Issue 8 2024 | 9 more than a day in a classroom or a two-hour eLearning module to ensure employees are capable and confident enough to make the right decision when it matters most. That’s why Axonify was created. Since its inception more than 10 years ago, it’s been purpose-built for the frontline workforce. Axonify aims to close the digital divide between corporate and frontline workers by building technology, content and services that fit how frontline work is done. By integrating training, communication and operational support tools, Axonify provides frontline workers with the personalised enablement they need, precisely at the moment they need it during their shift. Using organisational data, Axonify personalises the experience for each individual employee automatically, catering to both brand-new hires and seasoned tenured staff with everything from adaptive learning that addresses specific performance gaps to a fully translated digital experience in each employee’s preferred language. The Axonify experience begins with a new hire’s onboarding, where both hands-on and digital training identifies each employee’s strengths and gaps. Axonify then targets training to focus on each person’s most crucial needs. “Managers play a critical role across the frontline experience,” says JD. “Axonify helps them balance the demands of their work and focus on enabling their people, instead of getting bogged down in admin duties.” After onboarding, employees continue to use Axonify, completing daily practice activities and refresher training on their preferred devices in just three to five minutes per shift. “Every time someone logs into Axonify, they’re greeted by an experience tailored specifically for them, with bite-sized information to support their work, navigate change and improve their performance. And it’s all designed to fit seamlessly within the workflow so we’re not disrupting the operation,” says JD. Opportunities to play games, earn points and foster competition with coworkers enhance the experiences and motivates staff to return to the platform every single day. And it works. Eighty-three percent of Axonify users worldwide access the platform an average of two to three times per week. A learning platform is only as good as the content it delivers. In addition to the company’s proprietary training and communication materials, Axonify is home to the world’s largest collection of frontline-focused training content, with 860+ topics expertly created by seasoned instructional designers. “As a task-centric workforce, frontline workers have very unique training needs,” says JD. “They need specific training on how to do very specific tasks ranging from properly stacking produce in a grocery store to de-escalating an angry customer in a hotel. That type of off-the-shelf content wasn’t available, so customers were spending a lot of time and money to build it from scratch. We saw that need, and built out an ever-growing marketplace that meets the particular requirements of the frontline audiences we serve.” Customers can also use AI to customise Axonify’s library of training videos to reflect their branding, voice, language—even the uniforms. With technology evolving at lightning speed, revolutionising how we work and connect, what’s next for Axonify? “We’re constantly speaking with our customers and conducting research on the frontline work experience. We’ll continue to expand our capabilities to provide more value to the people using our technology on the job every day as well as to stakeholders across the business, including Operations, Human Resources and Learning & Development,” says JD. Axonify is also assessing the ever-shifting technology landscape to consider how capabilities like generative AI can further augment the frontline digital experience. “We’ve been using AI for years to adapt and personalise training and now we’re expanding our AI-powered technology to make Axonify available in more than 60 languages, develop AI-driven digital assistants and more to get the right information into the hands of the people who need it,” says JD. “This has been an underserved audience for far too long. And to give frontlines the information they sorely need, we need to give organisations the right tools and features to make it easy to deliver training, communication, and resources at scale. So we’ll continue to explore new ways to do just that.” For its steadfast commitment to enabling frontline teams in an everchanging landscape, Axonify has received this year’s Most Innovative Workforce Enablement Solutions Provider 2024 award. Contact Details Company: Axonify Website: www.axonify.com Get in touch: axonify.com/contact/connect
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