Digital Signage, Communication for Modern Businesses

Posted on 26th June 2023

In today’s technologically advanced world, digital signage is a popular means of communicating branded content for businesses. It involves the use of digital displays to convey information, advertisements, and interactive content in a visually appealing and dynamic manner. This can be used for internal use, within companies and it can be used to target customers.

The right screen for you

But first, let’s have a closer look at the screens that you can pick from. The right screen of course depends on where you will place it. When it comes to choosing the right screen for employee digital signage, there are several options to consider. LCD (Liquid Crystal Display) screens and LED (Light-Emitting Diode) screens are commonly used. LCD screens are versatile, cost-effective, and offer excellent image quality.

LED screens, on the other hand, are known for their high brightness levels, energy efficiency, and durability, making them ideal for outdoor environments or areas with bright ambient light. The choice between LCD and LED screens depends on factors like budget, location, and intended use.

Examples of digital signage

Digital signage offers a wide range of possibilities for displaying content. Businesses can showcase images, videos, animations, slideshows, and live feeds. Some popular examples of what can be displayed include:

Promos
Wayfinding
Menus
Social media feed
Corporate updates

Let’s briefly go over them one by one:

Digital signage is a powerful tool for showcasing products, services, and promotional offers. Businesses can display eye-catching visuals, videos, and engaging content to attract customers and increase sales. A retail store can use digital signage to highlight ongoing sales, new arrivals, or limited-time offers in their store front.

Wayfinding can be displayed on digital signage to provide helpful information to customers, visitors, or employees. It can display directions, maps, event schedules, and important announcements. An airport can utilize digital signage to guide passengers to their gates, display flight information, and provide updates on delays or cancellations.

Restaurants, cafes, and bars can leverage digital signage to showcase their menus, daily specials, and seasonal offerings. It allows for easy updating and customization of content.

A coffee shop can use digital signage to present its menu, highlight the day’s featured beverages, and promote loyalty programs.

Digital signage can integrate social media feeds, displaying posts, reviews, or hashtags in real-time. It encourages customer engagement and creates a sense of community. A fitness studio could for instance incorporate social media feeds on digital signage to showcase member achievements, share motivational quotes, and encourage social interaction.

Digital signage is an effective internal communication tool for businesses. It can display company news, employee recognition, and important announcements. An office building can use digital signage in common areas to share updates on upcoming events, safety protocols, or employee achievements.

Flexibility

Digital signage offers businesses the advantage of flexibility and real-time content management. With the use of software or cloud-based platforms, businesses can easily create, schedule, and update their digital signage content. This allows for targeted messaging based on factors such as time of day, location, or audience demographics.