The research found that brown is the most common colour used in the top 20 restaurants in the UK, with the shade being used over 14 times. Brown is a warm and inviting colour, so there’s no surprise why it’s a restaurant favourite.
Red is the second most popular colour, associated with passion, luxury and richness. Cream ranked as the third most popular colour in restaurants, with cream linked to cleanliness and is often used to brighten rooms.
Nando’s was the most visited restaurant in the UK in 2020, with over 8 million visitors. Customers are greeted with brown, green, cream, red and yellow tones.
Pizza Express was the second highest visited restaurant in 2020 with over 6,395,000 visitors. White, black, blue, grey and cream are the colours used in the design of the chain of restaurants.
Pizza Hut saw over 5,801,000 diners in 2020 and ranks as the third most visited restaurant in the UK. Red, black, cream, brown and white are the colour tones most used in the design of the restaurants.
Music is important to the success of your restaurant because music can evoke certain emotions and the music played should fit your brand’s identity. A study by HUI & Soundtrack Your Brand revealed that when restaurants played music that fit with their brand aesthetic and feel, sales actually increased.
The results found that dessert restaurants saw the highest increase with 15.6% increase in sales when playing relevant music compared to random music and burger restaurants saw a 8.6% increase in sales. The difference in overall sales when playing music that matched the brand compared with playing randomly selected popular songs is 9.1%.
There are different types of lighting you can incorporate into your restaurant to set the tone and ambiance, and Dojo have discovered the best 3 to use in your restaurant.
Try to use different coloured lightbulbs to change the tone of the room. Low lighting can create an intimate atmosphere and is the best for settings where diners will be more likely to be closer to one another.
Accent lighting is used to draw attention to a specific area, such as paintings, fountains and bars. A great way to incorporate this into your restaurant is by using candles to set the tone, creating a relaxing and comfortable atmosphere.
If your restaurant is generally low lit, use task lighting at the buffet or for illuminating walkways. This lighting helps employees and customers carry out tasks, from reading the menu to setting the table.
The shape, size and comfort of furniture is super important to think about to create the right atmosphere. Every table in your restaurant should also be considered a ‘good’ table no matter where they are seated, then all your customers will feel valued and equal!
The layout of your restaurant is also important to make sure customers have a positive experience. For example having clear signage to amenities or making your restaurant feel more romantic with dividers between tables and flowers as decor.
It’s best to start simple by making smaller changes first that can positively impact sales without costing a fortune to complete!