Mobile Learning Market Worth $37.60 Billion by 2020

Communication and learning have been an integral part of the education and training process. These, reinforced with technological advancements such as mobility, real time content delivery and others have resulted into the genesis of the mobile learning market. Mobile learning solutions enable educators and trainers to provide real-time interactive training and instructions to the end users through the medium of smartphones and mobile devices.

This not only helps to provide an interactive learning experience but also makes learning not restricted to a classroom or a training room. Furthermore, the applications such as video lectures, audio & video course material, eBooks and others allow the access to information on the go, which further bridges the time and distance gap between the educators and the students / employees.

Mobile Learning Market caters to users from both the academic as well as the corporate world. The market consists of various large and niche players who provide proficient software solutions such as mobile content authoring, e-books, portable learning management system, mobile and video based courseware, mobile content authoring, interactive assessments, content development and m-Enablement.

These solutions are gaining traction in various industry verticals along with education, such as BFSI, healthcare, government, professional services, telecom and IT to name a few. The Mobile Learning Market is consolidated with big players such as IBM, SAP, Net Dimensions, Citrix, Upside learning, among others.

The factors driving this market are growing mobile and smartphone penetration across the globe along with the rise in demand for advanced and digital education. However increasing cost associated with equipment, connectivity and maintenance for mobile learning solutions, is the major restraint for the growth of this market. A large number educational institutions and organizations lack the necessary funding to implement such solutions. Also there still exists a lack of digital clarity among end users thus further restraining the market growth.

MarketsandMarkets broadly segments the global Mobile Learning Market by regions as North America (NA), Asia-Pacific (APAC), Europe, Middle East & Africa (MEA) and Latin America (LA); by solutions as mobile content authoring, e-books, portable learning management system, mobile and video based courseware, mobile content authoring, interactive assessments, content development, m-Enablement; by application as in-class learning, simulation-based learning, corporate learning, online-on-the job training; by user type as Academic (K-12, Higher education), Corporate (SMBs, Large Enterprise), Verticals (BFSI, Healthcare, Government, Professional Services, Telecom and IT and Others).