Tina O’Banion’s strong understanding of accounting and financial responsibility stems back to her childhood, where her mother, who was an accountant herself, taught her the great importance of managing money responsibly. As an adult, Tina has seen incredible success in her own accounting career, having ambitiously climbed the corporate ladder and achieved the position of Chief Financial Officer. Then, in 2019, she decided to go out on her own, establishing the financial office, TFO SOLUTIONS, and pursuing her dream of helping entrepreneurs to succeed by viewing their own business through a financial lens. This International Accounting Day, we have a chat with Tina to learn more about her thriving career and business.
In the vast and dynamic world of business, there’s no denying how small to medium-sized companies are the backbone of the economy, playing a pivotal role in driving innovation, creating jobs, and fuelling economic growth. As a result, they face a unique set of challenges that can hinder their progress. Enter TFO SOLUTIONS, a full spectrum accounting and fractional CFO firm that understands the intricate needs of businesses, its approach being focused on learning and addressing their pain points to empower them for success.
In doing so, TFO SOLUTIONS offers a comprehensive range of accounting services for companies in the United States, as well as those with businesses operating in Europe and Asia. By offering a wide range of services from the back office to the boardroom, TFO SOLUTIONS addresses each client’s unique business requirements, including accounting, financial management, cash flow management, budgeting, strategic planning, and operational support.
“We start by sitting down with the business owners and key stakeholders to listen to their concerns, aspirations, and challenges,” Tina begins. “This one-on-one consultation allows us to grasp the specific pain points unique to their business. Each business requires something a little different than the other, therefore, we customize our solutions to their needs. We then work with them to educate and provide insightful ways to maximize their profits and grow. We have learned over time that companies are generally good at counting their money, but they are not good at making money and often struggle with cash flow.”