Artificial intelligence (AI) software has evolved significantly over the last decade. Now, thanks in part to ChatGPT, its capabilities are being understood by the general public. With the OpenAI chatbot now capable of passing medical exams, it’s fair to say that we’re on the cusp of an AI-powered tech revolution.
The potential of AI technology should be inspiring if you’re a business owner or entrepreneur. AI is currently in use to analyze vast quantities of data and determine which direction to take. You can even use AI technology to help you create a brand identity for your business. Here’s how.
Your name is one of the main ways to make a first impression in business. The more your name says about the business and its core values, the more likely it is to strike a chord with consumers. Common tips for naming a business range from checking if your idea is being used by another company, complying with local laws and picking something memorable and not too unique. However, when you consider that modern business takes place online, you need to go beyond the basics.
One site offers software that creates business names based on Open AI and also cites some interesting stats about marketing and consumer choices. 46% of consumers are willing to pay more to brands they trust. Additionally, 77% of people buy from brands that align with their values. Finally, it typically takes someone 0.05 seconds to form an opinion on a website. This tells us that brand identities are important and, specifically, first impressions are the most important.
Business names based on Open AI can be filtered based on a variety of parameters, including keywords, style, structure, and length. For example, you can use an AI business name generator to make web-friendly suggestions based on the keyword “paper”. The suggestions, such as Paperzen, Paperium and Tinker Paper, have been created by the AI program for a variety of reasons.
They’re catchy and tell you exactly what product the company deals with. They’re also easy to remember and, therefore, will be easy to put into a search engine. Finally, they’re all easily converted to URLs that are available to buy. What’s more, the names comply with Moz Blog’s standards for effective URLs, such as being simple, relevant and compelling. What we’ve done in our example is to name a business and, in turn, create a brand identity with minimal effort.
Yes, we could have thought up a name ourselves; we could also think of business ideas on our own. However, the point here is that AI can make things easier and, when necessary, do the hard work for us. ChatGPT can instantly suggest business ideas that might have taken us days to dream up. AI can filter data more efficiently than we can. This technology can also create a digitally-optimised brand identity. AI won’t replace the entrepreneurial spirit or creativity. But, if it’s used correctly, it will assist and enhance our business decisions. That’s something we should all be excited about.