How to Grow Your Beauty Business

Posted on 1st September 2022

Running a successful beauty business is no easy task, and once you are established it can be challenging to know how to grow. Here are just some of the ways you can grow your business:

Expand your service offering

Possibly the most obvious way to grow your beauty business is to expand your service offering. This may be easy if you are already trained in several treatments, or it may mean that you need to train in a new area of beauty. If you are already doing gel nails, why not start offering acrylics too? Or take it one step further and offer a completely different service such as waxing. Consider what treatments clients are likely to want to get done together, talk to your existing clients and see what else they would like to see you offer. This is crucial, there is no point in you offering a service that none of your clients are interested in. Giving your clients somewhere they can get several treatments in one place is only going to lead to increased client satisfaction.

Be sure to investigate the practical implications of this too; will you need additional insurance or training? How much will you need to spend to be able to offer this service? What is the anticipated return on investment once you are operational?

Once you have spoken to your clients and completed all necessary admin, invest in the equipment you need such as hair removing wax or an acrylic nail kit.

Increase your client base

Whether you plan on expanding your service offerings or not, increasing your number of clients is a great way to grow your business. There are many ways to do this; the easiest being encouraging word-of-mouth recommendations. Friend referral discounts are an effective way to encourage this.

Utilising the power of social media is also important here, if you aren’t already then make sure to set up a business page and market yourself to new clients. A mixture of informative posts, such as price lists and opening times, as well as inspirational posts, such as nail art, is a good way to attract new customers.

Remember that loyalty deserves to be rewarded so make sure to prioritise your long-term clients to not risk losing them during your period of growth.

Retail shelf

If you don’t have the capacity to expand your offering, and you don’t have the time to see more clients then a retail shelf could be the perfect option. This doesn’t need to be a physical shelf; you can still offer retail as a mobile beautician. Take some time to consider what products would compliment the services you offer, for example, if you are a nail tech then you could start selling cuticle oil. It is important that your clients can see that you have really considered what products will benefit them and that you aren’t just selling things for the sake of this. As with everything else, welcome client feedback here to get the most out of this opportunity.