New Survey Shows that the Right Name Could Increase Sales
Posted on 21st March 2023
Did you know that the right name could increase your sales? According to data released by Simply Business in February 2023, consumers are more likely to engage with a company if it has a funny or witty name. The insurance provider surveyed 2,003 adults in the UK and found that 64% are more likely to take notice of companies with catchy names. Delving further into the research, humour was a leading factor in determining a catchy company name.
Pun-tastic company names certainly aren’t suitable in all contexts, but the survey does reveal a bigger point. Branding, specifically the name of your company, matters. So even if it’s not funny, the name needs to stand out. It needs to convey something about your business and be memorable enough that people engage with what you’re offering. A great example of how a catchy name can get you noticed is Perky Blenders.
The London-based coffee company beat 1,500 businesses in the UK to claim the title of Britain’s best-named small business. The play on words clearly references the ever-popular show Peaky Blinders and is, therefore, memorable. The pun also suggests the coffee company is British (because the show is set in Birmingham) and that it is, potentially, somewhat edgy.
The Right Names Make an Impact
The name tells us something about the company, making it more than a name. Perky Blenders gives us an insight into the business, its owners and their personalities. What we hope this demonstrates is that you can’t be complacent when it comes to naming your company. People take notice when you have a great name, so take the time to develop a good one.
Of course, as it is with all creative endeavours, coming up with a noticeable name isn’t easy. Copyright issues, a lack of inspiration or limited options can make the naming process difficult. Cue digital technology and the ever-evolving skills of artificial intelligence (AI). An online business name generator not only gives you ideas, it gives you ideas that can improve search engine optimization (SEO) so that potential customers can find you online.
A Name Needs to Match the Medium You’re Using
According to CBRE, ecommerce accounted for more than 20% of all retail sales. In 2021, ecommerce sales topped $871 billion. It, therefore, pays to have a name that gets you noticed by search engines and online consumers. An AI-powered generator considers the structure, style and potential visibility of a name. It can also determine how effective the name will be when it’s translated to a URL and, moreover, if the name is available as a URL.
Calling your company Best Drinks Company in London might sound good in theory, but that’s going to translate into an awful URL. It’s too long, which makes it hard to enter and remember. Because of this, a business name generator wouldn’t suggest it. Instead, if you input the keywords “drinks company” in a generator, it will give you web-friendly suggestions. Getting ahead in business isn’t easy, but the right name can help. If you can utilise the power of AI and business name generators, you might just increase the chances that people will notice your company.
