Freedom Finance Becomes Zmarta Group and Enters the German Market

Zmarta Group also expand their operations to Germany, as well as broadening their service offer to include comparison and brokering services related to savings, credit cards and insurance.

In 2013, Zmarta Group, at the time called Freedom Finance, was acquired by H.I.G. Capital. In conjunction with the acquisition a new strategy was laid out with the aim of creating Northern Europe’s leading digital brokering service within consumer finance. In February earlier this year, as part of the new strategy, the consumer finance platform Zmarta was launched in Sweden. This was followed by launches in neighboring countries Finland and Norway where the company already had an established presence through Freedom Rahoitus and Centum respectively.

”The move towards greater digitalization is the biggest challenge for our industry. With the launch of Zmarta we not only meet this challenge, we take a leading position, both in Sweden and internationally. It only seems natural that the corporate name mirrors this investment”, says Björn Lander, CEO, Zmarta Group.

Zmarta Group now expand their operations further through the launch of Zmarta in Germany. With the digital platform the company hope to establish itself quickly on the German market.

”Zmarta has proved successful on our home market and we strongly believe in the concept. The German market is big, but it’s also very fragmented with many banks and extensive competition. As a broker of financial services, this is positive for us. In addition, the German market is very mature, with relatively few brokers active today”, says Björn Lander.