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Digital audiences have shown an almost insatiable affinity for short content perfect for scrolling through when using a device. Snackable content is tiny pieces of content that are easy to share and consume. TikTok is a platform that has quickly risen to become a tech giant due to the popularity of snackable content.
Content marketing is a crucial element of digital marketing that no company can afford to ignore. Therefore, every company should consider creating snackable content for rapid consumption. Here is a complete guide to creating snackable assets for content syndication:
We live in the age of memes, and they are perfect snackable opportunities for you to reach your audience. Memes have evolved significantly since their creation and are now a prevalent part of our social fabric. If you have a creative and funny team of marketers, they can do wonders with memes online for your brand.
Memes should be relevant and appealing. The picture should immediately capture the audience’s attention and make them read the caption. Use the image to showcase your brand or inform the audience too. Even though it is snackable content, it should still offer some value. Memes should be an essential part of every company’s digital marketing campaign.
Throughout history, every great brand has had a one-liner that was synonymous with the brand. There has never been a better place for one-liners than the internet. A scroll-happy people want to read as little as possible, and it does not get much shorter than a one-liner. Therefore, you should ensure that you have a living list of one-liners if you want your brand to thrive. It is an excellent idea to protect a one-liner with intellectual property rights as it is an asset if it becomes popular. One-liners should be snappy, catchy, and quickly make an impact. They can be great for headlines, captions, slogans, and mottos that make great snackable content.
The most popular form of snackable content in the world is short-form videos. Instagram and YouTube introduced short-form videos several years ago, and it has become so popular that they birthed TikTok, which now has billions of users. Short-form videos have become so prevalent that they are virtually a form of social currency. These videos have many views and are a fantastic way for companies to market themselves. A TikTok or Instagram page with thousands of followers and valuable content is a digital marketing asset every company should capitalize on, as many great brands have done.
Many people find infographics quite engaging as they present information visually in a manner that people can quickly and easily understand. Infographics will add visual appeal to your content, especially if it involves a lot of data. A custom content production company will typically have infographics services. You can quickly captivate readers and ensure they understand the data or point.
Infographics don’t have to be about boring facts or numbers. You can make them attractive and more palatable to your audience. Instead of reading a thousand-word article, the audience can view several infographic representations and get a snapshot of the data.
The most significant factor to consider when creating snackable content is mobile optimization. Since most people will be consuming content via their mobile phones and tablets, snackable content should be visible across mobile primarily. Part of running a business is about responding to market conditions. Most people have multiple mobile devices, so you should always create snackable content made for mobile consumption. Ensure pages load quickly, and the resolution is excellent for the best engagement rates when making snackable content.
Creating snackable assets when making content is a crucial part of digital marketing. The above are a few ways to make snackable content that will be income-generating assets for your brand. Ensure it fits nicely into the overall picture of your digital marketing strategy.