Most Instrumental Insurance Businesswoman 2023 (South Africa): Bridget Mokwena-Halala

Posted on 26th July 2023

Since 1913, Assupol Life has been consistently delivering insurance services with a quality that has persisted throughout its whopping 110 years of operation. It adheres to a ‘serving those who serve’ ethos and has never once faltered in delivering brilliant insurance expertise to the people of South Africa. This is all made possible through its inspirational CEO Bridget Mokwena-Halala, who has redefined what it means to be a businesswoman of the 21^st century.

As an experienced CEO with an extensive history of service within the insurance industry, as well as being the first woman CEO of a life company in SA, Bridget Mokwena-Halala has been able to cultivate a wide range of skills that have advanced her well in each of her endeavours. Whether it’s strategic planning, small business and youth empowerment, stakeholder management or community development programs, Bridget brings all the essential qualities to the table when it comes to her expert leadership of Assupol Life. She recognises what makes an insurance company truly meaningful and deploys this understanding to create a successful business structure.

This, in turn, results in Assupol Life being able to introduce the people of South Africa to insurance advice and services that are consistently raising the bar in terms of client expectation. By having its clients at the forefront of its practises, Assupol Life thrives to pursue the art of making insurance accessible and effective for every individual from any walk of life. Assupol Life aims to reward the trust that its clients invest in it and is therefore able to fulfil all of its promises regardless of the situation.

Bridget tells us, “Of course, in order for us at Assupol Life to understand the unique requirements of our clients, we’ve identified the need to work within the community we cater for. As a result, we focus on local and national initiatives that impact education, sports, and health, through our Assupol Cares Projects. Our leading status within the insurance industry encapsulates a necessity to engage with the people we seek to serve, and this has cultivated a long history of communication that’s thoroughly admired throughout the industry.”

Furthermore, Assupol Life believes that its purpose to serve directly contributes towards making a meaningful difference, not only in the lives of its clients, but also in the lives of South Africa’s children, aspiring women, and communities at large. It works hard to assist communities in the surrounding areas, through its trustworthy and efficient insurance services, and has been widely recognised as a caring and responsible corporate citizen that prioritises support in each imaginable avenue.

This support further extends to its employees in the form of its Assupol Cares Employee Initiative. Though it’s deeply ingrained in the communities it serves, it’s constantly seeking out more causes to support, and encourages togetherness through involving its staff in the process. The Assupol Cares Employee Initiative is funded by employees to provide a range of assistance to charitable causes that are directly nominated by employees, which, in turn, promotes community between clients and personnel alike.

What really sets Assupol Life apart from other insurance companies throughout South Africa, however, is its prowess in putting its clients first. With over a century of practise, and Bridget’s 23 years of experience within the industry, Assupol Life has mastered the art of understanding the needs of emerging markets and how best to cater for them. It strives to provide the best of the best in terms of its products, and ensures its solutions are innovative and relevant, whilst being simple and affordable.

It is this adept understanding of the field that makes Assupol Life so special, and it’s clear to see through its pioneering of industry ‘firsts’ throughout the years as one of the South Africa’s leading insurance companies. Through its nationwide accessibility and professional sales teams, it’s succeeded in presenting clients with a 48-hour claim turnaround, cashback benefits on funeral policies, cash benefit payments via multiple channels

When exploring Assupol Life’s services, we learn of its overwhelming dedication towards frequently updating its operations to present clients with up-to-date means of attaining insurance information. It recognises the evolving state of modern-day technology and has consistently adapted itself alongside emerging trends in order to stay ahead of the game. This forward-thinking is a product of Bridget’s mastery of her CEO role, and it is what has allowed Assupol Life to remain at the forefront of the insurance industry in ways that other competitors within South Africa simply cannot match.

Bridget tells us, “Assupol Life puts clients and communities we serve first. It wholeheartedly concerns itself with the wellbeing of its clients, and it has been able to prove time and again that it is beyond capable of offering a client experience unlike any other. Individuals aren’t just numbers to Assupol Life – I personally ensure that my team views clients as people with unique needs and requirements and are assisted according to what they’re seeking. And with over 100 years of experience to back us, Assupol Life serves to encapsulate what it means to be a master of one’s craft.”

We’re excited to present Bridget with this award, and we’re very keen to see where Assupol Life goes from here.

For further information, please visit https://assupol.co.za/