’t understand it well enough. 

Ask Customers for Feedback

Be willing to learn as you work.  Ask current customers what they like and don’t like about what you do.  Take what they say seriously.

Encourage Honest Reviews

Whether you like it or not, many people will feel more comfortable being honest when they don’t have to say negative things to your face.  When clients leave reviews, read them.  Some may be sour grapes, but there are lessons to be learned from all types of feedback.

Ask Questions in New Places

Soliciting feedback from existing customers only gets you information about the demographics you already have.  If you are looking to expand, spend time listening to the people from the segments you don’t have yet.  Notice that this is about listening, asking questions and then listening some more, not about giving a sales pitch.  If you want to operate differently, you have to learn what you don’t already know.

6 Ways To Vape As Safely As Possible

Although vaping has given its users a delightful experience, you should always be careful when using electronic cigarettes. Vapes still contain chemicals that can put your health at risk.

This is why you need to take the following measures to ensure you’re safe while making sure that you have a great vaping experience.

1. Learn How To Use Your Vape Properly

First, you should know the right way to inhale and exhale. You should know how to draw the vapor in properly, as wrong inhalation will result in a bad nicotine rush. Remember, the way you inhale is determined by your device, so it’s vital to follow the manufacturer’s instructions on this.

When choosing a vape and the best new atomizers, it’s essential to choose a device that has all the features needed by a beginner. A reputable brand will come with all of the necessary features. It’s one that offers safety, reliability, and durability. 

Another major tip is to never share your vaporizer. Whether it’s a vaporizer or an e-cigarette, sharing a device puts you at risk of contracting diseases.

2. Avoid E-Liquids With High Nicotine Content

E-liquids contain different types of chemicals. Some are safe to consume, and others are not, so the amount you take in should be determined by the brand and nicotine content. Nicotine is one of the most dangerous ingredients in cigarettes and e-liquids. It increases the risk of breathing problems. 

Some e-liquids contain more than the recommended dosage of nicotine, which can be dangerous to your health. Hence, it’s important to know the exact amount of nicotine that’s present in each bottle. In addition to this, it’s important to remember that nicotine levels can vary among different brands. To ensure that nicotine levels remain accurate, e-liquid manufacturers should implement more stringent quality control measures and regulate the industry.

3. Inhale Less Vapor Than Usual

If you’re thinking of quitting smoking, you might be wondering how to vape safely by using less liquid than usual. Inhaling vapor is still harmful, but the higher the amount, the more dangerous it’s likely to be. One way to reduce the amount of vapor you inhale is to vape more slowly. You can do this by simply holding your mouth open for a few seconds, like you would when smoking a cigarette.

4. Use Temperature Control Feature

Using a temperature control setting to vape safely can help you maintain the right temperature for your chosen flavor. This way, you create the perfect vaping experience. Some vaping devices allow you to choose your own target temperature range, so you can control the amount of flavor that you get from your favorite e-liquids. Using a high-quality temperature control device can help you get the most out of your drags.

Many devices offer temperature controls, but this feature isn’t available on all devices. This feature can help you keep your coil and cotton from burning or overheating. It can also help you get the best vaping experience by ensuring that the device’s temperature is as you prefer it.

5. Always Practice Oral Hygiene

Practicing good oral hygiene is one of the most important steps for those who wish to vape safely. Not only does vaping cause gum recession and irritation, but it can also lead to sore and tender gums. To prevent these symptoms, practice good oral hygiene and follow proper brushing and flossing techniques.

Although not as harmful as smoking, vaping can be extremely damaging to your teeth. Vaping brings bacteria into your mouth. These bacteria then contribute to plaque buildup and can cause cavities.  It’s important to practice good oral hygiene while vaping to prevent any dental problems down the road. You should also visit your dentist regularly for cleaning and oral screenings to prevent gum disease and tooth decay.

6. Vape In Moderation

Nicotine can be addictive. As such, the key is not to let yourself vape too frequently. If you can vape only once a day or even just occasionally, you can stay as safe as possible. Vaping too often can lead to health issues involving the lungs, brain, heart, and mouth. Having breathing difficulties, bacteria in the mouth, and raised blood pressure is possible. With regard to the brain, control issues over mood, learning, and impulse are possible effects.

Final Thoughts

While vaping is an excellent way to quit smoking, it’s important to use the right device. If you’re a beginner, you’ll feel overwhelmed. But with the right guidance and the tips above, you’ll be well on your way to vaping safely. 

7 Important Facts About Epilepsy That You Should Know

Epilepsy is certainly not a recently discovered neurological disorder. The research conducted in the early 1900s is the foundation of today’s knowledge about epilepsy – but Hippocrates had already categorized this condition as a brain disorder around the 5th century BC!

Despite the long history of epilepsy, a lot is still misunderstood about this condition. Let’s clarify some important aspects of epilepsy and learn what to do in case a loved one develops this seizure disorder.

Epilepsy is the 4th Most Common Neurological Disorder Worldwide

If you or a loved one have just been diagnosed with a seizure disorder, it’s only normal to be looking for answers to questions like “what is epilepsy?”, or “can people with epilepsy live a normal life?”. Here’s an overview.

Epilepsy is a non-communicable neurological disorder that can affect people of all ages, genders, and backgrounds. Because of abnormalities in brain activity like surges of electrical activity, this disorder can lead to recurring seizures.

Epilepsy affects 1.2% of the US population – or over 3 million American adults and nearly half a million children – and around 50 million people worldwide. The numbers are clear: this is one of the most widespread neurological disorders globally.

Seizures Happen Due to Disruptions of The Normal Functioning of the Brain

Unprovoked seizures are something that can happen to anyone if the right conditions present themselves.

Triggers (i.e.: high fever, high stress, drug withdrawal, mild brain injury, or infection) can cause excessive electrical activity in the brain leading to seizures. If two or more unprovoked seizures happen, you might be diagnosed with epilepsy.

Seizures Might Be Different For Each Person

There is more than one type of seizure, and knowing that someone has epilepsy does not tell you what their seizures feel and look like. The most common type of seizure (tonic-clonic) includes the stiffening, jerking, and shaking of the body.

However, every person’s seizures are unique. For some, they involve a vacant, confused state, while others experience seizures when they are asleep. Muscle spasms, speech disruption, and temporary loss of vision are also common symptoms.

Seizures Can Have Different Triggers and Warning Signs

Seizure triggers vary from one person to another. For example, flashing lights tend to cause seizures in people affected by photosensitive epilepsy.

Other common triggers include tiredness, high levels of stress, drinking alcohol or making use of recreational drugs, a fever, or skipping meals.

Epilepsy Can Be Managed With AEDs

If properly diagnosed and treated, epilepsy can be controlled. Over 70% of patients can live a seizure-free life with the help of the anti-epileptic drugs (AEDs) today on the market.

Sometimes, epilepsy can go into spontaneous remission, which means that the seizures just disappear without treatment. However, usually, an ad hoc treatment plan based on a diagnosis conducted through an EEG or MRI is the best way to keep seizures at bay.

Epilepsy Can Stem From Different Underlying Conditions

While the cause of epilepsy is not always known, common health disorders that might trigger it include brain tumors, infection, stroke, head injury, and neurological disorders like Alzheimer’s disease.

Electrical disruptions that might lead to epilepsy can also be caused by conditions like depression, ADHD, and autism. Knowing the root of your epilepsy can help you find the best treatment.

Understanding The Nature of a Seizure Can Save a Person’s Life

Seeing a loved one experiencing a seizure can be overwhelming – but most seizures are not medical emergencies.

If a seizure is limited to 30 seconds to 2 minutes, and it’s not the first one an individual has ever experienced, you can manage it without the help of a professional. Steps you can take to help a person having a seizure include:

Stay – stay by their side until their seizure endsSafe – create a safe space around themSide – safely, turn them onto their side Don’t restrain a person having a seizure or put anything in their mouth. You should call 911 if the seizure lasts over five minutes or if the individual has difficulty breathing. This means they have entered the life-threatening “status epilepticus”.

Whether you know a person who has epilepsy or not, knowing what to do in the case of a seizure is essential – especially as 10% of people will experience an unprovoked seizure at least once in their life.

Why Exercise Benefits Your Mental Health

Exercise isn’t just about physical endurance, muscle size, or losing weight, even though movement will improve your sex life, waistline, and life expectancy. By staying active, you can also improve your mental well-being and symptoms of several mental illnesses and disorders.

How to Stay Motivated to Exercise

A lack of motivation is a common symptom of depression, anxiety, and other mental illnesses, making it hard for you to develop a consistent workout routine. Self-doubt, avoidance, discomfort, and poor goal setting are other reasons why it can be challenging to exercise.

However, practicing self-care can keep you motivated. Make sure to drink plenty of water, sleep 8 hours a night, and avoid unhealthy habits, like eating and drinking. Make time for leisure, fun, and socializing with friends or by joining an online fitness community, like Physeek.Fit.

The Mental Health Benefits of Exercise

Regular exercise can improve your outlook on life, increase your energy levels, and promote healthy habits. But, most importantly, it can decrease symptoms of mood or trauma disorders.

How Exercises Alleviates Depression Symptoms
Depression is a common and severe mental illness that shrinks specific regions of the brain and inflames others. As depression affects the brain, neurons in the hippocampus, prefrontal cortices, and thalamus shrink, which lead to memory loss, brain fog, and other symptoms.

Coupled with an inflamed amygdala and reduced oxygen levels, the brain undergoes a lot of stress when you’re depressed. Exercise can release endorphins that make your brain and body feel great, which takes the pressure off of the locations in your brain that are affected the most.

How Exercises Alleviates Stress Symptoms
Stress is like a mild, nagging anxiety attack that typically doesn’t accompany hyperventilation, but it can. When we’re stressed, cortisol and adrenaline are released. These two hormones prepare our body for “battle” by tightening up our muscles and raising our blood pressure.

Prolonged stress can severely affect our physical and mental health, but exercise can release endorphins in your brain, relax muscles, and relieve excess tension from your body.

How Exercises Alleviates Anxiety Symptoms
Anxiety is your mind and body’s reaction to dangerous, stressful, or unfamiliar situations. A certain level of anxiety is normal, but if you feel anxious daily, you’ll start to become hyperactive to threats (real or imagined), which trains your brain to hold on to negative memories.

During an anxiety attack, your body releases the stress hormone cortisol, which makes it difficult for us to think rationally. Exercise is a healthy coping mechanism for anxiety because it helps our minds focus on something else. It also boosts your self-confidence and social skills.

How Exercises Alleviates ADHD SymptomsADHD is associated with low levels of neurotransmitters like noradrenaline, serotonin, and dopamine transmitting between the basal ganglia and prefrontal cortical area. This causes the brain to be in a prolonged depressive state, which causes most common ADHD symptoms.

Exercise can boost the stores of these neurotransmitters in the brain, which help to improve focus. However, exercise shouldn’t be used as a substitute for medication in extreme cases.

How Exercises Alleviates PTSD Symptoms
PTSD and other traumatic episodes cause your brain to get stuck in danger mode. The amygdala, a part of the brain that regulates mood and fear, is more active in people with PTSD. Over time, PTSD can cause the hippocampus, the area that controls memory, to shrink.

Exercise can help your brain become “unstuck” by moving out of the immobilized stress response. People with PTSD should focus on how their body is feeling during exercise, as it can help reduce symptoms faster. Speak to a doctor to get further support for trauma and PTSD.

Top Advantages of Outsourcing

Outsourcing is a business practice in which you contract with an external party in order for them to take care of specific tasks as opposed to hiring fresh staff or assigning those tasks to your existing staff. It’s quite a popular method for businesses to lower their costs for operation and to streamline those operations while still keeping a handle on the more essential functions.

Outsourced positions might be occasional, such as taking on an accountant to do the yearly taxes. On the other hand, they might also be a normal part of your business operations, such as outsourcing in higher education if your business happens to be in that field. This can ensure you have the best the world has to offer while they can remain in their own countries and homes, reducing your overhead. 

Advantages of Outsourcing

The businesses that you outsource your jobs to might be independent consultants or they may just be other large corporations. It doesn’t matter what size they are, outsourcing your operational tasks can provide you with a vast array of benefits. From large corporations to sole proprietorships, businesses of every type and size can take advantage of outsourcing to assist with company growth and expansion while making sure expenses are kept as low as possible. 

Core Activities

During periods of quick growth, the back-office operations of your business might tend to expand. Because of this, it can tie up your financial and human resources to the detriment of the core activities that are what made your business what it is in the first place. As an example, if your business gains a massive contract that will greatly increase the volume of your purchases over a brief period of time if you outsource those purchasing responsibilities, you’ll free up quite a bit more time and personnel in order to focus on the actual contract. 

Lower Costs

There are times when needing a new location or purchasing equipment can be more than a bit prohibitive. In cases such as these, it can lower your costs if you outsource as opposed to opening an international operations facility. If your business growth results in the need for additional office space, try outsourcing some of your simple operations like data entry or telemarketing instead of moving to a larger location. This might be much more cost-effective when compared to the cost of expansion and is both less expensive and more efficient than relocating. 

Promote Growth

Some operations have incredibly high overhead costs. However, you may just want to offer them in order to satisfy the demands of your customers, expand on your business model, or be more competitive in the marketplace. If the cost of expansion in order to oversee these operations yourself is prohibitive, you might want to consider outsourcing. This would also be a good option if it would take too long to implement the changes, or if it would create an inefficiency in your overall business model. 

Get the Most from Outsourcing

Businesses often consider outsourcing purely in terms of the savings it can offer them, however, outsourcing can offer so much more. As a business grows, outsourcing might just be the ideal solution to promote innovation, disrupt the industry, and gain access to a variety of new skill sets that can reposition your business in the market. 

When you think about how outsourcing can assist you, don’t limit your thoughts to the cost of outsourcing versus the cost of overseeing a task with your people already on staff. Whether it’s through marketing your business, expanding production, or anything else, outsourcing can provide you with an opportunity to grow, innovate, and rise above your competition.

How to Start Planning for Retirement

Being able to retire is a goal that many people have in life and want to work towards. Because of the finances involved in being able to retire comfortably, coming up with a retirement plan should start as early as your 20s. If you’re older now and you’re just starting to think seriously about it, don’t stress because you can still make it happen. 

Have a Retirement Plan

A retirement plan or a 401(k) plan is one that you contribute to each paycheck. A lot of companies offer these, and it’s easy to select the percentage you want to take out of your check each time so it goes directly into your retirement savings account. If your company does not offer a 401(k) plan, you can still get an individual one and receive the same type of benefits. 

Companies that do offer retirement plans often match a portion of what you put into savings up to a certain amount. This helps you get more money to add to your 401(k) account without you needing to go out of your way to do anything different. A good thing about retirement plans is that you’re in control of what goes in there. If you want to increase the percentage you add each payday, you can change it at any time. 

It’s important, however, to keep in mind that this money is for your retirement savings. Even if there’s an emergency, you should consider all other options before even thinking about tapping into these funds. 

Get the Most Revenue From Your Business

One of the biggest benefits of having your own business is you’re in complete control over your earnings. If you have a steady revenue now, there could still be some ways that you can make it even better, such as with software to help with shipping carrier updates

Don’t be afraid to mix things up a bit and learn from your leading competitors. Just because you have things in place that are working for you does not mean you should avoid changing things. Change is a good thing and can help increase your earnings.

Avoid Accumulating Debt 

Debt is something that can impact your retirement goal. If you keep accumulating it, you’re going to have to keep paying it off, and it’s just a never-ending cycle. The best thing you can do is avoid accumulating debt. If you have debt now, work on paying that off and try not to get any more. 

Avoid credit cards, and do not make big purchases until you save up enough money to buy them yourself. Debt is associated with high-interest rates and it can be hard to get on top of it. For any debt you currently have, it’s helpful to make payments that are higher than the minimum due so you can pay it off faster. 

Determine How Much Money You Need 

For a successful retirement, you will need to calculate how much money you think you’ll need. You can get a rough estimate by calculating your needs based on your current income, but this isn’t always helpful if you make changes to advance your career and make more money. 

A general way you can calculate a rough estimate is by figuring out what your annual spending is and then multiplying this by 25. This should allow you to take out 4-percent of that savings each year to live on. If you’re later to the game with saving for retirement, you’ll just need to find ways to save even harder. 

Learn How Retirement Benefits Work 

When you work, a portion of your earnings goes into Social Security. These are benefits you should be able to receive when you’re able to retire. These benefits should be part of your retirement planning, but should not be your only source of income because you’ll only get a certain amount per month, and that likely will not be enough. You can determine online how you can qualify and what your estimated monthly benefits will look like. 

No one is ever too young to start seriously thinking about retirement. The more you’re able to put into it, the more comfortable you’ll be when you’re able to retire.

Westin Hotels and Strava Collaborate for Global Running Day

A champion of Global Running Day, Westin Hotels & Resorts – part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands – today announced it has joined forces with Strava, the leading social platform for athletes and the largest sports community in the world, to reward fitness enthusiasts of all types for getting their hearts rates up beginning June 1. Through this new collaboration, 500 Marriott Bonvoy members will have the chance to earn 40,000 Marriott Bonvoy points each by completing the month-long global ‘RunWESTIN Challenge’ using the Strava app.

As the preeminent well-being brand in hospitality, Westin has consistently supported Global Running Day for more than five years as a means to further encourage guests to stay active while on the road. Westin empowers guests to transcend the rigors of travel through its Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Inspired by the brand’s Move Well pillar, this new collaboration with Strava continues to build on the industry-leading programming by Westin.

“The philosophy of Westin has always been rooted in empowering our guests to maintain, and even enhance, their well-being while traveling, so they leave feeling better than when they arrived,” said Jennifer Connell, Global Brand Leader, Westin Hotels & Resorts and Vice President, Distinctive Premium Brands, Marriott International. “With this in mind, and inspired by our foundational Move Well pillar, our unique partnership with Strava aims to motivate a global community of fitness enthusiasts and Marriott Bonvoy members to make wellness a priority and get rewarded for doing so.”

The ‘RunWESTIN Challenge’

Marriott Bonvoy members participating in the Challenge must complete 10 hours of physical activity within the month of June by running, in addition to other types of exercise including walking, biking, wheelchair, and hiking. The challenge of 600 minutes or 10 hours of activity for the month is informed by the American Heart Association’s recommendation of at least 150 minutes – roughly 2.5 hours – of physical activity per week[1]. Upon completion of the Challenge at the end of the month, 500 participating members will then be selected at random to receive 40,000 Marriott Bonvoy points each.

How to Participate

Marriott Bonvoy members can begin registering for the ‘RunWESTIN Challenge’ on May 25 via the Strava app. The Challenge kicks off June 1 and closes June 30 at 11:59 p.m. in each participant’s respective time zone. Members can register at any point throughout June and complete their 10 hours of activity throughout the month in order to be eligible for the 40,000 points.

“Strava empowers athletes everywhere to find joy through movement,” said David Lorsch, Chief Revenue Officer, Strava. “We’re excited to celebrate Global Running Day with Westin and inspire Marriott Bonvoy members around the world to stay active with the power of Strava Challenges this June.”

Go The Extra Mile at Westin Hotels and Resorts in Asia-Pacific

To celebrate Global Running Day, on June 1st, enjoy a 5-KM Run Westin at the first UNESCO Biosphere Reserve site at The Westin Maldives Miriandhoo Resort, accompanied by a stretching session guided by Estalitaa Pinto, the resort ́s Fitness Instructor. Run Concierge from The Westin Singapore will lead a scenic group run through some of the city’s most iconic sights including the Marina Bay and Gardens by the Bay. Post run, guests are invited to the hotel’s outdoor infinity pool for refreshing treats packed with nutrients and antioxidants to aid recovery.

From a scenic run around Tokyo’s Shibuya Scramble and Roppongi Hills at The Westin Tokyo to a leisure beachfront run along a 5km trail around the neighborhood adjoining Anjuna beach at The Westin Goa and running through the picturesque gardens in Jiangsu Horticultural Exposition Park at The Westin Nanjing Resort & Spa, guests can stay active with an extensive collection of signature Move Well program at Westin properties in the region throughout the month of June.

Slated to open June, The Westin Yokohama is strategically situated in the new Central Business District of Yokohama, Minato Mirai, offering easy access to popular sightseeing spots such as Japan’s largest Chinatown and the city’s renowned Sankeien Garden.  As part of the brand’s signature Move Well pillar, a local RunWESTIN® program provides jogging maps that offer a choice of either a four-and-a-half or nine-kilometer scenic route around the futuristic Minatomirai waterfront area.

To learn more about well-being at Westin, visit and join the conversation @westin and #runwestin. To download the free Strava app on your smartphone, visit the App store and search for Strava. To download Strava on your desktop, visit

DUQE Free Zone Launches its Operations From Queen Elizabeth 2 in Dubai

In Partnership with “Ports, Customs, and Free Zone Corporation”

  • Providing integrated support for the benefit of emerging entrepreneurs
  • Elevating Dubai’s position as a global business hub

DUQE Free Zone has announced the official start of operations at its headquarters in the historic Queen Elizabeth 2 Floating Hotel; the newest free zone in Dubai that headquartered on a floating hotel in Dubai waters for the first time.

In the presence of a group dignitaries and businessmen in the start-up companies’ sector in the United Arab Emirates, DUQE announced its partnership with the Ports, Customs and Free Zone Corporation (PCFC), an umbrella organisation operating under the Dubai Government, in providing full integrated support for the benefit of entrepreneurs and emerging entrepreneurs from expanding their businesses, through an approach that enhances the flexibility of doing business in the United Arab Emirates. It is a step that aims to meet the increasing need for competitive and pioneering solutions for establishing companies, in light of the strong economic recovery and the continuous flow of international companies that relocate their offices and employees to Dubai.

Headquartered in Dubai, DUQE, with its dedicated experts, seeks to provide assistance beyond the stage of launching companies; to provide a wide and comprehensive range of value-added services, including bank account opening assistance, accounting, medical fitness checks, Emirates ID, health insurance, VAT registration process, as well as business center solutions.

PCFC established DUQE Free Zone to meet the growing need for competitive and leading-edge company formation solutions, as the country’s entrepreneurial sector sees unprecedented growth amidst strong economic recovery and a continuing influx of international businesses relocating to Dubai.

His Excellency Sultan Ahmed bin Sulayem, Chairman of PCFC, said: “The establishment of DUQE goes in line with the UAE’s vision to focus on economic growth, that aims for diversifying investment opportunities and enable community development, whilst building the infrastructure and environment needed to realise these objectives and establish Dubai and the UAE as a pivotal business hub for global trade”.

Saeed Al- Bannai, CEO of PCFC Investment, said: “We are confident that DUQE efforts will stimulate the business environment in Dubai and boost its competitiveness through adopting new initiatives designed to improve ease of doing business in the Emirate, while expanding our efforts to attract multinational companies and high-potential start-ups, which will result in elevating Dubai position as a global business hub through tapping into a wealth of growth opportunities in our promising market”.

Ghaith Al Daker, General Manager at DUQE, said: “DUQE is built to be the home of the next generation of game changers, innovators and disruptors. We have designed DUQE to be a modern business hub that provides all-inclusive support for entrepreneurs and start-ups, enabling them to source everything their business needs to thrive and succeed in one place. We have a team of carefully selected professionals who provide dedicated support through each stage of running a business, from setup and registration, all the way to operational tasks, such as book-keeping, licence and visa renewals and VAT registration. DUQE is where you can get everything done for your business to take off”.

Trust, Honesty and Care

Alpha Global Wealth (Alpha) is a small boutique family office in the heart of Geneva, taking care of 150 international expatriates living and working in Switzerland. What separates the firm from its competitors are its core values of trust, honesty, genuine care, and the attention paid to the small details. It is for this that Acquisition International as recognised it as Leading Independent Financial Planning and Taxation Management Firm of the Year, Switzerland. Join us as we take a closer look at the firm.

Since its founding in 2017, Alpha Global Wealth has been working to build long-lasting relationships, proactively engaging with clients through a constant portfolio review process, to understand current market trends and to discuss and understand underlying fears, emotions and further wealth requirements. Whilst the firm’s core values haven’t changed since its establishment, Alpha has strengthened its proposition for the many clients that have existing portfolios with other wealth managers, IFAs and investment banks that maybe haven’t received the service level and performance they were led to expect.

Alpha prides itself on being truly independent and offering a value for money investment and advice service. It has now reached the enviable position where it can pick and choose the clients it works with, as such, clients are by invitation or recommendation only, with minimum account sizes.

One of Alpha’s unique selling points is that it can construct a globally diverse and balanced investment portfolio without any restriction or limitations. It finds the larger brokerages have usually partnered up with fund houses and investment arms to create a ‘dual’ branded investment solution or DFM that has layers of fees and charges which push the TER sky high and doesn’t really offer true diversification or a value proposition. In many cases, Alpha can offer a far better solution, whilst lowering the overall annual cost of a portfolio, leading to greater annualised returns.

Vital to Alpha’s operations is the dedication, drive and ambition of its employees. They understand that the client is central to everything the firm does; it works for the client, and without the employees and clients, it is nothing. Alpha has a culture of continuous education and learning; any new employee can study and take any relevant industry examinations in the UK, Europe or Switzerland to better their knowledge and qualifications, with the company supporting and paying for study. Whether the employee is client facing, back office, or in administration, they are all driven to daily improvements and exceptional client service.

The pandemic was a huge shock to the business in the early months of 2020, as it would have been for all businesses. Managing Director, James Barnes quickly realised that all the firm’s clients wanted was to keep in touch and informed in terms of what was happening to their portfolios, investments, the markets, Alpha itself and what might happen in the future. He said, “We immediately contacted everyone and scheduled one-hour emergency Teams meetings. I was holding four to six sessions daily for six weeks straight. The team were working from home, while I, however, came into the office on my own each day, so the clients could see familiar surroundings and that Alpha was keeping its finger on the pulse.

“The immediate action that we took was to offer proactive advice on limiting downside risk and identifying growth factors that we felt would bounce back rapidly from the market correction. What amazed me was how much money was still sitting on the side lines waiting to be invested; as a business, we had the largest inflows ever in a quarter in Q2 2020. One such investment recommendation was for clients to invest in global crude oil and gas majors as a short-term 18 to 24 month play, and they are now enjoying 80%+ gains.”

Alpha is now seeing clients wishing to start engaging again face-to-face, which is such a delight for the firm, and it is enjoying welcoming employees back into its offices. There are however a proportion of clients that are preferring to conduct business via Teams meetings; both clients and Alpha are finding this to be an extremely time-efficient way of managing and reviewing accounts. James is also now able to hold five to six meetings daily now, as opposed to two to three face-to-face meetings.

Looking towards the future, Alpha wishes to keep improving its service levels, product offerings and online ADC (Alpha Digital Connect), along with expansion of the team in key areas which will ultimately enable the firm to engage with clients even more. It’s found that six 30-minute sessions annually are far better received than two one-hour meetings.

Alpha also has its Vision 2030 which includes its top eight investment picks:

  • ARK Genomic Revolution ETF – Gene therapy bio-informatics, bio inspired computing and molecular medicine
  • Guinness Sustainable Global Equity Fund – Exposure to high quality companies with excellent ESG aligned with robust sustainability themes
  • LIT Global X Lithium and Battery Tech ETF
  • WisdomTree Artificial Intelligence ETF
  • IShares Automation and Robotics
  • Guinness Sustainable Green Energy Fund – Actively managed selection of 35 companies in solar, wind, hydro, geothermal, biofuels and biomass sectors.
  • ARK Space Exploration and Innovation ETF – Orbital and sub-orbital aerospace, technologies, aerospace activities (agriculture, internet, GPS, construction and imaging)
  • WisdomTree Cloud Computing ETF

For business enquiries, contact James Barnes at Alpha Global Wealth via  [email protected] or

Issue 6 2022

Welcome to the June 2022 issue of CEO Monthly.

As always, CEO Monthly is dedicated to providing the latest news and features across the business world to our readership. By sharing knowledge, insights, expertise and success stories from around the globe, we aim to inspire individuals and promote positivity in a world that is in a constant state of evolution.

We are happy to present you with a plethora of individuals that are making a huge difference in their spheres – not only are they influencing their sectors, but they are motivating and inspiring their teams. This variety of forward moving people shows us that anything is possible if you truly believe in yourself, put your trust in others, and push for what you know is truly right.

There is an increasing need, year upon year, for more healthcare staff. With diseases and conditions taking hold of people’s lives, it is obvious that we need more help within the healthcare industry. Health Carousel ensures the healthcare world keeps turning, seamlessly and with no stress – Health Carousel works hard to deliver more help in America. As we emerge from the pandemic, Health Carousel’s CTO, Zack Storer, helps by offering a fresh look on healthcare. Having been there throughout Covid-19, Health Carousel understands how to bring calm throughout any situation. We are proud to present Health Carousel and Zack’s story.

We hope you enjoy perusing this issue and we look forward to seeing you again next time for our July issue.

Most Trusted CTO in America: Zack Storer

Trust is the foundation of building incredible companies, and Zack Storer strives to live the word everywhere he leads. It is essential for modern boards to incorporate trusted technology innovators to help them navigate the ever-changing landscape of opportunities and there is no trait more important in an executive leader as they guide and build the future of a company. Having transformed digital cultures at iconic and trusted brands including The Kroger Co. (NYSE: KR), News Corp (NYSE: NWSA), Bowery Farming, and Grainger (NYSE: GWW), it’s no surprise that innovation and great digital cultures thrive wherever Mr Storer is advising or leading.

Zack has always been a curious lover of engineering and technology. He grew up outside Detroit, Michigan, where his great-grandfather owned a scrapyard with hundreds of vintage cars being parted out for repairs. As a child, he spent countless hours learning how electronics worked by dismantling toys so he could automate or build something new with the parts. This curiosity became both the foundation of a lifetime of learning and a key component of trust building. Still today, he regularly seeks to understand ‘the why’ first and dig deeper before judging things at face value.

Helping people in their lives and long-term careers has fueled this investor, board member, and technology leader from a very young age. In 2021, Zack joined the fast-growing Cincinnati- based startup Health Carousel, where he now leads both technology and product to help millions of Americans live better lives through the company’s healthcare workforce enablement. One of the reasons Zack who has led at some of the most impressive companies and diverse industries across the globe accepted the position was because there was an opportunity to make a difference in the lives of the healthcare workers, who live in service of helping others.

“The pandemic has taken an incredible toll on our country’s healthcare professionals, and I am personally grateful for the caregivers who have helped me and my family over the
years,” said Zack when asked about why he is personally investing in the space. Given that healthcare needs in the US are set to grow under increasingly high demand over the next two decades, it is no surprise that he decided to branch out and learn a new industry.

Although new to healthcare, Zack has been leading technology innovation and digital strategy for over 25 years. Throughout his career, there has been one singular constant: he has worked tirelessly to scale valuable solutions that transform industries by growing and supporting incredible teammates. We heard this from not only Zack himself but the many leaders he has worked alongside or had a hand in developing over decades. It is for this reason why Zack was selected as the Most Trusted CTO in America.

“When motivating change across the organization, Zack focuses on people first. We were so lucky to have his guidance at an inflection point riddled with complexity (pandemic, rapid growth, attrition). Zack’s tenure as CTO of Bowery cultivated a welcoming, honest culture necessary for innovation,” said Noah Shpak, a machine learning engineer now at Twitter.

This relentless learning machine helped grow careers and fostered a legacy of former associates now thriving at some of the most innovative organizations in the world. “As a visionary leader, he transformed Kroger Technology to a superhub where creative minds meet and inspire each other to make something that truly matters to the customers. It was a great privilege to work for him,” said Huiting (Isabel) Milewski, a senior software engineer at Microsoft.

Summarizing Zack’s belief in collective mindpower, a headline quote of his reads “Empowering great talent to scale and operate at a speed of trust creates the ecosystem required for game changing innovation” ( Placing trust at the center with innovative strategy is how Zack was able to unlock billions of dollars in growth while leading digital technology at The Kroger Co. (NYSE: KR), and it has also been the fuel behind the successes he has seen in advising and leading completely diverse sectors within companies at every single stage.

Zack is both a seasoned P&L business leader and a bleeding-edge technologist, which enables him to build bridges across organizations, boards, and frontline associates. These unique traits have inspired thousands of individuals to unleash growth and technology led scale. Before joining the corporate world, he owned and managed a tech business full-time while simultaneously paying his way through school in the evenings at the University of Cincinnati. Once he landed his first professional job at International Paper (NYSE: IP), he was determined to soak up as much as he could. That included everything from managing servers, mainframes, and advanced networking to reverse engineering and hacking custom code that could visually monitor backup systems, which helped eliminate half of the workload from his dreaded third shifts.

“Anything I had to do more than twice, I would try to figure out a way to automate so I could focus on more interesting work,” Zack quipped when talking about his belief that working yourself out of a job is one of the best ways to grow.

He wasn’t always set on leading in the corporate world and planned to use the time working during those late shifts to complete his degree and dive deeper into as much new technology learning as he could. For Zack, technology had a way of leveling the playing field. He saw it as mechanism to unlock value in the real world. Eventually, he discovered that he received the most enjoyment by helping others succeed. This led him to consciously take on more leadership responsibilities.

Fast forward several years, and Mr. Storer was leading at all levels and making measurable impacts across enterprises and industries. He later founded Angel Equity and Sigma 7 Labs to invest in high-growth companies and also started advising juggernaut enterprises in search of lasting material transformation. When asked why Zack is a trusted advisor to startups, Kenny Olsen, CEO of Dart Displays, said, “Zack has been a key investor in Dart, and I have always been able to trust his strategic advice. In particular, he has helped us with key contract negotiations and with determining how best to sync up with strategic partners.”

Gary Howard, president and co-founder of Callibrity, added, “Zack is one of the most driven and knowledgeable senior executives you’ll ever meet. We trusted Zack to become our first independent board director at Callibrity because his breadth of cross-industry knowledge and technology is unparalleled in driving growth. He genuinely cares for and makes an impact across all aspects of the companies he serves.”

It is not often you find someone so approachable who equally loves to lead and dive deep into the fundamentals of an industry to make technology a strategic weapon for growth. For Zack, this proved to be a useful foundation when he led in New York. While living in Manhattan, he was inspired by the energy of the city and found a creative home for his passion for diversity and learning. He joined a division of News Corp (NYSE: NWSA), parent company to the Wall Street Journal and Dow Jones, as chief growth officer where he helped prime the CO51 & NAM media business units for a strategic sale while leading P&Ls, technology, and product.

Following learning and success in media, Zack moved on to help Grainger (NYSE: GWW) with their technology strategy, which expanded into a full-blown digital platform transformation. “Zack’s skill in modern engineering practices, strong leadership capabilities, and relatable, easy-going style made him a welcome and effective technology leader,” said Brian Walker, CPO of Grainger. Another former Grainger colleague, Sean McCormick, now CIO of EQT, noted, “He cares deeply for the people he works with, treats them with dignity, and is able to inject positivity into any situation.”

Beyond his time in Chicago with Grainger, he became a trusted partner and contract CTO of Bowery Farming, the nation’s largest indoor vertical agriculture innovator primed to later land a staggering $300m Series C investment. Again, on the surface, one might wonder why someone who has led in manufacturing, retail, media, and digital solutions would be so energized by agriculture. For Zack, however, it took mere seconds to get excited about the amount of opportunity that IoT, ML/AI, and autonomous robotics can play to sustainably help millions of people across the planet gain access to fresh produce.

Now focused on health care, he is driving innovation into a new sector. “Zack is bringing pivotal digital technology strategy to the core of our company that positions us for incredible long-term growth,” said John Sebastian, CEO of Health Carousel.

This theme of constant learning extends beyond business sectors and includes an undergraduate degree from the University of Cincinnati in information engineering technology and coursework in electrical and mechanical engineering. Zack has also completed Stanford’s Design Thinking & Product Innovation program, Cornell’s Executive Leadership program, and programs at MIT in product strategy, enterprise strategy, and neuroscience.

When asked what he is focused on for the future, Zack commented: “I am just grateful for every day I am alive and able to grow. I want to support and make the most positive impact I can, while I can, in the lives of my children, wife, family, friends, teammates, and those who count on me to be there for them.”

For business inquiries, contact Lauren Kellum regarding Zack Storer, CTPO, of Health Carousel via his personal site

7 Things To Consider For Getting Success In International Business

It is not easy for a business to expand on an international level and get success. Even in today’s national or local markets, businesses have to strive for success. Since the competition is very tough, every single step should be taken with care.

Adapting old and traditional methods is one thing, but certain elements are necessary for taking your business to the next level. International markets are big and there are many hurdles and challenges you may face when expanding your business on an international scale. Some of those hurdles are:

  • Language barrier.
  • Cultural differences
  • Changes in currency
  • Foreign rules and regulations

Global businesses come with many challenges but they don’t weigh over the opportunity and benefits you can get once you enter this line and make yourself prominent. To achieve that goal, there are several things you can consider to make your business a huge success.

Read the market thoroughly

Since you are expanding your business to another country where people may have different tastes and preferences and has different trends, you must dig deeper into the market, learn buying behavior of consumers, and then make a decision that what should you do regarding launching your product or services, how can you attract your target market and everything a business owner can think of.

Cross-cultural communication

Once you enter into the market, set your business and it starts working, the next steps you should take care of. Since you are dealing in a diverse market, you have to deal with different people belonging to different cultures and backgrounds.

People who are working in your business as a team, whether they are colleagues, clients, or your customers, should be handled with care. You need to understand how to communicate with them across cultures. You need to make an effort to learn about their cultural differences and understand these differences.


When you are running your business on an international level, it is not enough to build networks. You need to work well and collaborate with your team who is putting their effort into taking your business forward.

Even in a small-scale business, the ability to work together as a team is the foundation of success. You can’t do things alone. Make sure you keep good relations with your team, allow them to be a part of the decision-making process, share credit for success with them, and give them the confidence to handle the problems.

Use Web

The use of the internet has reduced the hurdles and barriers that come in the way of success when your business is global. First, you can get plenty of knowledge about your target market. Apart from gaining knowledge, it is critical for every business to have an online presence, and when it comes to being on an international scale, not having a website or online presence means your business does not exist. 

Building a website helps to increase your customer base and increase credibility. Your business website will make your foreign customers see what your business is about and what they are offering to your customers. Showcasing your products and services through your business’s online profile is one of the best ways to make your business stand in the international business market.

Outsourcing payroll processing

When you are expanding your business on an international scale, you need everything in your business to go well and work efficiently. In all this, your time is much more valuable than anything else. 

While you are managing contracts and handling other businesses’ operations, you need a third-party provider who can handle your business’s international payroll services. Those service providers will streamline and automate all your payroll tasks and will do much more than that.

Focus on customers

Whether you are running a business locally or on an international level, your customers come first. If you want to make your business presence strong in the international market, you need to make a unique approach to your customer. Your customer will like to be a loyal part of your customers if they feel that they come first.

Since your business is new to them, if they feel any issue with your product or service they bought from you, you must compensate them as much as possible. In this way you can increase your credibility and your customers will likely rely on you when they have to buy something that your business offers. 


During times of expansion of your business, you must keep track of your business’s success. Monitor your sales and profit margins, keep track of how many customers are coming to your doorsteps, how many are returning after purchasing for one time, which product or service of your business is in high demand, which product is getting low reviews from customers and how you can improve it. 

The quicker you know and take a hold of these things, the smaller time your business will take to touch the heights of success.

What Is Process Addiction and How Do You Treat It?

The term ‘addiction’ always has a negative perception among the populace. It’s usually associated with alcohol and drugs, affecting and sabotaging families, studies, and careers. Thus, the government faces challenges in educating people about the consequences and helping affected people get sober and stay healthy. 

Fortunately, global modernization has paved the way for researchers, psychologists, and physicians to know further about addiction and its potential causes, preventive measures, and treatments. 

Nowadays, established rehabilitation homes and clinics cater to individuals with addictive disorders. Certified doctors, medical, and clinical staff work together to help them get back to sober lives. The program includes physical activities, socialization, exposure to nature, and continuous medical care. You may visit or other similar sites for more information.

What is Process Addiction?

Process addiction is also called behavioral addiction. It occurs when a person develops a strong urge to engage in a particular stimulus, becomes highly dependent, and leads to negative and life-changing consequences, whether mental, physical, or social.    

Common process conditions include eating, exercising, gambling, internet, love, porn, shopping, and sex. Many victims form an abnormal attachment to partners or friends, detach from their families, run away from their homes, drop out of school, become unemployed, and become a financial burden. In unfortunate cases, they may inflict harm to themselves and others.    

The cautionary signs of process addiction are: when someone spends an eccentric amount of time engaging in a specific activity, intentionally or unintentionally abandons responsibilities, uses the behavior as an excuse to cope with pre-existing mental or social problems, and pursues the addiction regardless of the negative consequences in his life.

Science Behind Process Addiction 

One of the sciences behind process addiction relies on the brain’s production of Dopamine, a neurotransmitter responsible for neurological activities such as learning, mood, pleasure, motor function, and decision making. 

Dopamine is released from the brain when you feel excited about achieving a goal, finishing a task, or winning. It activates the brain’s reward system, making you feel euphoric or ‘high’ and elevating your mood. 

The earlier the diagnosis is, the sooner you can get sober, healthy, and get back on track. Treatments may also vary depending on the addiction’s severity. Here are the following: 

  • Withdrawal Phase Program 

The withdrawal phase program is the first step in a treatment regimen. You must have a pure intention of overcoming behavioral addiction and a desire to get better. The individual must adhere promptly to this program to avoid relapse and promote faster recovery.    

Removing the reward-giving stimulus may lead to adverse effects such as headaches, anxiety, depression, reduced appetite, and personality change. The spouse, parents, children, and other family members must work together to help the patient throughout his withdrawal phase.    

  • Oral medications 

Behavioral addiction may result from a pre-existing mental condition or may result in the development of diseases. Oral medications are prescribed to alleviate, if not treat, co-existing conditions such as anxiety, depression, hyperlipidemia, hypertension, or sleeping disorders. These may also be prescribed to help the patient treat the adverse effects of the withdrawal phase. 

  • Psychotherapy 

Psychotherapy is one of the most crucial treatments for processing addiction. The psychotherapist conducts a one-on-one session with the patient to speculate the potential causes, the first engagement with the behavior, the triggering factors, how it transpired and continued, and the consequences and if he recognizes them.    

The client may also undergo cognitive behavioral therapy (CBT), where he becomes grounded and aware of his addiction, learns to manage the triggering factors, and cease performing the behavior. Family therapy may also be incorporated to help mend relationships and regain trust.   

  • In-patient Rehabilitation Clinic

Clients may be admitted as in-patients in a certified rehabilitation clinic. Most cases endorsed in this treatment are usually severe – when there’s uncontrollable patient resistance that may have caused self-inflicted harm or danger to others.    

The rehab team comprises a primary physician, psychologist, and medical staff that are experts in addiction recovery. These healthcare professionals conduct various programs such as physical activities, art making, exposure to nature, and socialization with other patients.

The Takeaway 

Process or behavioral addiction has been a problem for many people worldwide. It alters lives, destroys studies and careers, breaks relationships with family and friends, drains financial funds, and destroys one’s future. But with global modernization and advancement in research, there are now many available treatments that may help you overcome this addiction. You must seek immediate medical consultation to determine an accurate diagnosis and find the appropriate treatment for your recovery.

Planning To Visit Charleston SC? Here Are Some Useful Tips

The United States of America is the third-largest country in the world. It’s considered an impossible feat to even think about traveling around it and getting to see all the places. There are definitely the most recognizable cities or landmarks that you dream about seeing when you go there one day, like New York, San Francisco, or Los Angeles, but the most precious experiences may come from places you’ve never heard of. These are the places that have helped create today’s America, where the buildings and the streets still radiate that spirit of the American Revolution.

One of these cities is Charleston in South Carolina. If you’ve never been there, here’s a short guide that will initiate you to the charms of this beautiful place and make you want to visit it by any means possible. On that note, here are some useful tips for when you plan to visit!

Pick the Right Time

First of all, the best time of year to visit Charleston is in Spring or Summer. That’s because the image of blooming magnolias and blossoming flowers is captivating, but also the weather is ideally pleasant to help you move around without any problems. Summer is a good time as well, as you will have the opportunity to go for a swim at the beaches, but it’s best to visit quite early in the summer, as later on it gets very hot and humid. Aside from the right time, another tip is to travel lightly. Brin,g t-shirts and shorts with you, along with the occasional swimming suit (in case you decide to go swimming after all). As for means of transport, Charleston Airport has direct connections to the major cities on the East Coast and there are daily flights, so no worries there. From the airport, it’s only a 30-minute drive to the center of the city. You can either rent a car or take the downtown bus or taxi. They are all available at the airport. Plus near the airport, there is a train stop as well (for those traveling by rail).


Walk, Shop, and…Dine-in all the Right Places

Of course, when we think about a city, the first thing that comes to mind is to walk about it and get to feel the vibe and know the place. So, it’s only natural that you’ll want to take a walk along the historic King Street, where you’ll browse the shops casually and meet local people. You might even buy a thing or two, as there’s a wide variety of products and souvenirs for tourists. When you reach the northern part of the street, it will be time for a cold beverage or lunch, depending on the time of day. There are quite a few restaurants and bars there, like the Palmetto Brewing Company with its traditional local beer, Butcher & Bee, and Rodney Scott’s BBQ. Generally, the local cuisine covers all areas of food variety, from seafood to steak houses, so you will definitely find the one that will please you.

Attend the Most Famous Festival

One of the city’s most famous attractions is the Spoleto Festival USA, an annual arts international festival that takes place in May, attracting a lot of people. Among the events, you will find jazz concerts, theatrical plays, and even classical music and opera! It was founded in the ‘70s and the name Spoleto comes from the equivalent festival in Spoleto, Italy. But probably the most interesting part of this festival is Piccolo Spoleto, a little side festival that presents the local artists and their work. The best way to learn more about it is through a Piccolo Spoleto guide, which will introduce you to the beauty of local art and its variety of exhibits. You’ll have the chance to wander around the open-air market of Marion Square and meet the artists of the area, displaying their work and talking about it with prospective buyers. Who knows? You might like a painting and decide to buy it, after all.


Visit Museums and Attractions

That’s not all there is to see in Charleston though. While you’re there, it’s worth paying a visit to the Charleston Museum, the Patriot’s Point Naval & Maritime Museum, and the Gibbes Museum of Art. Another major event that you should visit is the South Carolina Aquarium, especially if you have a large family – it’s a must for children. As mentioned before, Charleston is a place full of history, so it goes without saying that you should visit Fort Sumter, the place that was the starting point of the Civil War. There is actually an organized tour that you can take, which will guide you around this historical monument and take you back in time to relive these extraordinary events that altered American history forever.


Plan Your Accommodation Early

Last but not least, let’s not forget about the most suitable places for you to stay. If you have the budget and you don’t want to stay far from the airport, there is a wide variety of chain hotels in North Charleston, which also offer direct access to further attractions, like Middleton Place and Magnolia Plantation and Gardens. Another lovely place to stay in Mount Pleasant, in the northern suburb of the city, with some other well-known hotel chains offering a unique view of the waterfront. From there you can move downtown through the Arthur Ravenel Bridge.

Of course you might want to stay in the Historic District and get a 24-hour noisy vibe of the city, in, the grand Hotel Bennett or the Francis Marion Hotel, or in chain hotels located in the center of the city.

There are so many places around the city to visit and so many attractions that the ones mentioned here only cover the basics. The best tip is to make your own travel plan and organize your itinerary, which will take you to places that you will find invaluable. Don’t forget: the best trip is the one that you make for yourself, because, ultimately, you know the kinds of places that usually make your heart tick and the things you like doing while traveling. So, do your research online, pinpoint those perfect spots that you find intriguing, and prepare to fill your heart and mind with wonderful memories. That’s what matters in life in the end.

Building the Teams of the Future for Today’s Businesses

Integrated Resources, a company lauded as the ‘Best in HR Outsourcing and Consultancy’ in 2022 for the United Kingdom, has gained an impeccable reputation through aiding its clients on their path to success. By helping them build the best teams through restructure, hiring, and incentive program development, it ensures that every business it works with across the corporate world is backed by the best people and the best infrastructure.

With a motto of ‘we solve people problems’, Integrated Resources takes pride in resolving the challenges that face modern business when it comes to human resources. Its HR work focuses on releasing the potential of the people involved in the business, improving performance and inspiring growth across the entirety of a business’s life cycle. Fundamentally, this makes it a partner to its client’s businesses from start to finish, ensuring that they are supported throughout their human resources journey, and that they have the best advice and tools at their fingertips to make this part of their business the best it can be.

After all, good HR solutions make for the best teams of staff, and the best teams of staff make for the healthiest businesses. Nominally, the people behind the business will always be its backbone, and so Integrated Resources wishes to assist clients across all manner of industry verticals, scales, and markets in fortifying this foundation as best it can, using compliance, candidate search, and performance review to do so. Its employment law and compliance work aid its clients when they come to navigating the intricacies of current employment law, as it knows that this can be a labyrinthine experience that makes it easy to get lost in the weeds of specific legislation.

Without the need to hire expensive lawyers, Integrated Resources guides its customers through the process with diligence and tenacity. Showing its comprehensive understanding of the law as it applies to the corporate world and people management – from documentation to procedural elements – its support is comprehensive and empathic. Therefore, Integrated Resources’ work takes care of employee relations, robust documentation, restructuring, settlement agreements, HR shared services, compliance, and more, allowing a client to build a team they can trust.

Another critical part of building such a team is the search and selection of prospective candidates. Crucially, this ensures that the new personnel structure a client has built can be filled with the right people, people who believe in the principles of the business and who will contribute positively to the company’s core goals. From defining a role to salary negotiation – and even checking references – it helps its clients to trawl through applicants and put forward the best of the best for the vacancies in question, reinforcing the new company architecture and making use of transparent recruitment strategies.

It also aids its clients through impeccable performance management. In essence, this helps clients to ensure their organisations are fit to purpose, helping a client to improve the goal-orientation of the business by shifting how its people work to achieve it, all its interventions having been crafted to be tailorable and adaptive. It will help its clients to cultivate a business that thrives in a competitive and sometimes unforgiving marketplace, aiding it in performance development, due diligence, releasing potential, 360-degree feedback, organisation audit, and engagement and wellbeing solutions.

This helps a client to keep their finger on the pulse of their staff’s wellbeing, happiness, and satisfaction, ensuring that they are each getting what they want to get out of a role whilst also ensuring that said role and its duties fit the purpose of the organisation in the macro scale. Through this work, Integrated Resources has made a name for itself with its corporate leading clients and with their staff, making itself a charismatic and friendly face around the business by way of its own exemplary and sensitive staff members, each of whom ensure Integrated Resources lives up to client expectations.

Indeed, living up to expectations is something that this company has become well known for. No matter how high the goalposts for meeting these are, it will always strive to go above and beyond at every turn, designing strategies that function seamlessly around the structure of the client’s own company so that its solutions are never in the way and always beneficial. Its rewards and benefits schemes are also a big part of this; these are designed to be both efficient and compliant, granting additional structure to employee benefit management that will contribute to the success of the staff and company both, giving clients a way to thank the hardworking people within their ranks.

Through outsourcing the research and allowing it to establish the benchmarks for criteria thusly, its employee incentivisation is bespoke and brilliant, giving people the kind of rewards they would like to reap as a direct benefit of their efforts and ensuring the client’s company can show its gratitude. With contract negotiation and HMRC Liaison services going hand in hand with this sort of work, Integrated Resources can promise the kind of reward benefit structure that will maximise the value of a client’s budget and provide alternative rewards to just cash incentives.

Additionally, it can take a personal approach to its human resources efforts through the direct delivery of coaching and workshops. Its experience in coaching individuals in a wide range of issues and topics has garnered it additional notoriety amongst clients who have benefitted from its leadership coaching, career guidance, and performance coaching. Having worked with both individuals and teams – across all levels of business, from the bottom to the top of any organisation – it can provide the kind of coaching that increases productivity through giving people the tools they need to succeed.

This is especially useful for situations that involve shifts in the workplace, as its transition coaching can provide expert onboarding for clients finding that their roles have changed due to other restructuring services also provided by Integrated Resources. Modular, bespoke, and brilliant across every single one of its services, Integrated Resources promises to continue giving clients the confidence they need to work towards the best future for their organisation. Building the best teams with the best attitudes, its efforts will remain impeccable in both theory and execution long into the future, adapting these accordingly so it can keep itself contemporary in a changing market.

For business enquiries, contact Bryony Harper-Williams at Integrated Resources via

Echoes Throughout Europe – The Impact of Brexit on Germany

When the UK voted to leave the European Union in 2016, it saw economic repercussions almost instantly. As the results from around the UK flooded in, the value of the pound suffered its biggest single-day slump in 31 years. This meant it was down over 7% against the Euro.

The result of the referendum has greatly impacted the relationship between the UK and countries within the European Union. One of the countries that has seen the greatest change in their UK relationship is Germany.

In this article, we’ll explore how Brexit has affected Germany.


One of the biggest hits Germany has taken as a result of Brexit has been the change in trading. Prior to the Brexit vote, the trading relationship between Germany and the UK was very strong. In 2015, German exports into the UK were operating at over €89 billion in 2015 but fell under €79 billion in 2019.

Imports of products and goods from the UK also suffered thanks to the additional costs and rules of EU-UK trading. Destatis, Germany’s statistical office, reported that imports dropped to €32 billion in 2021. This is an overall drop of 8.5% from the previous year and saw the UK lose its status as one of the top five largest trade partners for Germany. The London School of Economics has predicted that trade with EU countries could decrease by around a third over the next 10 years.

Germany responded to this change in trading relationships with the UK by looking to trading partners within the EU and further afield. There was a rise of 16.8% in exports from Germany to other EU countries and a 20.8% increase in exports to China. Overall, there was a wave of goods imports into Germany that resulted in a 17.1% rise to €1.2 trillion in 2021. Turning to neighbouring countries for things like car parts and stainless steel enclosures helped to maintain their aerospace industry.

Tourism & education

When the Brexit plan was initiated on 31st January 2020, the UK surrendered its involvement in the freedom of movement within the EU. This means that UK citizens travelling into Germany don’t require a visa so long as their stay isn’t longer than 90 days, and within that time, they don’t have access to economic activity such as getting a job. This could discourage British citizens from taking opportunities to work and live in Germany and vice versa.

With the events of the last few years and the changes to travel for British citizens, the tourist arrivals in Germany have taken a huge hit. Between 2019 and 2022, the intake of tourists into the country has decreased by well over half. The impact of COVID can obviously be seen in these results but the uncertainty surrounding travel as a result of Brexit can’t be understated.

One group this has a particular impact on is young people. Having the option for free movement and the opportunity to work and live in a different country and immerse yourself in the local culture helps in finding yourself. This was made even more difficult when the UK then made the decision to withdraw from the Erasmus+ scheme. This offered grants to help fund international studying for those who wouldn’t be able to afford it otherwise.

The economics of Brexit

Britain’s exit from the European Union has a huge economic impact on the remaining countries. An analysis by the European Commission in 2021 estimated that as a result of this event, Germany could be set to lose €35 billion.

While part of the EU, the UK was the second-largest contributor to the EU’s budget. In the last full year as part of it, the UK contributed a gross of around £18.9 billion to the EU before being rebated £4.5 billion. As a result, the expectation falls on the remaining countries to pick up the pieces, and that task falls to Germany as the next largest contributor, with a reported €28 billion given to the budget in 2020. Combining Brexit with the impact of other world events from the past few years has seen the German government act.

The council of economic advisers brought their forecast for economic growth for 2022 from 4.6% down to 1.8%. This is to account for the increase in natural gas and oil prices, as well as the already delayed supply chains struggling further. However, they do expect the country’s GDP to see an increase of 3.6% in 2023.

The overall effects of Brexit didn’t just echo throughout the UK. The stark impact it had on countries throughout the EU can’t be understated, particularly in Germany. Trade and travel have taken a huge hit from the change, losing a lot of revenue from these streams. With the UK leaving the EU, a lot of responsibility in terms of the Union’s budget has fallen to Germany as the next largest contributor. Combining an increase in responsibilities budget-wise alongside maintaining the country’s individual economy has meant a reduction in their expected growth. However, with neighbouring European countries and China upping their trading with Germany, we’ve seen an impressive turnover which leaves us positive and hopeful for a prosperous future.

Going Above and Beyond for Success

cheqd is a new revolutionary company that is striving for the betterment of the future. It is creating a world in which individuals have total control over their personal data – an issue that is becoming increasingly prevalent thanks to the rise of technology. Javed Khattak is the company’s devoted CFO, named CFO of the Year in 2018, reclaims his title as CFO of the Year in 2022.

cheqd is building a better future – one where consumers and organisations can establish trustworthy relationships, control their personal data, and maintain a sense of security. cheqd firmly believes that companies should not make money off people’s data without their consent. This means their informed and clear consent, not just pressing ‘I agree’ when the convoluted terms and conditions are displayed. To make this a reality, cheqd provides solutions that enable verifiable credentials to be transferred between stakeholders in a trustworthy, secure, and efficient manner.

By extension, cheqd endeavours to support and enhance the current data economy business models and establish the flexibility and incentive to create new ones. As such, it achieves this by offering bespoke commercial models and governance structures, which have all been built upon cheqd’s own public permissionless blockchain network. This network features cheqd’s dedicated crypto-token (CHEQ) which is used as a form of payment within the ecosystem. In addition, the company supplies a suite of mobile and backend software tools that self sovereign identity (SSI) vendors can embed in their own client-facing software.

Consequently, the company, through great passion and devotion, has acquired numerous achievements. For example, CHEQ has been listed on Osmosis, the largest decentralised exchange in the Cosmos ecosystem. In addition, the Company has also successfully bridged its token onto the Ethereum blockchain allowing access to CHEQ in the Ethereum ecosystem as well. It is already listed on two centralised crypto exchanges; and Bitmart, with more exciting news in the pipeline. Over 60 validators were welcomed on board once the cheqd network was launched, including 20 self-sovereign identity application vendors, digital identity start-ups, investors, and Cosmos-native or cross-chain network validators. The network has been an enormous success, and already millions of CHEQ tokens have been traded.

cheqd’s clients are expected to include governments, public organisations, multinational companies, banks, financial services companies, Web3 projects, and consultancies that handle personal documents and identification. “But it won’t stop there,” explains Javed Khattak, CFO, “we will be able to serve any client that needs to identify a unique person or object, real or virtual.” There are numerous examples as to how this could work – for example, in the event that a self-driving car fuels up at a charging station, both objects would be able to identify each other’s identity with the aim to pay for the transaction using the same ecosystem.

“The SSI industry and market is mostly untapped and continuously growing; we seek to introduce a plethora of benefits to the market, helping save billions worth of money while improving ‘security’ of personal credentials for individuals. cheqd aims to become the market leader in doing so and I believe, is already leading the pack,” Javed states.

Behind the company is a team that Javed describes as a ‘family’. He believes that prior to hiring, it’s important to ensure that the individual shares the same values and that they’ll be compatible with the existing internal culture. In addition, each team member should be both exceptional and passionate about their area of expertise. cheqd’s team meets the aforementioned criteria – the team share the collective goal to be a force for good in the world, and they are inspired to leave a positive legacy. Despite its global reach, there is a great effort to remain in contact and support each other.

The close-knit family feel comes as no surprise – with a team of empathetic, creative, and fun people, cheqd has cultivated an environment where individuals can thrive. Fraser Edwards, co-Founder and CEO, and Ankur Banerjee, co Founder and CTO of cheqd both agree that the company wouldn’t be the same without Javed.

Ankur shares, “Javed has absolutely been critical to the success of a young and ambitious startup like cheqd. From the very first conversation that we had, I saw that unlike everyone else we spoke to about coming onboard as CFO, Javed had a real passion for the blockchain space. Instead of just being nterested in the numbers and finances, I’ve always appreciated that he takes the time to understand the technology and product aspects and contributes meaningfully to building out our product roadmap.”

Fraser tells us, “I still consider ourselves at cheqd extremely lucky to have Javed as part of the team and still remember myself and my co-Founder, Ankur, being shocked by the quality of his application for a company so young as ours. Javed brings a unique and priceless combination of deep experience, endless imagination and focused pragmatism that mean we have achieved far, far more than we would have without him.”

With regards to the acceleration of the firm, Fraser adds, “The speed we have been able to execute with, $3.3m raised, product launch, over 60 partners, inside a year is a huge advert for his skillet. On a personal level, I already see Javed as someone who will be a lifelong friend, one of the many benefits I’ve had from cheqd.” Not only does Javed know how to improve the workplace – for the sake of people’s freedom and positivity – but he knows how to elevate a business, in line with goals, values, and ever-evolving dreams. Therefore, cheqd is not simply about numbers and finances, it is about friendship and exploration of goals for employers, employees, and clients.

Internally improving each service it offers, Javed guarantees cheqd’s technical strategies reach every layer of its clients business. Fraser shares, “It’s genuinely refreshing in this deeply complex space at the intersection of Web 3.0, digital identity, and privacy technology to see someone like him who also is keen on the ethical aspects of what freely-accessible digital identity can do in terms of improving financial inclusion.” A balance between financial security and growth, alongside human connection, is where businesses need to be. And Javed achieves this for his team with his expert knowledge and guiding hand.

All of these comments reflect the entire company overall, as Javed has led it to accomplishment time and time again. A significant portion of the company’s success can be attributed to Javed, who serves as cheqd’s Chief Financial Officer. Prior to his position at cheqd, Javed led businesses in a variety of capacities, including as a Founder, a CEO, CFO, and CTO. Throughout his career, he has established and still leads multiple successful businesses, such as Seerbytes, Zisk Properties, Zisk Investments, and Javed Khattak Consulting. His success in business has led Javed to sit as a Board Member and Advisor to several other companies, including regulated funds.

Moreover, Javed is a highly-skilled mathematician, who is a Fellow of the Institute and Faculty of Actuaries in the UK. He writes, “I truly believe maths is the mother of all sciences. In addition, I don’t like being confined to a particular role or a subject. And at times I have found the modern day world to be puzzled by it. But there are countless examples of polymaths throughout history who have helped change the world. While I don’t consider myself a genius, I certainly believe that polymaths make for better professionals and their cross-disciplinary exposure sparks creativity as well as offers them the ability to view a problem from several lenses.”

Within the business, Javed revels in his involvement in the different areas, as this allows him to gain a 360-degree view. As a result, he maintains a deep understanding of the challenges and problems and is equipped to use them to drive results-based outcomes. This is, in part, one of the reasons why Javed enjoys working with cheqd and its team. Both Fraser and Ankur welcome Javed’s drive and passion to be more than just a CFO for the project.

In essence, he has done it all – but his success over the years has come with many challenges. Throughout both his professional and personal life, Javed has used challenges to bolster his learning. “I don’t believe in shortcuts,” he says, “I have found that, often, doing the right thing is the most difficult of options available in a given situation. The higher the stakes, the more difficult it is. But over the long term, if you have the patience to persevere, it pays off in a big way!”

His approach to his role as CFO has made him a hit amongst his colleagues – Eduardo Hotta, the Head of Marketing and Community, testifies that Javed has contributed a great amount to structuring cheqd’s finances and navigating the company through unexplored blockchain regulatory waters. Eduardo continues, “through his impressive skills, he managed to decrease our burn rate and therefore increase our company’s runaway. Another important thing to mention is his contribution in shaping cheqd’s amazing work culture.”

It appears that for Javed that the work never ends – but this is the way he likes it. He is entirely devoted to his work and is excited about the future of cheqd, along with the ways in which he can contribute to its success. In 2022, cheqd is developing core identity functionalities, and helping its partners in bringing to life successful use cases within their industries. cheqd is in the process of adding a deeper integration for its network and token into the Cosmos and other blockchain ecosystems, which will help the company to further engage with the market. Furthermore, the company is exploring the emerging Web3 use cases, such as DEX ecosystems, DAOs, NFTs, Gaming, and DeFi applications, which it will leverage for its network strength.

For business enquiries, contact Javed Khattak at cheqd via or

All You Need to Know About Government Solar Schemes

All you need to know about government solar schemes

The government has put in place various solar schemes to help individuals and businesses install solar panels and reap the benefits of renewable energy. These schemes are available at a range of different levels, so there is something for everyone. In this article, we will discuss all you need to know about government solar schemes. We will provide an overview of the different schemes available, as well as information on how to apply and the benefits you can expect to receive.

What are government solar schemes all about?

Government solar schemes provide financial assistance to households and businesses that install solar panels. The scheme is designed to encourage the uptake of solar energy and help reduce emissions. The schemes vary from state to state, but all offer a rebate or discount on the cost of installation.

How do these schemes work?

There are two types of schemes: the Small-Scale Renewable Energy Scheme (SRES) and the Large-scale Renewable Energy Target (LRET).

The SRES is for small-scale installations, such as home solar panels. The scheme is designed to help people reduce their energy bills by providing an incentive for installing renewable energy technologies.The LRET is for large-scale installations, such as solar farms and wind farms. The scheme encourages investment in renewable energy by providing a financial incentive for companies to generate electricity from renewable sources.Both schemes work by creating a market for Renewable Energy Certificates (RECs).

Who can avail of these benefits?

Generally, to be eligible for a government solar scheme, your business or home must have a rooftop that is suitable for solar panels. You must also live in an area that is connected to the electricity grid.

If you are a business owner, you may be eligible for the Solar Credits Scheme. This scheme provides a point-of-sale discount on the installation of solar PV systems. The size of the discount depends on the number of kilowatts (kW) your system is rated at.

What are the benefits of government solar schemes?

The benefits of government solar schemes include:

Reduced electricity bills: Households that install solar panels can expect to see a reduction in their electricity bills. This is because they will be using solar energy to power their home, which is cheaper than grid energy.Increased property value: Solar panels can add value to your home as they are seen as an energy-efficient improvement.Environmental benefits: Solar panels help to reduce your carbon footprint and contribute to a cleaner environment. They also don’t produce any noise pollution.

How to apply for government solar schemes?

The first step is to find out if you’re eligible. Eligibility requirements vary depending on the scheme, so it’s important to check the specific guidelines.

Next, you need to make sure your home is suitable for solar panels. This includes having enough space on your roof and making sure your home is orientated in a way that optimizes sunlight exposure.

Once you’ve checked that you’re eligible and your home is suitable, the next step is to gather all the required documentation. This can include things like proof of identity, proof of address, and proof of income.

Finally, you need to submit your application. Once your application has been received, it will be assessed and a decision will be made on whether or not you’re successful.

List of all the latest government solar schemes in Australia.

The Solar Homes and Communities Program (SHCP)The Solar Towns Program (STP)The Warburton Solar Farm ProjectThe Solar Schools Program (SSP)The Solar Communities Program (SCP)The Solar Business Investment Scheme (SBIS)The Renewable Energy Target (RET)The Clean Energy Finance Corporation (CEFC)


Solar power is becoming an increasingly popular way to generate energy, and many people are looking into government solar schemes as a way to take advantage of the benefits that solar power can offer. In this article, we’ll take a look at what you need to know about government solar schemes in Australia, including how they work and what you need to do to take advantage of them.

One of the most popular government solar schemes is the Solar Credits program, which offers a rebate on the cost of installing a solar power system. The scheme is open to all households and businesses, and you can claim the rebate as a lump sum or as a discount on your electricity bill.

To be eligible for the Solar Credits program, you’ll need to have a solar power system installed by an accredited installer. Once your system is up and running, you’ll need to register it with the Clean Energy Council. You can then claim your rebate by completing an online application form.

The amount of the rebate you receive will depend on the size of your system and the type of installer you use. Smaller systems will receive a smaller rebate, while larger systems will receive a larger rebate. If you use an accredited installer, you’ll also be eligible for an additional discount on your electricity bill.

The Solar Credits program is just one of many government solar rebates that are available in Australia.

Assessing Startups as an Angel Investor

The startup industry has become a growing source of financing for new businesses, and the public market is playing an increased role every year. Angel investors are also growing in numbers, eager to find and support these ventures with timely investments. The challenge for angels is that many new companies consider varying degrees of success, challenges, and potential returns. As an angel investor, you might find yourself frustrated that many startups are at such early stages of development, and hard to assess their potential.

Angel Investing

Angel investors are anyone who invests in startup companies, whether in their seed stage or at a later stage. They typically have a deep technical knowledge of the sector and can provide valuable feedback on the business plan and strategies undertaken by the startup. In addition, angels can provide capital to new businesses in ways that may not be possible through any other financing source.

As an angel investor, you can play a critical role in the success of startups by assessing them early and providing crucial feedback to management. The six steps below should help you do that, but even with these simplified steps, it is essential to remember that there is more to it than simply reading a pitch deck or business plan.

Get to Know the Business

This step is crucial for an investor in the seed stage. Your role is to understand the business and its potential, and the industry it works within. To get this information, spend time with management talking through their go-to-market strategy, technology platform, and target market. Be sure to ask questions that help you understand how they will grow and make their company successful.

Assess Their Risk Assessment

The best business leaders know how to take risks without being reckless. They also know how to assess risk and take action accordingly. With this in mind, angel investors need to assess a startup’s risk assessment. Let’s say you’re thinking about investing in a comedy club trying to open new locations in other cities. Do they have their employees participate in active shooter training drills? Are they prepared for the possibility of another pandemic-related lockdown? These are the sorts of things you need to know before choosing to put your money behind a seemingly promising startup.

Review Financials

Determining financials for a venture capital deal may not be relevant for angel investments. However, startups are constantly raising capital through rounds, and knowing the numbers is essential. Angel investors want to understand how the business will grow, whether they are in the seed stage or later. Founders should be able to forecast where they expect the company to be at all locations.

Understand the Growth Drivers

Understanding the potential of a business as an angel investor will be more challenging than assessing its financials. The critical question that needs to be answered is how a startup will grow. This step involves looking at growth drivers, e.g., technology, market penetration, marketing, sales, etc., and whether they are realistic and achievable. Growth drivers are critical because they will use them to assess the growth potential.

Understand the Competition

Assessing competition is also a critical step for an angel investor. Although competition can be challenging, it is essential to understand how startups will differentiate themselves from the competition and position themselves in the market. The key is not to look at a single idea but instead to know how the company will execute its strategy and position itself in the market against its competitors.

Assess the Team, Execution, and Financials

This step is vital for both seed-stage and later-stage investors. The team is critical because it will execute all of the above. Management should have plans for hiring the right talent to execute their strategy. Investors also like to see that management has a strong track record and network. As an investor, you also want to see that the company has a sound financial plan, starting with revenue projections, investment needs, and a breakdown of how it will utilize the capital.

Share Your Work

Angel investors should not rely solely on their judgment to decide whether an investment is suitable for them. Instead, they should share the work they did in the previous steps with other experts in the field that they trust, who may be able to provide more critical feedback. The reason is simple: as an investor, you want to protect your investment, and it is essential to have other eyes look over your work before making a final decision.

The steps outlined above are just a snapshot of what an investor should be doing when reviewing a startup. An angel investor is tasked with evaluating many different areas to come up with a conclusion. For example, suppose there is a company that has raised funding through rounds and needs more. In that case, the investor should evaluate whether they will receive the capital they need or be better off securing new investors that may have a better market position or have more money in hand.

Here’s How to Make Credit Work for You Instead of Against You

It is hard to live in modern society without any form of credit. You can’t get an apartment without passing a credit check. Unless you happen to have $30,000 doing nothing in the bank, you are not going to get a new car without credit. Even a potential spouse might want to see your credit report before tying the knot. It is a pretty good idea that more people should consider. If you haven’t checked in a while, you will want to take a look at your credit report so that you can see what might be holding you back.

If you’re not careful, credit can do more harm than good. Even if you’re careful, things sometimes get out of hand. Once they do, it is a short distance between bad and worse. No one wants to admit they have a credit problem because it is embarrassing. It suggests that you are irresponsible and bad with money. It brings everything about your decision-making into question. When a person’s credit card is rejected at the check-out counter, they always insist that it is a problem with the company. No one wants to admit that they messed up in such a socially awkward way. If this has happened to you, consider the following ways to get control of your credit before it gets control of you:

Get a Credit-Building Loan

Whether it is for debt consolidation or an emergency purchase, you are going to encounter a situation that requires more money than you have in a bank. You are going to need a loan. Regardless of what kind of loan it is, you are going to need to provide background information and possibly documentation. It is already a little embarrassing that you have to apply for a loan. Don’t get rejected because you don’t know where your birth certificate is.

Get a replacement birth certificate now when you don’t need it so you can have it ready when you do. A birth certificate will serve as one of the two forms of ID when needed. Some types of applications require it regardless of other ID you present. The important takeaway is that you will not be able to get a loan to repair your credit or any other reason without the proper documentation.


It doesn’t have to be one or the other. You can deploy a strategy of combining credit and savings to get the things you want. Step one is to save enough money to purchase the item you want and set that money aside. From there, you can use your credit card to purchase the item. Use the money you set aside to make your payments. To avoid interest payments, you can pay the balance the moment it is due. That way, you build credit without incurring interest or worrying about not being able to pay it off later.

You can also save money for the things you want and only reserve your good credit for things you absolutely need. Doing this successfully means you have to have the discipline of knowing the difference between the two and not rationalizing the one for the other. We can easily convince ourselves that what we want and what we need are the same thing. The real key to knowing the difference is asking yourself if the purchase can wait for a few weeks or if it has to be done right now. If it can wait, it should wait until you have built up some temporary savings. You still get what you want while protecting your credit.

Apply for Credit Before You need It

When you use credit strictly for emergency purposes, you don’t know when you are going to need it. If you are uncertain about your credit status, One of the best ways to find out is to apply for a reputable credit card and see if you can get it. Some will worry about whether applying for credit will hurt their credit. That is not the biggest concern if you don’t get it. The bigger concern is discovering why you didn’t get it so that you can correct the situation for when you need it. If you do get it, hang onto it so that you will have a safety net if things go bad at a later time.

Credit is neither bad nor good. It is all down to how you use it. Get all of your documentation in order so you can apply when needed. Use credit to complement savings. And apply before you need it so that you can correct any issues that come up. 

Five Types of Security Your Business Office or Warehouse Needs Today

Increasingly, safety in the workplace has become a priority for many business owners.  Ensuring workers are safeguarded from on-the-job hazards is simply a good practice to have in place.  It can protect your business from litigious consequences and helps you avoid workplace injuries. Furthermore, having strong security in place can also protect your company from loss of time and money.  

In addition to keeping employees and customers safe, company buildings also demand proper security so you can protect business assets from theft or damage. With this in mind, here are types of security measures your business office or warehouse should consider.

Managed Access

There are different types of access control systems and choosing the right managed access will depend upon your business needs.  Managed access is a godsend when it comes to electronically controlling who is allowed entry into various areas of your offices or warehouse. For example, if you have a server room that houses your company’s IT and secured data, only certain top-level employees should have access to this sensitive location.

In this scenario, a role-based access control system will allow you to digitally assign permissions to your IT managers so they can have entry into server and backup terminal rooms while prohibiting other employees’ entrance.  Managed access can protect your data, supplies, and assets from theft or tampering.

Security Alarms and Surveillance

Having a system in place that both monitors activity on your business premises as well as alerts you to suspicious behavior on the property can be a huge relief for you, your employees and customers. Security systems are even more relevant today because there has been a 54% hike in theft and burglaries in small businesses in the US over the past year. 

Common types of office and warehouse security systems include window and door sensors, motion detectors, signal alarms, and more. Most security systems will alert both you as the owner, key staff members as well as the local police department if there is a breach in security.

Surveillance cameras are an extra level of protection for both your inventory and your employees and customers.  To explain, catching a crime on a video camera gives you proof and recourse to protect your assets, customers or employees in the event a crime was committed on your business property.

Secure Valuable Items

While having a security alarm in place is a great way to protect your business assets, sometimes the theft is committed before law enforcement gets on the scene.  That’s why it’s important to secure valuable equipment in dedicated rooms that are equipped with managed access. 

Smaller items of value such as company credit cards, payroll checks, or petty cash should be stored and locked in a safe that can only be opened with a key code combination. If you have items or equipment that are highly valuable, gain peace of mind by keeping these items under lock and key to prevent loss or theft.

Fire Alarms

This may seem like a no-brainer, but you might be surprised how many business warehouses or offices go up in flames due to faulty or outdated fire alarm systems. In many cases, fire alarms are mandatory and companies are required to comply with city, state or country fire codes to stay in business. 

However, if your business isn’t required to meet a certain level of compliance, this doesn’t exclude you from protecting customers, employees and business assets by not having an updated fire alarm system in place.  

Furthermore, you should also make sure that fire alarms are kept updated and properly powered after installation. Having this life-saving security feature could save your business from enduring incalculable losses due to accidental fires or natural disasters.

Digital Security

Cyberattacks are on the rise, and there is no sign of digital invasions going away any time soon.  In fact, cyberhackers are becoming increasingly more clever and bold in their various tactics to breach small business digital information.  It only takes one cyberattack to ruin or even shut a business down.  Compromises in cybersecurity can cause outrageous expenses and damages. 

Furthermore, your company could stand to lose customer trust if they have been a victim of cyberhacking or identity theft from your ecommerce website. Therefore, it’s crucial to make every effort to ensure your company’s digital data is safe, protected and secure from cyber invasions. 

The Last Word on Keeping Your Business Secure

Taking proactive steps to protect your business office and warehouse is your first, best effort to avoid loss of productivity, time and money.  What’s more, taking precautions will help you better avoid costly injuries or theft.  Ultimately, when you prepare and protect your business, your odds of running your company smoothly without setbacks are greatly increased.

How to Manage Inventory in Your Laboratory (and Why it’s So Important)

In a laboratory setting, inventory management is a crucial, albeit boring process. You need to be aware of stock on-hand, inventory available for purchase, and all of the equipment, consumables, supplies, reagents, and other critical assets that are housed in your laboratory.

In this article, we’ll share with you some helpful tips and recommendations on inventory management in your lab, so that you can make the most efficient use of your available space, and reduce errors when it comes to monitoring equipment, inventory, and handling of bio samples.

A Quick Checklist for Lab Inventory Management:

You can reference this checklist while optimizing your inventory management system, but we’ll also explore each bullet point more in-depth further below.

Ensure an accurate stock list. Acknowledge your min-max stock levels. Categorize your inventory items. Strategically organize physical space. Have management procedures in place.

Ensuring an accurate stock list:

Inventorying a laboratory is no easy task, but it’s an essential process to keep your laboratory functioning optimally. So you should start with an accurate stock list that lays out your requirements, and you can build out from there. When it comes to developing your inventory list, take a look at the different parts of your laboratory, and write down a list of:

Items in low-turnover or excessive quantity. Items that are in high-demand. This will help when you do stock audits, which you should also perform regularly to check for accurate inventory and accurate in-stock allocation of inventory.

Use inventory tracking software to help you with managing lab inventory effectively – it will reduce most human errors, and give you far better insight into what stock is actually in-hand.

3) Categorizing your inventory items.

Once you have a correct min-max inventory count, it’s time to categorize your inventory items. This will help a lot if you’re using inventory management software, so that you can easily add tags to items such as consumables, hazardous substances, and reagents.

It’s a great way of getting an overview of all items in sub-categories, for a more minute level of analysis, and you can use this to highlight your inventory bottlenecks, as well as increase efficiency in the handling of laboratory assets.

4) Strategically organizing physical space.

Having an efficient inventory management system isn’t very helpful if your lab is cluttered, messy, and disorganized. So you should aim to strategically organize your physical space, as well as your labware in-hand, with the aim of maximizing efficiency.

You should have dedicated shelving or storage that contains the items you will need to be able to test, and this area should be clearly labelled so that it is clear where all of your lab equipment is located. Also be sure to disaster-proof your inventory storage areas.

You should also have dedicated labware units (equipment containers) in the lab for holding your equipment and other lab supplies. These should be labelled as well, with the lab’s name so that it is clear which items belong to which lab, and what items are being stored.

5) Have inventory management procedures in place.

Your staff should be familiar with the various procedures that are necessary for inventory management, and these should be clearly communicated to them. This way, you can ensure that there are no gaps in any knowledge or procedure, and that the staff are all working in the same direction.

This will help you in the future, as you can compare the effectiveness of different protocols or procedures, and you can easily identify bottlenecks and points of friction in your inventory management processes.

The Marketing Agency Taking Over The Globe

Working with clients across the globe, Bobble Digital LTD has come a long way from its humble beginning in Leeds. Whilst it is still focused upon serving companies across the U.K., the company has delved into U.S. markets, adopting clients such as The School of The New York Times, Sotheby’s Institute of Art, and Lifecycle Transitions. Henceforth, due to its hard work and innovative nature, the company maintains the title of Best Digital Marketing Agency, 2022 – Leeds for the second year running.

Nestled in the heart of Leeds stands one of the United Kingdom’s most competitive marketing agencies, Bobble Digital LTD. With numerous awards under its belt, the company has delivered marketing campaigns for some of the world’s biggest brands, including Interface, Pan Intelligence and Sonno Beds. Moreover, Bobble Digital maintains partnerships with industry leaders – Google Ads, Facebook Ads, and Google Analytics, for example – in order to provide an exceptional service to its clients with the best marketing solutions available.

Specialising in marketing strategy, SEO, PPC, Paid Social, Video & Display, and Analytics services, Bobble Digital’s key aim is to deliver effective results that bolster their clients’ digital marketing campaigns. In turn, the company engages with its core values, utilising them to ensure that it cultivates quality. The company’s main priority is strategic digital growth as it likes to take its clients on a digital journey that supports the business growth objectives. Additionally, Bobble Digital firmly believes in being agile – simply, if it works for the clients, it works for the company. In essence, it is not an agency that says ‘yes’ to everything, instead, it will push back to guarantee that its strategy is delivered in full and to the best of its ability.

Of course, this then forges an excellent relationship with the client as it displays the company’s devotion to the cause. Furthermore, the values assist with Bobble Digital’s quest to educate its clients on what it is doing and why it’s important, while showcasing the results it consistently delivers. Remaining largely unchanged since its founding, such values have simply rolled out across a greater scale to align with the company’s growth over the years.

Bobble Digital has worked with a diverse clientele since its founding, resulting in an extensive and varied portfolio. Boasting names such as Partner Plus Media, Interface, Pan Intelligence, Pomanda, and Langley’s Solicitors, the company’s portfolio showcases an innate ability to adapt towards the client’s needs and requirements. In addition, primarily working with clients across three categories: digital tech, e-commerce, and B2B, Bobble Digital has transgressed borders, working with clients not just in the UK but across Europe and the Americas. This truly embodies the company’s impact, as its name and, subsequently, services have entered the realm of the international market.

One of the company’s most recent projects, and a perfect example of its work, begins in April 2021. Collaborating with Aesthetics Doctor, the company’s website came to life in that very month, meeting with a lukewarm reception. Yet through Bobble Digital’s services, the website has grown exponentially, with the websites visibility and domain authority increasing to above that of its competitors. As of now, Aesthetics Doctor’s website is the first result that appears when the term ‘Aesthetics Doctor’ is searched through Google.

Without its dedicated team, Bobble Digital would not be able to be award winning or be working across an international scale. Indeed, it credits its staff with being the engine of the agency, and, in turn, it ensures that it looks after them by not just offering good wages but ensuring they have a great work/life balance. The internal culture reflects this attitude, operating in a way that is like a family network. It is with this in mind that the team takes care of each other, striving to offer each other support and guidance, and ultimately, they work to create relationships that encourage and streamline teamwork.

Henceforth, throughout the recruitment process, Bobble Digital searches for team members that will integrate seamlessly into the company’s culture. Skills can be gained and enhanced over time, which is why Bobble Digital focuses upon characteristics when recruiting new talent. It takes a particular interest in who the person is, the values they have, and if they match the values of our company. In addition, it looks at what drives them, motivates them, and also who are they outside of work. Trust, transparency, and enthusiasm are all traits that are valued within Bobble Digital and therefore it is imperative that any prospective employees embody such values.

Complimented by the company’s unique selling point – the P.I.E.R (Plan, Implement, Evaluate, Repeat) model – the team have proven to be a great asset for the company as it navigates a fast moving and ever-evolving industry. Further, they have solidified the company’s success throughout the Covid-19 pandemic. Covid has had a positive and negative impact on the industry, with businesses that relied solely on their word of mouth or physical selling quickly realising they needed an online presence and needed a digital marketing strategy in place. Consequently, Bobble Digital saw an influx of business.

Bobble Digital, primarily off the back of this demand, has expanded its team to over ten members in the past 18 months, and has delivered a record revenue year with a 300% yearly revenue increase for 2021, and is already on course to beat this in 2022. Adding upon this, the company’s exposure via its own platforms has expanded, meaning that the brand is recognised for what it is. Which, as a result, brings the added benefit of the company no longer being bound by lead generation tactics, as instead it can rely on organic leads to come through these channels.

2021 was a prosperous year for Bobble Digital – it worked with prestigious organisations from the United States, including The School of The New York Times, Sotheby’s Institute of Art, Lifecycle Transitions, Pan Intelligence, and Partner Plus Media. It also celebrated last year’s award with Mars and M&M World London, with whom it worked on a project to create a custom printed M&M display piece that displayed the company’s logo and the award title. However, the company plans to capitalise off this success throughout 2022, where it plans to bring numerous projects to life. Over the next year or so, the company is setting its eyes on expansion, with its main goal being to hit a seven-figure revenue over the next 12 to 18 months and double its team size in that same period. In the long-term, Bobble Digital is planning on going global as it hopes to build offices on an international scale, beginning with the United States where it is currently seeing large growth.

For business enquiries, contact Manpreet Singh at Bobble Digital LTD via

6 Anniversary Gift Ideas For Men That’ll Leave Them Speechless

Anniversaries are special occasions. They are celebrated to commemorate milestones in relationships and mark the passage of time together. In a world where busy lives often push couples apart, anniversaries provide a yearly reminder of the importance of love and commitment.

And while it’s true that both men and women should be cherished on anniversaries, it’s also true that men often feel left out when it comes to gift-giving. This is because society often dictates that women should be the ones who receive all the pampering and surprises. Well, we’re here to say that it’s time for that to change! Men deserve just as much attention on anniversaries, and they should receive gifts too.

So if you’re looking for some ideas on what to give your man this year, look no further! We’ve got six amazing gift ideas that will leave him speechless. Happy anniversary!

1. A leather wallet

There is something in the simplicity of a practical gift that can still be romantic and sentimental. A leather wallet is the perfect example of this. It’s something he will use every day, and it will serve as a reminder of your thoughtfulness every time he reaches for it. A men’s leather wallet is a gift that will be appreciated. They can be sleek and practical. It is always good to have it small enough so it can fit in the pocket of jeans because it will not bulge. There are a lot of different colors and materials to choose from as well.

2. A watch

Another gift that he will use every day (and appreciate) is a watch. A quality timepiece is something he can cherish for years to come, and it will always remind him of you. You can opt for a classic style or something more modern, depending on his taste. Whatever you choose, make sure it’s something he would wear. And don’t forget to have it engraved!

Paying attention to your partner’s style and taste will result in a gift that will make him smile every time he looks at it. When thinking about the design and budget, consider the events he will wear it to. For everyday usage make sure it can be combined with a casual and sporty look, and for fancier occasions, your partner should be a fashionista in his way to consider having even more than one watch. 

3. A new toolset

The perfect gift is based on your partner’s preferences and wishes. It shows that you took the time to get to know them and understand what they like. And it demonstrates your dedication to making them happy. So if you’re looking for the perfect gift this year, don’t just guess what they might want. Ask them!

For the regular handyman, a new toolset is always a good investment. It might seem like a mundane gift, but trust us, he will be thrilled to receive a new set of tools that he can use around the house. Plus, it shows that you support his hobbies and interests.

4. Tickets to a game or concert

Is your man a sports fan? Or maybe he’s into music? Either way, tickets to a game or concert make for an excellent anniversary gift. It’s something you can enjoy together and it will create lasting memories. And if you can’t make the event, you can always frame the tickets as a memento.

Build up an entire theme around the event. You can plan on asking them out for the first time and being the gentleman for the evening. Adjust the cliches to your taste, or make it memorable and tacky. Hire a cab that will be decorated like a chariot and throw in some confetti, rose petals, and champagne. Get creative and have a lot of fun. Make sure to go into a park for a walk and some midnight snacks before going back home. Take a few pictures and make a collage for mounting with the tickets. 

5. A day of pampering

One of the best gifts you can give your man is a day of pampering. Treat him to a massage, a manicure/pedicure, and maybe even a new haircut. It’s a great way to relax and rejuvenate, and he’ll appreciate your thoughtfulness.

Make sure to pick a place that is not too girly, as some men can feel awkward in those types of environments. Find a spa that has a more masculine vibe or that offers services specifically for men. And don’t forget to add in some extra special touches like his favorite snacks and drinks.


6. An experience gift

Another great gift idea is an experience gift. Something like skydiving, rock climbing, or even a hot air balloon ride. It’s the perfect way to add some excitement to your relationship and create lasting memories.

If you’re not sure what kind of experience gift to get, consider his interests and hobbies. There are tons of different options out there, so you’re sure to find something he’ll love. And if you’re worried about safety, don’t be! There are plenty of safe experiences out there that are still thrilling.

Sometimes the best gifts are the simplest ones. Marking an anniversary shouldn’t be about the presents, but they should be a part of it. If you want to give your man an unforgettable gift, put some thought into it and make sure it’s something he’ll appreciate. With these six gift ideas, you’re sure to find something that he’ll love.

Different Kinds Of Tea And Their Health Benefits

All ‘true’ teas—black, green, oolong, and white are produced from the tea plant called Camellia sinensis. They vary depending on the area where they are grown, the part of the tea plant harvested, the time of year it’s harvested, and the way it’s processed. The processing part, especially oxidation, significantly distinguishes one tea from another as it determines the flavor of the final product.

There are other teas besides true teas. The difference between them and true teas is the plant used to make the tea. All varieties of tea produced from Camellia sinensis are usually referred to as Chinese tea because it’s believed that the tea plant originated from China. ‘Other’ teas are made from roots, fruits, leaves, and flowers from a variety of plants. 

Now, let’s look at the different kinds of tea and the benefits they offer.

1. Black Tea

Tea processes include withering, heating, rolling, oxidation, and drying. Black tea is withered, rolled, oxidized then dried. When these steps are correctly applied, the result is an aromatic, dark, and rich flavored tea. 

Black tea is not only loved for its rich flavor but also for its health benefits. It’s loaded with antioxidants like theaflavins which reduce sugar levels in the blood, decrease blood pressure, boost your immunity, and reduce the risk of obesity. Polyphenols found in black tea may also lower the risk of some cancers like prostate, breast, skin, and lung cancer because they regulate cell growth and initiate the growth of new ones.

2. Green Tea

This tea does not undergo oxidization during processing. It’s one of the teas undergoing the least processes compared to its counterparts. It’s widely accepted that green tea originated from China, and it remains the largest supplier of the commodity worldwide. To ensure you get high-quality tea, you can order green tea or your other favorite ones from Hey China or the reliable tea shops in your locality.

Like black tea, green tea contains antioxidants but at higher levels. Consuming green tea will boost your metabolism. L-Theanine, an amino acid present in green tea, can calm and relax your body while keeping you alert. It can also lower your stress levels without leaving you drowsy.

3. White Tea

Though less known, white tea is regarded as the most natural tea because it’s the least processed of them all. Its processing involves harvesting young tea leaves and buds before they fully open, then they are sundried. The tea is neither rolled nor oxidized. Therefore, its resultant flavor is lighter compared to traditional teas. Its flavor can be fruity or vegetal, depending on its origin.

Consuming just a cup of white tea daily can significantly benefit your skin. Antioxidants in the tea can prevent the damage of your skin cells by oxidation. Free radicals causing premature aging, fine lines, and wrinkles can also be tackled by the consumption of white tea. Properties found in white tea can reduce inflammation and redness caused by diseases like eczema, psoriasis, and rosacea, while phenols will encourage the production of elastin and collagen.

White tea is also a source of fluoride, tannins, and catechins, a combination that can strengthen your teeth by fighting plaque-causing bacteria.

4. Oolong Tea

Oolong tea is partially oxidized and made through withering. Then, tea leaves are curled and twisted after oxidation. This tea falls between black and green teas and will refresh your senses just by its aroma. Its color ranges from green to dark brown with a light floral flavor.

Oolong tea can be used to manage weight because of the polyphenols and caffeine present in the tea. The amount of caffeine in the tea plays a role in reducing fat in the body cells. Polyphenols act as a catalyst by streamlining the digestive tract for faster fat burning.

5. Chamomile Tea

Chamomile tea is made from dried chamomile flowers, known for its calming effect. It is known to be effective against insomnia. Not only is it sweet and subtle, but it’s also caffeine-free. It’s also effective against stomach cramps, migraines, and some allergies. Additionally, it may help with digestion and anxiety. Sipping chamomile tea after a long and hard day will help your body and mind relax.


When it comes to choosing the best tea to please your taste buds, you’ll be spoiled for choice because of the variety available in the market. Mixing up blends and trying new flavors is the best way to know what works for you and gain from the many benefits that tea has to offer.