How Foreign Businesses Can Gain a Foothold Within the English-Speaking Marketplace

Posted on 11th January 2022

There are numerous opportunities to be encountered within the English-speaking marketplace. This is why countless businesses have already taken the leap into such a bustling community. Of course, adaptation can often be easier said than done. The good news is that there are plenty of valuable resources to leverage. One example involves utilising online English classes to train in-house staff members and customer service representatives.

While there is no doubt that gaining a proper understanding of the English language is crucial, what about sales and marketing tactics? Are there any ways in which a business can increase its digital footprint and if so, what benefits can these methods offer? Let’s answer these two interesting questions.

Local SEO Tactics

One challenge associated with any type of business venture involves connecting with the intended audience. This is even more pertinent when dealing with an unfamiliar demographic. Experts therefore recommend adopting a more local approach when dealing with search engine optimisation (SEO) techniques. Here are some well-known benefits to appreciate:

● It is easier to interpret the results of your efforts.

● You will be able to gain a foothold within a new market.

● Search engines such as Google look favourably upon local SEO.

● Your firm will rank higher; offering a greater degree of online visibility.

Let’s also remember that a growing number of customers are employing phrases such as “near me” when performing a standard online search. Therefore, adopting a more local strategy will result in higher clickthrough rates.

Develop a Strong Social Media Presence

What do others have to say about the products and services that you happen to be offering? Another stumbling block that will be encountered within an unfamiliar marketplace is the simple fact that your company is not known to the general public. In other words, you will have to differentiate yourself from the masses. One of the best ways to increase your digital footprint and to establish a rapport with potential clients is to use the power of social media.

Not only are there more than 3.7 billion active social media users around the world, but the majority keep up to date with their news feeds on a regular basis. Promoting your services via channels such as Facebook and Twitter is a great way to make your presence known.

Let’s also keep in mind that unlike traditional forms of advertising, the majority of social media marketing techniques are absolutely free. This can make a massive difference if you are concerned about overstretching budgetary limitations. A final advantage of such a strategy is that once again, you can develop public relations campaigns that take into account specific geographic regions.

It is a foregone conclusion that the online B2B and B2C communities will continue to grow. Entering into the English-speaking marketplace may be a bold step, but it is often necessary if you wish to take your operations to the next level. Above all, remember that there are always opportunities just across the digital horizon.