CEO, Sean McCauley founded The Devmark Group in June 2018, with Richard Aybar, his founding partner and the company managing director, with a vision to offer the real estate market a unique approach to strategic insight, positioning, marketing and sales for developers and investors.
In light of his pioneering vision, hard work and leadership, Sean has been recognised as CEO of the Year 2021 – United Arab Emirates by CEO Monthly. Join us as we profile Sean’s career and his company.
The Devmark Group serves developers and investors behind some of the world’s most iconic buildings. It approaches them based on its entirely unique model to consulting with and advising leadership teams to relook their positioning, their plans, their marketing, and even their amenities to truly meet the demand. The Devmark Group’s unique selling point is not only its viewpoint (it is not driven by broker KPIs or goals) and its experience, which, combined, is 60+ years among the leadership team, but also its financially compelling partnership model.
It is a consultancy and not an estate agency and in that shift, Sean and co. have created a challenging and fast-growing model for the market. This approach has seen the company grow its client base by 161% in under three years and has led it to winning skyline-changing towers across the city and the world. Its approach to business has led it to stand out and revolutionise how developers are working with consultants and agencies. It has been a market changing journey.
Sean, along with like-minded partners, recognised the gap in a true real estate development consultancy model within the UAE region, and indeed globally, and set out to establish a business that has strategic and impartial intelligence as its core values to driving ROI and success for developers’ projects. The Devmark Group was born with the commitment to truly putting the developers’ project goals at the core of all decision making – connected to sales, but not driven by sales teams alone.
The Devmark Group team plays a pivotal role given that it is a consultancy-based business. The whole group is only as good as its team members, and Sean has spent an inordinate amount of time selecting the best talent for each role as the company grew. Much of what The Devmark Group does today is centred around intellectual property, career long skills and personal track records, and therefore, Sean’s people reflect his handshake – his commitment to excellence from the group.
Speaking about how he leads his team, Sean said, “My leadership style is very much about giving people the confidence and autonomy to make decisions themselves whilst lending my support, guidance and assistance in parallel. I have always where possible created an intrapreneurship environment within the organisation so as not to stifle one’s growth potential. Whilst easy in theory and very difficult to adopt in practice, I have evolved more into an “output-based” leader than an “input-based” leader when it comes to measurement.”
Meanwhile, times are exciting for Sean and The Devmark Group, with core plans for the company including adding further products, services and technologies (including a brand new app) across the property developer value chain thereby creating more of a diversified real estate ecosystem, as well as implementing systems and resources to allow for scalability of the business and geographic expansion.
Sean and co. are also launching their very own market leading advertising and marketing agency this summer which will see a very powerful step taken into a subsidiary area of expertise and enhance and widen their work in the space. With top talent from around the world, this is an extension of The Devmark Group with an adapted approach to strategic and creative solutions in the market.