Helpful Tips for Business Startups Like Service Providers

Beginning a business is always a great feat for one due to several reasons. At the onset, the challenge is not about how much money the business gives in return but how the owner can achieve specific goals and intentions. The goals and intentions are the motivation behind the tools and techniques the business may use to get their good business experience.

Eventually, the business would give a good return if quality and effective tools are used to achieve the business goals. Without much ado, anyone can recognize a great company that produces good services. Also, it is a matter of time for their fame to spread around their business region for new customers to patronize such businesses.

Nevertheless, every success story of the business begins with certain characteristics. These characteristics are helpful tips every service provider should know to attain their set goals and intentions.


What are the characteristics of a good service provider?


1. Proper research

It is important to carry out the necessary research your business needs before going all out to start. A major reason for this is to have good customer perception. Customers are those who will patronize your business, and hence, you should want to live for them by providing the service they want.

Market research is key not only because it makes you know your customers’ needs but it also makes you know your competitors. Since you have the necessary information, you can have an idea of what to build and how you want your company to look like.

You can get information about other companies on the internet. You can check out what they do best and think of other things you can add to pitch yourself better to customers. For example, if you are an automobile engineer and you are just starting. You can plan to add carwash services to your business such that customers can easily clean their cars after repairs.

Customers would patronize you to clean their cars. Some would patronize for a fix. Definitely, some would patronize you for both services. You know what that means – more automobiles to add to your portfolio.


2. Employ great marketing skills

Marketing is important in any business. Thanks to the internet today, you can carry out proper business marketing all with your phone. You can write blogs to make readers interested or know more about your services. Ensure the blogs are about them first, and then add clickbait that brings them to you. Examples of your blogs could be ”QUICK TRICKS FOR YOUR CAR’S DAILY NEEDS.”

You can also bank on the individual marketing skills of your workers. You can give them targets at the beginning. Once you have acquired enough customers, the next focus should be on how to keep them for your brand.


3. Have a business website

We are in a digital age, and the least you can do for your business is to have a website. The advantage of a website is limitless. It makes it easy for people to find you and patronize you. Some people may not reside close to your business and have no idea about what you do. They may just be in your community and need your service.

The internet is their best guess to search for service providers. You can create a website yourself if you are internet savvy. If you are not, you can consult professionals for a good website.


4. Prioritize advertising

Advertising is the fuel of business. Every business needs to advertise because they want to increase sales. There are different ways to advertise. The use of social media platforms, billboards, flyers, TV, and radio jingles are still valid means. You can also offer promo or price slash at the start of your business (if you can afford it).

However, there is no greater way to advertise your business than quality service. It helps customers to refer you to others who will patronize you.


5. Build and cherish customer relationship

Building and cherishing customer relationships determines how long your business will survive in the market world. It would help if you created a portfolio for customers to feel valued and that they are a part of your brand. You can get their contact to send them messages on their birthdays, festive periods, and at the start of a new month.



Starting a business will always appear as a great feat. However, with the rightful tips, you are always good to go. You can get additional information about these tips.

How to Avoid the Top 5 Reasons for ERP Failure

Growth for any company is always a healthy sign. As your business grows, the process to centralize all systems, procedures, and communications between departments becomes increasingly complex. This might negatively impact your operations and cause a major financial loss in the long run. 

An enterprise resource planning (ERP) system is designed to help you efficiently streamline your company’s processes. However, implementing this system is extremely complicated and time-consuming. Therefore, many major companies have chosen to engage with the help of SAP consulting services due to their expertise in this field. 

A Brief Introduction to ERP

What exactly is an ERP system? Simply put, it’s a centralized system that connects all the different computer systems within an organization together. This usually ranges from the finance, IT, marketing, human resources, production to distribution departments. 

By sharing a singular platform, different departments within the company can retrieve data in real-time. This increases work efficiency, cuts down miscommunications, and improves accuracy. 

For example, if you run a retail company with five stores across the country, an ERP system enables your store managers to log their inventory, which can then be accessed by the purchasing department in real-time. This will help the purchaser to decide when to place a new order and prompt the logistics department to make arrangements for delivery. 

How to Avoid ERP Failure

So, your business is growing very quickly, and you have decided that implementing the ERP system will help to expand your business further. Indeed, it can do that. But without proper planning, this might end up being very costly. 

To avoid ERP failure, here are five things you can do: 

  • Get the Executives Onboard

This should be the first and most crucial step. As the ERP system will affect your entire organization, you will want buy-ins from your executive team. 

Present to them the benefits of having a centralized system and how it can help each of their departments to thrive. When you align your goals with your executives’ vision, they will be more willing to collaborate with you to ensure that the timeline is met when the project starts. 

The executives also play a big role in influencing their team members. Their conviction will encourage the team members to be on board too. 

  • Get the Right ERP Tools

For a successful ERP implementation, the needs of every department must be taken into account. Hold multiple sessions with your managers from different departments and find out what their pain points are. 

Also, ask them what their future plans are and how the ERP system can help them to achieve that. These are important information that will help you to decide on finding the right tools for your operations. 

There are a few essential questions to ask when choosing the right tools for your system. 

  1. Can the system unify the works of several departments easily with the controlled access put in place? 
  2. Is it easy to navigate around the interface? 
  3. Are the search and reporting functions user-friendly? 
  4. Can the system be scaled and customized for extra modules to be added when needed? 
  • Consult An Experienced Consultant

When you invest in an ERP system, it’s assumed that you will be using it for the next eight to 10 years. Most ERP vendors will convince you that their software can solve all your problems. If you are new to setting up this system, consulting an experienced consultant may help you to evaluate your needs and provide the necessary suggestions for the right purchase. 

  • Proper Data Migration and Configuration

For the new system to function, it will need data to run. Before data migration can happen, you will need to clean up the existing data set. This is a great opportunity for you to look into the data and consider which information is still relevant to your company. 

It will be wise not to migrate all the data at once. Configure your data settings and run a few pilot tests to see whether the system runs as intended.  

Migrating data from the old system to the new system can be a tedious job. It pays to be patient during this phase, for it can help to prevent unneeded disruptions when the system goes live. 

  • Prepare Your People

Change can be difficult for most people. When a company-wide change takes place, anticipate that there will be some push-back from your people, especially those from the rank-and-file position. This is where change management can help to lessen the impact of resistance. 

  • Communicate

Start by communicating with your people even before the setting-up of ERP takes place. Make them feel like they are on this journey together with you. 

It’s important to hear them out at this point. If your team members are willing to share with you the challenges they face with the current system, this gives you a greater advantage to convince them that the new ERP system may work to their benefit. 

  • Training And Testing

To increase adoption rates, it’s paramount that every staff member who will be using the system goes through sufficient training sessions. Ideally, several training programs should take place before the system goes live. 

While test piloting, it may reveal issues with data migration or some other backend issues. Your members will be able to give you valuable feedback that can help you improve the system further before it goes live. 

Piloting sessions should be taken into accounts and set into your project timeline. Without proper testing, you run the risk of releasing a subpar system that will frustrate your team members. This will set your effort back by a few steps when the staff members choose to revert back to the system. 


Implementing the ERP system for your growing company is a great way to set yourself up for future expansion. It works toward increasing productivity, streamlining processes, and improving communication. 

For great success in setting up your ERP system, it’s important to look into the details. Following the above guidelines is a good way, to begin with.

Overlooked Employee Issues When Acquiring a New Company

Following the acquisition of a new company, there are tons of things that managers and human resources need to think about and do. In turn, that can mean many employee issues become overlooked.

Don’t forget that employees are the backbone of your company. You need to ensure they have all of their questions answered and that they receive the help they need during an acquisition.

A Lack of Communication and Systematic Planning

Existing employees from both companies need to be kept in the loop during the entire changeover period.

They are sure to have lots of questions, so ensure answers are provided. Your employees need to be supported at every step of the way.

By putting a system in place, from the top down, you ensure all members of staff know precisely what is happening and when, and what actions they need to take.

If you fail to put a structure in place, your business is sure to experience problems in the initial days of the acquisition, such as a drop in employee efficiency and productivity.

One of the best ways of ensuring everything runs smoothly is to work with a professional employer organisation that can handle important HR tasks, communicate with employees, and make sure regulation compliance is happening. Employee issues won’t be overlooked .

Employees Who Don’t Like Change

When your business acquires a new company, some ways of doing things are sure to change. Employees need to be updated about any changes that directly or indirectly affect them.

Furthermore, a common issue that could be overlooked is the fact that some employees are sure to kick back against your new protocols.

Whether it’s something simple like how timesheets are submitted or something more important like having to learn how new technologies work, if employees are disgruntled during the time of change, it’s sure to affect morale and productivity.

To nip such problems in the bud, ensure you are open and communicative with all employees and you provide training sessions for new operations and equipment.

A Change in Employee Pay and Benefits

It depends on the type of employee contracts you use and what your new direction is after acquiring a new company, but in some circumstances, employees could be given a reduction in pay and benefits.

Workers could get a new time-off policy, receive adjusted pay, or be expected to work different schedules after an acquisition.

Such things can dramatically affect employees’ lives, so you need to carefully consider any changes to employee pay, benefits, and things like retirement plans.

A Change in Stock Options

If employees hold stock options with your company, things can get complicated during and after the new company acquisition period.

For example, if an existing employee holds stocks with a vesting schedule, it means the employee needs to stay with the company for a set amount of time in order to earn the right to purchase shares. But if those shares are not yet vested, the options could potentially be cancelled.

Employees with stock options will want to know where they stand, so make decisions about stocks early on and ensure you communicate well with the employees about any changes that are occurring.

Losing Long-term Employees

If you have long-term employees who are eligible for retirement, it’s likely you’ll see many of them go when an acquisition happens.

It’s often easier for those employees to retire early on in the changeover rather than having to put a lot of effort into learning new processes and technologies only to retire soon after.

So, be ready for long-term workers to leave when you acquire a new company and make sure you have candidates lined up to take their places and ensure operations and productivity continue to run efficiently and smoothly.

Dragging Out Layoffs

An acquisitioncan often mean employees need to be laid off. If you need to let some employees go, make sure you do it as early on as possible.

Workers who are waiting to find out if their jobs are in danger will be tense, stressed, and less productive, and it will have a knock-on effect on the morale of the whole workforce.

So, don’t drag out laying off employees if you need to do that.

7 Misconceptions About Workers’ Comp Insurance

Workers’ compensation is an important right, yet too many people are unaware of exactly what workers’ comp is or what you’re entitled to. To set the record straight, take a look at these seven misconceptions about workers’ comp insurance now:


1. Workers’ Comp Never Pays Out

Making a workers’ compensation claim might seem like an unnecessary hassle, but it can certainly be worthwhile. Statistics show that workers’ comp claims pay out more than $62 billion each year, so why miss out on the funds you’re entitled to?


2. Getting Injured at Work in Atlanta is Rare

Sadly, millions of people sustain workplace injuries every year. In fact, in private industry, 2.2 instances of workplace injuries per 100 full-time equivalent workers were reported in 2020 alone. With so many people sustaining work-related harm in Atlanta, it’s vital that everyone knows their rights when it comes to claiming workers’ compensation.


3. You Can Only Claim If Your Employer Was Negligent

Workers’ comp is designed to pay out regardless of who was at fault, so don’t hesitate to start your claim, even if you’re not sure who is technically liable for the incident. While you may be eligible to take other types of legal action if your employer was negligent, you don’t need to prove who was at fault to successfully obtain workers’ compensation.


4. You Can’t Claim for Illnesses

Workers’ compensation can be paid out for work-related illnesses, as well as injuries. Throughout 2020, private industries saw a sharp rise in the number of reported illnesses with more than 500,000 million cases being recorded.


5. You Won’t Get Much Compensation

When you make a successful workers’ comp claim, the amount you receive will depend on various factors, including the severity of your injury, the impact it has on your day-to-day life, and the cost of your medical treatment. Compensation often ranges from $18,000 to $27,000, with the average payout being recorded as $21,800. However, statistics also show that claimants tend to receive more compensation if they hire a lawyer to assist them with their workers’ comp claim.


6. There’s No Time Limit on How Long You’ve Got to Claim

Many people are unaware that there are strict deadlines in relation to claiming workers’ compensation, which means they are missing out on their chance to obtain the compensation they’re entitled to. If you’ve been hurt at work or contracted a work-related illness, check the workers’ comp regulations in your area to determine how long you’ve got to make a claim.


7. Making a Claim is Easy

Making a claim should be simple and straightforward, but it rarely is. From figuring out what type of compensation you’re entitled to and submitting the right documentation, obtaining compensation can be trickier than you think. With help from a workers’ comp attorney, however, you can increase your chances of making a successful claim and ensure that you meet the regulatory requirements for a timely payout.


Taking Action After a Workplace Accident

If you’ve been hurt at work or you’ve lost income because of a work-related illness, it’s vital to find out what your rights are. With the right professional advice, you can simplify the claims process and get the workers’ comp you deserve.

3 Tips When Remortgaging Your Home

To remortgage means that you essentially replace your existing home loan with a new one, with potentially better terms. The most popular reasons for refinancing are reducing monthly repayments, securing a lower interest rate, consolidating loans, or changing the type of loan you currently have. Before deciding whether it is a good idea to remortgage your home, first consider the following tips. 

Understand Your Credit Score

Why is your credit score important? Most lenders will first check your credit score when deciding if you are eligible for refinancing, so be sure to check your score online before you do anything else. Be thorough and ensure there are no errors on your credit report. If necessary, take some time to improve your score so that you can get the best deal on your mortgage refinancing. Once you have successfully remortgaged, your credit score will likely fall, but you can quickly regain a higher score. To do so, don’t miss any repayments and don’t apply for any more credit for a while after refinancing. 

Find the Best Rate

Of course, it could be convenient to stay with your current lender, but it could save you money to consider other options and compare interest rates. You could switch from a variable-rate to a fixed-rate mortgage and get more steady monthly repayments. For example, a mortgage advisor like Trussle gives advice with an online mortgaging calculator, a remortgage guide and tutorial videos. These are fast and straightforward ways to check what your rates and deals could look like. All you need to complete the process is your property’s up-to-date value, the balance on your mortgage, your monthly repayments, and the remaining years left on your current loan. This will give you a general idea of what remortgaging will look like, but it is essential to get expert advice and discuss your personal circumstances. 

Look at the Big Picture

Don’t solely focus on interest rates when considering a remortgage. You should also take into consideration what your long-term objectives are and how long you want to live in your house. The goal of refinancing your home is most likely to save money and anything that saves you money usually means shopping around. Don’t just go with the first rate you are offered, consider what the fees for refinancing will be and add this into your final calculations. What may initially appear to be a good deal could end up costing you more if the fees for remortgaging are high. If you remortgage to reduce monthly repayments, you will most likely also extend the length of your loan. So, consider the potential long-term downsides of extending. 

Nowadays, it is common for homeowners to remortgage at some point during the term of their loan. If you are on a fixed deal, it’s advisable to start shopping around six months before the end of your loan term. However, it could also be beneficial to remortgage sooner. 

What to Do if You Can’t Make Your Business Loan

There are a lot of moving parts to make a loan from your business. You have to meet all of these requirements and you need to do it fast. But not every company manages to obtain a business loan, even if they need it badly. In this article, we will go over some reasons why a business might be denied a loan, what you can do to avoid being denied, and what alternatives to business loans are available for the companies.

Why Can You Be Denied A Business Loan?

Some lenders might not approve your loan if they feel like you don’t have enough experience or collateral to back up the risk on the loan. Other reasons include poor credit score, lack of collateral, too much debt, and low cash flow.

Some loans also require a minimum cash upfront investment before getting funding on a personal note which will take time for some people before they’re able to pay back their loan. Below there are the main reasons why business loans can be denied.

Poor Credit Score

If you have a poor credit score, that is going to make getting a loan really hard. You can look into amending your credit score, but this takes time. You want to have a good credit score for a business loan of any size because of the collateral required and the fact that you need a good relationship with your lending institution.

Lack Of Collateral

You must have some kind of collateral for any type of loan from your business especially if the lender feels like you don’t have enough cash flow or experience in running a business. You can look into other options if you don’t own any assets like borrowing someone else’s assets like a business partner.

Too Much Debt

If you already have a lot of debt, it is going to make getting another loan really hard. You will be expected to make payments on your existing debts and having another could make it impossible for you to do so if the lender feels like you don’t have enough cash flow or experience managing your finances on top of your debts.

You can talk to your lenders about doing a debt restructuring agreement so they will extend the payback period, but the interest might increase on this type of personal loan as well as collateral requirements.

Not Enough Cash

If your business doesn’t have enough cash flow, you might not be able to get funding through a personal note. You can look into other options to improve the cash flow of the business because this is an essential factor in obtaining financing. If you can show that your cash flow will increase, then it is likely that they will approve your application for a business loan.

Improve Your Chances To Make A Business Loan

Improving your chances of getting a business loan includes finding opportunities to increase the business’s cash flow or finding another way to make up for collateral requirements if there are any. You also want to work on your credit score because this is the top reason why people aren’t approved for business loans.

Improve Your Credit Score

You can improve your credit score by making payments on time, making sure you are not late or sending payments to an outdated address, paying off debts, and getting a copy of your credit report from the three major credit bureaus (TransUnion, Experian, and Equifax). You can also make sure that all of the business assets you have are covered with insurance and have a legal name change if you feel like your name needs to be changed.

Increase Your Cash Flow

The best way to improve your cash flow is by increasing sales or increasing the revenue you get from one existing customer. You can also sell some of the assets that you have to generate additional cash flow, but this will probably cause you to be taken off the active loan borrowers list if your business does not meet their requirements for this type of loan.

Alternatives To Business Loans

You can look into Personal Loans, Merchant Cash Advances (MCA), Equipment Financing, and Bank Loans, in addition to doing a debt restructuring for repayment plans that extend over a more extended period or lower interest rates. Personal loans are commonly given out by banks or other financial institutions that are based on your credit score, income, and collateral, just like business loans.

MCA’s are given out by financial institutions that fund your business with cash advances for future payment to the lender after selling items to customers, just like bank loans. Equipment financing is used for equipment purchases (furniture, computers, or other related purchases), and it is usually backed up by collateral like stock certificates or real estate property.

Personal Loans

Personal loans can be obtained from lenders who are usually backed up with your income and employment status (check your credit score). They can also apply for bad credit personal loans $5000 TheGuaranteedLoans. You can also get a personal loan from your bank or credit union for this type of loan.

Merchant Cash Advances

This is like getting a cash advance with credit card benefits, but you need to show that you have enough sales to meet the lender’s requirements in terms of performance requirements. You can borrow money in small chunks, and it’s based on your sales just like bank loans for business owners who have positive cash flow from their businesses.

Equipment Financing

This is a type of financing that is backed up by collateral, just like business loans, but the amount you get is usually less than what a business owner would get from a bank or other financial institution. It allows you to purchase equipment (furniture, computers, etc.) and pay it back with either one-time payments or every month, usually paid in advance with your sales.

The Bottom Line

Business loans are still an option for small business owners, but it is harder to get one than it was a few years ago because of the fact that people took out a lot of personal loans and didn’t pay them back. Some lenders still offer business loans, and they require collateral like real estate properties or stocks and bonds to get one. You can also look into getting a personal loan or MCA if you don’t have enough collateral, but this will cause your interest rates to go up.

What to Consider When Setting Up a Payroll System for Your Small Business

It’s a good idea for any business to have an accurate and up-to-date payroll system. Some people might not think about the need to have a payroll system until they’re ready to hire employees.

Thus, having one in place before you start hiring is much easier than trying to put something together when you already have employees on the books. In this blog post, we’ll go over some of the things that can be helpful for your small business’s payroll system to include.

The Size of the Staff

How many employees are your business likely to hire? If you think it will be a small number, you may not even need an incredibly complicated payroll system.
If you plan to hire many people at once or over time, however, having a system that can handle growth and multiple employees and their schedules can make things much easier for you.

What Specific Needs Do You Have?

Do you need to know precisely how much time each of your employees has worked so that you can be sure they’re getting paid correctly during their first couple of weeks on the job?
Would it be helpful if each employee had access to a website where they could view their take-home pay and hours worked every week? What would be easiest for them to use?
You’ll also want to consider whether you need any specialized features such as leave tracking, overtime tracking, or automated reminders so that there’s little chance of an employee forgetting about submitting their time.

Ease of Integration with Other Software

If you’re using other software in your business, it can be convenient if there are ways for that software to work directly with your payroll system.
You’ll also want to ensure that the program you choose integrates well with QuickBooks or any other accounting software. Once again, this will make everything much easier for you.
For instance, when it comes to payroll processing, you may need resources to make everything smooth. You may want to use pay stubs in achieving this.
It’s possible to online these days. After filling in the personal details, the form is ready for download and printing. It’s only an easy-to-integrate system that allows you to use other tools seamlessly.

How Hard Will It Be to Set Up the System?

You’ll want to consider whether you’re paying someone else to set up your payroll system for you or if you’re planning on doing it yourself.
If you’re not very familiar with this sort of thing, then hiring a professional might be your best bet. Keep in mind that there are many things you can do on your own, however. You might be able even to set up most of it yourself if you’re reasonably computer-savvy.

How Much Will It Cost?

The system you choose must be an affordable one for your business. If it’s too expensive, then you may end up frustrated over the fact that you can’t afford to use it for all of your employees.

Accessibility and Ease of Use

What would be easiest for your employees? Do they prefer using a computer or an app on their phone? Would having something online that they can access from any computer be best? You’ll also want to look at the ease with which you can update each employee’s information during the hiring process and anytime you need to make changes.
Once again, you must consider whether your employees would prefer for this system to be extremely simple or if they’d like more detailed reports and features. The easier the system is to use, the happier your employees will be.
All in all, having an efficient and reliable payroll system is essential for any business. Whether you are looking to hire employees or not, it can be helpful to have a system in place that will help your small business grow. Target the systems which are easy to integrate.

5 Smart Ways to Automate Your Packaging Processes

Packaging is an integral component of a manufacturing or distributing business. Regardless of the type of products or goods you’re offering, it’s critical that you pay attention to how you pack your items so that you can provide your customers with the best service possible. To add, an optimal packaging process can do so much in making sure the products remain in their best conditions as they go through transport. 

With several innovations and technological advancements reinventing the way industries do their business, it’s not surprising to know that even the packaging department is yearning for such a transformation. You may not be fully aware of those innovations yet, but it’s not too late to educate yourself. Being informed and updated is one excellent way to ensure your business doesn’t get left behind on the latest trends in the industry. 

Packaging Automation 101 

Among the different workflow processes in a company, the packaging seems to pick up quite a slow pace regarding innovations and technological advancements. Most entrepreneurs seem not to mind if their packaging process isn’t automated enough, which might be one mistake you don’t want to commit. As your business grows, demands are also likely to increase. If you want to keep up with the demand, consider automating your packaging processes to avoid potential issues that might disrupt the overall workflow. 

If you’ve determined that it’s high time to adopt automation in your packaging processes, here are some smart ways you can try to get started: 

  • Tap Into Robotic Packing Systems 

Robotic applications aren’t new in various industries, including manufacturing and distributing. Now, you can take your packaging to the next level by utilizing a robotic packing system that has the ability to handle a mix of items or products, reduce downtime, label and code products, inspect filled displays or cases, and much more. If you’re new to robotic applications, you might be surprised by how much they can change how your packaging processes work. 

The system may be used in different applications and processes. You can decide on the level of automation and integration that you prefer. Not only will the automation lower your operating and labor costs, but, more importantly, it can improve the accuracy and efficiency of your processes. In case you’re wondering where or how to get a robotic packing system, you may check out sites like  to learn more about it.  

  • Synchronize Packaging Processes Through Motion Control 

Motion control is heavily utilized in packaging consumer goods, such as pharmaceuticals, food, and beverages, where palletizing proves to be a challenge. Since palletizing requires stacking cases or boxes on pallets, it can be tricky to weave together the boxes or cartons. What usually happens is that the stacks turn out to be self-contained, making them prone to tipping over.  

With motion control, you can tailor your machines’ flexibility to allow for effective palletizing. Whether you’re packaging small boxes or heavier products, electronic motion control can make your pallet packing more synchronized and effective. No matter how unique the pack patterns you need for your products, you can count on motion control to accommodate your requirements. 

  • Implement Semi-Automated Pallet Wrappers 

The packaging department will inevitably produce material waste, especially when utilizing manual labor. No matter how you train or educate your workers, there’ll always be room for mistakes, which could lead to waste in materials and other manufacturing and packaging resources. 

If you’re looking for ways to minimize or reduce material waste, you might want to consider implementing semi-automated pallet wrappers. Although not fully automated, the wrappers can significantly improve the precision and consistency of material pre-stretching, may it be films or other wrapping materials that you use for your processes. As a result, you can expect the materials to be maximized, leaving almost no waste at all. Aside from contributing to waste reduction, your overall operating costs can also be significantly reduced. 

  • Package Products Using a Form Fill Seal Machine 

If you manufacture or distribute food products, you might want to consider investing in a form fill seal machine that can automate several packaging processes, including sealing, filling, and forming. The device is efficient enough to make your packaging more reliable and durable. Moreover, it has the technology to notify your operators in cases of improper sealing, therefore, reducing the number of packaging rejects. 

Automating your packaging processes with the help of a form fill seal machine can benefit your business in several ways. Because of the increase in precision and accuracy, the process is essentially made faster, thus, resulting in lower packaging and labor costs. The boost in speed can also be significantly helpful in extending the shelf life of your products since the nitrogen-filling process is also made quicker and more accurate.  

What’s more, form fill seal machines come in a variety of pouch sizes and styles. This means you can take advantage of the automation regardless of the type of products you have. Be it snack foods, pet items, or liquid products, the machine can help level up your packaging processes. 

  • Invest In Smart Equipment Sensors 

Sensors have been widely used in various manufacturing processes, including packaging. They’re mainly used to assist in several functions as products move around your packaging line. Different machines can benefit from intelligent sensors, such as your rinsing machines. The sensors can help with counting containers or bottles as they travel down to other areas of the packaging department. With a smart sensor in place, you can ensure that the correct number of bottles or containers is rinsed and filled with your products.  

To add, the sensors can also detect if any of your machines isn’t functioning as intended. You can identify right away if it needs repair or replacement. In return, you can maximize productivity and can prevent equipment downtimes as much as possible.  

The Bottom Line 

You may think that automation is the future of packaging processes. However, if you look at how various smart applications and innovations are now widely utilized in this department, you’ll realize that automation isn’t the future. The truth is that it’s the now. If you want to keep up with the pace and continue to innovate your packing processes, it might be high time to consider switching from manual to automated.  

You can tap into the potentials of robotic packing systems, smart equipment sensors, and motion controls. You can also utilize different machines, such as form fill seal machines and pallet wrappers. These are just some of the innovative ways you can try to automate and potentially improve your packaging processes for the better. 

Hemp Highlighted as Stepping Stone to Carbon-Neutral Future

This year’s Q4 report by Canxchange looked at the state and prospects of the global market for hemp products. Canxchange provides industry analyses to professionals in the sector, and in their latest report, they highlighted the role of the industrial use of the cannabis plant in the future eco-friendly and sustainable economy.

In an appendage to the report, Laura Herschlag, one of the collaborators, explained why hemp is an ideal source of biomaterial for the world that has committed to be carbon-neutral by 2050.

Hemp is known for its exceptional versatility. Farmers all around the world have cultivated it for centuries. It served as raw material for ropes, cloths, and canvasses, while its seeds were used for oil and food. There is also a long tradition of the plant’s medical use as Cannabis Sativa and its derivatives were a part of Western pharmacopeia before the 20th century.

Unfortunately, the plant was stigmatized as a dangerous drug in the modern era. Today, the stigma persists, and when people think of cannabis cultivation, they mostly picture something like growing psychoactive varieties of the species from autoflowering feminised seeds. While this is indeed a big, bustling, and fast-growing sector, cultivating non-psychoactive hemp varieties is even a more promising niche, one that can be potentially disrupting for the global economy.

One of the most interesting features of hemp is that it has a negative CO2 footprint. What it means is that the cultivation of this species for raw materials binds more atmospheric CO2 than is released. This feature can play a huge role in construction where you can replace concrete with ‘hempcrete’. While concrete is known as one of the top sources of carbon dioxide emissions, mixing it with hemp results in a first-rate construction material with a lesser carbon footprint.

Another way hemp can help achieve a carbon-neutral future is its use for biodiesel. Instead of burning fossil fuels and releasing carbon dioxide that was taken from the atmosphere in previous geological epochs, we can grow plants that bind CO2 within one season and then release back the same amount.

The plant can contribute to the recultivation of soils, too. Studies have shown that hemp is able to absorb heavy metals from contaminated soil. It can also return important nutrients to soils that have been depleted by industrial agriculture.

However, the cultivation of hemp is still by no means widespread. According to the Canxchange benchmark report, the plant is currently grown mostly for the needs of the pharmaceutical and wellness industry. Here, it serves as a source of CBD and other, rare cannabinoids, as well as whole-plant extracts and isolates, or seeds and dried flowers.

Despite its many potential uses in other industries, there are a lot of hurdles that should be overcome before growing hemp becomes economically viable. As Laura Herschlag pointed, there is a general lack of infrastructure that could make the cultivation and processing scalable. Fileds of hemp will be useless if there are no factories—either built from scratch or retrofitted—that could later process the harvested plants.

She said that it’s very hard to change the status quo because it requires global thinking and a lot of investments. And this is where governments and rich philanthropists can make a difference.

Or there may be a totally different type of incentive. If businesses are increasingly required by law to be more ‘green’, it will be only natural for them to incorporate hemp as part of new eco-friendly and carbon-neutral practices. After all, it’s hard to imagine a crop that better suits this purpose.

4 Essential Components of Power Plant Maintenance

Power plant maintenance aims at supporting a smooth workflow in a power plant. It involves procedures such as routine inspection, equipment adjustment, repair or replacement, and general systems integration and monitoring.

If you work in a power plant, you could recognize the significance of all the plant’s assets.  It works in ensuring that the primary goal of electric production is realized. For this reason, you should implement maintenance strategies that comprise most of the requisite components.

Read below to learn more about the essential components of maintaining a power plant.

1. Computerized Maintenance Management System (CMMS)

As a power plant comprises many components, it’s difficult for you to single-handedly oversee their maintenance. This is even more strenuous if you’re doing it manually. On this account, you may bring computer systems into play.

A Computerized Maintenance Management System (CMMS) comprises software and its main function is to oversee the maintenance operations in a facility. The perk of having CMMS is that it can be customized to meet the needs of any industry, including the power production industry. 

Therefore, you can source power plant-related CMMS like the power plant asset management software solutions by 60Hertz Energy and other solutions to run the maintenance processes in your power station. One of the strengths of using this software is its inbuilt database system, This is responsible for organizing information about the assets in the station that require maintenance. It also offers learning resources and standard procedures to conduct maintenance.

Being computerized, CMMSs are significantly efficient. Thus, they’re an essential tool you can use to run maintenance operations in your power plant.

2. Predictive Maintenance (PdM) Tools

These are tools that use the Internet of Things (IoT) predictive technology to manage assets by monitoring their condition and assessing their reliability. This way, it makes the use of already existing assets more efficient.  PdM tools can carry out a predictive test on the machines in your plant, determine the possibility of their failure, and formulate a plan to handle the issue if it arises. In the long run, these tools significantly reduce the general costs of power plant maintenance. 

They’re wired to a software, such as CMMS, wherein they report the findings of the asset analysis. A bonus of PdM tools is that they continuously report their findings. Hence, the CMMS can quickly spot the assets that require maintenance and schedule their repair.

The main PdM tools include:

  • Vibration analysis (VA): This analysis tool uses sensors to detect an asset’s vibration velocity, displacement, and frequency. These parameters are then measured alongside standard vibration signals, and the outcome will determine whether the specific component requires maintenance or not.
  • Ultrasonic analysis (UA): This tool uses a sensitive microphone to capture high-frequency sounds from an asset. It then turns these sounds into audio and digital data that can be analyzed by the human plant operators or computer software. The analysis is done by comparing the sounds to other existing known sounds. This then indicates if there’s a problem with an asset and if it requires maintenance.
  • Infrared analysis (IR): This technique uses infrared technology to compare the temperature difference in assets over time and under different conditions. The difference indicates the state of an asset and whether it needs maintenance. IR is used to provide information such as temperature changes in mechanical assets like bearings, system temperature, insulation conditions, and solar panel conditions, among others.
  • Oil analysis: The purity condition of the lubricating oil is analyzed to determine its suitability in the protection of equipment from wear.
  • Laser-shaft alignment: This analysis technique ensures that the various types of equipment in a power plant are properly aligned to prevent component mechanical failure. 
  • Motor circuit analysis: This technique uses Electronic Signature Analysis (ESA) to identify potential faults in electric motors and their components in the power plant.  It’s done by assessing the asset’s voltage and operating current.
  • Video analysis: This technique captures equipment vibrations on video. The vibrations indicate whether a maintenance procedure is needed for an asset.

Therefore, if you run a power plant, you can incorporate PdM tools in your operations to have an outlay of how your equipment is functioning. This will also give you a heads up in case there’s any faulty equipment that needs to undergo maintenance and repair. Thus, it minimizes production losses and unnecessary disruptions.

3. Supervisory Control and Data Acquisition (SCADA) Systems

These are centralized industrial control systems that use computers and network data communications to monitor plant and machinery conditions. The systems gather data on the processes in the plant and send the commands control to the process. They’re used where human control isn’t a feasible option. 

Some applications of SCADA in power plant maintenance include:

  • Constant monitoring of speed of electrical machines.
  • Monitoring of coal delivery and water treatment processes.
  • Planning of electric generation operations.
  • Controlling active and reactive power.
  • Detecting renewable energy farms. 
  • Scheduling and load planning.
  • Processing of generation parameters data.
  • Supervising safety equipment.

4. Human Input

The above three components of power plant maintenance are based on computer systems. Even though the computerized systems ensure efficiency in the maintenance process, human input is also required to realize an all-encompassing maintenance process. For this reason, power plant workers including plant operators, power distributors, and power dispatchers are needed to manually control the systems. Some of their duties include:

  • Formulating maintenance procedures.
  • Scheduling maintenance processes.
  • Diagnosing and responding to system malfunctions.
  • Supervising staff.
  • Obtaining specialist equipment such as fixtures, bearings, and fittings.
  • Handling stocks of supplies and equipment.
  • Managing the budget.
  • Keeping and maintaining statistical and financial records.
  • Ensuring that health and safety measures are followed.


If you’re a maintenance engineer at a power plant, you should ensure the equipment is properly functioning so that the power production process runs smoothly. To do this, you’d want to combine all the essential components of power plant maintenance. These include Computerized Management Maintenance Systems, Predictive Maintenance tools, Supervisory Control, and Data Acquisition systems.  Lastly, it also covers your effort to oversee the smooth running of all the systems.

Acquisition International Announces the Winners of the 2021 Legal Awards

United Kingdom, 2021 – Acquisition International Magazine has announced the winners of the 2021 Legal Awards.

Acquisition International has designed the Legal Awards programme to recognise and award those firms and professionals who have offered brilliantly personalised legal services, as well as those who have strived to evolve and adapt with the times. The legal sector is one that is constantly evolving which therefore results in lawyers and other legal professional individuals and firms to persistently update their existing skills and knowledge.

Running for several years now, the Acquisition International Legal Awards programme seeks to reward the hard work and dedication of those firms and professionals who have strived for a new level of perfection and professionalism. Our Awards Coordinator, Kaven Cooper, has commented on the success of this year’s Legal Awards: “It was a pleasure hosting the awards programme this year and coordinating with all the winners. I would like to offer my heartiest congratulations to all the winners and would like to wish them all the best for their future endeavours.”

Acquisition International prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition.

To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the Acquisition International website ( where you can access the winners supplement.



About Acquisition International Magazine

Acquisition International is a monthly magazine brought to you by AI Global Media Ltd, a publishing house that has reinvigorated corporate finance news and reporting. Its topical news articles make it a valued read, and this readability ensures that advertisers will benefit greatly from their investment.

AI works alongside leading industry analysts to ensure we publish the most up-to-date figures and analysis. The magazine has a global circulation, which brings together all parties involved in deal making and, in an increasingly global deal market, we are uniquely positioned to reach the deal makers that matter.

About AI Global Media

Since 2010 AI Global Media ( has been committed to creating engaging B2B content that informs our readers and allows them to market their business to a global audience. We create content for and about firms across a range of industries.

Today, we have 12 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. Our flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 108,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

How Your IT Department Can Save On IT Costs

Businesses are often overwhelmed by IT costs since reliable technological infrastructure and its maintenance are expensive. And with the current pandemic crisis, companies have examined and replanned their budget to reduce, delay, or renegotiate for any potential savings.

To fund business-critical initiatives to compensate for the months of little to no lucrative opportunities, business owners are searching beyond the general ledgers and have started looking at one of their costliest departments for any opportunity to reduce cost.

Keep reading to find out how to reduce the expenses in your IT department.

1. Use Managed Services to Streamline Costs

Some businesses can benefit from using a managed service provider (MSP) for streamlining and reducing IT expenses. This is particularly true when a company doesn’t have the specialized workforce they need in areas such as network security or data storage.

Using an MSP is a cost-effective option when a business only has short-term work to warrant having an IT specialist manage the job part-time. You end up with cost savings from the reduction of manpower and skills while getting access to round-the-clock support and monitoring and a fully equipped team of IT professionals to manage your technology infrastructure.

If you’re looking for managed IT services in Chicago or your current location, the easiest way to find them is to browse online. There are experienced, trustworthy IT support companies out there offering competitive prices without hidden fees.

2. Update Your Technology

If cost reduction is a long-term goal for your IT department and business, then you can’t simply slash cost where you see fit and call it a day. You should take a look at your current spending, track trends, and determine how you can run your operations, data, and infrastructure more efficiently.

Part of this is to determine any major inefficient technology within your IT department. This means replacing slow, outdated devices that consume time. It’s common for businesses to run on a few-years-old network infrastructure that still works but not as efficient as it should be.

Although the price of replacing your outdated technology seems high, you’ll find that it’s more cost-effective to replace old devices with new, higher-performing equipment in the long term.

3. Cut What You Do Not Need

Unneeded services such as surplus phone lines, web hosting, or underutilized T1 lines should be removed. Meanwhile, underutilized servers that eat up energy costs don’t benefit your bottom line, so it only makes sense to eliminate them.

Most businesses and IT professionals waste their budget on software and hardware they don’t use. So check your software licenses and cut down on those you don’t need. Also, make informed decisions on what to keep when you have two or more software and systems doing the same job without any justifiable reason.

4. Make the Switch to the Cloud

The cloud is already a big deal and is expected to keep growing in the future. So why are businesses jumping on the cloud bandwagon? There’s a variety of reasons, but most of it is because of the cost savings.

Moving to the cloud can help reduce your IT expenses and controlling costs. You don’t have to spend on replacing or maintaining hardware for storing data. What’s more, cloud services provide you with a variety of plan options according to your need. You can adjust the cost and usage, paying as you go and as you scale your business.

5. Reduce Turnover

Employee turnover can cost businesses significantly. Companies can spend 6–9 months of a departing employee’s salary to recruit and train a replacement.

That’s why business owners and IT managers are taking steps to reduce turnover in their departments. There are several ways to do this.

For one, improving the company’s culture can make it a more appealing place to work. Promoting work-life balance, offering access to training and opportunities for advancement, or simply showing your team that you appreciate their efforts are enough to increase employee engagement and satisfaction. This makes your IT employees less likely to leave.



People outside of IT often view this department as a costly area. IT managers and business owners usually face the difficult task of reducing IT costs to fit their budget. IT teams need to balance between keeping a strict budget and keeping operations running smoothly.

So follow the above tips to help reduce IT expenses and overall expenditures. Regardless of how big or small the saving is, it’ll eventually add up and benefit you and your enterprise in the long run.

4 Ways to Prevent and Control Illness In the Workplace

Employees spend a lot of their time on business premises. They come in close contact with colleagues and use shared devices in the office. Consequently, this can increase their risk of exposure to harmful pollutants and viruses.

Some office supplies and chemicals can also cause distress to your employees’ health. For example, cleaning agents, aerosol products, insecticides, solvents, and similar harmful substances may trigger certain respiratory illnesses and allergic reactions.

Consequences of Unclean Work Stations

When a team member gets sick, they might be absent for days, resulting in the accumulation of unfinished tasks. If this particular person is a leader in your operations, their absence might disrupt business activities and result in delays. Unfortunately, this may affect your business’ reputation, risk client morale, and harm your bottom line.

Moreover, an unclean work environment can impact your team members’ performance. For instance, if your staff members almost always have concentration problems or feel lethargic most days, these might be signs of a compromised and untidy workspace.

A Clean Workspace Is a Safe Workspace

Some illnesses arise from workplace conditions, exposure intensity, the nature of one’s job, and the employee’s susceptibility to acquiring a particular disease. Some of these hazards might not be eliminated, but they can be minimized to control the spread of illness in the workplace.

For instance, if you have employees who have asthma, investing in a heavy duty air purifier and other air-cleaning devices can help you significantly reduce the allergens and contaminants in your office.

This initiative can potentially prevent asthma attacks, breathing ailments, and airborne illnesses that can be transmitted by inhaling pollutants. In turn, this can keep others safe from constant exposure to respiratory sickness.

Risk Management and Prevention Strategies

Apart from investing in air-cleaning devices, below are other ways to steer clear of and control illness in the workplace.

  • Practice Good Hygiene

Observing basic and proper hygiene is one crucial way to reduce the risk of illness in your workplace. With this, make sure to have personal hygiene posters and reminders around your business premises to remind employees of the importance of regular hand washing. You can also include steps on how to wash their hands properly.

Designate hand washing facilities, and make sure there’s enough water, liquid soap, and tissue available. If you’ve run out of soap, place hand sanitizers in those areas to serve as a backup option. Also, encourage them to keep a bottle of hand sanitizer or alcohol at their desk to keep themselves germ-free if they’ve touched a dirty item or a colleague unexpectedly sneezes in front of them. If it’s impossible to rush to the nearest hand washing area, such alternatives will help them manage the situation.

Apart from implementing hand washing policies, inform your staff about other hygiene practices. For instance, they must refrain from sharing personal items such as towels, hair combs, and clothes.

Educating your team members about proper health measures and reinforcing policies can help them develop good hygiene habits over time. When practiced consistently, this can control and prevent the rise of illnesses in your business.

  • Stock Up On Healthy Snacks

Another way to prevent illness in the workplace is to encourage your employees to make healthier food choices to strengthen their immunity, boost their energy, keep them mentally sharp, and minimize the risk for certain diseases.

While it can be helpful to remind them to eat healthy, doing so can be difficult when processed snacks and sweet treats are available in your company. It can also be quite challenging to prioritize eating healthy when you’re already drained from work.

Because of this, make sure to keep a stash of affordable, tasty, and nutritious snacks in your pantry and vending machines. You can have fruits, nuts, yogurt, dried berries, granola bars, oatmeal, and similar alternatives. Don’t store junk food anywhere in the office. In this manner, your team will be more encouraged to snack up on healthy sources.

Likewise, lead by example by drinking more water, not skipping meals, and opting for healthier food options. If you can display good eating habits to your employees, they’ll be more encouraged to follow the same behavior.

The quality of your team members’ diets can significantly affect their brain function and focus, ultimately influencing their performance and workplace success.

  • Keep Your Stations Clean and Tidy

It’s crucial to keep your workstations in excellent condition. Damp areas and excess moisture can create a suitable environment for mold and bacteria to multiply, increasing the risk for certain airborne illnesses. What’s more, remediating the harm brought by mold and mildew is far more expensive compared to preventing their growth in the first place.

Moreover, a disorganized space can cause distraction and stress, which can result in unproductive work. A New York Times article reported that clutter could negatively impact mental well-being. Apart from keeping an eye on physical illnesses, pay attention to your employees’ mental health, and remind your staff to clear away any mess so they can move freely at their workstations.

Implement work policies such as returning office supplies to where they belong, cleaning as you go, wiping off spilled liquids promptly, and taking out the trash before it starts to smell. Hire a commercial cleaning company to disinfect areas and maintain the cleanliness of your office. All these initiatives can help you ensure that your office is free from mold, dirt, dust, and contaminants that can harm the health of your staff.

  • Check Your Air Conditioning Units

With no adequate ventilation systems, enclosed business areas can trap pollutants, rapidly spreading allergens and infectious diseases. Being exposed to this poor air quality may aggravate allergic reactions.

Because of this, your air conditioning (AC) system should undergo maintenance checks to unclog dirty filters and ensure that it’s circulating clean air. When successful, not only will this help you maintain the operational efficiency of your AC units, but you can also keep your office smelling pleasant.

The Takeaway

Because of the harm posed by pollutants, germs, and clutter in your workspace, it’s important to arm your business with strategies to prevent and control the rise of certain illnesses. By following the methods above, you’ll be able to keep your employees healthy and productive without a problem.

Moreover, when your employees recognize your efforts of maintaining a clean workspace, this can increase their morale, which would boost their commitment to work. 

SEO Tactics that Will Help Boost a Business

If you own a small business, you know how hard it can be to stand out from the crowd. An excellent way to boost your business is through SEO tactics that will help increase online visibility in search engines.

That said, SEO is not cheap. According to the Search Engine Journal, SEO can cost upwards of $500 a month. Since SEO is an asset, you should consider taking on small business loans if you do not have sufficient funds. This article discusses ways of improving your SEO presence using proven tactics.

What is SEO?

SEO is the process of improving a business’s visibility in search engines, like using long-tail keywords and having a mobile-friendly website, ensuring your site ranks higher on search engines. 

Search engines like Google use bots to crawl the internet and index new sites. The bots will then use a system of algorithms to rank your site based on various factors such as page titles and keywords in the content.

Benefits of Implementing SEO in Your Small Business

If you’re not into utilizing SEO for your small business, the following benefits may change your mind:

  • According to BrightEdge, organic search accounts for 53% of all web traffic. Appearing amongst the top results on a search engine page increases your business’s visibility and click-through rate.
  • As a small business, ranking high is critical for growth and success. Claiming the top spots on a search engine’s first page helps build credibility and trustworthiness with clients, an invaluable asset for your business.
  • SEO encourages you to improve the user experience. Look at your small business from your customer’s perspective and see if they find the information needed. Having an all-around great user experience encourages visitors to stay and browse your site longer.
  • By employing the right SEO tactics can enhance brand awareness. Even if users don’t click on your website, they’ll still see it highly ranked. The more touchpoints you have, the more users associate your brand with the solutions they seek, and the more it places you ahead of the competition.

Great SEO Tactics to Apply in Your Small Business

Churning out content laced with keywords is not the answer to your ranking. Using these tips should help turbo-charge your SEO marketing campaign:

1. Pay attention to technical SEO

Even as you create content and solutions for visitors, a high ranking also involves impressing the crawlers. Remember the bots discussed earlier? They need to read your site with ease.

From a technical standpoint, this means that your links are working correctly, the site is secure, and pages load fast. You could have fantastic writing skills and valuable content, but your site will struggle to rank if it doesn’t impress the bots.

2. Improve your local SEO

According to HubSpot, 72% of people who searched for a local business visited one within 5 miles of their search. 88% of online local business inquiries resulted in contacting or calling those businesses within 24 hours.

What’s more, 46% of all Google searches are for local businesses. In addition, 78% of all location-centric mobile searches resulted in an offline purchase.

Set up a Google Business Profile that will help your page rank higher when users within your locality search for services or products you offer. That’s because 92% of all searchers pick businesses appearing on the first page of their local search.

3. Hire an SEO expert

Suppose you do not consider yourself tech-savvy, and the whole notion of SEO seems intimidating. In that case, consider hiring an SEO expert who will handle the technical SEO while you focus on growing other aspects of the business. It doesn’t matter if you have the funds to hire an expert, as small business loans can come in handy.

4. Link building

Include several internal (links to existing content on your site) and external (links to a different website) to help show bots that it is a high-quality site. Finding a high-authority website to link back to content on your site can help improve the site’s ranking.


Improving SEO is one of the best things to do for your business. Even if you know nothing about SEO, use small business loans to hire an SEO expert to improve your ranking on search engines. Click on the link in the introduction to find the right loan to fund the SEO tactics you will employ.

6 Strategies to Drive Revenue for B2B Companies

To keep your Business-to-Business (B2B) company running, you’ll need to increase your revenues. What’s more, it also indicates that your business has a good financial condition. 

You must ensure you’re doing everything you can from raising your business reputation to implementing the latest technology trends. But if you notice your strategies or plans aren’t driving revenue or any results, then it is the right time to take another route. Keep on reading to know more about the most important things a B2B company should be doing to drive more revenue. 

1. Improve Digital Presence

Aside from being engaging and informative, your website needs to be discoverable too. And this is possible by implementing technical Search Engine Optimization (SEO) techniques. Usually, these include everything from having meta descriptions and viewable image alt-text to website speed and structured data that people can’t view. 

Nevertheless, if you’re unfamiliar with the ins and outs of SEO, consider working with a B2B SEO agency. Currently, there are lots of agencies offering B2B SEO, but know that not all of them can give you results. So, be sure to choose the right agency thoroughly. If possible, choose one that is reliable and has been in the industry for quite some time.

2. Invest In Content Marketing

Having a website is not enough.  This might be true if you want to increase your revenue. In other words, you need to drive more traffic. 

One great way to generate leads, boost brand awareness, build a trusted customer relationship, and drive traffic is content marketing. Content marketing, on the other hand, could also bring the perk of compounding Return on Investment (ROI). 

When you’re publishing more content, all your materials will be in the search results. Compared to Pay-Per-Click (PPC) online marketing, a content marketing strategy will stick around long after you stop compensating for it. This entire self-supporting strategy could offer streams of inbound leads in the long run. 

What this means for B2B companies is to start a blog. Simply write about the things you already know. Remember, if you could give valuable information about the specialization of your business, you will be able to attract customers.  You’ll also be able to engage with the right people as your possible customers, who can bring in more revenue. Additionally, you will offer continuous value to your existing clients. 

On the other hand, aside from writing a blog, you can also start making videos. There are so many reasons this kind of content is a crucial part of B2B sales processes. Videos are known to be entertaining and engaging. They also have higher ROI as some people prefer to watch a certain product than to read it. 

However, this doesn’t mean you’ll need to start vlogging or streamer. In case you do not feel like becoming a vlogger, try sending a personalized email to your prospects.  You may also attach a short video to your blog. 

3. Come Up With a Solid Email Marketing Strategy

An email is one of the best ways to keep existing customers in the loop. They will be able to know about the new updates and features of your B2B company.  Thus, this will lead to increased customer retention. 

Emails could even foster new prospects into acquiring your service or product for the first time. However, when utilizing this technique, be sure your email will not get into the spam folder. By doing so, will badly affect the conversion of B2B sales. To lessen the risk of your message being put in the spam folder, consider sending a personalized email. Also, simply adding their names in the subject line can increase the reliability of the email.

4. Don’t Be Shy to Ask for Referrals 

Unfortunately, some sales representatives ignore asking customers for referrals despite being good at their work.  This may be due to a lack of experience or shyness. Remember this is a big mistake that needs to be addressed. 

Word of the mouth is one of the strongest influencers when it comes to buying decisions. You could use referrals to boost your B2B sales passively in the future. You will be able to cut down the time needed to get the attention of your prospects. Nevertheless, you need to make it a point to ask for referrals when talking to customers at all times. 

5. Choose Proper Marketing and Promotion

Both marketing and promotions could provide customers with a good deal of the existence of the services and products in the market. In most cases, discounts can give customers that chance to try what your company has to offer. Also, promotions might help in attracting more customers while maximizing the number of your existing clients. 

You can also give them a rebate. This is an overdue discount that is allotted after acquiring a percentage of the cost in cash. The known discount could generate additional sales, whereas the lower redemption rate may reduce its cost. 

6. Create Metrics That You Can Use to Measure Marketing Success

Keep in mind if you have to be able to measure your spending as well as results. Failure to do so, indicates you don’t have any idea of what needs improvement and what is working. Therefore, you have to be aware of the channels that bring visitors to your site.  This will tell you something about your marketing strategies and target market audience. 

If you can quantify your customers’ conversion rate, you could safely say it’s a worthy investment. Furthermore, being able to compare it to your more traditional sales strategy can offer perspectives.  This may inform you on how crucial the internet is to the market audience you are targeting. 

So, make sure to determine sales goals, track the Key Performance Indicator (KPI). Also include the total acquisitions, revenue, and customer retention. Afterward, you may also track the initiating source of the lead. 


Driving revenue for your B2B company doesn’t have to be difficult. Hopefully, the above-mentioned strategies have helped you. Keep experimenting with your strategies to determine the ones that will work best for you to see continuous and long-lasting results.

5 Tips to Develop a Talent Management Strategy for Your Business

Your business’s success depends on a solid talent management framework as it brings in necessary skills and suitable expertise to improve the organization’s productivity and performance.

A thoughtful and successful talent management strategy can truly work wonders as in the case of corporate titans like Hewlett Packard and Google, whose 20% program continues to attract the very best minds. For this reason, investing in a solid TMS is pivotal for the success of any organization and we are here to help you through every step of the way.

From attracting, engaging, developing, and retaining precious human capital, your HR teams can greatly benefit from TMS and recruit the most suitable candidates for the job.

1. Outline Your Organization’s Strategic Priorities

The most crucial step to creating a successful and strong talent management strategy is identifying and outlining your organization’s objectives and strategic priorities. List your present and future goals in a clear order and consider steps for your short- and long-term future.

It is imperative to refer to your company’s goals and overall business strategy when preparing to hire new staff. Note down the implications of any future launches, organizational expansions, or plans to penetrate a new market.

When you have a sense of where your company is headed and what matters the most for it, you can get new talent who can benefit from the process of onboarding and align their vision with your present and future goals.

2. Anticipate Strengths and Future Hurdles

After you have established your company’s goal and strategic direction, it is now time to chart the course forward, list your strengths, and anticipate future hurdles.

In due course, you will begin to face many challenges that will keep you from achieving your goals. These may take the form of legislative changes, policy fluctuations, technological advancements, increasing or decreasing competition, customer satisfaction, changes in the employment market, etc.

Identifying hurdles and stumbling blocks in advance can make creating TMS easy and effective. Depending on the situation and challenges, your organization may have to tweak its benefits package to attract certain sex, age group, or others if the talent pool is limited.

By recognizing these struggles early on, organizations can create culture shifts if the goal is to hire new talent from outside.


3. Conduct a Gap Analysis and Evaluate Present Performance

To develop an effective Talent Management Strategy, one essential step is to evaluate your organization’s current state and compare it with future goals and where you would like to see your business in an ideal situation.

Compare and contrast the stark differences between the two realities and note the existing gaps and challenges keeping your organization from reaching its full potential.

If your company’s goal is to rank number one in sales in the next five years, then compare that figure with your current sales figure and how much improvement is required to reach that peak. Identify the factors that are holding you back and how you can improve them.

You should also analyze the risks involved in making these decisions and how you can overcome them in the long run.


4. Be Employee-centric

Talent, human capital, etc., call it what you want, but your employees are living and breathing human beings with needs and aspirations.

The most effective talent management strategy is one that is employee-centric and allows sufficient room for growth. If your work plan requires over 50 hours of labor, then it is not a very employee-centric strategy.

It is important to establish how the people in your organization can be best used to achieve the company’s long-term goals and overcome specific challenges. You will need to figure out if additional employees are required, or if there is a requirement for a new benefits program for existing workers.

In addition to this, ask yourself if the change is required for current working patterns and processes. Try to accommodate your employees and create a workable framework that attracts new talent and allows them the chance to develop.


5. Chart Your Achievements and Learn from Them

Once an effective talent management strategy is in place and you have successfully established your HR proprieties and goals, you must now track your progress and contrast them with the mistakes of the past and potential hurdles in the future.

Good communication with your employees, HR, hiring teams, and other stakeholders is essential to chart growth and ways to learn from new accomplishments.

This will allow executive buy-in and the opportunity to further better your existing TMS. 

When Is the Right Time to Seek IT Consulting Services?

The rise of the internet and the development of information technology (IT) have enabled businesses to promote their operations from local to international markets. This involves using computer tools and programs to connect with customers, workers, and other stakeholders from all parts of the world.  

Beyond global marketing, there are a host of other benefits that IT solutions can provide any business organization. For instance, IT services can help boost communication, foster strategic thinking, and help store and retrieve information. More importantly, it enables business owners and managers to streamline their operations, which is essential for organizations to realize maximum gains while utilizing fewer resources. 

Although you can work with your employees in dealing with IT-related issues, you could reap more benefits by outsourcing IT services. That’s where IT consulting services come in.  

This article will help you learn more about IT service consulting—what it is, how it can benefit your business, and when you need it. Read on to get enlightened.  

What Is IT Service Consulting? 

IT service consulting involves entrusting your business IT functions to a third-party firm. So, instead of relying on your internal employees to provide IT services, you can hire an IT firm to provide support. 

However, you must ensure you’re working with a reliable firm. This is important because this firm will be responsible for all your business’s IT systems and networks. So, the success of your business can significantly depend on the firm you outsource your IT functions to. Given the crucial role of IT solutions, if you’re looking to grow or boost your business, you can work with IT services and solutions company Tenecom or any other similarly reputable IT service provider in the market.


When to Seek IT Service Consulting? 

Today, IT consulting is an in-demand practice because of the immediate benefits it offers to businesses. However, business owners must know when it’s necessary to work with an IT service provider. Unsure if you need to seek IT consulting services? Here are a few tips to help you determine when it’s the right time to outsource your IT functions:

  • You Want to Minimize Your Overall Costs 

If you’re looking to reduce your overall costs, it may be time to seek IT consulting services. There are many ways outsourcing your business IT functions can help reduce your expenses. For instance, it enables you to minimize your labor costs. This is because IT consulting services allow you to work with professionals on a seasonal basis, which means these professionals aren’t paid monthly salaries. Instead, they get a service fee. Simply put, they’re compensated only for the services they’ve rendered.  

On the other hand, working with full-time IT employees means paying them huge monthly salaries, allowances, and other bonuses. This attracts a lot of labor costs. Thus, if you want to avoid maintaining and spending for an in-house IT team, hire an IT consulting service provider. 

Moreover, working with an IT service provider can help minimize other IT-related costs. For instance, IT consulting firms utilize their own infrastructure when providing their services. Therefore, you won’t be required to purchase any IT equipment. This also enables you to reduce your overall business costs.  

  • You Want to Boost Your Online Security 

Once you understand better that your business is prone to cyber security attacks, you’ll realize that the best solution is to work with an IT consulting firm. Note that most IT service providers have qualified employees who can guarantee your network’s online security. Using their skills and expertise, they can secure your business and the data you store and access online. For instance, they can use modern technologies and tools to help safeguard your business enterprise against hackers and other unauthorized people. 

  • You Want to Adopt New Technologies 

Today, any business looking to stay ahead of the competition must adopt new business trends and technologies. This is because modern technologies help simplify business operations, thus increasing their efficiency and productivity. You can achieve this by outsourcing your business IT functions.  

An IT service provider can help you adopt new technologies at ease because they know how to integrate different technologies into your existing business systems. Moreover, IT consulting firms work with various firms in different sectors. For that reason, they know the leading technologies utilized in the industry. Therefore, they can draw from their experiences working with other businesses in developing strategies for your brand, allowing you to remain competitive.  

  • You Need Professional Advice 

As the competition in the market increases, so does the need to work with experts. There are various experts you can consider working with. For instance, your business may need to work with experienced marketers, lawyers, accountants, and others. However, you can’t work effectively with these experts without the help of an IT expert. After all, effective IT systems can help you connect with other professionals.  

Most IT service firms have experienced experts who can advise you on the best course of action when running your business. For instance, they can advise you on the best communication tools to install in your business systems.  

In addition, they can help you understand the most secure network system that best suits your business. So, if you need professional advice when running your business, it may be time to connect with an IT consulting firm.  

  • You Want to Focus On Other Business Core Activities 

It’s no doubt that business owners and managers are endorsed with the responsibilities of running and managing their businesses. This means that they have a lot of activities to attend to. So, if they aren’t careful enough, they can even forget to attend to other important business matters. That’s why there’s a need to outsource IT functions.  

Hiring an information technology consulting firm allows you more time to concentrate on other vital business operations. This is possible because these firms can take care of all your computing systems, leaving you with more time to attend to other core business activities.  


Working with an IT consulting firm is one of the best ways to boost your business operations. It involves working with a third-party firm to provide IT-related services for your business.  

As mentioned above, there are various circumstances when you’d need to work with an IT consulting firm. This is one of the best routes for you to take when you want to minimize costs, adopt new technologies, boost your online business security, focus on your business, or are looking for professional advice.  

10 Business Benefits of Adopting RFID Technology

The radio frequency identification (RFID) technology has been in use for more than three decades now. It leverages the use of radio waves to identify and track objects. Even with the many years of its use, some businesses are yet to incorporate this amazing technology in their supply chain and management of internal processes.

Regardless of the kind of business you operate, RFID can be used to track and trace assets, products, human resources, and the flow of manufacturing processes. Over the years, this technology has seen tremendous improvement, attracting more adoption from many businesses. It’s believed that it offers more than 97% accuracy compared to other manual processes.  

However, unlike other types of technology, it’s quite intensive to implement and manage. It requires expertise that might not be readily available with your in-house IT professionals. If you’re thinking of adopting RFID technology in your business, you can visit: or your local RFID consultants for customized services.  

In this article, you’ll learn 10 advantages that you’re bound to gain by implementing RFID technology in your business: 

1. Managing Inventory and Tracking Assets 

Keeping track of materials and assets is difficult for many businesses, whether its materials in the production queue, finished products waiting to be dispatched, tools, containers returning to the premises, technology equipment, or other valuable items. However, with an RFID system in place, you can have a reliable and fast means of tracking all your items without the need for physical counting.  

In addition, an RFID system can show you the number of each particular item, their stage in the supply chain, and their location. You can also use RFID to locate lost items on the site. Simply put, you can keep track of your items from the time of receipt in the store, when issued for manufacturing, and when used in finished products. With this clear system in place, it becomes easy to manage inventory, control shrinkage, and carry out audits and stock checks.  

2. Saves Time 

Today’s RFID systems are highly advanced; thus, you can automatically track the flow of your items in the supply chain and relay that information to the enterprise resource planning (ERP) or into a financial management system. This eliminates the need for manual filling of information into forms and the need for outdated spreadsheets.  

Fixed readers placed at strategic locations help in saving time and resolve the need for human intervention.  

3. Improved Availability and Data Accuracy 

The automation made possible by RFID technology helps collect and upload information electronically. With the electronic transfer of data, you can avoid errors such as duplication of data, transcription errors, and missed entries when dealing with large volumes of data. Moreover, RFID can be used with cloud technology, which enables real-time updates of data for everyone in the organization on the status and whereabouts of each item.  

Cloud-based information can be accessed by all employees, even those not in the office such as the field employees. Due to the interoperability of cloud services with different devices, you can use any gadget of your choice regardless of the operating system to access your data from anywhere. It’s also easy to share the RFID data with customers using cloud technology.  

4. Improved Safety and Health 

Another benefit of RFID systems is that they can be used to check if your vehicles and other equipment have been inspected or to keep track of when they’re due for inspection. Keeping good records of the inspection of your business’s vehicles and equipment helps prevent their use before meeting certain safety measures. An excellent system can contribute to reporting and inspection, help surrender information to the governing bodies and insurance companies, and provide evidence that safety measures are adhered to. In case of breakdown of certain equipment, some safety insurers may want to know whether the equipment was maintained as recommended or not.  

5. Better Production Control 

With RFID, it’s possible to customize complex manufacturing processes because you can easily identify individual items and components. For instance, in manufacturing, you can keep track of your equipment to ensure that certain molds are filled with the correct amount of liquids and are heated for the recommended amount of time. In addition, RFID can be used to monitor the movement of components to ensure that they end up in the proper line of production. With this level of precision, you can significantly lower the chances of wastage and level up efficiency.  

6. Boosts Quality 

Another advantage of an RFID system is that it can be used to ensure that every item has fulfilled all the necessary checks and processes. For example, before a boiler is delivered to a client, with an RFID, you can ascertain that it has been assembled properly, inspected, and has been approved. With such stringent measures in place, you can ensure that only products that meet quality standards are dispatched from your organization. As a result, quality is maintained and the number of returned goods is reduced.

7. Improves Business Revenues 

The efficiency of RFID technology to control production helps you save on production costs. This then leads to higher profit margins. Additionally, quality products can give you a competitive advantage, leading to improved sales due to good customer satisfaction. More sales translate to more revenues for your business.  

8. Shortened Production Process 

RFID systems can be integrated into other supply and manufacturing technologies such as stock-picking systems or the automated pallet handling system. This helps reduce the procedures you need to follow during production. Shortened production procedures can lead to more output. As a result, your business can benefit from improved sales when there is mass production.  

9. Better Information Management 

RFID technology is efficient in capturing real-time data in all the stages of a product lifecycle. This data can be used for better planning and operational purposes. Moreover, this data can be used for forecasting, which further helps maintain efficiency.  

10. Good Returns On Investment (ROI) 

The RFID application is cost-effective, especially if your company is incredibly busy or has to go through a lot of processes during production. Moreover, the RFID system provides several benefits, as listed in this article. Together, these qualities make it a worthy investment.  


Wrapping Up 

RFID technology is a game-changer in the supply chain of many organizations. Whether your organization is a business-to-business (B2B) or business-to-consumer enterprise, it can enjoy significant benefits by adopting an RFID system. If you’re thinking about whether to invest in an RFID system or not, this article can serve as your guide on the benefits of this technology.  

5 Strategies for Real Estate Agents to Thrive During the Holidays

The winter holidays make you think of home and the comfort of having your own place. As a real estate agent, you could say that this is the perfect time for connection and a bit of well-targeted marketing.

While you may not have that many clients, specialists do say that the holiday season can be a great time for the property. Also, there are plenty of other things to do now that the new year is so close. So, even if there aren’t any new projects for the end of the year, there’s no time to sit around!

Now is the time to set a few useful strategies into action in order to get a head start on the competition. And, to give you a hand, here are a few ideas of what to do:

#1: Stay Close to Customers

There is a special connection between happy homeowners and their realtor(s) and you should do your best to keep it alive for as long as possible. Even if you don’t have an active contract with former buyers & sellers, they are part of your network and can be your strongest supporters whenever someone they know gets on the market.

Plus, this can be a part of your communication strategy. However, in order to convince your contacts that they are close to your heart, you must avoid generic gifts or tokens. Instead, you could send out handwritten cards or letters that remind them of your business (use your logo and/or brand colors).

Handwritten cards are more personal and show you’ve put some thought and effort into your gifts. Also, it’s best to personalize your message, to remind your former customers why they were so happy with your services.

#2: Go Paperless

Nowadays there is a huge debate about the environment and how those in charge are trying to soothe our concerns with nice words. That’s why businesses that truly take action to reduce their footprint get a lot of positive attention from both the media and the customers.

Not to mention that a paperless office can be a lot easier to manage and organize. With the current tools, you can move the entire real estate transaction process online. This saves time (especially when it comes to signing contracts), storage space, and helps show the world we can take a step forward to cleaner and greener office practices.

#3: Support the Community

Get in the holiday spirit and find ways to get involved in the community. Anything from volunteering to the local soup kitchen to helping with keeping the streets clean and decorated will help you connect with the people and get the neighborhood on your side. Of course, you should try to make your brand as visible as possible by wearing either printed shirts or handing out flyers whenever you meet with new crowds.

Another great idea is to host an open house holiday party. What better way to show your latest project than to throw a party and show everyone interested just how cozy it is!

#4: Be Available

Make it clear that you are open for business even if the holiday season isn’t the most lucrative. Use your website, newsletter, and social media channels to let people know you are happy to talk to them and work on new projects.

Of course, if you truly have free time, you can combine business hours with volunteering and supporting the community. The idea is to keep busy and stay as visible as possible.

#5: Stay Connected

Real estate agents move around a lot and need constant access to the database and various files that are usually stored at the office. So, if you plan on making your job easier in the new year, think about implementing a cloud-based computing solution that allows you and the team to stay connected even when working remotely.

Key Takeaways

The holidays are a great time to give back to the local community and show customers you care about your connection. But it can also be a time to place the seeds for new projects or improve your office with advanced tools that are easily accessible.

Overall, you should take advantage of the time you have around the holidays and plan for the future.

Do You Need a Cryptocurrency Wallet to Trade bitcoins?

A lot of people are asking the same question, “Do you need a Cryptocurrency Wallet to trade Bitcoins?” and they are all too common. The reason for this is that the technology behind the trade of bitcoins is incredibly complicated and it takes time to learn how to do it properly. You can’t just open an account like you would with any other investment or money-trading platform. You will also have to download specialized software which offers all kinds of tools for you to make the most out of your investment.

Before you go out and purchase any kind of trading software, you really need to ask yourself whether you really need the software or not. If you’ve already done it online, you will know that this is a common question which many people ask, but let me give you my opinion. Unless you are a millionaire or a multi-millionaire who can afford to spend hundreds of thousands of dollars on software, then you don’t need it. The best solution is probably going to be to use a free online service which will enable you to trade using an online account.

However, there are a few things which you should take into consideration before you jump into such an offer. First, the free software won’t actually help you make any profit. It’s not like that. In fact, it will make things even harder for you and will probably end up costing you more money. This is because you will be investing your hard-earned money into a system which may be totally worthless. But on the other hand, if you do your research and get hold of a reliable piece of software which gives you reasonable returns, then you will certainly be in the right direction.

There are many different pieces of software which will enable you to trade using coins. Before you decide on the one you want to use, you have to realize that there are many factors to consider. Do you want to trade only one kind of currency, like US dollars, or do you want to trade several different kinds. Are you planning to make a big profit, or are you just looking to test the waters? These are all questions you must ask yourself before you decide to invest in a software package.

Most of the time, you will find that a software package which offers you to trade different currencies is an investment vehicle which is completely safe and secure. On the other hand, you might get started with this idea without knowing what it is for and see how easy it is to get started. That is perfectly normal. Once you get better acquainted with it, you will soon be able to determine if the software package is really something you want to go ahead with.

There are several types of software packages you can use to trade in the world of bitcoins. Some of these are dedicated to one type of currency, like the US dollar. These programs will automatically trade the coins for you, every time you change the value of your account. Others will offer you different options, like allowing you to buy coins of several different countries and keep their prices separate from yours. Still others will allow you to trade only one type of coins, while allowing you to trade in other currencies as well.

When you are deciding on a software package for your investment in bitcoins, there are a number of considerations to keep in mind. You should look into the user interface of the package to ensure that it is easy for you to understand and use. It is also a good idea to check out testimonials or reviews on the site to see what kind of experience other users have had with the company offering the software package. After all, the more reviews you read, the better your chances are of getting the right program.

If you need to know the answer to “do you need a cryptocoin wallet to trade bitcoins?” Hopefully this article has helped you understand a little bit about the way this digital currency works. While it is true that you can buy and sell this virtual currency anytime you want, it is also true that doing so may require you to keep some private information safe. If you want to be extra careful when you trade, you can get a software package that will keep your private information safe from prying eyes.

Can You Get a Loan in Bitcoin

Can you get a loan in bitcoin? It seems like an interesting question, but it bears some interesting answers. If you are curious about this subject, please do read on. In this article, I am going to show you how you can get a loan in bitcoins. By the time you have finished reading this article, you will know if you are able to get funding using the trading currency.

Many people are asking if they can get a loan in bitcoins. There are several reasons for this. One reason is because the banking system is still very unstable. Many people have been fired from their jobs and have lost everything because of the financial meltdown.

As I said before, many people have lost money in this recession. The value of the dollar has dropped by 20% over the last year. This drop has affected many industries. In addition, interest rates on loans have skyrocketed. Many people are asking if they can get help through this rough economy.

To answer the question “can you get a loan in bitcoins?” you first need to look into the business of this virtual currency. You may not know much about it, but it is worth learning more about. The virtual currency is called BitUSD and it works just like any other type of currency.

Many people have started businesses online with BitUSD. One such business is the Forex Trading Machine. They have created websites that help you make money with this business. All you need to do to use this business to get a loan is to open a trading account with them. When you set up your business and put money into your BitUSD trading account, you are given an access code.

This code is needed for you to transact with other people. Most people want to use their credit card to make their purchases. It can be easy to swipe your credit card through the web page of a website. However, since you will have your money tied up with a credit card, you won’t be able to use the money until you have paid off the credit card.

With this service, you don’t have to pay any fees associated with using your credit card to make trades. You can use the money from your account for whatever you want. The best part is that no monthly minimum is required for using this service. Just like any other service, this one requires a small startup fee and you are good to go.

Now that you know that yes, you can get a loan in bitcoins? You may be wondering how you go about doing so. After you sign up with an online broker, they will send the request to all major financial institutions in the world. They are seeking funding for small businesses, and this is where the money comes from. If you are asking yourself “Can you get a loan in bitcoins? “, then there are several places to start looking.

One place to start is online. Many of these lenders work just like traditional banks. There are even some online broker companies that are specifically set up to help people get loans in bitcoins. This may be your best option, if you are looking for a simple and low-cost way to get funding for your trades.

However, many people choose to take their look towards the internet first. This is because this is where many hackers thrive. In fact, there are several services on the internet that will hack into your computer and steal your private information. For this reason, you need to be very careful when you are trying to do this on your own.

In addition, you may need to show proof of income in order to get your loan. This means proving, through either taxes or documents such as pay stubs, that you actually make money. This will help to ensure that you can repay your loan in a timely manner. If you can’t produce these papers, then it may be better for you to wait until you have more money coming in from other sources.

This is a quick guide to help you get a loan in bitcoins! These are some of the ways that you can use to receive funds quickly. When you are looking to get funds quickly, remember to always look for high interest rates as well as fees. You also want to look for a lender that is willing to lend to you. These are all things that you need to keep in mind when you are asking “can you get a loan in bitcoins?”

Payday Loans vs. Personal Loans: Seven Differences

Payday loans or personal loans could be your place of refuge when you get into an emergency need. They are an excellent way since the application and disbursal don’t take long.

But have you ever known the difference between the two? Well, I’m here today to enlighten you on the difference between the two.

Payday loans may seem similar to personal loans, but that’s not the case. It will be good to know the difference between the two loans before you get into a trap.

So, let’s get into it.

The differences:

1. Definition

Payday loans are the kind of loans that you will get and repay in 14 days. However, they have very high interest rates and lenders. As the name suggests, you will repay the loan on your next payday.

On the other end, personal loans are the loans you apply for as an individual and use for any expense you want. For example, you may need to pay bills, buy a car, or even go for a vacation. Personal loan lenders do not restrict you on how you should spend your money.

2. Interest rates

Generally, Payday loans Australia have very low-interest rates starting from an APR of 190%. The lenders say they charge so because they deal with high-risk clients—who have bad credit histories.

On the other hand, personal loans have fair interest rates ranging from 5% to 25%. However, the lowest APRs are for those with excellent credit scores.

3. Repayment terms

After you take a payday loan, the lender expects you to repay during your next paycheck—usually after 24 days. If you skip the repayment date, the lender will automatically double the interest rates, resulting in defaulting.

In contrast, you can repay the loan in small weekly or monthly installments with personal loans until you fully recover the debt. This strategy makes it easier to manage the loan with a reasonable budget. The repayment terms can go up to 24 months or even five years.

4. Credit checks

Payday loan lenders don’t run credit checks. All you need is permanent employment for you to get the loan. Here the amount of loan you get depends on the salary you earn.

However, to get a personal loan, the lender may run hard credit checks o you before they approve your loan. Therefore, the amount you get depends on your affordability and your credit score.

5. Loan amount

With payday loans, you will only get a small loan to do some shopping or repair your car. The lenders do not risk much of their money with the bad credit borrowers.

On the other hand, you can get lots of money with personal loans. If your credit score is good, you may even get enough cash to buy a house, a car, or another major purchase. So, if you are looking for a considerable loan amount, then a personal loan is the right fit for you.

6. Approval time

With payday loans, you will receive the money in your account within some hours up to 24 hours, makings them suit for emergency needs.

However, personal loan lenders can sometimes be slow. You may get your cash ready for use within a few days.  But not all keep you for that long.

7. Secured or Unsecured

Payday loans are generally unsecured. The lender will not need you to provide any collateral before you get the loan. Like I said earlier, they depend much on your paycheck.

On the other hand, personal loans can either be secured loans or unsecured. In most cases, they would be secured if the borrower has a bad credit score. But if you have good credit scores, then you can get an unsecured personal loan.


Since you know the difference between payday and personal loans, you can now make the right decisions when borrowing a loan. But, always remember, uncontrolled debt can get you in a bad financial situation.

Mac 101- Why Does Apple Consider them as the Best Choice for Businesses?

Mac devices have been increasing in popularity in business for numerous years. And, that’s the reason why employees choose Mac when provided under the CYOD scheme (Choose your Own Scheme).

Companies like IBM and Axel Springer opt for Mac rather than PCs. There are numerous reasons behind this consideration. Some of which are user satisfaction, employee retention, and productivity. Why do companies opt for Mac? Tech giants have looked into the issue, and some reasons which tend to take the most credit are:

  • Support Costs:

At the start of 2015, IBM made headlines when the company announced its plan of purchasing 50,000 Mac devices by the end of 2015.

Well, the only reason behind this consideration is lower costs. Each Mac device tends to save IBM around $270 in the long term. The lower support costs are a potential reason behind this switch. The Vice President of Workspace as a Service at IBM explained that higher expenses act as pay-offs in the future.

For instance, around 5% of Mac users will require contacting the help desk. However, the figure for PC users is 40%.

  • Intuitive User Experience:

The overall user experience on Mac devices is termed intuitive. It is because it works just in the way users expect it to. The system preferences have a better layout. Users can easily access the commonly used settings like sounds, networks, and displays.

Also, according to a leading tech source, taking actions like freeing storage space, uninstalling apps, and others are pretty easy. The same saying is relevant for tasks like changing the audio input and output devices or ejecting drives.

Also, now that Apple spends a lot of time updating the software response parameters, users are updated on trackpad gestures. Mac’s spotlight feature is a time-saver and provides fast access to user files and applications.

Thus, Mac users tend to experience a clutter-free browser experience while maintaining consistent visuals of their screens- all thanks to dock customization.

  • Built-In Security:

On average, Mac users are less exposed to security threats. It is because malware programs targeting macOS are few. The AppStore apps are sandboxed. Thereby, even if there is a possibility for malware running, it won’t pave a path into the file system.

Nevertheless, this doesn’t mean that users should stop installing anti-virus softwares. Instead, macOS provides users with a blanket of security of being exposed to fewer attacks.

Backups may annoy Mac users. However, these require being carried out, specifically in the business world. When you’re using a Windows PC, there is usually a cap on the limit of free covers. Mac- on the other hand, the built-in software known as Time Machine tends to run backups conveniently and automatically.

You can restore anything, even if there is a change in hardware or deletion of data.

  • Reliability:

Apple is the only computer company that offers hardware and software well-tailored to one another. Know that this is one of the best benefits a company can have in terms of performance.

Mac devices, too, can crash, but research shows them to be more reliable and stable than Windows.

The Bottom Line

Some other reasons that make Mac devices desirable for enterprises all across the globe are battery life and easy up-gradation to newer OS versions. Also, Mac devices come with preloaded apps, which help enhance productivity and performance to unimaginable levels.

Thus, the adoption of Mac devices in the workplace makes all the sense!

What Are the Best Cryptocurrencies to Invest In?

Which will be the best Cryptocurrency to invest in 2021? The answer will come from a careful assessment of each distinct asset and its suitability for investing in the global marketplace. This article examines some of the top cryptos including Forex, Gold, S&P 500, E-mini, and Nasdaq. We’ll break these down and determine which is best to use in your portfolio.

Currency trading software is a great way to manage one’s own money. It automates the process of recording buying and selling transactions as well as analyzing trends in the market. This type of software can also make recommendations on which currencies to buy based on statistical analysis of price movements within certain time frames. The largest benefit of this is that all profits are made automatically by the program.

Investing in Cryptocurrency doesn’t have to be complicated. The main point to consider is what market is being tracked. If the market is very volatile, then a different type of trading software might be more suitable. These applications are generally more targeted and can provide higher returns in smaller time frames.

When you are deciding which type of market trading software to use, it is important to remember that they are usually ranked according to the difficulty of the application. The higher the ranking, the more difficult it will be to use. It may also take longer to generate return on investment.

There are several factors which will determine which is the best Cryptocurrency to invest in. These include profitability, risk reward, speed of payouts and ease of entry. The best ones out there are based on a combination of factors which gives them the highest profit potential. They also offer the fastest payouts and ease in accessing their market. The best Cryptocurrency to invest in 2150 will be determined by how well the underlying asset will perform.

If you are planning to start an investment, the best Cryptocurrency to invest in is likely to be the one that is simple and easy to use. The popular ones are usually based on major currencies. These include the US dollar, the Euro, the Japanese Yen, Swiss Francs and the Australian Dollar. With an increase in popularity, there will be a corresponding increase in trading software applications which are made for these particular markets.

Some applications offer a wide range of choices which is great because it allows you to diversify. A common mistake with novice investors is to only look at the trading software which offers the best returns. This means that they miss out on other less profitable markets. To be profitable, you need to be investing in a variety of assets and market sectors.

Another important factor that will determine the best Cryptocurrency to invest in is its potential profit and loss. Many people choose the best items based on their personal preferences. They do this by looking at how much it costs to buy each of the items, how much the gas or airline fares cost and what it would cost to drive to the location to purchase it. If you are only going to buy the item once then it makes sense to select the best item because it will be less expensive, making it the best investment.

In addition to choosing the best market, you also need to consider how long it will take to make a profit. The longer the period of time, the greater the profit potential. This is known as the scalability of the market. Although you might lose money on short time frames, the long term should provide a higher return. The best Cryptocurrencies to invest in have a low volatility, high liquidity and high profit potential over a longer period of time. These characteristics are not always present in all markets.

The best Cryptocurrencies to invest in are often chosen based on the investment goal. It is helpful if you can determine how much you plan on spending on your investments. If you plan on spending a small amount, a conservative approach to investing may be best. On the other hand, if you are ready to spend a large amount then you can go ahead and take risks. The best Cryptocurrencies to invest in are those that have a high return on investment, low volatility and high liquidity.

There are several advantages of investing in Cryptocurrency compared to investing in stocks and bonds. The best Cryptocurrency to invest in is one that has high profit potential, low risk, high liquidity and great scalability. In order to find out which is the best Cryptocurrency to invest in, do your research. Check out the investment options available and talk to experts in the field.

Is Bitcoins a Good Investment? 4 Ways to Make Serious Money in Online Trading

Many people have asked the question: is Bitcoin a good investment? This is a simple question to answer, as Bitcoin has become the talk of town. This virtual currency is not governed by any government and it functions through the network of computers across the Internet. You don’t need to have a third party backing up your transactions, unlike paper money. You can make a trade anywhere worldwide with no restrictions. This is what makes this currency so appealing.

However, there are also some risks involved with this form of currency. Hacking and attacks on virtual currencies can be very common. You need to make sure you use the right tools and techniques to trade with virtual currencies. You should invest in trading software that will allow you to make the most of this industry. These are the things you need to consider when looking for the best trading software.

The first thing that you should look for is the security feature of the software. Hackers and other unscrupulous elements may want to use your valuable funds and destroy the value of your investment. You can avoid this by ensuring that the trading software you purchase will provide the highest level of security.

A thorough knowledge about the trading software is also vital. This is because there are various types of currencies being traded in the market. It is important to understand everything about the market so you can accurately predict the trends and movements of each currency. This will help you make informed decisions and avoid huge losses. You can benefit from its trading possibilities if you are familiar with its functions.

You should also check the support system provided by the software. Most experienced traders and investors recommend that you use one that is developed and maintained by professionals. Since you are dealing with highly volatile currencies, it is important to know that you are safe from hackers. If the developers offer technical support, they will be able to assist you whenever you have difficulties trading.

How simple is the software to use? This is a crucial question because you want the software to be simple to use. The best type of software is the one that does not require too much time for configuration. This is perfect for a person who is always on the go. You should ensure that the software works while you’re away.

The last thing to consider is how easy it is to use. Your choice should be based on whether you are going to trade regularly or if you are just trading to meet friends. If you plan to use the software for regular currency trading, you may need to spend a lot of time learning how to use it. It is best to select a currency trading software that is easy to use. In addition, the software that is created by a well-known developer may also be easier to use.

There are many options for making a good investment. As long as you can find a good investment guide with good information and safe trading software, you will have a great chance of earning profits. You may even earn big if you have a good trading strategy. There are many ways to invest. It all depends on what your goals are and how much time you have to invest in your venture.

Pros and Cons of Buying a Car with Cryptocurrency

The advantages and pros of buying a car with Cryptocurrency are very much the same as with any other vehicle. This is because the main purpose of Cryptocurrency trading software or other automated trading robots is to match the amount of money coming in with the amount of money going out. And this is very important, especially in the current economic times. This is because currency rates can fluctuate and one moment can see your account balance plunge to a low as well as the next. And so you need an automated trading software program to match up this fluctuation and prevent you from incurring a loss.

So just what are some of the pros and cons of buying a car with Cryptocurrency? Here we shall go through each of them so that by the time you have finished reading this you would know which are the best for you. Buying a car when you have Cryptocurrency tied up in it obviously is a good option. This way you can have a test drive without worrying about losing money. So, here are some of the pros and cons of buying a car with Cryptocurrency.

Firstly, a car gives you the freedom of not having to keep track of your money. You can leave it as it is and relax and enjoy the ride. Or you can buy it and make sure that the price goes up and down depending on the market conditions. This would mean that you are also making some profit from the sale.

Also, when buying a car with Cryptocurrency you can set the cost that you want to pay. Of course the lower the cost the less money that will leave your pocket. But if you want the maximum amount of money leave it at the top of the page. The high cost will be reflected on the paper work and on the cost of the fuel that you use.

Another pro is that you can be assured that the car will be kept in good condition. This is because if the seller has nothing to hide then they will be open to answering questions. If you have any concerns then they will be addressed. If you see any problems with the car then you can ask the seller to have it repaired or to simply have it checked. This will help you avoid wasting time and money on something that could just get fixed.

On the other hand, when buying a car with Cryptocurrency there are a few cons as well. One of the main reasons why people tend to shy away from this type of financing is the cost. When you compare the cost of buying a regular car loan with the cost of buying a car with Cryptocurrency the cost can be quite a bit higher. Therefore, you need to weigh the cost of Cryptocurrency against the cost of regular financing.

It is also important to remember that this type of financing does not cover every aspect of your car purchase. You will have to make your car payments with Cryptocurrency instead of using cash. As such, you must be aware of the risks involved in carrying heavy amounts of Cryptocurrency with you. Fortunately, most countries have laws that prevent people from driving around with large sums of Cryptocurrency in their vehicles.

This is one of the pros and cons of buying a car with crypto that you should keep in mind before you make your decision. Make sure that you take the time to find out all about Cryptocurrency before you decide to buy a car with it. You will be able to enjoy more benefits than you might realize.

Learn How to Trade Crypto

What’s behind cryptocoins trading? Learning what is behind cryptocoins trading so that you could trade crypto coins effectively, profitably. Taking full responsibility for all your trades, both gain, and loss, is probably the most important trait of successful Cryptocurrency traders. This article will show you how to learn how to trade with a Forex trading bot, and profit from the largest daily increase in the world of digital currency exchange. This trading strategy is used by many traders, but few truly understand its powerful abilities. There is a lot of hype surrounding this trading system, some of it questionable at best.

You may be asking yourself, how does this trading plan work? The way it works, is very simple. All of the trades that are performed through your Forex robot are made with the intention of turning a profit. This is why some traders choose not to do any manual trading, or have someone else do it for them. This system takes the emotion out of trading, which makes it much easier for inexperienced traders.

One major benefit of Cryptocurrency trading which some people aren’t aware of, is the use of a software program. These software programs are known as “Forex robots”. They are specially designed to analyze market data, and make decisions on whether or not to trade. They are designed to take advantage of technical indicators such as “Wicks Effect”, “Doves Effect”, “Lambda Curve” and “SPD Matrix”.

Many of the better quality Forex software programs will use more than just one indicator. This allows for greater accuracy in predicting future market trends. As well, good quality software will make use of more than one strategy. For instance, they may decide to use a combination of technical indicators, support indicators and moving averages together. Because the best software will use as many different strategies as possible to analyze the market, your chances of coming across a good trading bot increase.

The best programs, as well as ones which cost nothing, will also be able to make money on their own. They don’t rely on you to perform continuous manual trades. Instead, they let you trade independently, making money the moment they find a profitable trade. It is important to make sure that your chosen software has a high success rate. Because, if you lose a trade, then you have no way of getting out of the losing streak.

Another important factor in how to trade with the currencies of the world, which must be considered, is risk management. When you participate in day trading, you run a high risk of investing more money than you are able to afford to lose. A good trading software will help you understand the risks involved in each trade. It will also provide you with recommendations regarding how to minimize your losses and maximize your wins.

One last thing to look for in how to trade with the cryptosurfs is a systematic trading system. A systematic trading system takes into consideration all of the factors which affect the value of the currency being traded. The best programs will be able to predict precisely what value will be achieved next. Because your trades are being managed by a systematic trading system, it is very unlikely for you to suffer losses.

There are many ways to improve your chance of making profit when you learn how to trade with the currencies of the world. Learning how to trade with the best software is just the first step in the process. You want to be able to set up your stop-limit orders properly, choose your trading signals in order to maximize your profits, and manage your risk to make sure that your losses are as minimal as possible. Once you do all that, you will discover that a systematic trading system is the one of the easiest and most profitable ways to make money with your chosen platform.

How Much Will Bitcoin Be Worth in 2030

In the next few years, one of the hottest commodities on the planet will be bitcoins. This will be an interesting topic for discussion when you read this: How much will bitcoins worth in 2030 report that was written by traders and investors. You will also find it interesting to know how much the value will be when they decide to fork over their virtual money for real world cash. Many investors are curious about how the trading software works. This article will help you understand how the system works and what kind of profits can be expected in the future.

There are many theories out there about how the future currency markets will evolve. One popular theory is that the United States will have a hard time keeping their currency because of the currency problems that they are having right now. Other experts have indicated that the United Kingdom might have a hard time with its European counterparts. Other experts have indicated that the United States will not have a very difficult time trading thanks to their dollar status. All of these theories are possible because no one knows what the future holds for the market. However, all of these things are suppositions and the truth is that no one knows for sure what will happen.

The secret of any futures market is a good trading software. A good trading software program can make profits for you even when the market is having a bad day. The trading software can analyze the market and make predictions about how it is going to behave. By using these predictions, you can make a good decision about how much bitcoins will be worth in the future.

There are many factors that will determine how much bitcoins will be worth in the future. One of those factors is how well the United States will do economically. If the United States becomes stronger than it was in the past, then the value of the dollar will go up. This means that someone who owns ten thousand dollars in dollars now will be able to buy ten thousand dollars worth of dollars in the future. On the other hand, if the United States does not perform as well as it should, then the value of the dollar will go down.

Another factor about how much bitcoins will be worth in the future is how well the United States government will perform during their next presidential term. If the United States goes into a major recession, then the value of the future currency will go down. On the other hand, if the United States does not go into a recession, then the value of the future currency will go up. This is because more people will have money to spend in the future. Even though there is a lot of uncertainty in regards to how the economy of the United States will perform, people are still very interested in knowing how much bitcoins will be worth in the future.

The last factor about how much bitcoins will be worth in the future involves how well the Chinese government will manage their future currency. Right now, the Chinese government controls about forty percent of the world’s market and they use a centrally controlled system to keep the value of their future currency up. If the Chinese government starts fixing the value of their currency then the world’s future currency value will go down. People may worry about how much bitcoins will be worth in the future because they will lose confidence in the future currency.

People are still trying to figure out how much bitcoins will be priced in the future because they do not know if the Chinese government will fix the value of their currency. Since there is a lot of uncertainty in regards to how much bitcoins will be priced in the future, people are more interested in how much they will have to pay for a car in the future. If they get a really good deal then they will be happy and if they get a really bad deal then they will be sad. People need to be happy and they need to know how much bitcoins will be priced in the future. Otherwise they will be completely upset and they will be looking for ways to get rid of their bitcoins before they sell them.

People who are interested in how much bitcoin’s price will be in the future should think about how much they would have to give up in order to gain ten times their current investment. If they were to try and sell all of their future currency they would only get one tenth of the value of their investment. This is why people are so interested in how much bitcoins will be priced in the future. They want to make ten times their money and they are willing to give up nearly everything in order to get that amount. This is how you can make money on the Internet with digital currencies like bitcoins. It is possible for you to make money using these currencies in the future and you will be able to know how much will be worth when the time comes because you will have a constant supply and the price of bitcoins never goes down.

How Does Bitcoin Work

Many people have heard about the idea of how does bitcoins work but many still do not know how they will be able to benefit from it. Basically, there is a group of people who started the idea of a new kind of virtual currency but they were actually only aiming to provide a platform for trading. There are now more than thirteen million bitcoins in circulation and they are predicted to go past twenty seven million by the end of the year. By using a trading bot, it is possible for anyone to take advantage of this revolutionary way to buy and sell coins.

It may seem very complicated for someone who has never heard about how does cryptosystem work before. Luckily, you do not need to be a computer genius to understand how it works. All you need is the right attitude and a little bit of knowledge. In addition to these two essential ingredients, you should also have the help of a good and reliable provider of virtual currency wallet like Bitfinex.

When you want to learn how does bitcoin work, the first thing you need to know is what all are the currencies that are included in the mix. The most well known currencies that you will find are the US dollar, Canadian dollar, Swiss franc, Australian dollar and the Japanese yen. With these currencies, you will be able to get started securing your investment as soon as possible. If you want to get started safely and securely, you should consider trading in the major currencies that are mentioned above.

Once you get started with this form of investing, you should also think about how does bitcoin work with its mining process. In the early days of this revolutionary form of investing, people were afraid that it would be difficult to mine and profit from this kind of industry. However, this is not true anymore and there are now a lot of profitable miners in the world. This is how does cryptosystem work in general.

Another thing that you should also understand when you want to learn how does bitcoin work is how does it affect the international monetary system. When you start trading, you will immediately notice that the worldwide market is trading at a very high rate of speed. This is due to the fact that the decentralized nature of the ledger is very useful to many people. Because it is kept online and protected from manipulation, you can be sure that the rates that you will be able to trade will be fair and transparent. This is why you will find a lot of potentials for investors all over the world.

There is no doubt that many new investors are flocking to the world of this new type of trading. One of the reasons for this is the fact that this trading has been designed in such a way that will allow anyone to get started without having to spend thousands of dollars on advertising. For example, if you are an investor who does not have thousands of dollars to invest, you can use the power of the internet as a platform for trading. In order to get the full benefit of how bitcoin works, you will need to read up on the various news regarding the currency. In this way, you will be able to learn about its ups and downs, and this will help you decide how to go about investing in the future.

The good thing about this form of trading is that you will find lots of information about it in the media. This includes a 1 minute review etoro. If you do not have time to read through all the content that this company provides, you can follow the links below to read some insightful information about the subject. In this video, they discuss how does bitcoin work, as well as how their platform can help you invest in the most appropriate currencies. If you are an investor who is interested in learning more about how does bitcoin work, you may consider looking into this particular social trading website.

The background of how does bitcoin work comes from the collaboration between ledger, a computer network, and bitcoin, which is a decentralized database that allows anyone to run it. This kind of work has been done before in the realm of finance, but the innovation of ledger and the subsequent popularity of bitcoin changed how we do business today. You may also want to look further into the fascinating subject of the future of finance if you are planning on using the technologies behind it such as the bitcoin protocol.

How to Buy Bitcoin

Learning how to buy bitcoins involves learning how to buy them in the first place. You can either get it online or from a broker, but learning how to buy them both involve different approaches and methods. Buying digital currencies isn’t as simple as buying shares of stock on the New York Stock Exchange, after all. But the same fundamental principles are at work when you trade in stocks and bonds. It is all a matter of understanding risk factors, knowing when to buy and when to sell, and using software to make the transition between long and short positions and shorting and longing as well.

One of the first steps to learn how to buy bitcoins is to become familiar with how they are valued. This is accomplished by reading up on how to buy digital currencies, as well as how they are traded on the Forex and other exchanges. Learn what the indicators mean, how margin requirements work, and how to determine whether or not an investment is a good fit. Take the time to study how different markets operate, how they are influenced by macroeconomic factors, and how to evaluate a potential purchase. A solid understanding of how to buy bitcoins is imperative if you want to get the best out of this exciting new way of investing.

Another thing you need to know before you can begin your foray into how to buy bitcoins is how to buy a digital currency using a trading platform. There are many popular platforms out there, such as Gox, Gemini, and many others, but the most popular is probably Metatrader. Getting familiar with how the platform works is necessary if you want to make the most of your investment decisions. There are many tutorials available that walk you through the process step-by-step.

Next, you need to figure out which exchanges to choose when you want to learn how to buy digital currency. These exchanges offer many different options for users, such as trading in just a few select currencies, trading in several different ones, and investing in an array of assets. There are many advantages to choosing these types of trading venues, such as low costs and liquidity. You also have to decide which ones you want to use, since there is no shortage of them. The two major exchanges that most people go for are Bitstamp and Gdna.

If you want to learn how to buy bitcoins, it’s important to find a brokerage firm that specializes in trading in this particular asset. Brokerage firms specialize in helping individuals buy and sell money, so it makes sense that they would have information on all of the various ways to buy and sell this form of currency. The top brokerages all have their own websites where you can look up their services. However, some of the lesser-known and less popular firms do not offer the same benefits and services to their clients. This means that you may have to find a new brokerage firm based on the price, your needs, and the opportunity that you see around you.

Many of the top exchanges, including Gdna and Bitstamp, are located in Europe. Therefore, if you live outside of the United States, you will have to take your business elsewhere. Fortunately, many of the exchanges will still allow you to buy and sell using the currency you have at home. You should also consider the fees that each firm charges. Some will be far more reasonable than others, so be sure to shop around and ask questions before buying.

There are also quite a few different ways to acquire cryptofresh. The most popular way is by purchasing a piece of software and learning how to buy it through the digital currency exchange. The two best such software programs are the Wal Mart and MT4 WalMart wallets. Both of these programs cost about forty dollars, so it may be worth your while to invest in them.

In conclusion, this brief article has given you a few starting points for learning how to buy bitcoin through a legitimate digital currency exchange. If you’re an American living in Europe, you won’t have to look far to find a number of legit trading platforms. If you happen to be from Spain, Canada, or Australia, however, you will need to look deeper into the various trading options available on the platform you choose. The important thing is to be sure that you educate yourself and become a knowledgeable trader before investing money in the market.

How to Choose the Right Managed IT Services Provider

In today’s highly competitive market, businesses owners like you should look for ways to streamline their operations and maximize productivity. Since your organization can’t operate without technology, networks, and digital data, having a functional and updated IT (information technology) infrastructure is crucial to its growth and success.  

Working with a managed IT service provider can be an excellent idea to boost your IT system. With them at your side, you can free your company from several IT responsibilities and problems, helping it to focus more on its core operations. However, the process of picking an IT partner can be challenging. Since there are several companies to choose from, it’s essential to select one who meets your business requirements.  

Here are some ways to choose the right managed IT service provider:

Understand Your Business Needs  

When searching for the perfect managed IT service provider, it’s essential to understand your business needs. Since not all service providers are equal in terms of offered services and expertise, you need to figure out what your company requires for your IT infrastructure.  

For example, if your company deals with healthcare IT, you need to look for a provider specializing in that industry to meet your business needs. By choosing an IT partner like the Seattle managed IT services provider Executech and others who know and understand the ins and outs of your business, you can ensure your networks and systems are in safe hands.  

Familiarize the Services They Offer  

This is another way of choosing the proper managed IT service provider for your business. By knowing what they can offer, you’ll figure out whether they’re perfect for your needs. Typically, there are different types of IT services available in the market. These can include: 

  • Budget planning for IT expenditures; 
  • Data backup and migration; 
  • Disaster recovery planning, firewall protection, and other cybersecurity measures; 
  • Electronics repair; 
  • Website monitoring; 
  • Cloud storage management; 
  • Mobile device management, and many more.  

Whatever IT services your business needs, it’s essential to familiarize yourself with what your potential service provider can offer. For example, if you need an IT partner to handle cybersecurity, you should check first whether they provide such services to businesses like yours. That way, you’d be able to pick the right one that suits your needs, saving yourself from headaches down the line.  

Conduct a Thorough Background Check  

With several options to choose from, it can’t be easy to find a managed IT service provider that can satisfy your IT requirements. As such, it’s crucial to perform a thorough background check when choosing the right one. 

When conducting a background check, the following factors should be taken into consideration: 

  • Location: Although hiring an offshore IT company can be a good idea, partnering with a local service provider can offer many benefits to your business. When your IT partner is located in your area, it would be much easier and faster to provide on-site support for network installations or address technical issues. 

Given the location’s proximity, you can take advantage of personalized and more hands-on IT services from a local company. So, if you operate a business in Seattle or wherever you may be located, getting managed IT services in Seattle would make a lot of sense.

  • Expertise and experience: These are two other important things to look for in an IT company. Generally, the best service providers in the market have been in the business for many years. They usually have a dedicated team of IT experts specializing in various fields, including cybersecurity, network management, and many more. 

Also, most experienced companies know how to adapt to new trends and market demands. To check your prospect’s level of expertise and experience, you can check their certifications and training as well as accreditations.

  • Reputation: It’s also vital to search for a reputable service provider for your business. An excellent reputation means they’re reliable and trustworthy. So, they offer superior quality IT services to their clients. 

To ensure you hire an IT partner to entrust your company with, look for referrals. Consider some recommendations from family and friends and customer testimonials to know whether you can trust your prospect for handling your networks and systems. 

  • Availability: There would be instances when your business would have to deal with unexpected software bugs, Internet connection troubles, cybersecurity threats, and other technical issues. Hence, it’s important to check your prospective managed IT service provider’s availability for addressing problems. 

If you want full assistance, you should work with a 24/7 company to handle all issues quickly and without delays. For example, you may need an IT partner who can ensure uptime for your website to maximize productivity and profitability.

  • Customer service: You should also check how quickly your prospective IT service provider can respond to your calls. When you’re calling for any queries, they should be able to answer you right away as part of their excellent customer service efforts. Refrain from working with companies that put customers on hold for a long time or direct your call to a call center representative. These partners can’t guarantee a quick response time, so opt for those who can do otherwise.
  • Pricing: Another thing to keep in mind when doing a background check is the pricing. Although maintaining an IT infrastructure can be costly, you can save some money by partnering with a managed IT service provider that offers flexible rates. 

However, depending on your budget, you can choose from various pricing options. These can include a la carte pricing, which covers the specific IT service you need, per-user pricing, which covers all the devices your employees use, and the all-inclusive package, which charges your company with the comprehensive service through a flat monthly subscription plan.

Final Thoughts   

Partnering with a managed IT service provider can be a significant investment for your company. This is because they have a team of professionals who can make your business operations more efficient by providing IT solutions that work best for your needs. They also have the resources in the form of tools and equipment to support your company in the long run.   

Because of this, it’s crucial to pick the right service provider for your business. By keeping these ways in mind, you can make the hiring process more seamless and trustworthy. Consequently, you’ll become more confident knowing your IT infrastructure is well-taken care of.

7 Factors to Consider Before Launching a New Marketing Campaign

A marketing campaign is vital for any business to reach out to potential clients and gain leads. Creating one from scratch could be a daunting task. If it’s your first attempt at creating a marketing campaign for your business, there are several considerations worth reflecting on before taking any steps.  

It could be easy to start planning but most people tend to give up halfway, this shouldn’t always be the case. If you want to boost your business to a whole new level, you need to have grit in generating a unique and effective marketing campaign.  This is needed to stand out from possible competitions.  

The critical element in creating an effective marketing campaign is proper planning.  If you fail to fully establish your strategy, it will lead to stress and frustration. On the other hand, a firm grasp of your vision for the campaign might ensure success.  

Here are several factors to consider before launching a new marketing campaign for your business. 

1. Look for Ways to Amass Funds

It could be challenging to look for options to finance a new marketing campaign for your start-up business. In most cases, it might take some time before your business could gain profits. If you have a tight budget, there are options worth checking out.  

  • Save money: It might seem impossible to have savings for marketing expenses when you have operating costs to think about. Although, keeping even a small amount set aside cash can make a difference over time.  
  • Try crowdfunding:  This involves presenting your business to eager investors. If these investors favor what you’re offering, you’re likely to gain decent funding. 
  • Borrow money: Loans can help business owners accomplish several goals, such as marketing and advertising. You can consider taking a small business loan online or through the nearest bank to gain funds for your upcoming marketing campaigns.  

2. Know Your Audience 

To prepare for a new marketing campaign, you need to thoroughly know your audience. If you fail to create information for your targeted audience, you might not be able to attract their attention.   

You may also gather data through the following steps:

  • Do your research about who often buys your products or services,
  • Determine other possible groups of consumers that your business could also cater to,
  • Identify what they’re both searching for online,
  • Answer how your business could provide it.

After figuring out their wants and needs, you may then answer how to reach your target audience. One way to effectively entice and bring customers to your website is by providing specific content for them. 

Then, you can think of a set of objectives to help you set up the foundation of your marketing campaign.  Learning more about your audience will ensure your marketing strategy focuses on them.

3. Deciding On Your Objectives 

Although the main objective of your marketing strategy is to sell your products or services, it might not be a simple process. Bear in mind, you need to come up with one primary focus for your marketing campaign.

It would be best to decide what your new main goal wants to accomplish.  You may choose goals such as gaining more followers, selling a specific product, or attracting visitors to your blog. Depending on your particular vision, you need to focus on these points and collaborate with your team.  

4. Utilize the Suitable Marketing Strategy 

You can utilize many tactics, but one approach worth considering is Business-to-Business (B2B) marketing. This is done through companies offering products or services to other businesses Generally, it involves providing valuable skills and relevant content from one business to another. If you want an effective way for your business to engage with other businesses and potential prospects, you may utilize this strategy.

This may improve productivity and revenue; thus, it might eventually establish your business as one of the reliable experts in the industry.  If you want to learn more about this marketing tactic, checking out the best b2b digital marketing agencies would be a good start. 

5. Follow a Content Calendar 

When you’re sharing content on different platforms, it could be hard to keep track of everything.  It might be detrimental to your marketing campaign if you fall behind, overlook a platform, or miss out on a post.

Also, it could be challenging to remember what, when, and where to post the content without a content calendar. Sending out unpredictable messages or infrequent posts will make your customers think you don’t value your online presence.  

Always remember that in any marketing campaign, consistency is vital. A content calendar will keep your posts organized and stay on the right track. Additionally, a content calendar will allow you to have a better perspective of the entire marketing process. Thus, you can readily trace how every content works hand in hand with the campaign. 

Don’t forget to avoid cramming your calendar. It’s better to take slow and steady steps for your marketing campaign. 

6. Measure the Results 

One way to assess the success of your marketing campaign is to measure the outcome. Depending on the objectives you want to achieve during the planning phase, you need to pinpoint the Key Performance Indicators (KPIs) you wish to measure. 

Make sure the indicators identify the type of content your targeted audience prefers, the most robust ads, and if you’re effectively reaching out to your audience.  Take note that these KPIs could provide you with a viewpoint on whether you’re attaining your objectives.

7. Make the Appropriate Changes 

After figuring out your marketing campaign’s strengths and weaknesses, you need to reevaluate and weigh possible options. Always be mindful of how your target audience is responding. Also, be ready to shift your strategy if it seems to be heading in the wrong way. If it does seem like it’s not yielding many results, don’t hesitate to make any necessary alterations. The information during your current marketing stint will serve as a basis to improve your next marketing campaign.

Final Thoughts  

A successful marketing campaign for your business requires careful planning to ensure the best results. This usually depends on how well you know your targeted audience and how you allot time for preparations. It would be best if you were systematic, especially when delivering the content to gain attention. You’ll have a successful marketing campaign over time by considering these factors before launching a digital marketing campaign for your business.

IT Consulting 101: How It Works and Why Your Business Needs It

Any business that wants to remain relevant and competitive must utilize information technology (IT). IT involves the use of modern tools and applications to promote business efficiency. Though a business can work with an in-house IT service team, working with an IT support firm can provide more benefits. That is where IT consulting comes in.

This article will walk you through all you need to know about IT consulting—how it works and why your business needs it.

An Overview of IT Consulting

IT consulting is essentially the practice of seeking help from specialists to ensure that you’re maximizing your company’s IT infrastructure well and to decide what other technologies or strategies you could use for your business. In other words, it involves entrusting a third-party firm with all your IT concerns and questions. Some of the major aspects you can discuss with an IT consulting firm include information security, web development, computer systems analysis, and much more.

This may go hand in hand with hiring IT service providers. So, rather than working with an in-house IT team, you could hire an IT firm on a seasonal basis. For instance, you could consider working with a Boston IT services company like NENS or other similar companies once you’ve gathered enough information and advice from your consulting firm.   

Reasons Why You Should Work With an IT Consulting Firm 

There are several benefits to working with an IT consulting firm. Some of these include the following. 

1. Helps Minimize Costs 

One of the major benefits of working with an IT consulting firm is that it can help minimize your overall business costs. Minimizing costs is essential, especially for businesses operating under a tight budget.  

With that said, IT consulting can help you reduce business costs in several ways. For instance, it can help reduce your labour costs. Working with an IT consulting firm means you can hire a few professionals on a seasonal basis or when needed. You won’t need to work with a full in-house IT team. Thus, you avoid paying huge monthly salaries, allowances, and other bonuses.

In addition, if you outsource your IT services, the IT firm will utilize its own infrastructure, and it often ensures that it has the latest tech available to be able to provide the best service. This means that you won’t need to spend on expensive computing systems and equipment yourself. This results in a significant reduction of costs that your business might have had otherwise. That being said, you could check out for options on which IT service provider could give you the best deal.

2. Allows You to Focus On Other Core Business Functions 

There’s no doubt that most business owners aren’t IT experts. They’d make better use of their time if their sole focus was on managing their business. This is easily achievable if they outsource their business’s IT functions. 

Outsourcing your IT functions can give you more time to focus on other vital business operations, which allows you to maximize what you can do to help your business operate better. You will no longer have to spend time trying to understand or fix problems in your business’s infrastructure, as IT consulting firms will have a ready answer for you straightaway. 

3. Helps Boost Productivity 

Most IT consulting firms work with qualified and experienced workers. For that reason, they’re able to implement new technologies into your business, thus streamlining most of your operations. This is a good way to promote your business’s efficiency. This means using fewer resources and time to produce maximum outputs. 

4. Allows You to Get Professional Advice Easily

If you want to take your business to the next level, you should work with experts. An IT consulting firm can give you several of them, most of which may have different areas of specialty. Working with an IT consulting firm can allow you to acquire new knowledge and experiences to boost your business performance. You can get tips and advice from their team on how to improve your computing systems.  

In addition, the IT professionals of the firm can advise you on the best modern business trends and technologies to implement. This will go a long way in helping to promote the growth of your business.  

5. Helps Enhance Your Online Security 

Another reason you may want to work with an IT consulting firm is to enhance your business’s online security. Promoting security is essential, especially in the digital world, where most businesses are prone to cyberattacks and other online threats.  

If you want to protect your business against these threats, it would be a good idea to work with an IT consulting firm. They can utilize modern tools to safeguard your business and conduct assessments to analyse which areas of your infrastructure may be prone to attacks. Since most IT consulting firms have extensive knowledge about the threats that might face your firm, they can advise you on the best security measures to implement to protect your business. 

6. Provides Ease of Scalability 

One of the major challenges facing most businesses today is the lack of resources.  Some of these include capital, human, equipment, and other essentials. This is especially true for business enterprises looking to grow or expand.  

The good news is that, in the aspect of IT at least, businesses can solve this problem by working with an IT service provider. If you’re going to be outsourcing your IT functions, you will be working with a readily scalable firm. Thus, you won’t have to be worried about the lack of IT resources even when your business expands.  

7. Reduces Downtime 

Reduced downtime is another major reason to work with an IT service provider. These firms work around the clock, maintaining and updating business systems, to ensure that your computing infrastructure is always working, thus reducing any chance of downtime. In effect, this helps promote your business efficiency and productivity.  

8. Gives You a Competitive Edge 

Any business that wants to remain relevant and competitive must adopt new business trends and technologies. Though there are several ways of achieving this, one of the best ways is by working with an IT consulting firm.  

The IT firm can keep you updated on the latest technologies and trends, and they will know how to integrate these new technologies into your business’s systems, thus promoting efficiency. This will enable your business to gain a competitive edge in the market. 



No business can go against current market competition without using information technology. Because there are so many new technologies, it’s possible you may get overwhelmed and not know where to start. In that case, the best option would be to work with an IT consulting firm. As mentioned above, there are several benefits to making this move and, ultimately, one end result—the betterment of your company’s systems.

7 Ways to Cut Business Costs Through Cloud Computing

Various businesses all over the globe are eager to find ways to minimize their operating costs. With the advancements in the industry, a steadily increasing number of companies are turning to the cloud.  Cloud-based technologies are becoming a popular choice by businesses in various industries as they can help reduce costs due to multiple reasons, such as the current financial condition and the need to modernize data.  

Managing a business entails hard work and a steady stream of funds. The advancements in technology, specifically the cloud, can help take your business to greater heights. One of the advantages of cloud technology is significantly lowering operating costs.

If you want your business to have lower operational costs, here are several ways to make it happen with cloud computing. 

1. Lessen Spending On Software And Maintenance

With the help of Intellicomp’s managed IT services in Baltimore or any reputable service provider in your area, you’ll gain a drop in the overall operational costs, especially on support and maintenance. Software is an expensive resource for businesses. An approach worth considering is to subscribe to cloud-based software and services. Doing so will prevent your business from spending and maintaining separate software packages for every computer unit in your company.  

The majority of the cloud solutions by reliable providers come at a low monthly fee to help cut down on the operational costs of these infrastructures. Additionally, once you reduce routine maintenance, your IT personnel will have more time to focus on important initiatives and development. In some instances, it might even allow you to cut down on the staff size. 

Companies that lack the resources to accommodate an in-house IT department should consider cloud solutions to eliminate third-party hardware repair fees. 

2. Affordable Initial Capital Investment

Generally, cloud solutions are available in a ‘pay-as-you-go’ price scheme. The method can provide your business with better savings and flexibility in various ways.  

For instance, your business doesn’t have to spend on software or service not being used. Additionally, you can cancel a pay-as-you-go software or service at any time, reducing any financial risk on those that don’t work best for your business. The up-front cost of cloud solutions is also affordable than in-house solutions.  

Additionally, cloud computing can help cut down costs in other aspects. Since data and applications are on the cloud, employees can access them in any location, helping improve work-from-home capabilities. In the long run, your business will need less office space and help reduce rental and utility payments.  

3. Data Security and Backup

Losing critical data and applications can be detrimental to any company. Unforeseen events can damage the infrastructure in various ways, such as power outages, network failures, human errors, data breaches, and many more. If you cannot access your data and applications even for a day, it can spell disaster or even put it at risk for bankruptcy. 

With cloud solutions, your business can conveniently retrieve the latest versions of data in case a disaster or on-site system failure occurs. Hence, it might be best to consider cloud-based disaster recovery as a service (DRaaS) to backup crucial data automatically to a safe location and minimize disruptions when the unexpected occurs.

Having secure data backup in the cloud can effectively prevent expenses on repairing your business after a breach. With that said, visit or other service providers to ensure the security of your business.   

4. Widen Reach or Coverage

Collaboration in a workplace is only efficient if the entire team is working in the same place. It was the situation before remote work considerably evolved to a whole new level. Fortunately, cloud-based solutions can significantly improve the level of remote work, allowing your business to expand its coverage. For one, the cloud allowed real-time updates and better communications, enabling you to decentralize your workforce.

Additionally, cloud computing will enable your business to access technical talent without employing full-time. Doing so will allow you to allot finances to core employees. 

5. Boost the Productivity

Cloud computing solutions can be an advantage for businesses since they can boost workforce productivity levels. Once you decide to integrate cloud software and services, the deployment is relatively faster than a conventional installation. With this in mind, employees will spend less time waiting and continue with their tasks.  

There’s also a drop in the length of adoption time since employees can readily access any software as a service (SaaS) application. Additionally, the majority of cloud-based solutions are available anywhere with an Internet connection. 

6. Update the Infrastructure

Cloud computing will allow your business to adopt a new approach to technological infrastructure.  

While the necessary adjustments are crucial in getting your system on the cloud, consider it a step in developing a cloud-based architecture that allows your business to utilize capabilities that aren’t possible with traditional frameworks.  

One of these aspects is no other than system security. A cloud environment ensures highly secure facilities that allow specific access levels to different areas. 

When you rely on a dependable managed IT service provider to handle the infrastructure, your employees can focus on the core work of your company. In the long run, it ensures better productivity in creating solutions to gain more clients and leads. 

7. Growth Management

If you have a small business, incorporating cloud technology is a practical approach in facing challenges along the way. Cloud technology will provide your business with a better chance for further growth. This is because one of the best aspects of cloud services is allowing convenient expansion. Thus, you no longer need to worry about buying extra equipment since vendors will take responsibility when handling any hardware concerns.  

For those working in an industry with seasons of expansion and contraction, cloud computing will significantly help. Proper growth management can significantly cut down your overall costs. 


With the convenience brought about by cloud technology, you should consider what it can do for your business. If your main objective is to maximize your budget, cloud computing is worth the try.  

Taking an initial step in migrating to the cloud can be intimidating, but all the benefits your business will gain are worth the time and effort. Aside from saving money on operating costs, your business will enjoy other advantages in the long run. Make the right move by integrating cloud computing to help your business reach better heights.

7 Business Benefits of Hiring Managed IT Services

Besides accounting, one of the most outsourced jobs is managed information technology (IT) services. And for a good reason. Hiring managed IT services involves hiring third-party specialists to take charge of a business’ needs. As such, entities can focus on running their business without worrying about IT downtimes or a significant cyberattack. 

If you’re on the fence about getting one, here’s a curated list of benefits a business is entitled to when hiring managed IT services:

1. Minimizes Business Disruptions  

All businesses, whether large companies or small entities, experience IT downtimes. While reasons vary, it can both be an internal or external hardware and software problem. However, the fact remains that any business disruption will impact the brand. 

IT outages cause product-making and service interruptions, taking a toll on your online and in-person sales or payment facilities. Furthermore, having frequent downtimes can lead to reliability issues and clients’ distrust of your business—no matter what type of business you operate and wherever you may be in the world.

For instance, if you’re in Canada, a Toronto-managed IT service from Buchanan Technologies will be on top of your IT needs 24 hours a day, seven days a week. Similar IT firms will also make sure your systems are up-to-date, making them more resilient to online attacks. And, in the event of a significant disaster or massive system failure, a managed IT service takes a proactive approach to protect all your business assets and minimize downtimes.  

2. Cost-Effective 

Hiring managed IT services entail costs, but one that, in most cases, is cheaper than maintaining an in-house IT team. Before signing a contract, an IT service provider will send you a quote for various services included in a specific service package. 

Compare these costs with what your business needs to spend for the same period on monthly salaries, overtime pay, paid time offs, office spaces, computer equipment, training, and other legally mandated employee benefits, and you’ll be surprised to find the difference. 

Your business will have predictable spending with managed services, unlike hiring IT firms on a break-fix basis. When opting for the latter, you may think that you’ll save on costs. But considering that you’re only hiring experts when something happens, your organization may not have the type of online and data management protection it direly needs. 

Since you know how much you’re going to spend monthly, you can align your budget better—and use it for essential activities, such as product research and development. This means you can have extra money to spend on other essential things.    

3. Proactive Defense Against Cyber Threats

In a highly competitive business environment, enterprises must use technology to survive and thrive. Cyberattacks happen several times daily. Hackers have become more sophisticated and are less picky when it comes to their victims. That’s why businesses must take a proactive approach to prevent cyber threats from infiltrating their systems and inflicting costly damages. 

With a managed service provider, your business will have the protection it needs through preventive maintenance methods, robust data protection, software, and security updates. Managed IT services also train your organization on cyber security and help you develop a disaster recovery plan.          

4. Ensures Compliance to Regulations 

Various governments have acknowledged the role of digital technology in making business operations seamless. At the same time, regulations are in place to protect data privacy, safeguarding consumers against cyber hacking, unauthorized information use, and improper handling. 

Businesses have local and national laws requiring firms to have policies and proper tools to ensure these are upheld. If you don’t know these rules or don’t have someone who can help you comply with specific IT requirements, you’re exposing your business to a potential lawsuit and hefty penalties for non-compliance

Hiring a managed IT service ensures that your business is compliant with government regulations. Doing so can improve your brand’s reputation on the market, as consumers choose to transact with you over other companies with less IT protection. 

5. Access to IT Experts

If you’re not IT-savvy yourself or can’t afford to pay an IT expert’s standard salary rate, it’ll be challenging to hire a staff to take care of your business needs. Simply put, you won’t have access to an IT expert if you can’t afford one. 

On the other hand, an IT managed service provider has stringent rules in screening and accepting its pool of experts. Additionally, they make sure that these professionals have updated training and certifications to tackle the latest and emerging trends in cyber security and then the IT field in general.     

Hiring a managed IT service means you’ll have access to these highly qualified professionals even if you run a small business. This allows you to enjoy the services of experts that typically only large corporations can afford to hire.     

6. Time-Saving 

In addition to saving money, hiring a managed service provider can save a business venture time by taking over IT activities that otherwise take several working hours to complete. Creating a cyber security and risk awareness training or program, for instance, takes careful planning. So does the drafting of a disaster recovery plan. With the help of these services providers, businesses can be more confident of their capacities to perform them or outsource the work to an IT firm.   

When something goes wrong, organizations don’t need to wait long to have the issue addressed. A representative will be online to respond to your concerns quickly. Besides, service provider representatives are available all the time, unlike your in-house staff, who may not like to be bothered during non-working hours.  

7. Focus on Your Business

Instead of spending your time calling and waiting for an IT service to fix system errors or wondering which topics your cyber security training must contain, you can delegate all these tasks to your managed service provider.

Not having to worry about vital IT activities, you and your colleagues will have more time thinking about your next big product launch. Without worrying too much about whether you have enough tools to protect your business from cybercriminals, you’ll have more time thinking about how to improve your business processes or manufacturing workflows.

Final Thoughts 

Boosting your business’ cybersecurity requires professional help—one that either an in-house IT staff or a managed IT services provider can provide. These IT professionals know the most efficient strategies and software to defend your business from digital risks.

An IT managed services provider can help ensure that your business’s network, systems, and data are protected from potential cyberattacks. These professionals are your first line of defense against costly damages such as potential lawsuits and hefty non-compliance fees.

8 Technology Solutions to Help Expand Your Business

Modern businesses must rely on various digital technologies to thrive and expand. From accounting, project management, and office communication to customer service and digital marketing, there are multiple solutions that can streamline and ultimately improve business efficiency.

If your business is looking at digital resources to boost internal processes further or enhance the delivery of products and services, consider the following technologies that help drive business growth:

1. Cybersecurity Tools and Services

Cyberattacks happen daily and to all types of entities, including small businesses. So if you think you’re immune to online hacking, think again. Cybercriminals have become more sophisticated in deploying malware, spyware, and ransomware. Organizations must keep up by hiring information technology (IT) experts wherever they may be in the world.

If you want to access one of the best IT service firms in the northeastern part of the United States, consider providers like this New York City IT consulting company to provide you with a vast array of solutions to expand your business.

2. Mobile Technologies

With billions of users worldwide, smartphones have become the most common portable device people use to access the internet. As such, you need to prioritize online presence to drive business growth. The more visible you are in the digital world, particularly on social media and similar online platforms, the higher the chances of your business getting noticed. So check whether your website is mobile-friendly and if it’s easy for customers to engage with your enterprise using their device.

Additionally, tapping mobile technologies can help develop employee productivity. Allowing your staff to work even outside the office allows for the improvement of workflow efficiency. Mobile technologies will enable them to access, view, and edit specific business data like reports and contracts, considerably reducing their downtime.

3. Cloud Storage Solutions

There are many reasons small businesses should use the cloud. But the changing landscape in the workplace, particularly the steady rise in remote working arrangements, is one of the major drivers.

Businesses no longer have to purchase costly servers and physical storage to access and store data and applications with cloud computing. Apart from being a cost-saving solution, using the cloud allows your business to store crucial business data safely and recover them even after a major cyberattack or natural disaster.

4. Collaboration and Project Management Apps

Businesses, no matter how small, rely on collaboration to ensure smooth operational processes. For instance, your sales team will depend on the marketing or communications team to provide input and materials to attract new customers or nurture leads. Additionally, your project manager needs to stay on top of field projects while performing office responsibilities.

Various collaboration and project management apps allow staff members and managers to experience seamless communication even when they’re not located in one place. With these apps, employees can share and edit documents and reports. Additionally, the team can communicate and overcome challenges or celebrate milestones, improving overall productivity and business outcomes.

5. Digital Marketing Tools

Complementing a mobile-friendly website and a robust digital presence are multiple digital marketing tools to boost your business. No matter how revolutionary your product or service may be, your business can still fail without proper marketing strategies.

Small businesses need to develop a strategic online marketing strategy to thrive in the digital age. Almost half of small businesses shut down within five years of existence due to financing issues, improper management, planning, and marketing problems. 

If you’ve started carrying out your marketing efforts, use data analytics to measure performance and find gaps in your strategies. For instance, consider including videos in your posts or using appropriate memes to increase user engagement if those appeal to your customers. Additionally, understand how to reach your target audience better by analyzing their behaviors and preferences so you’ll know how, when, and where to post. Digital marketing helps enterprises grow because it can facilitate customer retention, broaden one’s customer base, and eventually increase revenues.

6. Customer Relationship Management Technologies

Customer is king in any business. Without them, a company is left without their lifeblood. With that being said, customer service should be a priority for all enterprises. Businesses must have a clear understanding of their customers in order to provide the right services. Apart from using web analytics, organizations can conduct surveys and institute easy feedback mechanisms to improve customer relations.

All your customer touchpoints—from your website to your social media accounts—should provide a great customer experience, whether they have queries or concerns or want to schedule an appointment. Some customer service technologies allow your business to deploy bots to reply swiftly to customer concerns or help them with basic troubleshooting.

Customer relationship management (CRM) software technology allows you to identify leads, customize marketing pitches, provide faster responses, and promote better customer retention. This all-in-one customer service solution can help grow your business by providing valuable insights into attracting and keeping more clients.

7. Web-Based Payments

Apart from customer relationship management tools, another way to potentially reach a wider audience is to offer multiple web-based payment options. With diversified payment solutions, customers can make purchases on your website and any other e-commerce platform with only a few clicks.

Online payments continue to rise, partly due to the pandemic. With movement restrictions and store closures in effect for most of 2020, many individuals have resorted to online shopping. In 2018, the market was valued at USD$3,417.39 billion and is likely to grow to USD$7,640 billion by 2024, according to industry estimates. The market is expected to steadily increase alongside the continuous hike in global internet connectivity.

8. Technological Outsourcing 

Small businesses and startups consider outsourcing a smart move because of its time-saving and cost-effective benefits. Outsourcing, which uses third parties to perform non-core business activities, helps businesses save on resources, allowing entrepreneurs to focus on things that matter.

Owners can hand over several business activities to external firms that handle human resources, payroll, IT, digital marketing, and accounting. Of these services, IT outsourcing is perhaps the one activity that can save a business the most. By hiring third-party services, a company no longer needs to pay for the monthly salary of in-house IT professionals. They can also skip budgetary allocations for employee benefits, desk and office space, and the purchase of costly IT infrastructure such as servers, networks, and databases, among other IT tools. 

Apart from those services, a small business can hire virtual assistants to perform a wide range of tasks, from small and repetitive administrative tasks to heavy and specialized activities related to marketing, that take time to fulfill.

Outsourcing also saves owners and managers time, so they can focus on running and developing the business. In addition, companies can realign the money saved from costly services to either product and service improvements or marketing campaigns.

Final Thoughts 

Depending on your business needs and current situation, choosing one or several of the available technologies discussed above would help ensure that you’re on the right track to reach your goals. With numerous benefits such as streamlining operations, increasing productivity, and making campaigns more effective, technology allows you to experience unrestricted growth and development.

The Main Differences Between Sole Proprietorships & S-Corps

One of the biggest decisions a self-employed freelancer turned business owner has to make is deciding what type of business entity works best for them. If you’re the only owner of your company, your options often narrow down to two: an S-Corp or sole proprietorship.

In this article, we’ll look at the differences between both business types, what their advantages are, and how you’ll be taxed. When you decide to become a business entity, we recommend using technology like a paystub generator to increase your profitability and productivity.

The Difference Between a Sole Proprietorship and an S-Corp

A sole proprietorship is a common business entity and the easiest type to start and operate because you don’t need to register your business with your home state. 

Technically, if you haven’t registered your business with your state after forming an LLC, you’re considered a sole proprietorship. Independent contractors, freelancers, and sole proprietors are technically the same thing and have the same tax burdens as someone who is self-employed.

An S-Corp (Small Business Corporation) is a type of corporation formed through filling a certificate of formation with the Secretary of State where the company is headquartered.

Unlike with a sole proprietorship, an S-Corp is a business entity that passes taxation to the shareholders and pays them with distributions. Therefore, the corporation remains distinct from its shareholders, and the owners are held legally liable for business debts.

The Advantages of an S-Corp

There are several advantages of declaring your business as an S-Corp, including:

  • Protected Assets: With S-Corps, the CEOs’ personal assets are protected from their shareholders. If the CEO has debt or goes bankrupt, the shareholder must pay it.
  • Pass-Through Taxation: S-Corps don’t pay federal taxes at the corporate level and have “pass-through” taxation. Therefore their shareholders take on this burden.
  • Straightforward Transfer of Ownership: S-Corps can be transferred freely without triggering adverse tax consequences, unlike with a partnership or LLC.
  • More Credibility: S-Corporations are considered more credible to employees, customers, and vendors because it shows you take your business seriously.
  • Cash Accounting Method: S-Corps must use the accrual method of accounting if they have inventory unless they’re a small company (less than $5 million a year).


Advantages of a Sole Proprietorship

There are also advantages of staying as a sole proprietorship, including:

  • Affordable and Simple: Running a sole proprietorship is simple and inexpensive.
  • Freedom and Flexibility: Independent businesses aren’t restricted to complicated business regulations and have decision-making freedom.
  • Less Paperwork: Sole proprietors only have to file their taxes once a year.
  • Simple Income Tax: Freelancers are privy to more tax deductions than S-Corps.
  • Low Business Fees: With a sole proprietorship, owners pay fewer fees when they want to register their business structure. S-Corps cost significantly more.
  • Straightforward Banking: CEOs can choose to keep their personal or business expenses together because they don’t have to pay two separate tax returns.
  • Easy Ownership: Sole proprietorships have the easiest business structure out of any other company type because the owner is responsible for everything.


How the Owners Get Taxed

S-Corps have a pass-through tax structure that transfers the taxes they pay on their business income on to their shareholders. Owners are eligible for the 20% pass-through entity tax deduction, but they aren’t able to cash in on other deductions; shareholders receive them.

S-Corporations receive tax benefits through savings on self-employment taxes. S-Corp owners must pass a portion of their profits to their shareholders as a distribution, not an income, which makes them exempt from Medicare and Social Security taxes.

An owner of a sole proprietor still pays self-employment taxes, is considered a business owner instead of an employee, and reports their income on an IRS Form 1040. Sole proprietors may be eligible for the 20% pass-through income tax reduction rate depending on their circumstances. 

Although owners are considered business owners, they don’t pay payroll taxes on their income and won’t be charged for state or federal unemployment taxes or worker’s compensation. 

Self-employment taxes consist of a 2.9% Medicare tax with no annual income ceiling and a 12.9% Social Security tax, which does have a ceiling once you earn enough.

How the Owners Get Paid

Owners of S-Corps pay themselves a salary and can take some of their compensation in the form of distributions. However, since distributions aren’t subject to payroll taxes, they can’t take the bulk of their income through this method. Otherwise, the IRS will audit them.

Sole proprietorship owners pay themselves a salary in the same way they did as independent contractors. Since money can’t be held up in the business and they pay self-employment taxes, they can use as much or as little money as they wish for personal use.

6 Trends That Every Engineer Needs to Know in 2021

A few years back, who thought that flying cars would be a reality–it was a distant and long-overhauled dream. But the rapid rise of technology and engineering concepts is making the impossible turn into “I’m possible” and flipping the current technology on its head.

With most of 2021 spent indoors trying to protect ourselves from COVID-19, it gave ample time to the technological field to come up with some inventions and innovations that can disrupt the engineering field.

Engineering is characterized by ground-breaking innovations and progressions and is constantly evolving and adapting. As new technologies pave the way and become available, we see changes in everything, from managing engineering products to conceiving new designs.

In this article, we discuss some engineering trends that are likely to shape the future of engineering. Knowing these trends can help a business or engineer prepare themselves to implement any desired change. 

Here are six trends that every engineer needs to know in 2021 and beyond:

1. Generative design software will be the next big thing

Generative design is redefining the landscape of the manufacturing industry by providing access to every possible version of a design. 

But, what is generative design?

All an engineer or designer has to do is punch a set of constraints in a generative design software, and it produces an array of design options and solutions. This design software spits out tens of thousands or hundreds of thousands of designs based on the constraint and other engineering parameters. 

Usefulness of generative design for engineers

When using generative design software, it becomes a cakewalk to make any number of changes and adjustments to your design, allowing a designer or engineer to build better products, reduce the lead time, and launch products much faster into a target market.

With more traditional design software like CAD, meeting a client’s unrealistic demands of designing a mock-up may be difficult. But, using generative design software, designers can generate design mock-ups and complete tasks which otherwise are humanly impossible to achieve. 

What’s more intriguing about the whole concept of generative design is that it can get a designer’s creative juices flowing. With tons of design ideas at your disposal, it becomes easier for a designer to finalize a mock-up for a product.

If you work in the engineering or manufacturing industry, generative design will likely provide numerous advantages and take your business to another level. 

Generative design mimics the natural design process. It’s a design exploration and a broad design methodology that uses cloud computing and artificial intelligence to produce a range of design outputs. 

2. Robotic process automation will play an important role.

The COVID-19 pandemic forced companies to switch to remote work to protect employees from the deadly virus outbreak. While this transition was to protect lives, it has brought about a sea change in the opportunities, especially in robotic process automation (RPA).

RPA is another technology that’s automating jobs and helping businesses make a significant impact on their bottom line.

With advancements in machine learning, cloud computing, and artificial intelligence, the implementation of RPA is likely to take a new turn and change for good. Smart process automation is one thing that can become a game-changer in RPA.

Thanks to this smart process automation, businesses can derive meaningful insights from repetitive tasks as well. As RPA bots evolve from self-learning AI algorithms, these bots will enter the data in an IT system and find potential patterns. This trend is likely to eliminate the requirement of installing both AI and RPA. 

Interestingly, using smart process automation, businesses can find better solutions. 

RPA in finance domain

Even in the finance domain, RPA is likely to bring about a paradigm shift. Traditional automation may be nearing an end because RPA would remove all the complex financial industry bottlenecks.

Using RPA automation, businesses can create a workflow and identify customer journeys that can help them connect with financial institutions. 

According to a report, by 2025, the entire automation market will see easy-to-deploy RPA models that will eventually eliminate the need for paperwork.

3. Edge computing will continue to rise

With businesses continuing to deal with more and more data, they slowly realize the shortcomings and latency of cloud computing. This gave rise to the concept of edge computing. 

In edge computing, data is used and stored on devices at the network’s edge – far away from centralized cloud servers. By “edge,” we mean that data gets stored and used locally on devices like a smartphone or IoT. Edge computing provides benefits of delivering faster decision making, reducing data transfer, and ensuring offline data processing. 

From processing time-sensitive data in a remote location with low or no connectivity, edge computing acts as a mini-data center. This saves both bandwidth and cloud storage costs.              

Also, edge computing will help in processing large volumes of data in a way it’s cost-efficient, sustainable, and technologically feasible.

For what’s anticipated, edge computing offers exceptional and superior efficiency by eliminating congestion and latency to the highest possible extent. 

According to research, the size of the global edge computing market will reach a whopping $61.14 billion by 2028.

When done right, edge computing has all potential to drive the next phase of digital infrastructure growth. 

4. Blockchain technology will likely be the future of innovations

Blockchain is no longer limited only to cryptocurrency because it’s starting to cut its teeth as a business technology that will bring innovations in every sector.

From eliminating risk in financial transactions to making manufacturing transparent in a supply chain process, blockchain technology creates rippling effects in every sector.

One trend in blockchain technology, called blockchain as a service or BaaS offers

third-party cloud-based infrastructure to every sector operating in building blockchain-based applications and operating in the blockchain. 

Companies like Amazon and IBM are adapting to BaaS models for ensuring better business performance and running end-to-end operations. BaaS offers huge benefits to both developers and customers. 

Interestingly, it allows customers to leverage cloud-based solutions for building, operating, and hosting blockchain apps and related functions of blockchain. 

With the growing development in the BaaS ecosystem, BaaS is boosting different blockchain innovations. 

5. Cyber security will be more important than ever

Though cybersecurity doesn’t seem like a trending technology because it’s been around for a while, it’s constantly evolving. Businesses need to evolve with it for a sustainable future.


Cybercriminals are finding new ways to penetrate a system vulnerability, so it makes sense to be aware of the latest trends and threats a business is likely to face. 

One such area that requires attention is the increasing instances of automotive hacking. With automated vehicles coming packed with software to ensure seamless connectivity for drivers, it comes with a hacking risk.

Engine timing, door lock, cruise control, airbags, and advanced systems for driver assistance uses WiFi or Bluetooth technology for communication. While it makes life convenient for drivers, it makes them vulnerable to threats and potential hackers. 

Gaining control of the vehicle and eavesdropping over the microphone is likely to rise in 2021 and beyond. 

Apart from automotive hacking, brands need to integrate AI with cybersecurity. Having an 

AI-enabled threat detection system in place can help a business predict new attacks and notify a business of any data breach as soon as it occurs. 

While businesses deploy AI-enabled threat detection systems, criminals are also taking advantage of this technology to automate their attack, model-stealing techniques, and use data-poisoning.

So, for a business to prevent their data from getting stolen, they need to use AI-enabled technology that’s disruptive. 

6. Virtual site inspection will rise manifolds

In the civil engineering industry, one trend that is slowly exploding is virtual inspection. With COVID-19 forcing people indoors, municipalities widely use and adopt virtual technology to carry out site inspections to ensure the continuity of a project. 

Virtual inspection requires cutting-edge technology and widespread use of 360-degree video devices and drones to make virtual site inspection a reality.

Interestingly, improvement in wireless networks and printed circuit boards makes it possible for companies to conduct virtual inspections.

During the COVID-19 pandemic, virtual inspections were widely used by different sectors for validating completion and ensuring compliance with building norms.

Wrapping up

These technological and engineering innovations are slowly paving the way to rural areas. One such instance is that AI-powered drones are helping farmers keep an eye on their infrastructure, such as using thermal imaging or keeping an eye on their crops.

This drastic and innovative industry development is likely to bring a landmark change in every sector. The technology influx is going to increase every passing day, so be prepared!

What technology trends do you think you will see in the coming years?

Please share your thoughts with us!

Business Insurance and the Essential Coverage Types

General liability coverage is required for everyone. If you own a small business, it’s your livelihood and should be well protected. You must purchase beyond required workers’ compensation and general liability to ensure that you are fully protected against all possibilities. Let’s look at some statistics to determine which commercial policies are important.

General Liability Insurance

This should be your first move when it comes to insurance if you run a company. It protects you against a variety of claims, including bodily harm, property damage, and personal injury. Business owners and directors’ policies (BDPs) typically include both property and liability coverage, as well as general liability insurance.

Workers’ Compensation Insurance

A workers’ compensation insurance policy, like general liability insurance, is usually required by law when running a company. A workers’ compensation insurance covers medical expenditures, a portion of missed pay, rehabilitation, and death benefits in the event an employee gets injured or sick at work.

Riders For Auto and Home Insurance

Using your car for work purposes may not be something that is protected by your standard auto insurance. If you don’t own a work vehicle, you should hire someone to drive for you and get non-owned auto liability insurance. If you operate a work vehicle on the road for your business, you will be responsible for work-related auto accident claims brought against your company after an incident happens while you or one of your workers is driving that vehicle during the day.

A strong policy is required for any company that uses cars as a part of its operations to avoid having its assets and revenue jeopardized in the aftermath of a serious accident. The majority of personal injury and auto insurance policies cover $1 million in liability and damages. Furthermore, homeowners insurance does not cover the operation of a small business; as a result, home-based business owners must consult with an agent to acquire endorsements or riders to their policy to cover their company operations.

Business Interruption Insurance

Theft, fires, floods, and building collapse are all examples of situations that could force you to temporarily close your business and lose money. The IRS expects that a company’s earnings will be back to normal after 18 months. Anything can happen in a couple of months, from losing business due to an illness or death of a major customer. If your firm is still closed after a disaster, you can get business interruption insurance to help pay for the income you lose while you are not fully operational.

Credit Insurance

If you sell items or services on credit, you expose yourself to the danger that the customer will not fulfill his/her end of the bargain. Credit insurance covers any debt losses your business may incur. Credit insurance may cover all or part of your accounts receivable and assist with your customer credit management or debt collection, depending on your policy.

Cyber Insurance

Nearly half of all companies in the United States have suffered a data breach in the last year, with 27% lacking a data breach response strategy or team. Cyber insurance is essential for every business owner to protect sensitive employee, client, and financial data in the event of a data breach.

A website is just as essential to a small firm as it is for a major corporation. But websites are vulnerable, and they must be protected. Small companies are targeted because they are less secure in the network realm. It’s simpler to get in and obtain the facts. You’re receiving the finest coverage for a cyber incident, which is valuable alone.

Employment Practices Liability Insurance

What if an employee files a lawsuit against your company? Employers are obligated by law to have certain kinds of coverage to protect their staff, but what about protection for your business if one of your employees takes action? Due to the tight-knit culture of many small companies, many owners think their personnel won’t sue, but this may not be the case. Employee practices liability insurance (EPLI) protects your business from bankruptcy if an employee brings a lawsuit.

Professional Liability Insurance

Litigation can and does occur when commercial issues must be resolved, which is what has happened to small company owners. If a client or customer files a lawsuit against your firm, professional liability insurance protects you and your brand. This is particularly significant for service-based firms and addresses some of the coverage gaps. Such insurance is required in certain businesses, such as medicine. Although, any business owner should absolutely consider it.

Professional liability insurance covers you when you are subject to a negligence lawsuit. Even if you haven’t done anything wrong, defending against a lawsuit may be costly for a small business, and insurance covers both legal representation and the settlement of any judgment awarded against you. Under  50% of small businesses don’t carry professional liability insurance.

Product Recall Insurance

As a company owner, you have an obligation to the people who buy your items. Strict liability is a legal principle that seeks to hold businesses liable for their actions. A vendor, distributor, manufacturer, or other party involved in the sale of a product that causes injury or sickness when used correctly may be held liable and responsible for those losses under this definition.

If you’re selling a product, be sure to understand the terms of your coverage and how it’s affected. No matter what type of liability insurance you have, if you need to conduct a recall due to an issue with your product or service, then it is no longer covered by that policy. To assist you with this, product recall insurance may be a valuable rider to your general liability policy. Product recall insurance can assist with the cost of recalling items, such as getting them off the shelves, breaking them down, and running a public relations or advertising campaign to restore trust in your company.

Inland Marine Insurance

When goods, materials, or equipment are transported overland – for example, by truck or train – or while temporarily stored by a third party, inland marine insurance protects them. Collisions and theft are the most prevalent claims for lost cargo under inland marine insurance coverage. For most firms, your BOP or commercial package policy (CPP) will be adequate. If you transport high-value items such as computers, construction equipment, or medical equipment overland frequently, inland marine insurance is a good idea.

Disaster Insurance

If you reside in a high-risk area for floods, tornadoes, earthquakes, or other disaster-related events, you should get insurance coverage. The premiums for disaster coverage may seem high, but you will always be covered for damages from nature that have the potential to end your business practice. Rather than depending on a physical place to avoid losing records, you should store videos of your office area, financial documents, and other crucial stuff in the cloud. This footage can be used as documentation for the claims process to ensure an adequate payout.

Key Person Insurance

If a key employee with significant responsibilities requires an absence or is lost, the company can experience more than just turbulence. That’s why several co-founders take out a key person insurance policy so that their company can continue operation. Should something happen to them, a company purchases a life insurance policy on its main employee(s) and pays the premiums for that coverage, using key person insurance. If a company’s key individual dies, the firm will get the insurance payment to keep it afloat following the death or to cover expenses associated with shutting it down.

Business Overhead Expense Insurance

Business overhead insurance is similar to key person insurance in that it protects the business owner, who is a crucial element of your company. In small firms where the owner is often engaged for the majority of the day, a lengthy absence may have a devastating influence on financial health. Business overhead compensation insurance is a form of business disability insurance that protects against the loss of earnings due to illness or accident.

What Insurance Policies Does Your Business Need?

Depending on the industry, each business has varying insurance requirements. While the aforementioned regulations are advised, they may or may not be suitable for your company. It’s important to keep contact information for your insurance agent up-to-date at all times. To ensure that your company is receiving the coverage it requires, communicate with your insurance agent on a regular basis. You should develop a regular time to meet with and update them on your company and any modifications to assure you’re receiving the coverage you require. Lastly, always remember to make sure you’re covered in every area discussed in this post.

The Future of Cyber Security Law

With a huge shift to online buying and online start-up businesses, there is a higher demand for E-Commerce and IT Lawyers. Maître Anne-Katel Martineau has recently been awarded with Leading E-Commerce and IT Lawyer of the Year, France. Here we take a deeper look into the e-commerce and IT industries, what Cabinet de Maître Anne-Katel Martineau does, and how the award-winning firm is stays up to date in an ever-fluctuating industry.

Multi-award-winning firm Cabinet de Maître Anne-Katel Martineau has been around since 2007 and has helped a huge number of businesses and individuals to set up and maintain their online presence, brand, or franchise. The firm was set up to support companies and self-employed individuals in information and communication technology law. It is also interested in aiding performance art law alongside the art market where Anne-Katel supports both the art and media market. More recently, the firm’s focus has been directed to legal matters pertaining to the e-commerce industry.

E-commerce, also known as Electronic Commerce, is the industry of buying and selling of products, goods, or services via the internet. E-commerce law includes everything legal in relation to the e-commerce industry and is a highly important practice that aids online businesses around the globe. Each company with an online presence must abide by certain laws and regulations, much like the laws that any other business must consider and practice.

E-commerce law has become more important than ever as the internet continues to grow and businesses are having more success in the online realm. This is where online legal responsibility becomes essential as legislation has the tendency to change over time, and businesses must therefore work to stay current, relevant and compliant. As businesses can occasionally find themselves in legal difficulties, e-commerce law has become a very important service that requires someone with expertise and a rich background of experience.

The most common legal issues that e-commerce companies face happen to be things like establishing a legitimate business entity that protects it from personal liability, creating business agreements that protect the business interests with partners, drafting proper license agreements, avoiding fake reviews, account suspensions, and dealing with payment processing issues such as chargebacks and holdbacks with processors.

In being represented by an E-commerce Law Attorney, it is more probable that the business in question will be able to flourish and weather any problems that may arise. As there are many legal issues that may arise when forming an e-commerce site, or when working with an e-commerce platform, it is imperative that the business has access to legal advice and aid should anything go wrong.

The services that an Internet Law Attorney provides include – but are not limited to – advice on e-commerce business ventures, generating e-commerce terms and conditions, privacy policies, return policies, assisting with payment processing problems, resolving review and counterfeit issues, and a further extending list of processes and issues.

Information Technology (IT) law is slightly different to e-commerce law as it is broader. Although it is very similar to e-commerce law – due to it revolving around online systems – IT law typically encompasses all things web and computer software related. These things usually involve electronic signature laws, data privacy (GDPR) and security, and software licensing issues. IT attorneys work with all of these areas to share knowledge of legalities so that they may help any business with potential liability issues.

Over the course of the global pandemic, there has been an influx of online buying. Perhaps this is due to lockdowns where people are spending more time inside, so they fill more of their time with online shopping. Or perhaps it is due to the decrease in spending elsewhere, as many businesses have been forced to close. However, as there has been an increase in online spending and the number of online shops, the industry has seen a rise in the need for IT, e-commerce, and IP lawyers. This has driven lawyers forward as they have more work than ever before, and it doesn’t look like this is going to change any time soon as people seem to have become more accustomed to buying online.

Securing a Changing Digital World

In such a dynamic and changeable world as cybersecurity and cyberthreat, it takes a company that is able to adapt in an efficient and sophisticated manner in order to keep up. Resecurity is a company expert at doing this, working on keeping itself competitive throughout its time in operation, offering three flagship products that have gained it a trusted and reliable reputation for exemplary cyber protection solutions.

Resecurity has secured itself a solid reputation for excellence in its industry since its founding. Having begun with a flying start in 2016, it has since gained recognition as one of the world’s most leading cybersecurity companies, with a sole mission of protecting enterprises globally from the ever changing world of cybercrime and the consistently evolving threats that fall within that field. Above all, Resecurity knows the importance of keeping abreast of such things; with the very thing it is defending against being a dynamic and ever-changing world of risks, it dedicates itself to being just as – if not more – flexible, able to adapt to such things fluidly and protect its clients’ interests.

Today, it is one of the companies offering breed data-driven intelligence solutions. Developing products, services, and cyber security data, it develops products and services for cybersecurity that are backed up by the relevant data, resulting in three flagship solutions that have become internally renowned for their reliability and effectiveness. The first is its Context Threat Intelligence Platform, the second is its Digital Risk Monitoring Platform, and the third is its EPP, or End Protection Platform. Additionally, it handles solutions that help clients manage offensive and defensive solutions via consultation, an umbrella under which Red Team, Data Breach, Incident Response, Research, and Investigation lie.

In terms of its core values, its beating heart is the concept of ‘simple but meaningful’. It delivers solutions that do exactly what is required, without any unnecessary add-ons or bloatware, making for streamlined solutions that fit seamlessly around a client’s other operations and stay well out of the way of their core goals. First and foremost, it focuses on solutions that are actionable. Resecurity, therefore, sets itself apart from its competition by way of both high-touch client interaction and bottom up management practices, having worked with teams from around the world to broaden its capabilities, adding more value to its products and services.

Varying from high net worth individuals to value assets, enterprises, and governments, much of its engagement is secured through word of mouth referrals and positive reviews from clients past and present. This has bolstered its own repute massively, showing clients across a wide variety of industries the exemplary nature of its services from the words of trusted figures in their sectors – many of whom are clients moving away from commodity intelligence and towards deep security solutions such as Resecurity’s Context. In this way, it goes far beyond basic IP information, hash, or URL, digging all the way down to all-source intelligence that looks beyond sensors and is powered by a human analyst taking care of the service personally.

Therefore, its staff are the most important asset to Resecurity. Each one of them is outstanding at what they do, and with a singular mission in mind, they are able to act as a cohesive unit to provide the best possible service for its clients. Its clientele – and indeed the world – is becoming increasingly aware that security theatre and board level to management level isn’t cutting it for cybersecurity anymore. Thus, they save time, resources, and funds by turning to Resecurity as consummate professionals in its industry, able to rest easy knowing that their data and their own clients are being appropriately safeguarded against attacks. Having used the momentary lull in some of its services due to Covid-19 to self-evaluate, it is now back bigger and better than ever, raring to go in continually bettering and delivering the best cybersecurity protection on the market.

For more information, please contact Jean-Jacques Goncalves or visit

What is the Future of Digital Marketing?

Companies are facing a period of change, in many respects. First, doing business is quite different in a post-COVID-19 world. Some new ways of buying will remain forever. This will need to be addressed in the way companies market their products and services. Also, they have a new generation of consumers coming in, with the strengthening buying power of Generation Z, which will also mean adapting rapidly. Here is more on the digital marketing of tomorrow.

A change is a coming…

It would be foolish to think that businesses all woke up, during the sanitary crisis, and understood that they needed to get on board with digital marketing. Most were already involved in the practice and getting results. But it would not be far-fetched either to say that all companies have understood the real importance and effects that a well thought e-commerce campaign can have, and how customer success passes through not just great website design, but also through online marketing, as a whole.

To come to that understanding often meant asking the question: Do we have the necessary personnel in-house, in order to answer to digital marketing, in a professional and efficient way? The answer often came back negatively, as most companies do not have, yet, the qualified employees to handle all parts of digital marketing. That is when many of them turned towards companies such as 12Handz, that can provide digital solutions, to help grow their business. It goes from implementing a CRM, to automatizing the relationship with customers, making it more efficient, to rebuilding a new website, more adapted to the needs of SEO campaigns. It also helps reach a new generation of users. There is no doubt that such companies come in as help that is clearly needed and is still lacking in most businesses.

Reaching a new client base

Products and services (in most cases) should not be addressed to only a particular crowd, separated by age and sex. That is something that has become quite clear in a world where no-gender is becoming the norm, and people remain young throughout their whole life. But it should not be ignored that different generations need to be spoken to, differently. It is the case with Gen Z, which are reaching the level where their financial situation is sufficient for them to become good customers.

What really defines them, is how difficult they are to please. That is because they have grown up with the internet, and so, we can safely say, that they have seen it all. Therefore, they need a new kind of experience; one that will leave them hanging on the edge of their seat. It needs to incorporate as many of the digital marketing tools as possible, and hit precisely and efficiently at their needs. Therefore, new ideas will need to be brought in to companies, for them to reach their new target. Otherwise, they will quickly fall behind.

Establish Trust through the use of Various Digital Channels

The principle of advertising is that once someone has seen your company (products and services) sufficiently enough, they will start believing that you are a specialist in your sector. That is when they may start calling upon you, for whatever need you can fill, for them. Now that you have access to so many different potential digital channels, you can accelerate the process, by sending out the same message on each and every platform, at your disposal. That way, you create the necessary visibility, rapidly enough, for new customers to come calling. This is how you build the basic trust necessary for a person to start buying from your company.

But that won’t be sufficient, by itself. You will also need the same message to be sent out by third-parties. Influencers will continue to play a large role in the business world, in the next few years. The phenomenon will expand and go beyond the borders of how it currently functions, in order to create even more interest for products and services, by installing a sense of trust between them and their public. But the most important way will remain the Google search page results. If you don’t place enough energy and funds into becoming one of the top search results in your category, this will always be a difficult weakness that you will need to compensate for, through other digital marketing strategies.

Benefit from Artificial Intelligence

Companies that don’t take advantage of the information brought in through artificial intelligence will be the ultimate losers, in a race that won’t even be close. Now that AI can define perfectly what a person’s need and desires are, if you don’t acquire that information… well, your competitors will. That means they will deliver exactly what your customers want, and therefore, they will buy at their e-store and not on yours.

The need for companies to adapt to today’s digital marketing strategies cannot be minimized. Otherwise, they will fall back in the race for new customers. And that, in the real world, always ends badly.

Acquisition International Announces the Winners of the 2021 Influential Businesswoman Awards

United Kingdom, 2021 – Acquisition International Magazine has announced the winners of the 2021 Influential Businesswoman Awards.

While there is still work to be done as far as gender equality goes, recognising influential women, especially in male-dominated fields, is a good step forward. The Influential Businesswoman Awards sole objective is to encourage and support women as they further participate in entrepreneurial endeavours as it is our belief that their participation is vital in ensuring a balanced and forward- thinking economy.

Awards Coordinator Jessie Wilson had this to say about the winners: “All of the Influential Businesswomen are not only doing innovative work in their respective fields, but also creating an equal-opportunity narrative for future businesswomen everywhere. To all our winners, I offer my sincere congratulations and we wish you luck for the future!”

Acquisition International prides itself on the validity of its awards and winners. The awards are given solely on merit and are awarded to commend those most deserving for their ingenuity and hard work, distinguishing them from their competitors and proving them worthy of recognition.

To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the Acquisition International website where you can access the winners supplement.



About Acquisition International Magazine

Acquisition International is a monthly magazine brought to you by AI Global Media Ltd, a publishing house that has reinvigorated corporate finance news and reporting. Its topical news articles make it a valued read, and this readability ensures that advertisers will benefit greatly from their investment.

AI works alongside leading industry analysts to ensure we publish the most up-to-date figures and analysis. The magazine has a global circulation, which brings together all parties involved in deal making and, in an increasingly global deal market, we are uniquely positioned to reach the deal makers that matter.

About AI Global Media

Since 2010 AI Global Media has been committed to creating engaging B2B content that informs our readers and allows them to market their business to a global audience. We create content for and about firms across a range of industries.

Today, we have 12 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. Our flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 108,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

What You Need To Know Before Investing In Cryptocurrency

As cryptocurrencies are becoming increasingly popular, more people see a need to invest in them. Compared to what was obtainable in 2009 when the whitepaper draft of the first digital currency was created, the cryptocurrency market has grown over the years. Today, over 11,000 cryptocurrencies are in circulation, providing numerous investment channels for people.

However, like other forms of investment, you have to exercise care when investing in cryptocurrency. One of the ways to do this is to understand different cryptocurrency prices like Bitcoin price. You are also expected to pay attention to the news to stay updated at all times. Cryptocurrency investment can appear fanciful on the outside, but it takes a lot of attention to detail to make the most of your investment.

Here, we shall be examining some of the main things to know about investing in cryptocurrency to profit from it.

A Financial Plan Has To Be In Place

Many people fail to understand that in the cryptocurrency market, things won’t always go as planned. On days when things feel bullish, there is the propensity to feel like you will never record a loss. However, the cryptocurrency world is a very volatile space, which is evident in the many variations of Bitcoin price over the years. As such, you must put certain financial safeguards in place to keep you on your feet on days things don’t go as planned.

One of the best ways to put in place a financial plan is to diversify your investment. Why buy Bitcoin with debit card when you can consider investing in other coins with good prospects like Dogecoin and Litecoin?

Understand Different Strategies

As against what you might have thought, investing in cryptocurrencies is not a game of chance. Several trading strategies exist that can be engaged to get certain results. Before you buy Bitcoin or any other coins available, ensure you have invested in learning different strategies. Some of these cryptocurrency trading strategies include day trading and night trading.

The day trading strategies explain how you can trade your coin effectively for other coins to profit from it. On the other hand, night trading, which has proven to be more effective, teaches you how to beat the changing cryptocurrency prices at night to avoid a loss.

While you can learn these different trading strategies from experts, the internet is an excellent place to find helpful information that can guide you. You can go on YouTube and watch detailed videos on every crypto trading strategy that exists. After watching these videos, you can open a demo account and practice the strategy before you buy Bitcoin.

Know the Difference between a Bullish and Bearish Pattern

In the cryptocurrency market, when there is a predicted spike in prices, it is said that there is a bullish pattern. In other words, based on certain parameters like trending news, activities of traders, and government regulation, cryptocurrency prices are expected to go up. A recent example was when El-Salvador accepted cryptocurrency as a legal tender. Based on this news, it was predicted that Bitcoin price would surge, which is a bullish pattern.

In contrast, a bearish pattern is a predicted fall in cryptocurrency prices. The same principles that can cause a bullish pattern can also cause a bearish one. As a newbie into the cryptocurrency trade, you should pay attention to these patterns to know the right coin to invest in. However, when relying on bullish and bearish patterns, ensure it comes from a trusted source, preferably an expert.

Do Not Ignore the Volatility of Cryptocurrency

Many people who come into the cryptocurrency market tend to focus more on what they can gain from their investment than what they can lose. The absence of regulations has remained a major reason why cryptocurrencies are highly volatile. Over the years, we have seen how the Bitcoin price has been fluctuating – one minute it goes up, and the next it comes down. A wise Bitcoin trader does not try to look past the volatility of cryptocurrency but has a strategy to survive through it.

Invest an Amount You Are Not Scared To Lose

Finally, new traders must know that a cardinal rule to investing in cryptocurrency is to put in what you are not scared to lose. You are safe when there is a loss and on the better side when there is a gain.

Generally, in investment, there is what is referred to as the 5% rule of investing. Here, you are expected to put only 5% of your earnings or worth into volatile investments. The remaining percentage can be invested in more fixed assets even if they are less profitable.

In conclusion, cryptocurrencies are the future of money, and there is no better way to seize that future than to start investing in them now. However, you must understand different trading strategies, have a financial backup plan in place, and invest what you are not scared to lose. To be on the safer side, you can consider investing as low as only 5% of your earnings on cryptocurrency.

Also, you can consider diversifying your investment portfolio. As such, instead of investing in Bitcoin alone, you can consider investing in many coins simultaneously. That way, a fall in one coin’s value can be augmented by the rise in the value of another coin.

Leading the Way for Client Focused Banking

Having won the award for the Best Full-Service Community Bank’ in 2021 for Pennsylvania, Customers Bank has proven its worth time and time again to its customers and staff alike. Focusing on the pillars that keep it standing, it reflects on what about its business sets it apart.

Customers Bank is a financial service based on the principle of community. A bank with $18.1 billion in assets as of March of this year, it has again and again proven its proficiency in handling commercial and consumer banking services. Found along the I-95 corridor from Washington DC to Boston, its commercial products include cash management, commercial and industrial loans, small business loans, SBA government-guaranteed loans, commercial and family real estate loans, and financing for leasing businesses and residential developers. All of these competencies together form an expansive list; and it has proven its worth in meeting the demands of each separate task perfectly. In this way, it shows its clients both prospective and current how much diligence with which it works.

This bank also is greatly able to provide consumer bank services. These are just as efficient and exemplary as the commercial branch, whilst recognizing that these are two separate fields. Therefore, its consumer bank services including savings, checking and money market accounts, certificates of deposit, residential mortgages, and consumer loans. Alongside all of these are its additional consumer products, which include its ‘ascent money market savings’, which is marketed by the Customers Bank Digital Banking Division. The efficacy it shows throughout its management of customer service, as well as management of money and assets, sets this bank head and shoulders above its competition; and has made it the bank of choice for many.

Additionally, the Customers Bank is also a member of the Federal Reserve System. An element which further increases the trust its customers can put in it by enhancing its reliability, deposits are insured by the Federal Deposit Insurance Corporation. Customers Bank also takes great pride in being an equal opportunity lender, working hard to serve every customer that walks through their doors in a way that will best help that individual, with no judgement involved and always treating them with empathy and sensitivity. First and foremost, it seeks to deliver industry-leading customer service, all the while charging some of the lowest fees available in the current market.

Its commercial clients also benefit from a Single Point of Contact service. This, fundamentally, means that one member of the team will be handling all of a client’s banking needs, from the initial consultation all the way through a client’s journey. In this way, confusion is avoided, and a personable, tailored service can be achieved wherein a client feels truly seen, heard, and valued, without the frustration of having to re-explain elements of their case every time they work with a new banker. Retail bank clients are also offered an additionally helpful service in its Concierge Banking Service. This unique and efficient solution brings banking directly to the client – and it will do so only when and where they need it. Customers Bank’s headquarters is in Phoenixville; a subsidiary of Customers Bancorp Inc, a banking holdings company whose voting common shares are listed on the New York Stock Exchange under the symbol CUBI. Ranked in total assets, Customers Bank is also in the top 3% of the United States, and has offices in PA, NY, RI, MA, NH, NJ, and IL. This multitude of factors aptly shows how it refuses to compromise when it comes to customer service and industry excellence.

The Customers Bank strives above all to make its customers say ‘wow’, from having efficient and professional staff, to personalized and tailorable service and setting sector-leading standards. Due to this, internally, it has worked hard to create an exemplary atmosphere that encourages healthy co-operation between staff members and a friendliness that they can extend out towards the customers. It eagerly recognizes team members for their good work, with a ‘President’s Wow Award’ that is given to a member of staff to celebrate them for their achievements. The assignment of this award is based on things like customer service surveys, social media comments from customers, thank you notes that are left for certain team members, recognition from community groups or charities, public recognition as a pace setter of leader of industry, receipt of annual awards or shining star awards, or clearly demonstrating their passion for their work.

When handling the needs of its customers, it trains each member of staff to deliver high-touch personal or private banking. This is all supported by the most high-tech equipment and the best techniques to be found in banking; in this way, it always keeps a finger on the pulse of modern developments in its industry in order to remain competitive. Its Concierge Banking service is an excellent example of this. By way of making itself available 7 days a week, it helps its customers to succeed by ensuring they always have the support of Customers Bank on their side. The following values ensure that the customer is put first in all things, an attitude that permeates every layer of Customers Bank’s Structure – firstly, it operates with mutual trust. Trust given to it by the client in choosing it to manage their money is repaid by Customers Bank trusting them in return, forming solid lifelong relationships between clientele and the team.

Secondly, respect is something that Customers Bank finds absolutely paramount when it comes to work in the banking sector. Respect shown to a customer becomes mutual, and respect amongst the staff backstage ensures a healthy environment there too, forming the basis for a company with a consistently healthy working atmosphere. Customers Bank practices with the highest levels of integrity in both the customer facing roles and those that take place behind the scenes, delivering exceptional results with a positive attitude and dedication to hard work.

It also holds to four important pillars that form the backbone of its organization: IQ, AQ, and EQ. Whilst it sees a lot of leaders of industry talking about intelligence quotient (IQ), it is far rarer that it sees Adaptability Quotient (AQ), Emotional Quotient (EQ), or Cultural Quotient (CQ) being discussed; Customers Bank wishes to buck that trend and ensure all four are given equal weight. Each pillar holds up the organization equally and contributes the same amount, in different ways, to its success and the success of its staff. It is also constantly looking towards how it can better implement each of these – especially cultural quotient – as Customers Bank is dedicated to making a more diverse and accepting work environment. As it moves forward with its good work, it hopes that these elements of its business will only grow as it continues to corner the market.

For further information, please contact David Patti or visit

Proven Pedal Power!

As the world looks for green solutions, local governments around the world have been investigating ways of making their communities more environmentally friendly. PBSC Urban Solutions is a Canadian innovation that has grown into an astonishing success which led to their Award for Excellence in Bicycle-Sharing Systems – North America. We take a look at what the team are currently offering to see just how they’ve grown from a city-wide success to an international phenomenon.

The micromobility movement has grown into big business for those in the industry. With operations that use bicycles, scooters, and mopeds to make short hops in double-quick time, it’s little wonder that the full potential of this movement still remains untapped. While the COVID-19 pandemic has no doubt had an impact, this is an industry that is certain to recover quickly, and nowhere is this better seen than with the impact of the world-leading PBSC Urban Solutions.

Since opening its doors in 2008, PBSC Urban Solutions has been instrumental not just in the expansion of micromobility services but ensuring that these services are accessible by the public at large. The service first began in Montreal, designed to avoid people being so dependent on cars. The solution was a bike sharing system that became an overwhelming success. In just over a year, the team saw 3000 bicycles in use at over 300 stations, with a system that was reaching out across the world. Today, PBSC Urban Solutions is now present all around the world in major cities such as London, Barcelona, Dubai, Rio de Janeiro, Honolulu, and many others. Its growth is truly remarkable, and the figures back this up. There are now more than 90,000 bikes around the world which have been used across more than 400 million rides and preventing 65 million kilograms of CO2 from being released into the atmosphere.

Changing the world is certainly one of the driving forces behind PBSC Urban Solutions, but it is not a force that operates purely on an expansionist scale. Instead, the team are always looking to how their work affects groups of people. Building communities who trust the services that are being offered and are able to use them effectively is vital to the creation of a system that can be sustained over months and years.

To perform this effectively, the team have developed, marketed, and operate their solutions alongside their local partners. The teamwork in cities of all sizes and are able to implement their own systems either to replace existing solutions or installing something entirely new. Working closely with community leaders ensures that whatever decision is made, it is done to serve the people who live within the community and provide the services that they need.

This carefully calculated approach has involved considerable investment, but has also resulted in technology that people can be certain will work in any country around the world. From e-bikes to smart docking stations to software that ties cities like Monaco and Montreal together, it’s a clear triumph. Everything is designed in-house, from the basic user app that allows users to rent, return and plan their journeys, through to the operator management system that cities depend upon. Adjustment of these features is crucial to the development not only of the system, but to the expansion of a city into a hub of smart technology.

PBSC Urban Solutions has always championed the latest that technology has to offer, and this is shown most clearly by the team’s cloud-based management software. This mission control allows every bike and every Smart Station to be fully connected 24/7. Gathering even the most basic data, from whether locals or tourists are using the bikes through to where bikes are and what condition they are in, can allow local authorities to make quick decisions easily. No matter what the problem, the solution can quickly be found in this integrated management tool.

It’s not just software where the team excels. Those who adopt PBSC Urban Solutions also gain access to their extraordinary range of bicycles and stations. The E-Station is perhaps the flagship of the team’s developments, acting as a multifunctional, grid-powered solution. It certainly is the firm’s unique selling point, as it offers riders the chance to recharge the bikes directly and quickly at the station. There is an intelligent Connected Kiosk that communicates with the system’s back-end so users can dock and unlock bikes with smartphones or smartcards. It has a charging point for e-bikes and the system feedback through so that operators know exactly what is happening. The e-Station has been carefully designed to ensure that it is lightweight and easy to move, allowing it to slot in wherever is most appropriate.

The natural extension, with an eye on green technology, is the Solar Station. This is entirely self-sufficient and is what every modern city dreams of. Built with a modular design, it is infinitely adaptable and ideally suited to permanent positioning or as a temporary hub during seasonal events. Like the e-Station, the Solar Station sends back an enormous amount of data to the operations team, ensuring that any problems can be quickly noticed and rectified.

Beyond the individual stations on offer, the team have developed the bicycle to its ultimate form. The FIT is small, light, and dynamic. It does what a bike need to do with ease. Recently, the team have developed the E-FIT, which assists cyclists with an innovative technology and rider-friendly design. Users of this bike can make moves more quickly than ever before. For those who want to go classic, the ICONIC is the bike that started it all for PBSC Urban Solutions. The team have been using the design for more than a decade, and it still stands the test of time. Its sister unit is the BOOST, an e-Bike unfazed by anything a user can throw at it. It’s telling that while the team are always looking for new ways forward, its previous endeavours have proven very long lasting indeed.

In many ways, this reflects the values that the team hold, and these have been key to their incredible success. Passion has ensured that they not only succeed, but that they succeed in doing the right thing. In this case, PBSC Urban Solutions is not driven purely by an eye for profit, but by a need to create Active people, smart cities and healthy planet. To them, the potential of micromobility solutions is key to this.

Similarly, the performance of the company is reflected in the performance of its employees. Everyone involved at every level looks not to the challenges of today, but to the needs of tomorrow when they’re making decisions. This involves an imaginative process that embraces the possibilities available to them. By taking an attitude that is already curious and adaptable, the team are able to tailor their micromobility solutions to positively influence the future.

When it comes to creating a vision for the future, the team at PBSC Urban Solutions are already there. They know the challenges involved in the running of a smart city and they have taken the time to truly understand how to deal with them effectively. Combined with an approach that is infinitely adaptable, this is truly a transport solution for our times. There is nothing quite like it, anywhere.

For further information, please contact Nathalie Dore via email at [email protected]

Building the Future of Construction

Having received the accolade of the ‘Best Building Enclosure Products Manufacturer’ for 2021 in the USA, MaxLife Industries will use its new flagship product to inspire innovation in the building materials industry. The newly launched ArmorWall Plus Fire-Rated Structural Insulated Sheathing product brings a contemporary update to one of the oldest trades; and it’s about time, too.

The company behind the industry’s most innovative building enclosure system, MaxLife Industries, is a building materials manufacturing company consistently defining and refining what good product manufacturing practice looks like. Its flagship products are part of an entirely new construction materials category referred to as structural insulated sheathing panels or SIS panels.  Under the brand name ArmorWall, these panels have become widely used in commercial, multifamily, healthcare, and other building types all over the country. In essence, the company has created a product that enables both building designs of times past that are no longer easily attainable due to modern codes, and innovative designs of the future.

The ArmorWall Fire-Rated Structural Insulated SheathingTM panels contain a combination of layers working in tandem to be a far more fire-resistant solution, passing NFPA 285 testing without the need of additional protective cladding. One of these components is a half-inch layer of Magnesium Oxide (MgO) sheathing, which grants it a one-hour fire rating on its own, and a two-hour rating when a second layer is used on the interior face. This allows ArmorWall to boast industry-leading durability and strength. Utilizing MaxLife’s patented Fusion Technology, the MgO board is fused – not glued or laminated – to the second component, a poured polyurethane insulation layer. Because it is fused, there is no opportunity for the layers to delaminate or pull apart.  MaxLife’s Fusion Technology sets it apart from its competitors.

The ArmorWall line of products provides customers with a wide range of solutions that each address a different challenge one might face on a construction project, allowing its clients to pick the ArmorWall product that is best for the task at hand. The varieties of ArmorWall include: Non-Coated, Plus, PermaBase®, and Below Grade, each of which lends itself expertly to fit a breadth of different client needs and requirements. By providing a variety of options, MaxLife ensures that customers can treat it as a one-stop-shop for the building enclosure system. Constructing wall systems in commercial and multifamily buildings used to require four or more trades and multiple installation revolutions around a building; with ArmorWall, one labor crew performs the installation in one revolution. In addition, new product types will be available in early 2022.

In 2020, MaxLife released a new variation of ArmorWall called Symmetrical Panel, which offers up to two-hour fire-rated assemblies by using two layers of MgO sheathing; one on the exterior, and one on the interior face. These and other industry-leading benefits combined make for an ArmorWall product line that is innovative, effective, and free of overcomplications. MaxLife has worked hard to ensure that all its products are united in being incredibly streamlined, containing only elements that will directly benefit the structural integrity or safety of construction with nothing superfluous in sight.

MaxLife’s sales are growing as Architects are increasingly specifying ArmorWall products in many building types across the country. Despite being in such high demand, the company has continued to invest in innovation and process improvement in its North Carolina manufacturing facility in order to further improve quality and maintain low production costs. Doing so allows MaxLife to implement a ten-year limited warranty for ArmorWall panels when approved components are used on a project, such as ArmorSeal sealants, coatings, fasteners, ArmorBoard, and ArmorBoard returns. Reaping the rewards of this warranty are architects and design professionals, installers and general contractors, and building owners.  This last group, building owners, receive piece of mind and comfort in knowing that their building has been built to last with ArmorWall.

MaxLife’s expert technical staff commits a wealth of time and energy to educating the architectural, engineering, and construction industry about the newest developments in building codes, safety, and efficiency, which the company believes will lead to a new paradigm of high material standards and design practices. To this end, its contemporary solutions teach an old field new tricks, improving the education of a market with a tendency to mire itself in the past and rely heavily on traditional methods. MaxLife also hopes to lead by example when it comes to setting and abiding by new code standards and regulations.  Company staff are active participants in establishing new national standards for the new SIS product category and MgO panels. In addition to providing industry-best education and technical resources on its website, MaxLife’s technical staff and independent product representatives located across the country are available for hands-on educational meetings and on-site installation demonstrations.

MaxLife’s product representatives are an integral part of the company’s education and sales channels, serving as the customer-facing element that enables the company to achieve its goal of increased education and innovation about SIS panels. These architectural product experts plan outreach, conduct education efforts, design promotional and teaching materials, and work with both the wider market segment and existing customers. With this hands-on service in place, MaxLife sees even greater innovation opportunities within its industry, backed up by the very product it promotes and sells.  MaxLife’s product representatives include product samples in their outreach campaigns, enabling customers to see and test for themselves the many ways in which ArmorWall is a much different building enclosure product than what they are accustomed to.

The most prominent and beneficial innovation offered by ArmorWall is that it combines four traditional installation components into one, creating a well-rounded product that is fire-resistant, structurally strong, air and water-resistant, and provides a multifamily or commercial building with high-performance continuous insulation all year round.  ArmorWall allows projects to meet and even exceed continuous insulation needs, working to and above the standards of state and national building codes and green certification programs. This not only makes it an environmentally sustainable product; it allows a client to save both time and money; a factor made even more exemplary when you consider that ArmorWall only takes one installation revolution around the building. In contrast, traditional insulation solutions take four revolutions.

ArmorWall is also insect, mold, and mildew resistant, containing no biological elements that are the usual causes of such growths in insulation or wall materials. Furthermore, MaxLife uses only insulation components that carry a Global Warming Potential (GWP) of 1, the lowest rating on the current market, in addition to an Ozone Depletion Potential (ODP) of 0. Using ArmorWall’s poured polyurethane insulation method instead of the usual tactic of spraying the insulation on-site makes for substantially less off gassing at the location and a far lower carbon footprint. Moreover, its manufacturing process is equally green, as ArmorWall is produced in a nearly zero-waste plant in North Carolina, USA.

Every staff member working at MaxLife, from its plant workers to its product representatives, contributes to the overall success of the firm, and has been a critical part of its path of success. MaxLife recognizes the efforts of its staff and partners to ensure that the company’s products offer high standards of quality, and that customers receive a consistent message of customer service throughout the specification and installation processes. Throughout the pandemic, MaxLife has remained committed to its staff and its customers.  Despite challenges such as material supply shortages, pricing volatility with raw materials, and staffing shortages nationwide, the company has remained focused on workplace safety and customer service, allowing it to survive and thrive through the pandemic. As a final word, MaxLife Industries promises clients that its dedication to innovation is ongoing. Customers can expect to see many more ArmorWall developments in the very near future, as MaxLife pushes towards a better and brighter future for the architectural, engineering, and construction industry.

For further information, please contact Eryn Koty or visit

Battery Bonanza!

The role of power in today’s economy cannot be understated, with batteries playing a crucial role in the storage of the energy that keeps businesses on the move. Constant development means that businesses are always looking for the latest developments. Leading the way forward is the team at American Battery Solutions. We take a closer look to find out more.

When American Battery Solutions opened its doors in 2019, the aim was to provide a place for the design and manufacture of modular battery solutions for transportation, industrial and commercial markets in North America, Europe, and the world at large. It was not an easy task, but it was one the team approached with gusto. In just two years, the business has become a leader in the industry for those who want a battery that can go the extra mile.

At the heart of the firm is the world-class team of battery systems experts. These talented engineers have a deep understanding of what makes batteries work and a desire to push this technology not only to its limits, but beyond. Their conception of automotive-grade battery systems from concept development and prototyping to testing and validation, straight through to high volume production means that the team can offer something that is unique and highly valuable in today’s economy. They offer a one-stop-shop solution for the latest battery demands.

Operating out of an established 170,000 sq. ft manufacturing footprint in Ohio and a 40,000 sq. ft engineering tech center in Michigan, they have been able to make a real impact on the industry at large. Few could argue with the fact that American Battery Solutions has not only become a name to be recognized, but a renowned name too. Since being established, the Ohio factory has been able to produce more than 60,000 high-voltage batteries for the automotive market. Already, demand for this exciting technology has seen these facilities are beginning to produce ABS’ products on an unprecedented scale.

The tech center that is the heart of many of these innovations has grown to include some of the most exciting features on the market. Not content with where battery technology currently lies, the team is exploring their ability to deliver full cell, module and pack cycle testing with some of the largest pack testing thermal chambers in North America. This incredible flexibility has lain at the heart of the company since its inception. The team also have access to their own advanced flexible module pilot and prototype line capable of building cylindrical, prismatic or pouch type cell modules using both laser welding and wire/ribbon bonding techniques. In a world that is constantly changing, it’s little wonder that the companies that explore new ways of working make more rapid progress.

The success of this approach can be seen in the team’s all new Alliance E48-2.0 as the first product in the ALLIANCE Intelligent Battery Series™ of lithium-ion batteries for motive and industrial applications. This proprietary design is designed to act as the progenitor for an exciting range that will revolutionize the way in which the battery industry is seen. Needless to say, the team has put quality first and foremost at every stage of development, with the highest quality cells, automotive-grade electronics, and high-quality US-based manufacturing in a robust IP67 waterproof package. It’s the perfect basis on which to provide an alternate energy solution for low-speed electric vehicles, utility vehicles and industrial machines.

The electrification of vehicles is happening at an incredibly rapid rate, and part of the key to this has been the steady transition from lead acid batteries to Li-Ion. The team at American Battery Solutions know that their customers expect more range, longer run-time, and longer lifetimes without the hassle of battery maintenance, and the new ALLIANCE Series from ABS delivers on this promise. As the first battery hits the shelves, it is easy to see how a whole line of products in this vein can be developed. Already in research and development is an Industrial series of batteries based on the industry standard GC2 form factor. This series of Alliance Intelligent Batteries Series ™ will include a 24V and 48Voptions all with 3kWh of energy, ideal for anyone who is looking for an electrification solution.

As well as various other innovations and developments, the team at American Battery Solutions is also preparing for the launch of a high-voltage series of products targeted at electric delivery vehicles, as well as trucks, buses, construction vehicles, agricultural vehicles, and mining vehicles. The firm will be working with the emerging EV start-up companies as well as recognized light, medium, and heavy-duty manufacturers to ensure that these high-voltage products meet every need imaginable. PROLIANCE Intelligent Battery Series™ will include both 350V and 650V versions, in 50kWh and 100kWh increments that are scalable in series, as well as in parallel.

Part of the key to this new line is a uniformity that can be transferred across the different batteries. When American Battery Solutions began their work, they considered the needs that their clients would have. Working primarily with those in an industrial setting demanded that the team’s solutions be highly versatile, maintenance-free, and robust in the extreme. Delivering on these promises has not been easy but has resulted in a line that is carefully designed to be easily implemented across a range of vehicle sizes. A customer’s entire portfolio can be supported with a simple, single solution.

This system is unique to American Battery Solutions and showcases how their approach sets them apart, as well as above and beyond, the competition. The “Intelligent” Battery Management System (BMS) allows modules to be easily added in parallel without the need for reprogramming. This effectively makes Li-Ion battery installation an easy retrofit, creating battery systems that have half the size and weight of lead acid batteries while offering zero-maintenance and longer life. As with all of the team’s offerings, there is an attitude that champions clear engineering solutions that save the customer time and money.

The growth of American Battery Solutions has been incredible, and the development of what the team has been able to offer has been exemplary. In a world that is in flux, the team has found a way to make their solutions universal and easily implemented. By listening to customers, they have produced something that can be handled like a lead-acid battery, making upgrades much more straightforward. It’s one thing to suggest a way forward that transforms the industry, but real change is done by taking what is already there and implementing something brand new.

With battery systems that have been included in some of the most well-known automotive programs, from the GM EV1 to the Chevrolet Volt, it’s little wonder that the American Battery Solutions team has achieved such success. Their work has become the standard within the industry, and the team have only just gotten started. With their capacity constantly growing, we are sure to see this name because infamous in energy circles for years to come.

For business enquiries, email [email protected] at American Battery Solutions.

Redefining Communication

Investis Digital is a global communications company that is establishing itself as a revolutionary leader of digital connectivity. Championing cutting-edge technology that allows brands to tell their stories and engage on a deeper level with their customers, Investis provides communications platforms that are proven to drive business success. We dig deeper into Investis to find out more about its market-leading digital communication systems, and the team that has built them.

For more than two decades, the global communications company, Investis Digital, has dedicated itself to creating digital experiences that build trust between businesses and their audiences and consequently drive business performance.

Empowered by a potent combination of expertise, technology, and customer-centric service, Investis has established itself as a trusted communications partner to some of the world’s most visible companies, helping them to create connections with their own clients, by boosting brand affinity and reputation, resilience, influence, revenue and engagement.

Ultimately, the services of Investis are geared towards realising the initiatives of their clients within the spheres of content and communication, working alongside them to support them in generating content to designing the sites that will host that content. Investis’ 24/7 full-service offering is equipped to support its clients from start to finish, handling strategy, content, design, development, deployment, optimisation and amplification in service powered by data-driven insights and decades of experience working with more than 1600 global industry leaders, such as Vodafone, Ocado, Rolls Royce, Ascential and many more. The result is measurable and repeatable outcomes that drive business success.

Connected Content

Investis’ unique approach is one that combines the strategy of corporate communications with the innovation of a creative studio, the attentiveness of a 24/7 global service model, and the results of a leading performance marketing business, all underpinned by a world-class technology platform. Connected Content, the proprietary communications technology that is championed by Investis, is central to the company’s success in marrying compelling communications and intelligent digital experiences that connect with audiences on a more profound level.

The unified approach of Connected Content is one that has only recently begun to take flight in the world of communications, but is one that Investis has been promoting for several years. By aligning the core moving parts of a successful communications campaign through cutting-edge technology with integrated security, Investis has created a platform on which businesses can tell their brand stories through strategic and engaging content, and which has been purpose-built for durability in an increasingly digital and privacy-first world. To that end, one of the key functions of Connected Content is the creation and running of intelligent, ‘bullet-proof’ websites that employ strategized marketing techniques to generate tangible results while respecting consumer privacy.

As digital communications continue to take greater precedence on a global stage as a result of the ongoing Covid-19 pandemic, Investis’ reputation for reliable digital communications services has accelerated demand for its expertise over the last year. Fuelled primarily by the Connected Content technology, Investis has diversified its digital offering to accommodate the industry shift towards tech-powered communications. Investis Digital Live, for instance, is a digital-first service that has seen astronomical growth during the pandemic, with many Investis clients who usually managed several in-person events each year having to adapt to virtual mediums. Investis, which has deep experience managing webcasts and virtual events ranging from investor days to employee meetings, launched its Digital Live service as a means to offer a secure platform on which clients could create compelling events. Since its launch, the dedicated professionals and proprietary technology behind Digital Live have successfully supported more than 750 businesses each year in managing webcasts and virtual events affordably and securely.

Elsewhere, Investis is focusing its attention on how it can shape market trends in an effort to propel future growth. For example, with the rise of remote working encouraged by the pandemic, Investis has recognised a surge in businesses investing more heavily in integrated, digital-based communications. The Connect.IQ report, that was created by Investis as a benchmark for businesses to measure the performance of their websites, is an example of how the firm is evolving to match the changing market and developing thought leadership within the sphere of digital communications. Now, the report has become the industry standard against which businesses measure the success of their communications, assessing how well they are connecting with their stakeholders or how effectively they are communicating their brand story or mission. In 2021, Connect.IQ will receive a major update that will include the world’s most comprehensive review of global publicly traded enterprises within the industry.

Meanwhile, as increasing digitisation of business operations and communications fuels an uptick in security threats and changes in data privacy law, Investis is again well-equipped to offer its clients solutions within the fields of security and privacy. Connect.ID is another of Investis’ market-leading platforms, that has integrated security and data protection into its design. The built-in cyberthreat prevention system is complete with distributed denial-of-service (DDoS) protection and malicious traffic analysis and prevention. When combined with SEO-optimised CMS with advanced analytics, the intelligent Connect.ID technology can be effectively and efficiently implemented into high performance websites that prioritise consumer privacy in a matter of weeks after a client’s initial consultation with the Investis team.

However clients are looking to use their digital communications – whether it be to boost their brand for investors, expand their global reach, or promote their values of corporate responsibility – Investis’ comprehensive yet unified offering makes it easy to achieve those goals.

Culture of Connectivity

As a global company with offices spread across the US, Europe, and Asia, Investis knows the value of staying connected. United by their company’s values – Embrace Clarity, Bring Passion, Inspire Greatness, Keep Innovating, and Measure Success – Investis’ worldwide teams share the same connectivity as they offer their clients in Investis’ technologically advanced platforms. This is where the successful growth of Investis has consistently originated from for the past two decades.

Investis Digital CEO, Don Scales, who joined the organisation in early 2016 and was appointed Group CEO in 2017, is the expert on how businesses within the professional services industry can grow through their purpose, values and story, having literally written the book on the matter. “We’re living in an era where customers, shareholders, employees, and job seekers measure businesses based on their values and purpose – and we help businesses share compelling content that reflects their purpose, values, and story,” says Don. Investis has recognised that jobseekers are no longer just looking for financial rewards and promotions from a potential role. These benefits must be balanced with clear purpose and alignment with their personal values. While many within the professional services industry are still struggling to adjust to this shift, Investis has already made the change, orientating its entire corporate culture to be more values-driven, and putting its people first.

As such, Investis relies heavily on its team to drive forward the success of their own business by empowering the successes of its clients, helping them to communicate their brand stories through strategies that have been created with expertise and client perspectives in mind. One example that is becoming increasingly common is businesses wishing to emphasise their commitments to sustainability in their digital communications. The Investis team is able to use its vast resources and compassionate insights to create the compelling content that will accentuate those commitments.

Thus, the internal culture of Investis is one that acknowledges and celebrates the successes of its people and the values-driven approach employed by every member of its global team. Those who are recruited to join the team are evaluated not only on whether they meet the required skillsets, but on their entrepreneurial spirit as well as their passion, their innovation and their optimism. Teamwork and collaboration are embedded into the very culture of Investis, and the result is a dynamic team with a defined sense of purpose, which translates into effective results for their clients.

“We bring passion, embrace clarity, keep innovating, inspire greatness and measure success to ensure our clients not only see but feel the true partnership we have with them,” concludes Don. The result is a connected culture that extends from Investis to its clients, and beyond into a bright future of connectivity through digital communications.

For further details, please contact Don Scales or

Most Outstanding Leisure & Tourism Group 2021 – UK

The VITALA Group is a consultation services group bringing project management and exemplary financial processes to a myriad of industries and businesses worldwide. Offering a full range of solutions handled with dedication and care, it is uplifting the corporate industry with every project it undertakes.

Established in 1983, the VITALA Group of Companies best known for offering expertise in the form of project financing and development. For the most part these services are provided to the leisure, tourism, and themed entertainment industry; however, VITALA’s prestige has become well known across a wide cross section of the corporate sphere. As its solutions are those that form crucial cornerstones of many business operations, it has made itself an invaluable operational tool to many organisations, with a wide array of specialisms offered by its team. One such specialism is global project finance services in terms of forming financial syndicates. This is a solution that covers start-ups as well as ongoing projects, handling the provision of Private Placement Memoranda and related documentation for project verification, such as mergers or acquisitions.

In this way, it has become an ingrained part of business infrastructure, supporting companies with an expert guiding hand useful for the experienced and inexperienced alike. VITALA’s commercial activities cover further project finance aspects like investment, consultancy, and management services. Its project management and fiscal planning strategies are second to none in all elements, and thus as VITALA has grown it scaled its operations up alongside it, now offering equity and debt funding, project start-up help, partnerships, and loans. All its work focuses on getting a client’s work off the ground and setting it on a trajectory of sustainable success with the implementation of watertight behind the scenes processes.

Its project management services include the streamlining of client workflow, and the members of its exemplary team are prepared to help with anything from investigations into existing processes, private placement memoranda, feasibility studies, loan syndication, and buy in / buy out. The breadth as well as depth of its solutions are another aspect of what makes VITALA such a vital tool for many of its clients. Furthermore, its clients appreciate the lack of up-front fees or hidden surcharges; it will only ever charge a success fee. The decades of experience that VITALA has accrued reassures its clients right from the beginning of working with it that it will be reliable. VITALA then proves this with its results, smoothly integrating itself with its client’s company and getting to know the business in a non-obstructive manner.

It has worked with businesses across the world to develop and upgrade internal processes and secured the success of many projects in this way. As it receives so many applications for all types of financial projects, it finds it important to stress that it does not operate as a finance broker; rather, it is an advice and guidance specialist, recommending the most appropriate source for a project’s valuation.

Project financing is based on the merits and risks of a specific project, rather than the security and corporate elements. This allows it to view a client’s project impartially and objectively, evaluating it for the sum of its parts as a standalone plan, instead of allowing outside elements to guide its judgement. It has thus completed global development projects in over 153 countries, taking them from inception to operation, managing tasks that will allow for the complete and seamless success of it. This includes the juggling of a myriad of dynamic factors.

VITALA’s handling of such factors is where it truly shines. In operating across cultural and language barriers, it has gained an empathetic understanding of how to approach each project with sensitivity and an open mind. Furthermore, its staff are all extremely qualified to operate within such international spheres, with the ability to see to a client’s economic, financial, and legal needs during a project with sophistication. Its aim above all else is to provide customer-tailored services. VITALA achieves this by keeping its own processes rigorous but flexible, with goalposts that can be altered depending on the client’s wishes and the demands of a project. In tandem with this, VITALA holds its own ethical, legal, and environmental responsibility in the highest regard, striving to make the world a better place day by day in both the corporate spheres and the macro scale.

Due to the complexity and wide reach of its work, it has encountered very little in the way of competition. This has allowed it to become a one-of-a-kind service like no other, with its work in high demand; demand it rises to with efficacy, all the while keeping its services strictly in-house. All its solutions are catered to by different members of its staff, refusing to outsource to maintain services that are high quality, consistent, and value for money. VITALA’s processes are just as streamlined in house as the ones it implements for its clients, and thus, even when challenges arise, it can respond to them quickly and effectively. For example, during the Covid-19 outbreak, it experienced project delays – however, it has been working with its clients to aid them through this difficult period.

Its upcoming projects also promise to be immensely impressive as it continues to scale its operation alongside its continued growth. Thanks to the increase of clients coming to it for services, and those clients creating buzz about VITALA through glowing word of mouth referrals, this business is certainly never bored. The businesses in its current client’s circle often end up becoming some of its next clients, and so on; this has secured it a reliable business model, allowing it to look forward towards designing its future. Its 2021 projects, therefore, reflect some of where VITALA may be looking to take its enterprise next. Firstly, it will be looking into manufacturing and plant management, reaching out to a new sphere of clients to facilitate further expansion. Additionally, it will be working on its investments in the renewable energy industry, as well as pharmaceutical manufacture, tourist resort business management, and the support of healthcare, university, and agricultural projects.

Its current projects are in Vietnam, the Republic of Korea, Kyrgyzstan, Bulgaria, South Africa, Canada, Saudi Arabia, Dominica, Ukraine, Egypt, and Uganda. The VITALA Group Chairman, Dr Wolf Vierich, is leading the charge on these new developments and outreaches, inspiring the company with his drive and passion for continually bettering the industries VITALA touches. He was legal and economic advisor to various Heads of State and led economic nationalisation programmes in Tanzania, Iran, Jordan, and Qatar in the 1970s and 80s. In tandem with this, he directed Holiday Inn’s growth into Europe, the Middle East, and Africa. For his global achievements in his field of international tourism, he was Knighted by the German Government in 2010, and dubbed CEO of the Year for 2021 by CEO Today Magazine. The VITALA Group has also been named the “Most Outstanding Leisure & Tourism Group 2021”. With the Group Chairman acting as a driving force behind VITALA’s ambition and many plans in the works, this commercial group looks forward to what new heights the future will bring.

For business enquiries please contact Hannah Kennedy at Vitala Group International Ltd via

Designing the Future of International Transactions

Providing for wholesale banks and large market players in the financial sector, Adhara’s effective and efficient platforms and systems are now being used by some of the largest businesses in the world. Promoting a new technological industry standard, this company has worked hard to develop long lasting client relationships and is now a powerhouse in its field.

Adhara is a financial services company operating around the world, with development hubs in Spain, South Africa, the UK, and Singapore. It is a builder of next-generation wholesale settlement platforms that are based on CBDCs and tokenized money systems, also handling cross border payments, fx and liquidity trading, a highly effective toolkit for banks, and the digital and sector acumen to settle over tokenized money in real time. Fully remote and optimized, with user interfaces that are both intuitive and comprehensive, it has gained renown as the smartest way to handle smart contracts. Deployed over permissions based and enterprise grade standard blockchain networks, it can enable payments between businesses, as well as manage settlements to the benefit of both parties, allowing all involved to work seamlessly and without the need for additional bloatware.

By allowing the streamlining of processes across the board in its industry, it addresses a multitude of challenges often faced by wholesale banks. Specifically, these businesses can find difficulty in managing international payments; there is a tendency for these processes to be less than simple for either party, with multiple hoops to jump through and the tendency for this to spread across multiple platforms. Adhara wishes to change all that one client at a time as it grows its roster of clientele and continues to upgrade the applications it offers accordingly alongside changing industry standards.

Often, issues are caused by inefficient execution processes and a lack of visibility when it comes to liquidity, which is unhelpful at best and completely stymies business at worst. Payments are not often fully digitized, or orchestrated in this manner, with the industry traditionally preferring bilateral messages. However, this as an industry standard is something Adhara is keen to steer its sector away from, as bilateral messaging is expensive and prone to error, requiring constant reconciliations throughout the process that can become labour intensive. Adding unnecessary complications is the exact thing that Adhara was developed to avoid. Instead, its platforms seek to speed up liquidity, making it faster and more cost effective, as well as drastically reducing the margin for error.

By offering the Central Bank Digital Currencies that it does, it promotes a form of tokenized money management and financial solution that the world is slowly making its pivot towards. Making the most business sense no matter the scale of the company or transaction, tokenized money is at the forefront of innovation, allowing for programmable liquidity that trims the fat from the endeavour and allows a client to couple payments and trading processes with settlement. Not only does this eliminate the need to complete reconciliations at many stages throughout the transaction, it decreases the need for back and forth messaging and decreases the probability of errors. This also dramatically increases visibility and auditability, avoiding further error and allowing a client a full overview of the entire transaction.

All its services play to its core values, which lie in consistency and practicality. It keeps itself pragmatic, seeking only to serve its clients in the best way possible, helping banks and other regulated wholesale finance players find the best channel for the most cost-effective solutions. In this way, banks find its services to be professional and uncomplicated, with a focus on keeping processes and interactions streamlined and client led. Adhara will work to avoid disrupting the client’s own processes, fitting seamlessly around them and in fact bettering them across the board, striving to aid them in the solving of key issues related to inefficient payment processes and settlement cycles.

Such issues are often disconnected and result in higher operational costs for processes and settlements, which Adhara allows its clients to avoid. With a belief in the innovative nature of blockchain technology and smart contacts, the tokenization of money makes for a powerful tool in the hands of wholesale banks and market players. Moreover, they benefit the market by allowing things to progress quickly with far less allowances needing to be made for troubleshooting. Adhara is functionally making finance more efficient and more affordable with every application and upgrade, something that its clients have lauded as exemplary, and that its partners are proud to support.

It also adds increased security to processes, meaning that a client can rest assured that their assets are being protected when they use Adhara’s services. This is crucial in international transactions, where large sums are being handled. Its products are built for the benefit of banks leveraging standard, open-source, enterprise grade blockchains, becoming more widely accepted as time goes on. Whilst the technologies integrate themselves deeper in the finance industry, Adhara is aware that innovation is a continuous process, and that the changing world it exists in demands constant adaptation. Therefore, whilst its solutions are watertight and extremely well-designed, taking pride in the technological prowess of what it offers, it knows they could always be better.

Taking new developments and upgrades in its stride, ensuring that it doesn’t stagnate, Adhara is constantly striving to make its services even better. Working for clients dealing with big budget deals and across the world, it takes its ability to adapt to changing paradigms very seriously, keeping itself flexible to adopt beneficial alterations. Most of its client list are large shareholders dealing with large scale deals, and Adhara’s solutions are extremely proficient in helping them to handle the hurdles they must face. Many such problematic areas are a direct mirror to those faced in the general interbank market. As it moves forward towards its future, Adhara will be continuing to support its clients through such potential issues. In addition, it has been working on several strategic projects with the backing of its large international clients. Recently appointed as the blockchain partner to Fnality International, it is responsible for the building of their entire blockchain infrastructure. Therefore, it has made itself accountable for delivering production grade systems to this company and its member banks. It is particularly excited to see where this will take it as it looks towards the rest of 2021 and beyond.

For further information, please contact Tanya Knowles or visit

Creating Space for Modern Business

Kofisi’s work in flexible and highly tailorable office spaces has made it a household name across Africa. It has pulled far ahead of its competition through bespoke interior design, empathic understanding of contemporary work life, and keeping itself flexible in an ever-changing world, and today reflects on the processes that have allowed this.

A company specialising in the creation of bespoke and flexible office spaces that are tailored perfectly to fit a client, Kofisi works across Africa and serves a wide cross section of industry. With clients from all around the corporate sphere and expanding its influence with every job it undertakes, its work is contemporary, bespoke, and empathic. Its spaces are developed in partnership with its clients as well as in terms of working for them. This results in a passion project for both Kofisi and the business in question, cultivating an attitude of helping a company give back to its employees by ensuring that their workspaces are top of the range. A Kofisi membership is a number one way to accomplish this. Such membership allows a client access to the stunning office facilities at any of its centres, which will be designed according to specifications, and therefore a client’s employees can work productively and comfortably wherever the job may go.

Currently, its centres can be found in Nairobi, Lagos, Dar Es Salaam, Johannesburg, Accra, and Cairo. Furthermore, since its founding, it has been developing and upgrading itself for constant betterment. It knows that the challenges of the work environment are always changing. Therefore, it will always seek to help its clients’ employees rise to this, adding to its roster of capabilities the creation of spaces such as private offices, meeting rooms, event space, and flexible desks. Its significant cost effective and money saving methodologies are applied to its approach, ensuring that clients get great value for money without having to scrimp on quality; in turn, this has earned Kofisi yet more notoriety. With flexible licenses, professional service, and members benefits, Kofisi promises that use of its spaces will give a business a head-start right from day one.

Its driving goal is to create spaces that let a client’s staff get the most out of their work environment, being fully customisable, rotatable, and attentive to the dynamic nature of client expectations. Alongside inspiring and stunning interior designs that carry the eye of contemporary African business culture, its workspaces are also practical, with integrated technology and hospitality that creates some of the ‘most stimulating places to work on the continent’. Consequentially, it is elevating the standards of business environments across the board, and clients who have worked with Kofisi find themselves hard pressed to settle for anything else once they have experienced the best.

Kofisi’s clientele are diverse and variant; from the local to the international and the NGO to the legal firm, the list is just as impressive as the quality of the office design. Using an artistic eye to enrich a space has been crucial in building this. It sets itself apart from its competition by working hard to make office spaces aesthetically outstanding and paying attention to every minute detail, expanding this across the entirety of a client’s available 200 square metres inside one of Kofisi’s centres. A company that truly cares about the wellbeing of employees across the business world, it developed this attitude by first cultivating that internally. Its employees are prized as pivotal to its success, each handling a myriad of complex tasks without which Kofisi would not exist. Its team are multi-skilled and effective, taking a client right through from initial ideation and creation to delivery, and even maintenance.

Its in-house design team each bring something new to the table, with everyone offering a fresh eye to the development of an idea to draw out its true potential. Intertwining their own personal stylings and training with the overall united ethos of Kofisi as a company and the specifications and ideas of a client, they manage the balancing act of fulfilling expectations and adding to those expectations with sophistication. Working with local craftspeople to turn those ideas into reality, Kofisi’s team will select only the best in the business to work on creating a client’s office space, ensuring that proper workflows are implemented. Its expertise when it comes to project management is therefore also exemplary, keeping all goals firm and workable, ensuring that they are met on time. By working with local crafts people, it can also make its spaces work perfectly with a local area, allowing its teams creative free reign as they are indeed the experts.

With brilliance and meticulousness, Kofisi can ensure that whilst every space is totally unique, it is at least alike in the height of its standards. Its world class hospitality within its centres has also become noteworthy in its industry, with full-support packages available such as bureau services, refreshments, events, and concierge services. Kofisi’s staff always operate on the principle of being ‘on the front foot’ when it comes to service, priding themselves on being attentive and receptive. From the moment a client walks in, Kofisi’s staff are there to support them in their work however they need. Should anything go wrong or not be quite right, its staff are on hand to help manage and fix that; it promises that no matter the issue, it will be able to handle it quickly and efficiently in order to let a client get back to what truly matters.

Its staff also treat client feedback with the respect it deserves. If a client feeds back with positivity, it is always pleased to hear that, and indeed has collated a vast portfolio of glowing reviews. Further to this, it has benefitted hugely from word of mouth testimonials as professionals across all sectors discuss the outstanding nature of its work. However, it also values the negative feedback and constructive criticism that its customers may have, seeing its as an opportunity for making its already exemplary work even better, and striving to act on those comments post-haste. In this way, it strives to make it so that a client can actively see their comments being taken into account, and that their active collaboration with Kofisi makes an impact. This attitude has earned them many a return customer, and many a new customer in turn.

Of course, not even a company with such a strong foundation as Kofisi was unaffected by the outbreak. Covid-19 predictions stated that co-working environment developers would be hit hard by the pandemic, and indeed, it saw this in the temporary closing of its Johannesburg centre and delays in the building of Kofisi’s build of an office space for Google. However, with innovation and tenacity, it pushed through, and is now just as strong as ever. It ensured that each of its spaces had the correct safety measures in place across the board, in line with local and national regulations, and has seen a rise in demand for its private office spaces and office suites, gaining new clients like Bolt and Marie Stopes as a result. With new offices opening in Accra, Djibouti, and Cairo, and additional offices in Nairobi and Lagos, its centres will now be offering conference facilities and cafes. Continuing its push towards further excellence, it is looking forward to what 2021 and beyond will bring.

For further information, please contact Sanam Dadhiala or visit

I-NGEN-ious Advertising

As one of Canada’s Fastest-Growing Companies, NGEN Communications knows what it takes to drive business growth. Thus, having helped emerging brands across a vast selection of industries to achieve their potential through comprehensive marketing strategies, NGEN is this year being recognised as the Best Full-Service Marketing & Advertising Agency 2021 of Canada at the AI Global Excellence Awards.

A full-service, fully resourced strategic advertising and marketing agency of Ontario, Canada, NGEN Communications is an award-winning agency that helps companies to reach their growth potential by creating ‘relevance’ and ‘consideration’ for their emerging brands. In doing so, NGEN makes brands that are connected and relatable to their clients – making them ‘relevant’ – and that are always in mind when making a decision – as an object of ‘consideration’ – as they as brands become known on national and international platforms.

NGEN’s global team of strategic thinkers and passionate doers employ vast expertise to offer a comprehensive set of marketing and advertising services designed to achieve the firm’s central mission of growth. Those services can be broken down into five core categories.


Strategic Marketing enables those clients who can’t afford a full marketing department to still benefit from strategies which are crucial for innovation and growth. Within Strategic Marketing, clients are able to take advantage of the resources and expertise of a full team of planners and strategists through a single point of contact, who is dedicated to providing support and advice on market research and trends, business opportunities and insights, consumer and user behaviours and analytics, sales growth strategies and more.

Creative Design underlines the importance of how first impressions and attention to detail can influence people and consumers, and offers expert services that cover corporate and product branding, 3D visuals, packaging and presentation, and visual identity development. For the team at NGEN, Creative Design is about so much more than creating beautiful images and emotive language. It is about blending design thinking with a profound knowledge of the human psychology, to create visuals that promote awareness and interest so as to trigger real action.

Advertising and Communications is focused on making an impact which lasts, by delivering messages in a way that is unique, fresh, smart, provocative and inspiring. The NGEN team works with clients to find the solution or combination of solutions that best expresses the message that their brand seeks to communicate, offering creative concepts and integrated multi-channel campaigns as well as film, publishing, internal campaigns, photography, print, TV and streaming, and so much more.

Digital and Online Presence is a service that is only growing in importance for NGEN and its clients, as the connectivity of modern consumerism means that everything is now available on demand and in real-time. NGEN is experienced in turning interactions into conversions, supporting clients as they create digital campaigns and employ a myriad of digital tools such as social media management, bespoke mobile app creation and marketing automation to enhance the online presence of its clients.

Last, but by no means least, is NGEN’s Experiential and Promotion Services which utilises mass media to spread the word about brands and products. Through events, workshops, one-to-one meetings, contests and more, NGEN helps clients to create platforms for direct conversation with their own clients, enabling true brand connectivity with its people, which ultimately drives brand growth.

That is, after all, the fundamental objective of all five of NGEN’s comprehensive service categories. It is itself an emerging company with ambitions for significant and sustainable growth that has seen NGEN earn its place among the Canadian Business and Maclean’s Growth 500 – Canada’s Fastest Growing Companies, alongside a myriad of international and national accolades. Consequently, the team at NGEN is able to employ a consultative and collaborative approach that knows the challenges faced by emerging companies, having faced them itself.

As a result, NGEN embraces each challenge in every project, taking each one as an opportunity to think creatively and to take on responsibility as if it were for the team’s own business. Always with total respect for the needs, wants, and budgets of clients, NGEN employs the collective expertise of its professionals who bring global experience in strategy, design, communications, public relations, technology, animation, film and photography, and so much more to deliver fully integrated, effective marketing and advertising solutions. Within every project, the heart, soul, expertise and business acumen of every member of the NGEN team is clear to see.


This passion and creativity are instilled into an approach that is broken down into three core strategies: we must understand; stand for something; and do something outstanding. These three steps outline the framework for how the NGEN team gets to know a client and their business and what their aspirations for that business are, how it can identify the opportunities that facilitate the achievement of those aspirations, and how it is all brought together and rolled out in an effective marketing or advertising strategy and campaign.

Acting either as an extension of the marketing department of its clients or on a project by project or performance-based model, NGEN works flexibly to suit the needs of its clients. Consequently, clients are able to rely on the NGEN team as a partner providing resources and assets like thought leadership, creative problem solving and proficient marketing strategies to deliver tangible and sustainable results in the form of increased sales, greater brand awareness, increased efficiency in getting to market, better convenience and much, much more besides.

This client-centric approach is one that is championed throughout NGEN, beginning from the top. Joe Grasso, President and Business Director of NGEN utilises his excess of twenty-five years in marketing, sales, supply management, technology implementation and process reengineering to provide the strategic direction for clients in emerging brands looking to realise their full market potential. Meanwhile, Dion Widrich, Vice-President of Operations and Co-Founder of NGEN, also boasts an established career within the industry of business growth, which he uses to manage the development of NGEN as an organisation, as it manages the development of others.

Together, Joe and Dion lead an organisation with growth at its heart that has worked with a diverse range of national and international brands such as Canon, Porsche, Benecaid, Caesar’s Palace Las Vegas, Bento Sushi and CA Computer Associates. Driven by values of Passion, Teamwork, Performance, Curiosity, and Integrity, NGEN’s growth extends to it’s reputation, which has been instrumental in earning the company a roster of accolades, to which it is able to add to this year with the AI 2021 Global Excellence Award for Best Full-Service Marketing and Advertising Agency of Canada. There is little doubt that we can expect to see continued success from NGEN as it continues on its exciting journey of growth.

For further information, please contact Joseph Grasso or visit

Aesthetics Clinic Secures Success!

The advent of new and exciting procedures has encompassed all walks of the medical world, and it is top providers who ensure they offer these services. None is finer than the team behind Dr. Katie Clinic. It has achieved the remarkable under the leadership of lead practitioner, Katie Lau King Ting. Now that her firm has been recognised as the Most Outstanding Medical Aesthetic Clinic 2021 – Hong Kong in Acquisition International’s 2021 Global Excellence Awards, we thought it was time to take a closer look at how she has achieved such success.

The way in which we use our bodies is intrinsic to the medical approach of Katie Lau. Her entire career has revolved around not only keeping active herself, but in working out ways of keeping others on the move too. While this might seem a little counterintuitive for someone who has built their career in the aesthetics industry, her approach to this specialism embraces a holistic outlook that encompasses not only looks, but the mind and the body too.

The aim of the clinic is to improve a patient’s perceived weaknesses, often focusing on skincare treatments that finetune the appearance. This decision is key to the firm’s success, as they work on amplifying and elaborating on beauty. Under the capable leadership of Katie Lau, the firm has applied an approach which doesn’t stop at skincare, but goes deeper into how people think and why they think it.

The basic medical principle in all specialties is to do no harm, especially in the field of aesthetic medicine. Here it is vital to adjust patient expectations. They must rest assured that the team at Dr. Katie Clinic are doing only what is needed. Only after detailed assessment, will recommendations be made, and they are purely to help with specific problems. In this way, final personalized plans and goals are being set up together after open discussions and mutual agreement.

Katie’s career did not begin with the dream of becoming a medical doctor. In fact, she was Hong Kong’s Butterfly Queen, breaking records for the region as an incredible swimmer. Having trained since the age of eight, it’s no wonder that she was able to win medals at the 1994 Hiroshima Asian Games. That said, her next move was something of a surprise to some, as she began to wind down her athletic career in favour of something more academic. Needless to say, the lessons she learned at this incredibly high level of sportsmanship, to be active, to face new challenges and to conquer, have been an asset during her long and successful medical career.

Campus life took the form of the University of Hong Kong School of Medicine, where Katie gained her Bachelor of Medicine and Bachelor of Medicine. With renewed commitment to the medical industry, she joined the Queen Mary Hospital as a houseman where she was able to explore her new vocation and discover the direction her passions would lead her. It’s little wonder that the path she followed was that of surgery, giving her the opportunity to work with her hands to heal patients.

For the next three years, her specialism led her to new and dizzying heights of competence, learning the valuable skills that would enable her to thrive in her new profession. Katie was able to assist in numerous surgeries of various types, including a complex liver transplant. Experiencing the full scope of what surgery had to offer enabled her to learn in real time, not only about her chosen topic, but about the specific branches of medicine she wanted to travel down next.

After three years of surgical training, Katie made the decision to move into private practice. She had completed her basic training, but had not specialised in a specific field. This meant that she would have to become a general practitioner, in either a general or aesthetics clinic. The choice was made by the same logic as her decision to go into surgery – aesthetics would enable her to be more active and on the move, and so her career path was set firm.

The world of aesthetics was one which brought about unique challenges as far as Katie was concerned, and her approach was carefully designed to take as many factors as possible into account before lifechanging decisions were made. What she discovered when entering into this important field was that many are making big decisions about how they look that are based entirely on a subjective perspective. Very quickly, Katie saw her work partly as a way of exploring the technical challenge of altering someone’s appearance to their liking, but also as a means of helping someone’s mental health. Many people go into an aesthetics clinic for unique and personal reasons and the job of Katie is not just to deliver results, but to unpick these complex factors and discover a form of the truth. People are not just the flaws they want removed, but a complicated array of different factors.

Needless to say, her work is incredibly difficult, finding innovative ways to create solutions for her clients. There is a tendency to expect aesthetic work to have a big impact on how people look, reshaping the very fabric of who a person is. Much of what Katie does is designed specifically to avoid this sort of invasive treatment. At the heart of her process is a desire to create tasteful adjustments that enhance the natural beauty that is within everyone. This applies not only to how someone looks visually, but how they feel about themselves on the inside. The way a person looks can transform how they feel, and how they feel can transform the changes they want to see. Mixing these two aspects has proven to be key to Katie’s continuing success.

Of course, the approach that Katie takes has been built up over years of practice and knowledge gathering from experts in the field. Working in a variety of different circumstances, including local companies, sizable corporations and community-based centres, she has been proud to apply aspects of all of these places to her thriving business today.

At Dr. Katie Clinic, Katie was able to boil down these hard-won experiences to a core process that allows her to thrive no matter what the circumstance. Each client is treated as an individual, taken on their own unique and bespoke journey towards happiness. The journey is guided by how a person looks, the subjective ways in which they would like to improve themselves and of course an in-depth knowledge of how to slow down the aging process considerably.

Katie is the only doctor at the Dr. Katie Clinic, with three assistant staff for both clinical and administrative work. This ensures great consistency in how things work. The assistant staff are responsible for arrangements of pre- and post-treatment work, including bookings, handling general enquiries, and routine paperwork. When it comes to recruitment of new staff, the team always try to keep our standards strict, but not limited to clinical experience.  What is seen most clearly in this staff is attitude – in treating patients, carrying out daily work, and when facing new challenges. The provision of loving care to patients, a willingness to take up different duties, and eagerness to learn, are some of the characteristics which will lead to good prospects in this clinic. 

The internal culture is always team building. A pleasant working and learning atmosphere is crucial in ensuring every staff enjoys work, while at the same time, make progress in their career, and as a person. Team work with minimal hierarchy puts a smile on working faces, patients in return will feel this passion, also enjoys each visit more, yielding a win-win situation, happy for all parties.

When considering the work that is performed at Dr. Katie Clinic, it’s essential to remember that a broad range of people walk through its doors, and each have their own histories to tell. When she first started practising in this field, most were female. Along the last years of solo practice, currently around 20–30% of patients are male, with ages that range from as young as 5 through to 70 years old. For younger children, parents are much concerned about facial moles, and scars caused by accidental falls, or other mishaps. They are worried that these can impose negative impacts on their children’s future life. Society, including the elderly, are now more aware of health issues and more willing to take action to ensure healing is completed to the highest standard.

For some, the ideal of aesthetic surgery is one which revolves primarily around vanity. The creation of a face and body that is as close as possible to some ideal of humanity. Often, however, those who come to Katie have smaller complaints which date back years. One of the cases that she remembers most clearly is of a shy young man who had a scar since childhood. He was unaware of the potential solutions on offer, with a therapy technique being what was eventually recommended. This non-invasive and unintrusive approach was key to him recovering some sense of confidence, which he would be able to take into the world around him.

The caring solution that was devised inspired the young man to bring in his mother who had a chronic scar that originated from a sunken nasal ridge. This so-called weakness was something that could be fixed on the spot. By providing practical solutions to problems that others perceive in a way that embraces them in their wholeness as opposed to perfecting them from a certain point of view, Dr. Katie Clinic has built a truly astonishing reputation for itself.

This approach is only possible thanks to the care which Katie applies to every case. She doesn’t offer standardized plans that revolve around the latest and most popular techniques, instead offering a solution that is ideal for the patient. To ensure rapid progress, she meets patients in person right at the first session. This establishes a concrete doctor-patient relationship, encourages patient compliance throughout treatment execution, and above all, impresses their inner self to spread these good words. Those who come to Dr. Katie Clinic know that they will receive work that supports every aspect of their body in its entirety.

The advent of the COVID-19 pandemic has affected every industry, but for the active sportswoman that Katie is, it was an opportunity for her and her business to thrive in an impossible climate. In fact, the work that she does has only been strengthened by the changing way in which people have worked over the last year. With people working from home and unable to travel, they have had more time to turn up to her clinic and more opportunities to take advantage of downtime appointments.

The lack of work-related constraints, as many people need time to recover after an operation and for example cannot wear makeup. Working from home means that this recovery time is less difficult to come by and as such, appointments for potential work can be done with ease.  In fact, the pandemic has had a negligible impact on the way in which the company has operated, with the region as a whole suffering less than many other parts of the world. Those who might have travelled are now spending more time wondering how to improve their skin and their bodies as a whole.

This subtle shift in priority has been pushed by the pandemic in an interesting way, with many seeing anew the value in ensuring that their bodies are able to operate at peak performance. Naturally, skin plays an enormous role in this because it is the body’s second biggest organ. Maintaining it to the highest standards is invaluable and often requires a therapeutic approach which the team at Dr. Katie Clinic specialise in.

There is a great challenge for the industry at large, and it comes in the form of the reputation of aesthetic medicine in Hong Kong. A series of unfortunate negligent incidents over the past results in a very negative image of the industry. Patients are understandably extremely cautious about potential complications and side effects, not helped by the fact that skin issues are mostly non-acute, seldom a medical emergency, and therefore easy to postpone. The approach of Katie and her team, pushing an approach which celebrates the close relationship that people should have with their bodies, has been key to this.

A clear sign of success is being invited to share your experiences and that is precisely what Katie has been lucky enough to do. Her success in the aesthetic sector, brought about by her holistic approach to the industry, has seen her reaching out into the Asia-Pacific regions, speaking proudly about her work at seminars and conferences alike. Needless to say, the limitations on travel in 2020 saw her speaking engagements curtailed a little, but as online conferences began, she was proud to speak at Korea Derma 2020 in Mid-December.

Here, she talked about skin saving pearls for common dermatological conditions hidden underneath our masks. Katie is glad to be able to grab every chance to contribute to her profession and uphold academic standards on top of her daily clinical routines, given that real life events were nearly impossible recently since the COVID-19 outbreak. In the coming years, she would like to write a book that combines all of her knowledge and experience into a package that can be seen by all. The value of a tome that would be able to pass on the beauty of aesthetics is clear, and would be incredibly useful to the next generation, and beyond.

While the work that Katie does at Dr. Katie Clinic is vital to her success, it’s in her outside engagements that she has been able to work in new and exciting sectors. One of these embraces the potential of the non-clinical aspects of her work. Currently, Katie has taken up a position teaching new aesthetics specialists in how to thrive in the workplace. She is training five pharmaceutical companies in machines and injectables at the moment, drawing on her long and varied years of experience to ensure that the decisions these businesses make are for the benefit of their customers.

It’s clear that Dr. Katie Clinic is a certified success, and an enormous amount of that is down to Katie’s tireless work on behalf of her patients. While the world has been turned upside down over the last year, she has been able to focus on the needs of the here and now, pushing her firm to new and uncharted heights. By keeping up this incredible reputation, she has been able to achieve the remarkable.

Once a sportsman, always a sportsman, it’s a desire to be active, to face new challenges and to conquer that has brought Katie such success. This sportsmanship I acquired since at a young age molded me into a tough person, ready to face any challenges and difficulties anytime. In sports, the rate of failure is frequently higher than success. The courage and determination to stand up again after bad collapses is the key to work the path of success.

Katie’s path into the medical industry was not strictly speaking the most traditional, but it has brought with it a unique perspective that has benefited hundreds of clients. We celebrate that success as she accepts the award for Most Outstanding Medical Aesthetic Clinic 2021 – Hong Kong, and look forward to what innovations she brings to the market next.

For further information, please contact Katie Lau King Ting or email [email protected]

Is This Just Fantasy?

The world of technology has been revolutionized in the last few years by the rise of VR, AR and 3D simulators. Allowing people access to virtual plains where concepts can be thoroughly visualized and explored, these developments can be seen having an effect on every industry. We take a look at PaleBlue, a Norway firm which has positioned itself as a leader in the field, to find out more about the impact this will have.

Innovation lies at the heart of any technological company, but the team at PaleBlue have fought their way to the front of an industry that has been in constant flux. With new techniques changing the way in which simulation technology is perceived by the world at large, the team have been able to act as a guiding force for many.

PaleBlue draws on a long heritage within the 3D and VR sector, with many key members of staff first working on solutions in the mid-1990s. While the technology has changed, the vision of developing advanced simulation and visualization solutions with industrial application has not changed at all. Using an advanced proprietary 2D and 3D simulator technology, PaleBlue specialists have been able to include 2D touch panels for control surface simulation, 3D graphics for industrial simulation, and Virtual Reality (VR) for immersive interfaces.

The firm’s commitment to best-in-class performance can be seen in their work on software, simulators and VR/AR solutions, as well as in their capacity to facilitate digitalization, and contribute to a high degree of autonomy in operations. This incredible breath of ability is a credit to the resources that the PaleBlue team has been able to cultivate over the last few years. Tellingly, organizations like NASA and the European Space Agency have not only seen the potential in simulator technology but have recognized the ability that PaleBlue has to deliver truly exceptional results, establishing important simulation projects. The team have spent years building knowledge assets for specific industry verticals like HSE and Operations, Oil & Gas, Subsea, Construction & Lifting, Healthcare, Biotechnology, and many more, which keeps them in high demand.

The last few years have seen a transformation in VR technology, mainly because it has become much more affordable to a greater variety of companies. This has increased the workload that PaleBlue has been able to take on, with contracts coming from a broad range of different organizations. The team offer training simulators for individual training as well as multi-user solutions for collaborative team training. Having the options available not only makes training much easier to coordinate for a business but includes the ability to perform soft-skill training for a wide variety of work routines.

During the COVID-19 pandemic, the workload of companies like PaleBlue has increased significantly, as companies explore ways of getting work done that doesn’t follow traditional means. While the technology may seem new to many corporate structures, it is already well established and ideally suited to the needs of the moment. The benefit of restrictions in travelling, physical training and meetings has been the opening up of time and resources for VR technology. Those who have taken up the ideas involved have been able to change the way in which they work forever. Meetings and training can now be done in ways that are far more efficient.

Needless to say, those companies that have invested in VR technology at the outset of the pandemic have seen an enormous ROI. They have been able to save money on travel and expenses as well as creating situations where it is possible to work better on an individual and collaborative level. The benefits of VR technology are not easily seen from the outset because businesses don’t understand what they are getting. Once acquired, however, an immensely versatile and flexible way of working opens up that captures the ease of working individually.

As the team has achieved such success in 2020, it’s easy to see them looking to new and bigger horizons during 2021. The aim is to develop ways of scaling their current solutions in order to make them available to an even broader audience. This broader audience will consist of professional organizations looking for something new and impressive to move them forward as opposed to the general consumer. The aim is not to provide the public with new technology, but businesses with an easy to see improvement to their job routines.

Building up an industry around such a burgeoning technology is not an easy feat, and the management at PaleBlue have had to carefully pick their staff to ensure that they are as committed to the sector as they are. With some of the VR Industry’s best and experienced brains as key persons in the company, it’s easy to see how PaleBlue has been able to stay true to its original vision. People who have a passion for VR technology see it in the team and want to take part. When combined with a desire to see maximum client satisfaction, it’s easy to explain the dedicated and enthusiastic attitude that every employee has in their work.

As the market gets more and more crowded, standing out will be critical to continuing along the path of success. To differentiate themselves from the crowd, the team at PaleBlue have designed real-life physics into their training scenarios. The growth and development of these scenarios is set to become the heart of what PaleBlue offers, as the team set the standard for the rest of the industry. Already they have gained certifications for their diving simulator training solutions, with some solutions approved by world-leading trade organizations and institutions such as IMCA, International Marine Contractors Association. There is now a desire to secure similar quality assurance in other industries.

Simulator technology has truly remarkable potential, and many companies have only just begun to scratch the surface of what it could offer them. To the team at PaleBlue, this scratching the surface is the beginning of an exciting endeavor that could see them changing the shape of the industry. As they look to the future, they can see ways forward that others are only just beginning to conceptualize.

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An Inclusive Approach

When Perez & Barros Sociedade de Advogados was established in 2018, it was designed to reflect the needs of the day, drawing on modern, customized and ethical legal services. In three years, their efforts have been rewarded with success in 2021’s Global Excellence Awards, where they were named Most Outstanding Hospitality Law Firm 2021 – Brazil. We take a closer look at the firm to see how their unique approach has brought them such amazing triumphs.

Law firms often follow in the wake of tradition, drawing on what has gone before to create something successful. The approach that Perez & Barros has taken is to reflect the needs of today in how they operate. Modernity lies at the core of the business and is one of the many keys to the team’s success. By using the latest techniques to provide a dynamic and client focused approach to industry, they have achieved the remarkable in their industry.

Part of the key to the team’s success is the strength of the team and the way in which they interact with their clients. Many of the people involved are experienced professionals from a mix of large and boutique firms and companies. Each wanted to find a place where they could achieve a more flexible work schedule that embraced professionalism, enhanced individualized attention and was able to provide a good price/service ratio in a growing worldwide cost saving practice.

Needless to say, this approach has proven to be incredibly successful within the industry, with a multi-task integrated and experienced team pulled together to focus on the tax, labour, civil, corporate and real estate areas to provide a seamless legal solution on behalf of clients. Because the firm takes the time to understand each client’s specific needs, the team are able secure a specialized client oriented pro-business result service.

Within the first year of the firm’s inception, the business had already risen through the ranks to become one of Brazil’s leading legal employers. The results that the team have achieved, drawing on their significant combined experience, ensured that more companies would trust the firm to support their businesses through difficult times. It’s a credit to not only the quality, but the efficiency of their work that they have been able to achieve these results.

The secret of this growth has been the way in which every member of the team is encouraged to support others. With staff that is drawn from a wealth of different experiences and disciplines, from large conglomerates through to tiny boutiques, they all have something to offer an individual client. Only through embracing all of these approaches, and combining them with a broad level of competence, does the team perform so well for its clients. The inclusive policy has not only encouraged a great deal of women to work for the firm but has created an environment where there have been no resignations. It demonstrates clearly how happy everyone is to work for this amazing team.

Thanks to the success of Perez & Barros, the business is proud to have opened an impressive network of offices that will not only spread the reach of the firm but allow the team to take on new staff members to attend to an increasingly business workload. The São Paulo office was inaugurated in 2019, at Itaim Bibi, with three new partners, adding to the international profile, but maintaining the mission of quality, result-oriented and effective service provided.

Of course, one of the challenges of opening new offices in different cities in a large country is ensuring a strong continuity of quality from office to office. To build a brand that has an international reputation is equally challenging. One of the keys to this is the maintaining of a comprehensive ethics and compliance manual that contains information such as confidentiality clauses and adjustments to data protection laws. This ensures that any state-of-the-art compliance requirements can be quickly acquired and put into action. Having these resources on hand often goes a long way to decreasing the structural costs of a project, and therefore the final price for clients.

Looking forward, it’s clear that the world is moving forward and the team at Perez & Barros are not going to be left behind. They have increased their cooperation with other law firms, as well as enhanced their work with their family law and credit recovery practice. This focus has been possible thanks to a less expensive partner-based relationship. Growth is something that the team are always looking for, and one of the keyways in which they are likely to achieve this in the coming weeks and months is through lateral hirings and additional collaborations.

While many have struggled to recover from the challenges of the COVID-19 pandemic, the team at Perez & Barros embraced the possibilities made available to them. It has proven to be a good environment for them to grow in with consistent business demands as people and companies turn to organizations that are able to embrace the possibilities of modern technology. With innovation and inclusivity at the forefront of this firm, it’s little wonder why they are in such high demand when compared to a more traditional competition.

What does it mean to be named Most Outstanding Hospitality Law Firm – Brazil? It means that this is a team who are diligent, who go above and beyond for their clients and who are constantly looking forward in which they can improve the services they offer. For many in the legal industry, the COVID-19 pandemic was a challenge that had to be survived, but for the team at Perez and Barros, it was an opportunity to be embraced. If one aspect of this impressive, inclusive firm is the reason behind their continuing story of success, surely it is this.

For further information, please contact Ana Beatriz Barbosa or visit

The Minds Behind the New Era of Grant Management

Now with the title of ‘Best Online Application Management Solutions Firm’ for 2021 under its belt, USA based company ZoomGrants has been secured in its place as the leader of grant management software solutions. Combining top of the line technology with unrivalled customer service, its exemplary approach is as unique as it is well executed.

An online platform for the creation and management of grants, scholarships, and monetary funding schemes, ZoomGrants is an online system streamlining the process for companies and non-profits across the board. It is widely known as the easiest tool to use in its industry, with an intuitive user interface and thorough onboarding, and its reputation has been bolstered by its exemplary customer service. Above all, ZoomGrants take pride in being user-friendly, dynamic, affordable, and transferrable across all sorts of devices and technologies with its web-enabled nature. Made in the USA, many of its supporters are also US based entities, but it didn’t always start this way. In the beginning of its brand, ZoomGrants was a streamlining tool specifically made for a non-profit organisation Geoff Hamilton was working for early in his career, the backbone supporting the success of that project.

Hamilton’s job for that non-profit was managing hundreds of binders with grant recipient names and details in, evaluating the applications. It was time consuming and bloated, and not conducive to quick or effective work, and so Hamilton wanted to change all that. Thus, he took the process online, and began to work on ZoomGrants; before long, it was being used to administer for his non-profit’s grant scheme. Shortly after that, it became a world staple, and today, it is a technologically forward thinking and innovative platform used by hundreds of organisations and serving over a million applicants.

ZoomGrants was created inside the Morgan Library on the Colorado State University Campus in 2002, with its focus primarily on corporate social responsibility. The bottom line was always people, planet, and prosperity, and this is something that has survived to this day. ZoomGrants maintains it at the heart of its organisation, scaling its expectations and operations sustainably with its growth to be able to do this. In this way, despite its nature as what is now a worldwide and highly prestigious company, it has kept the individual customer at its core, using its Denver base as a jumping off point to international connections. These connections have allowed it to forge long term healthy relationships with organisations of all strokes.

In its initial days, ZoomGrants found that its first challenge was encouraging people to reject the norm and give the bold new application a chance. Especially in the early days of technological innovation’s exponential curve, the acceptance of a technologically enabled management method just seemed too out there to ever take off in the culture of the time. Of course, that swiftly became no longer the case, but it presented significant hurdles to ZoomGrant when it started. It just came down to making firm connections with the more open-minded firms that were willing to give it a chance, and then waiting for the rest of the world to catch up. ZoomGrants really got its big break when this began to happen, and with the advent of continued innovations in software and hardware both, philanthropic organisations, governmental entities, associations, and educational bodies began to realise the benefit of online applications for grant management.

Moreover, they began to realise the benefit behind ZoomGrants specifically. Because it was created by someone already well versed in the industry of grant management and who was well versed in the old system, Hamilton could create ZoomGrants with those processes in mind. Instead of throwing them out completely, he could refine them, cutting the fat from the process. Furthermore, ZoomGrants deep desire to adhere to CSR principles made it stand out in its industry and thrust it into the spotlight as an example of good practice in the budding sector of using technology in tandem with personable service to rise to the demands of critical causes and outreach. In this way, it has drawn many programmes to it over time that now make up its client base. These clients have seen it grow up from a grassroots company to a true industry leader, and thus ZoomGrants has made itself a cornerstone.

Such programmes include the CARES Act related grants, HUD Community Development and Planning Grants, Community Block Grants, HOME Investment Partnerships Grants, Emergency Solution Grants, Housing Opportunities for Persons with AIDS Grants, Continuum of Care, and many others. It also works hard to ensure it serves a wide cross section of clients, working with the arts, education, early learning, tourism, cultural heritage, transit, law, research, and housing. All of this provides simply a small snapshot of the true extent of ZoomGrants true operational acumen. Its applications have grown and developed over the years to remain fiercely competitive in its market, and now, it offers fully customisable solutions. A client can set up the application exactly as they want it, in line with organisational goals and stakeholder expectations, with easy-to-collect collatable data to take back to said stakeholders.

Its toolkit can be used for grants, scholarships, fellowships, award nominations, and even call-for-speakers. If a client is trying to wrangle a competitive application process, it is confident that it can help them to manage this. From pre-application screening to application questions, programme budget, post funding reporting, activity logs, and the ability to attach documents containing supporting evidence, ZoomGrants’ work takes into account the numerous challenges an entity trying to manage financial funding applications might face. It also simplifies the review process significantly, allowing this to happen quickly and easily even before the deadline so they can get a head-start. For each applicant, ZoomGrants makes it possible for the client to add in custom scoring criteria, voting recommendations, allocation recommendations, private notes, and committee discussion notes.

Its administrative tools are also just as powerful as the applicant management elements, with a system specially designed to be a grant manager’s personal assistant. Its easy to use toolbox of apps allows a client to maintain full control over a process without being overwhelmed by constant and unnecessary notifications from all sides, managing workflows and project elements from both zoomed out and zoomed in perspectives. The emphasis here for ZoomGrants was on creating something both fast and reliable. Again, here ZoomGrants benefitted from having a founder that came with experience of administrative work in grant management, and thus has developed a solution that addresses the biggest challenges one might face in that role. Its admin toolbox therefore emphasises decision-making tools, reporting, and communications.

Its offerings in this realm include workflow dashboards, application comparison features, weighted scoring comparisons that allow for at-a-glance views of applicants, custom email templates that trim the busywork from getting in touch with what could potentially be thousands of applicants, invoice and payment tracking, post funding reports that provide intuitive visualisations, and the ability to export data in a variety of file formats. Some of the other features that have had it proclaimed as exemplary include the number of unlimited elements. It allows for an unlimited number of users per client and per project, as well as uncapped document attachment, saved reports, and technical support. All these aspects culminate in a client-first service that ensures a client the easiest and best experience possible without hidden niggles or roadblocks.

Its honesty and transparency with its products have seen it achieve countless return customers, as well as word of mouth referrals that have been spreading around the industry like wildfire. Furthermore, its dedication to being a user-friendly option for clients has seen it implement automatically saving data, intuitive navigation, and email confirmation. Its responsive customer service team handles all issues that a client may have quickly and effectively, ensuring its clients feel appropriately supported during ZoomGrants work with them. It guarantees that a customer will be able to focus on what truly matters, and that they will be able to leave the most difficult management elements of grant administration to the programme. In this way, it allows its organisations to worry about the content, and the people they are trying to help, not the system. After all, an organisational platform should be an asset, not a roadblock.

Its pricing is also simple and easy to understand. This is something it is very serious about and ensures that none of its work comes with hidden surcharges or surprise added costs. It uses a yearly subscription and a per-program pricing system to allow a client to elect a plan that suits their budget and project accordingly, with a pricing and savings calculator available through its website to help a client through this. Of course, if any additional questions should occur to client, they are encouraged to get in contact with the team at ZoomGrants, who will be able to clear it up in a friendly and professional manner. Bringing itself up to stand head and shoulders above the competition, ZoomGrants has become well known for its cohesive branding and marketing technology alongside the watertight nature of its technology.

The two-pronged approach that has emerged from this ensures that ZoomGrants remains a household name. Dissatisfied with just working for a customer and calling it a day, ZoomGrants wishes to work with a customer to make their grant management experience seamless and easy both on the them and their applicants. Its vision therefore evolved over time to reflect this new goal; ZoomGrants wanted to cement itself as a trusted partner for its clientele, a motivation that has given it new life as it continues to set the industry standard. For over a decade, it has published and republished the latest news in its sector, specifically the elements that stand to impact its target market. This has involved speaking at numerous conferences and hosting webinars, as well as the hiring of multiple grant administrators to ensure that its support is effective and relevant.

In this way, ZoomGrants’ staff have all sat in the same seats as the clients, with an exemplary understanding of the unique pressure points that are applied to professionals its sector. This has made the entire team trusted advisors in their own rights, listening to the client’s feedback, comments, and concerns, making changes and tailoring services accordingly. ZoomGrants knows that despite the common ground in terms of processes and workflows that most of them share, no two grants programmes are ever the same, and so it must reflect this. Its sophistication in doing so is notable and beyond reproach, and completely based on user feedback. Consequentially, ZoomGrants has done an excellent job in showing instead of telling its dedication to its clients’ campaigns and their effectiveness, working hard to implement criticism and better its processes across the board.

With a motto of ‘great technology is a given, exceptional service is a promise’, it delivers uncompromising focus and a united front across its team. Having such a unity across the departments that make up its business ensure consistent excellence in service. Furthermore, it is another method by which it has streamlined itself, ensuring all parts of the whole are working towards the larger goal. Its proactive co-operation with its clients and active demonstrations of having listened to their needs has strengthened the company as a whole and made it an indispensable resource. It will be continuing to enhance this as it moves forward into the future, hoping to break into the market of using technology in collecting applications for call for speakers. This feature is paired with its traditional scholarships offering, and the launch of it has already been massively successful. The Grant Professionals Association or GPA has already lauded ZoomGrants as an outstanding company, and their go-to for managing their call for speakers. Clearly, the future for ZoomGrants is just as stable as the solid foundation of hard work it was founded on. In this way, it will continue to lead the pack in its sector and direct the future of grant management.

For further information, please contact John Hall or visit:

How Your Business Can Benefit from UI Design

Are you interested in hiring a UI design firm to take your business to the next level? UI stands for user interface design, and it relates to the design of user interfaces for the likes of software and machines, including mobile devices and computers, as well as home appliances and other types of electronic devices.

The aim of UI design is to ensure user experience and usability is maximized for the user. With that being said, below we are going to take a look at the different reasons why you should invest in the services of a UI professional.


Understanding user interface (UI) design

Before we delve deeper into the different benefits that are associated with UI design, it is important to establish what this is. A lot of people get UX design and UI design confused, assuming that they are the same thing, but this is not the case.

User experience (UX) concentrates on the overall experience that someone has while they are on your website. User interface (UI), on the other hand, concentrates on the overall feel and look of a website.

Despite the fact that they are two separate things, these two elements tend to work together, and sometimes they can overlap. 

UI design refers to the procedure of making sure that something looks a specific way while functionality is maintained. It is the way that a system, app, or website interacts with users, the overall design, and the way that the information is presented. This is achieved via diverse UI elements so that someone can navigate your website and make decisions with ease.

It is all about communication and structure. In simple terms, UI refers to the user interface design of an application or website in order to improve user experience and facilitate usability. 


What are the benefits of UI design?

Now that you know what UI design is, let’s take a look at the benefits in further detail:


UI is a critical part of UX design

If the interface of something is difficult to use, be it a mobile application or a website, people are going to look elsewhere. The interface is an extremely important part of UX design. It should be intuitive and navigation should be easy. This may sound straightforward, but it is a lot easier said than done. 


Boost customer engagement and retention

Another reason why your business needs good UI design is that it can help to boost customer engagement, which ensures your customer retention levels are as high as possible.

If you develop an interface that looks appealing and provides a positive experience, simplifying navigation and research, not only is this going to ensure user frustration is avoided and help to attract new customers, but it will also make sure that your current crop of customers want to continue to enjoy the digital experience you are providing them with.

As a consequence of this, by improving UI design you can reduce your bounce rate and increase your conversions at the same time. 

Bring new customers to your business with great UI design

Not only can an excellent UI design help you to retain customers but it can also make a massive difference when it comes to new customer acquisition as well. 

Having a successful UI design will contribute to a positive and enjoyable user experience. It becomes a key brand differentiator for your business, helping you to effectively stand out from the competition. 

When you provide people with a good design, your prospective customers feel a lot more comfortable when they are utilizing your application. In this way, you can attract new consumers while also boosting your sales at the same time.

Excellent user interface design is an excellent advantage to boost business and optimize your revenue opportunities. 

Increase productivity 

The benefits that are associated with premium quality UI design extend further than what meets the eye. If your product is designed effectively and has an interface that is user-friendly, whereby customers can navigate with ease, this is going to decrease their search time.

This means that users are able to fulfil their needs in a quicker and more efficient manner. This improves productivity in two ways; not only for the consumer but also for the user as well. 

After all, if customers are able to use your website with greater ease, this means that they are going to spend less time getting in touch with your customer support team for assistance, and so it enables your own employees to be a lot more productive and efficient in the process as well. 

UI design can help to enhance brand loyalty 

The advantages keep coming, as effective UI design can also help when it comes to brand loyalty. This relates to the points we mentioned earlier about customer retention. 

If your UI design looks incredible and is interactive, you have a much better chance of retaining your customers and convincing them to stay loyal to you and your brand.

Reduce your expenses with impressive UI design

There are a number of different ways that effective UI design can help you to lower your expenses. To begin with, you can reduce development and training costs.

If you have an interface that is intuitive and easy to use from the very beginning, this can help to prevent issues in the future, for example, correcting navigation errors or amending the design so that it is more functional. You also won’t have to worry about spending time and money on getting rid of useless features and functions.

An interface that is well design is going to cause fewer issues, which means time and effort are reduced, and additional expenses are avoided in the future as well.

You can also reduce customer support costs as well. Often, when a website is challenging to understand, users express their concerns or issues when they are navigating the interface. 

However, if the interface is practical and intuitive, customer contact with support services is not going to be as frequent. 

In this manner, businesses will benefit because they can lower the amount of money spent on consumer support.

A well-designed and simple interface reduces the occurrence of mistakes and unnecessary functions that can happen throughout the browsing process, therefore, avoiding the higher customer service expenses.

Hire a professional to unlock the true benefits of UI design

You need to get to know your customers in order to design an interface that is right for them. This includes getting to grips with the journey they take, their objectives, and their pain points. This requires a huge amount of research, which is something that UI design experts can provide. They can use their extensive knowledge and specialist tools to ensure that a picture is drawn of your customers, both now and in the future, allowing for the best possible interface to be created.

A lot of people are skeptical about hiring a UI professional for the sheer fact that they don’t believe it is necessary to spend money on such a service. Of course, all businesses have a strict budget they need to adhere to. However, considering the amount of money an effective UI could make you, this is actually the more cost-efficient option of the two. 

You will soon make back the money you have spent on this investment, and much more. The benefits don’t end there either. You can continue to focus on the core of your business, i.e. what makes you money, without your time or efforts being spent elsewhere.

In order to experience all of these benefits, you do need to choose a UI design company with a lot of care. Don’t simply go for the first firm you lay your eyes on or the cheapest. Instead, make sure they have plenty of experience and that they have provided their UI design services for many other businesses time and time before. Have they worked for companies like yours? This is always a good sign. You should ask to see examples of their work, and you will instantly get a feel as to whether this is a company you want to work with or not. 

Finally, make sure you take the time to read reviews that have been left by past clients. These can be very telling. If most people have not been happy with the UI design service they experienced, you can rest assured that they will have taken to the web to warn others from making the same error.


Final words on UI design benefits

So there you have it: everything you need to know about UI design and the benefits that are associated with it. We hope that this has given you a better understanding of what needs to be considered when it comes to incredible UI design.

If your website is too difficult to use, viewers are only going to get frustrated and they will simply click off your website and go elsewhere, which is the last thing that anyone wants. 

5 Tools That Will Help You Grow Your Business

With the times changing around us rapidly, more and more people are now getting interested in starting their own business. 

Having one’s own business not only guarantees a life of freedom generally unavailable in a 9-5 job, but also ensures a ride full of ups and downs.

You might have a lot of ideas that could make a great business venture if turned into reality. However, without the knowledge of the necessary business tools available in the market, it would be rather hard for you to turn your dream of starting a business into a reality. 

If you are someone who has practical ideas about starting a business but is finding it hard to start because of lack of knowledge about the various available tools, then this post is for you. Here, we have discussed the five top tools that will give wings to your business ideas, quite literally and help you soar high.  

5 Business tools that will help to make your business grow 

With the availability of a huge number of business tools in the market, a layman might find it rather difficult to understand what would best suit their needs. You might end up with the wrong tools and despite having a good business plan and idea, your business might fail. 

However, you do not have to worry about it as we have bought this specially curated list of five tools that would essentially help you to make your business grow in a seamless manner. Now let’s dive right in:

1. Wix

By now you know having a business is synonymous to having a strong online presence. And creating a website is the first step towards that goal. 

Wix is a website construction and publishing platform that uses a drag-and-drop website builder, designer templates, and other features to let customers create professional websites precisely the way they want them. 

Depending on whether the user is building a site for the first time or an expert, Wix offers various ways to construct it, including Wix Artificial Design Intelligence (ADI), Wix Code and Wix Editor. 


  • The templates available on Wix are customizable and thus ensures that you can easily create templates as per your requirements. 
  • The drag and drop feature on this platform makes it easier to create a website without much hassle. 
  • Wix also offers help in content management.



  • The plethora of designs available on Wix makes it ideal to be used by both small and large businesses. 
  • Wix helps you to change colors, backgrounds, text and pictures and create your website just as you want it. 


Wix offers both paid and free services. The paid service starts from €4.50 a month.

2. Piktochart

If you are in the design business, you should be aware of the magic of an infographic. Infographics help you to make your content look attractive and thus persuade the clients in an easier manner. 

Using the right infographics will help you engage your targeted customer base better and thus make your business flourish. 

Piktochart is a brand customization tool that can be used to produce presentations and other material. With this software, you can create a company logo, design a color scheme, and upload fonts to use in the editing tool of Piktochart. You can also use its commenting feature to collaborate on content development initiatives from a single location.

If that’s not enough, Piktochart allows team members to post comments directly on content items inside Piktochart, which helps to simplify the review and editing process.  


  • Piktochart offers quality collaboration tools that are specially useful in companies that require a lot of group projects to be done.
  • It also offers customizable branding as per different company requirements.
  • Piktochart helps in seamless content management and thus create the best content for the target audience.


  • Using Piktochart would ensure that your team is able to collaborate smoothly and you can edit and rework directly on the content.
  • Exporting and importing data is also simple and thus makes it an ideal tool for content creation. 


Piktochart has both free and paid pricing plans. The basic plan starts at $14 a month.     

3. Perkbox 

True to its name, Perkbox provides a platform for rewarding and recognizing your employees. 

If you are running a business, no matter what size, you need to make sure that your employees are well rewarded and their efforts are recognized. Perkbox simply makes that task easier by keeping a track of the good performances, feedback, and also insights regarding communications with employees.

Using Perkbox would help you to sign up your employees to EAP counselling to ensure their mental wellbeing. Mental health has been a concerning issue since forever and it is important that as a business owner, you take care of your employees’ mental well being. 

With the aid of Employee Assistance Programs, you can ensure that your employees are being counselled by professionals for any personal or professional issues that they might be facing.   


  • Create an employee database to keep track of the employees and their performances.
  • Helps with customizable branding as per the requirement of different brands and companies. 
  • As a user of Perkbox, you receive real time notifications and alerts that would help you to keep a constant track of how your employees are doing. 


  • Using Perkbox would ensure that your employees remain satisfied. This guarantees employee retention as benefits like discounts, medical care and various other perks are offered to them.
  • You will be able to recognize when an employee performs well through the rewards hub and offer them various prizes and praises that they deserve. 
  • Perkbox’s medical benefits, which include online GP visits, medication management, wellness discounts, and many more, can help you keep your workers well and at work. 


Perkbox offers different pricings for different business models. You can have a quick chat on their website to know what would best suit your needs and how much it would cost.

4. Travelperk 

Since the pandemic, a lot has changed in the travel sector. Tourists who are travelling again are now looking for safer, smoother, and cheaper deals. 

If you are someone who is in the travel business then it is important for you to know about the corporate travel management system. This system will help you run your business efficiently and also stay relevant in the industry. 

With Travelperk, you will be offered faster, easier and safer ways of booking business trips that not only make your customers satisfied with the service but will also keep them safe. Using Travelperk would ensure that your travelers have the smoothest travelling and booking experience and thus giving your business a good reputation. 


  • Manage your clients’ reservations without any hassle or confusion.
  • The payment methods available are extremely sorted and with the help of electronic payment, your clients will not face any issue while booking a trip.
  • Offers analytics and reports that would help you to understand how your business is doing in a better way.



  • Helps you to book your own trips, which greatly increases autonomy and satisfaction
  • Support is available 24*7 to help with anything that the clients need; before, during and even after their trip.


For companies, TravelPerk offers three packages: pro, premium and free, based on their demands for corporate travel management and assistance. The minimum price starts from 15.

5. Basecamp 

There are going to be more tasks than ever as you grow your business but the fact that you need to remain at the top of things cannot be denied.

Step in Basecamp, the ultimate project management software and daily work tracking tool for teams of all sizes and kinds. This tool offers tremendous value as it claims to have more out-of-the-box features than any other project management tool. It allows for the administration and secured storage of project-related information and materials, in addition to team collaboration and handling varied tasks.


  • Stay organized by splitting up projects and tasks in phases
  • Offers dozens of collaboration features that helps you stay connected with your team
  • Set you customized access for your clients to track the progress on projects 
  • Sync all your calendars with the integrated calendar feature


  • Archiving old projects and exporting new projects or their parts
  • Enables you to add your clients to hand-picked projects or create your client-dedicated projects under a single account
  • Integrates with various third-party apps like Cyfe, Chrometa etc, and makes managing business much easier than ever.
  • Deep linking from varied project tasks allows you to share assets with team members and clients easily


Basecamp Business has a fixed monthly price of $99 or a yearly fee of $999. This includes an unlimited number of users, projects, and storage space of 500GB. 


These above-mentioned tools will definitely help you to grow your business in a seamless way. However, it is important that you have a clear business plan to follow as otherwise no number of tools will be able to help you scale your business to greater heights. 

If you work with a team, it is important that the team members have a clear idea of your business goals, both short and long term. Only then, the usage of these tools will take your business to the highest possible peak.

All you have to do now is set a plan and start taking actions.

Comment below to tell us what other tools you have discovered to start and grow your digital business. We would love to hear from you. 

Consolidations Taking Place in the International Money Transfer Space

As the landscape of a post-pandemic world becomes clearer, mergers & acquisitions are starting to pick up.

For instance, PayPal, Pfizer, and Zoom are just a few companies that have completed multi-billion dollar deals recently. There’s also been a flurry of IPO activity, as numerous startups look to cash in on their recent successes.

The biggest so far has been the Wise IPO. In July 2021, one of the world’s largest private money transfer firms went public, achieving a market valuation of 11 billion USD (8 billion GBP).

And as we move into Q4 2021, more firms in the international money transfer industry are set to add to the fireworks. Since August 2020, money transfer giant Western Union has been open about acquiring smaller international money transfer companies. The IPO front may be active as well, with Remitly setting its IPO terms recently.

Overall, though, the industry is about to get less crowded.


Recent Consolidations a Continuation of an Ongoing Trend

Acquisitions of international money transfer companies aren’t anything new in international business. While the industry has exploded in size throughout the 2010s, larger concerns have absorbed smaller firms during this period.

Euronet is a prime example of this. Throughout the 2010s, this corporation has been one of the highest-profile buyers in the international payments space. In May 2014, they acquired HiFX, a well-established payments provider in the UK.

And a year later, they made an even bigger splash by purchasing XE, one of the internet’s top currency exchange authorities. Lastly, in 2019, Euronet took HiFX’s foreign exchange tools and folded them into XE, turning the brand into an even more powerful force on the FX scene.

Mergers and acquisitions will only pick up momentum moving forward. With global interdependence greater than it ever has been, demand for international payments will only grow. But at the same time, this increasingly crowded market will make it harder for smaller firms to stand out.
These two trends will motivate larger firms to grow via M&As, and smaller firms to sell.


Expect a Wave of Money Transfer IPOs in 2021

The Wise IPO may have stolen all the headlines, but they’re far from the first money transfer operator to go public.

Now, everybody already knows about Western Union and Moneygram. But these firms, who have more than a century of existence between them, are part of the financial establishment. In other words, they charge fees that make them largely indistinguishable from the banks.

Meanwhile, the new generation of international money transfer companies is starting to come of age. For example, OFX, an Australia-based firm, started trading back in 1998. Then, in 2013, they launched their IPO, offering shares on the Australian Securities Exchange.

World First, a money transfer provider now owned by Chinese-controlled Ant Financial, was almost part of a massive IPO last year. However, those plans were put on ice by government regulators after CEO Jack Ma criticized Chinese Communist Party officials.

Despite that setback, though, the 2020s are looking ripe for IPOs. Just as with increasing M&A activity, increasing global interdependence is creating a fertile marketplace for well-built international money transfer companies.

So, who should we expect to get in on the action? Of all the firms out there, Moneycorp and Currencies Direct are prime candidates, and are owned by a pair of private equity firms – The Bridgepoint Group and Corsair Capital, respectively.

If Remitly does well in their impending IPO, these firms will be more inclined to get in on the feeding frenzy. Both Moneycorp and Currencies Direct have served millions of customers since the 1990s. If they go public, we won’t be shocked if both achieve eight to nine-figure valuations.


Money Transfer is Becoming an Extremely Competitive Space

Money transfer firms that aren’t Wise are starting to feel the heat. As bigger international money transfer companies increase their presence in the marketplace and smaller startups crowd it, profit potential is shrinking.
For smaller international money transfer companies, it’s not enough to move money these days. If they don’t excel in a specific international payments sub-niche, bigger players will consign them to an ever-shrinking slice of market share. That was the reality HiFX faced before EuroNet acquired and merged them with XE.
Through HiFX’s 20-year track record of providing excellent service, they demonstrated their worth to the international business community. Now, their technology forms the backbone of XE Money Transfer.

Or take WorldRemit as another example. An upstart in the cash agent remittance space, this firm offers massive savings on fees and vastly better customer service in developing countries.

Then, there are the white-label money transfer operations. Taking advantage of ready-made infrastructure offers by giants like Moneycorp, media organizations like CNN and the Guardian now offer their readers international payments and transfers.
All this is putting pressure on smaller startups to diversify their specialties further. But, unfortunately, the odds of becoming a Wise is getting narrower by the day. So instead, up-and-comers will enjoy better results by becoming good at a specific aspect of the money transfer process.


The Long-Term Bull Case for International Money Transfers

But despite ramped-up competition, the outlook for the international payments industry looks bright. Observers shouldn’t allow the pandemic to cloud their vision – despite vast reductions in travel, the international business world is more interdependent than ever.
The genie is out of the bottle. The world’s manufacturing infrastructure has mostly moved offshore, and it’s staying there. At the end of the day, massive cost savings will overrule populist rhetoric. Why make goods at home when you can spend a tenth on labor by going offshore?
Even with increased shipping costs (and occasional quality issues), the savings offered by offshore workers is immense. So as online business and e-commerce continue to grow, demand for overseas vendors will increase in lockstep. And as it does, so will the demand for affordable international payments and money transfers.
This growth in international prosperity is also driving an increase in travel. In many countries, the middle class is expanding, and as it does, they’re going on vacations abroad. People in developed countries are also travelling more, as growth in low-cost carriers is driving airfares downward. Of course, before these folks cross borders, they’ll want travel cash at a better rate than their banks are giving them.

And as wealthier travellers head abroad more, they are getting more interested in overseas real estate. With politics growing unstable and remote work being easier to perform abroad than ever before, having a second home in a second country is becoming increasingly desirable.
Once the international business community works out the kinks of living in a COVID-endemic world, these trends will drive the international money transfer industry to new heights.


What’s the Near-Term Outlook for Money Transfer IPOs/M&As?

With the above trends in mind, what can we expect to see in the short term for IPO and M&A activity? As mentioned earlier, Remitly Global is the next high-profile international money transfer firm likely to go public.
But apart from them, no other money transfer provider has thrown their hat into the IPO ring. As stated earlier, though, international money transfer companies like Moneycorp and Currencies Direct are well-positioned to go public, should they choose to do so.

What about M&As? For the past year, Revolut has openly stated that it has intentions to buy smaller international money transfer companies that could complement its operations. But while they have hired staff with experience in M&As, they have yet to pull the trigger on any moves.
Perhaps there is still a bit of international business uncertainty due to global Delta outbreaks. But as vaccinations pick up steam and the current COVID waves subside, it’s likely IPO/M&A activity will pick up further.    


The Globally Mobile Need Money Transfer Solutions

There’s no going back. Despite the hiatus of the past couple of years, the world remains an internationalized place. And, as the world slowly emerges from this pandemic, money inflows and outflows between nations will only pick up speed.
As they do, travellers, international business owners, and everyday people will be looking for cost-effective money transfer solutions. Because of this, there is plenty of cash to be made by pursuing IPOs, acquisitions, and mergers. We’re bullish on activity in this area.

Prepare for the Future with These Investment Strategies

Ever since the COVID-19 pandemic changed the world, things have been really uncertain. No one really knows what the future holds, especially as the coronavirus continues to mutate and cause variants. Plus, with the rising cost of living, people are finding it increasingly more difficult to afford simple things like food, as well as major expenses like a home. So, there is no better time than now to think about how you will invest your money today so it can be there for you tomorrow.

Don’t just leave your money sitting in your bank account to earn hardly anything in interest. Instead, check out the investment options that are outlined in this infographic from HotForex, and continue reading to learn more.

1. Gold and Commodities

First, let’s talk about assets like gold and commodities. Because these are usually in high demand, they typically appreciate, rather than depreciate, in value over time. When you invest in these assets, you can convert your cash into assets whose value will likely grow. If all goes well, when you go to sell them, you may end up with more money than what you initially invested to get them in the first place.

Investing in gold and commodities is also a good way to hedge against inflation. Sticking with commodities like those that are listed in this infographic (palladium, copper, oil, and silver) may help ensure you get the best returns because so many businesses and individuals rely on them all over the world.

2. Forex Trading

Have you heard of forex trading? If not, it is definitely worth looking into it! Basically, this market involves trading currency pairs, so you might trade pairs like the EUR and USD or the GBP and USD, as a couple of examples.

This can be yet another good way to invest your money, and you might be surprised by how quickly you can get the hang of things. Plus, the forex market is open 24 hours a day, 5 days a week, which gives you loads of flexibility and time to make trades that deliver solid returns. And with a platform like MetaTrader 4 download for Mac, you can get the support you need in the form of helpful extras like charts, news, and analytical tools. 

3. Stock Market Trading

Yet another popular investment strategy that you are probably already pretty familiar with is stock trading. You can get into the stock market whenever you want, but be sure to do some research in advance because there might be a good amount of risk involved with trading stocks, and you might need to invest a lot of money, especially if you are hoping to get high-priced stocks.

According to the HotForex infographic, companies like Tesla and Amazon have seen growth since 2020, and the USA100, USA500, and USA30 have also grown since 2020. Plus, global equity markets may continue to climb, so now might be a good time to invest if you have not done so already. 

The bottom line is this: there are several ways that you can prepare for the future by investing your money wisely today. Weigh your options so you can determine which one is right for you based on factors like how much money you want to invest.

Should I Switch to a New Payroll Provider Mid-Year?

Business owners (regardless of size) are not fond of change. That’s because change usually comes in the same package with new investments and disruption of activity. However, when it’s needed for the improvement of your business process and a better future for the company, change is a must

When speaking of improvement and increased productivity, the businessmen and women of the world will immediately think of sales and marketing strategies. However, right now we want to talk about the change that comes from inside the company – a process that’s least favored among managers and employees alike. What’s even more puzzling, we’re proposing you do the change when the need arises (even mid-year) and not wait for the year to end. 

We’re talking about workforce management solutions, particularly the payroll system. It’s quite common for businesses to buy a payroll management solution that fits their needs at first, only to find it ineffective a few months into the year. However, since payroll is a crucial business system, managers will most likely shop around for a new solution to replace the old one after the end of the year when all the necessary paperwork and calculations are complete. This strategy is costly, time and resource-consuming, and can even put you in a difficult position with the authorities (in certain scenarios). 

So why wait?

There’s no better time than the present to make a change that is beneficial for the business! So, if you find your old payroll system isn’t working, it’s time for a mid-year payroll conversion. Here’s how you can make the transition smoother and how to find the right features in your new solution.

Common Concerns to Address First

Let’s face it, changing your payroll provider mid-year is a bit scary. You already have a solution that’s so-so, but you can make it work (somehow). If you change things mid-year, there are several things that could go horribly wrong. 

So, before anything, find the answer to the following questions:

  • If I change the payroll system, will this disrupt my business?
  • Does this mean there’s a chance I’ll have to fill the taxes late?
  • My payroll process is complicated – can a new solution figure things out?

Keep in mind that the right payroll system should be easy to implement any time of the year, without disrupting your activity too much (minimal interruption will happen, but you can choose the time of the day). Plus, having a complex payroll system with different employee classification and pay frequencies does not mean you have to keep using an ineffective solution. 

Lastly, your payroll provider will be able to import the data from your previous system and import it into the new one. Also, moving forward, the taxes should be processed seamlessly without any delays.

How to Find the Right Solution?

You already know what is not working with the current solution, but what happens if the new one isn’t to your liking as well?

This is why it’s important to do the research and perform a deep analysis of your current system. Also, think of your plans for the future (Do you plan on scaling the business? Are there any major changes coming up?)

Meanwhile, here are the features all payroll systems should offer:

  • A cloud-based system with no need to install any software on your on-site devices. Also, the administrator should have easy remote access, so any maintenance or repairs can be performed from a distance.
  • High-security features that ensure the sensitive data stored by the payroll system remains confidential. 
  • 2FA authentication to reduce the chances of a database leak or break.
  • Automatic pay calculation using the criterion introduced by the employer. Also, the system needs to calculate overtime, taxes, or deductions.
  • The possibility to fill and pay taxes using the system
  • Several methods of payment such as checks, pay cards, or direct deposit
  • Time tracking features (for employees paid by the hour)
  • Secure employee access to their data (like tax forms, pay stubs, and more)
  • Reports with visual elements (graphs, charts, and more) to get easier access to company metrics
  • Integration with other software tools used by the business (CRM, sales management, bookkeeping, and more)

Plus, you may also want to consider features such as on-demand pay where workers can demand payment at the end of each day based on their logged hours. Lastly, some payroll solutions can also calculate the cost of each job in the company (based on the data introduced in the system). This feature is amazing for business owners looking to cut down costs,  improve business cash flow and efficiency.

How to Make the Conversion Easier on Everyone

A reliable payroll provider can help you make the transition, but you can also work on smoothing things out. 

For instance, if you make the conversion during the year, it’s best to do so at the start of a fiscal quarter or the middle of the year since all your data will be neatly packed and ready for transfer. This reduces the risk of complications and you don’t have to worry about tax delays. 

Lastly, it’s crucial to have a face-to-face (even virtually) with your new provider and clarify all your requirements. It’s also a good idea to discuss development plans, to see if the new payroll solution can keep up with it. Overall, regardless of when you decide to make the transition, it’s crucial to be transparent and open with the new provider. 

Best SaaS Softwares to Help Improve Your Services

When you consider all of the different types of contracts that can be required in the business realm, you can easily see why this is an important tool to have. 

Plus, there is no end to the type of contract templates you will find on this website. From new employee contracts to a client bridal makeup contract, there is a contract for all businesses and all possible scenarios, so you will never be left wanting. 


4. KnowBe4

Another thing that all businesses today need to concern themselves with is cybersecurity. According to Security Magazine, there are more than 2,200 data attacks per day, which equates to almost one cyber breach per every 39 seconds. 

The last thing you want is for your business to fall victim to a cyberattack, which is why you need to put security measures in place to make sure that this does not happen. 

After all, it does not matter how big or small your company is, you are going to be a target. A multi-layered security approach is required to make sure your network cannot be breached.

We have so many businesses shut down indefinitely due to the consequences of a data breach, and it is not difficult to see why. Not only do you need to spend a lot of money on identifying and rectifying your company, but you will face fines and your reputation will need some serious rebuilding!

This is why it makes sense to use SaaS software like KnowBe4. With this tool, you will be able to make the most of security awareness training, ensuring learners discover more about all of the chief security problems today. 

Training covers the likes of ransomware, engineering, spear-phishing attacks, and much more. This is a great way to make sure that your employees are aware of the cyber security threat and that they are acting in a diligent manner.

After all, the vast majority of cyber breaches today are insider attacks. This does not mean that they were malicious, although that can happen. Rather, mistakes made by employees are giving hackers easy access to computer networks and systems, enabling a breach to happen. 


5. Pitch

Another SaaS software that we rate highly is Pitch. One of the great things about Pitch is they give you the opportunity to try the software for free, so you can determine whether or not it is right for you. 

But what does Pitch actually do? Well, Pitch is an easy-to-use and highly effective presentation maker

With Pitch, you get access to hundreds of professionally designed templates that will enable you to put together presentations that inspire your workforce and impress your clients. 

Pitch understands the elements that matter when it comes to presentations, and that’s what makes it one of the elite options out there today. You can easily maintain brand consistency and make simple, quick edits when required. 

You can also tell stories that are driven by data, and you can do so in an efficient manner. You can connect Pitch with your data so that your tables and charts are always up-to-date. 

If that was not enough, you do not need to fret about sending files backward and forward anymore, as collaboration is easy.

Reasons for LTD Claim Denials for Covid-19 Long Haulers

Covid-19 rapidly spread across the world and became a global pandemic. Hundreds of millions of people became infected, with millions being forced to take a leave of absence from their jobs due to symptoms.

While some people may recover from Covid-19 rather quickly, others may never fully recover.

Long-term symptoms may linger for months or possibly even years. Long-term impairment may result from contracting the virus. As such, some employees may need to apply for long-term disability after they have been infected with the Coronavirus.

Here, we will focus on the reasons for LTD claim denials for Covid-19 long haulers.


How can I know whether I’m eligible for Covid-19 long-term disability?

You should keep very detailed notes of all of your symptoms. Doing so will increase the chances that you will qualify for your Covid-19 long-term disability claim. The process is similar for people who suffer from chronic pain disorders or chronic fatigue syndrome.

If you have any certifications that confirm that you have had the virus, you should also provide them to your insurance company.

Gather any relevant reports and provide tangible proof of your medical expenses, including medical bills. You should also provide your insurer with your medical leave records as well.

If you have friends or family members who have submitted a long-term disability claim due to the Coronavirus in the past, then you can ask them for guidance. They will help explain the legal process and the pitfalls that you need to avoid to help you qualify.


What are the Covid-19 long haulers’ debilitating symptoms?

Covid-19 sufferers have reported a wide array of psychological and physiological symptoms after having contracted the deadly virus.

Many of the symptoms they have reported have been so severe that they have been debilitating. Many patients cannot even get out of bed to eat, let alone work.

Some of the most common symptoms reported by Covid-19 long haulers include headaches, dizziness and chronic fatigue. Some have also reported severe chest pain, as well as joint and muscle aches and pains.

Persistent shortness of breath has also been reported by some Covid-19 long haulers, which can be both terrifying and agonizing.

As far as cognitive symptoms are concerned, some patients with Covid-19 have reported that they are no longer able to perform many tasks at once.

Many experience what is best described as brain fog. They are unable to think clearly or form coherent sentences. They may have trouble concentrating or focusing and may feel dazed, delirious or confused at times.

Some medical studies have also found a causal link between Covid-19 and diabetes. There may also be an increased risk for hypertension, heart disease and other dangerous disorders and diseases.

Some scientists have even claimed that patients who have recovered from Covid had lower IQ test scores. Given the fact that Covid-19 is a relatively novel virus, we still do not know the long-term ramifications of the virus.


What should I do if my Covid long-term disability application is denied?

If your insurance provider denies your claim, then you will need to provide clear evidence that the infection has made it very hard for you to work at a normal level or capacity.

You will also need to provide a medical diagnosis that proves that you have been infected with the Coronavirus.

You will also need to demonstrate that the virus has caused you to be mentally or physically disabled and that the disability will last for at least 12 months.

If your claim is rejected, then you will need to appeal the decision. You will need to provide as much evidence as possible before you appeal their decision. You will need to gather lab results and medical notes to prove that you are disabled.

You also need to prove that the disability that you are currently suffering from will last for a prolonged period of time and that Covid-19 directly caused your long-term disability.


Keep Fighting

If you have become disabled due to the Coronavirus, you will likely be in a lot of pain, and you may also feel drained and hopeless. Working with a disability attorney may help you obtain the aid that you need and deserve. They will help you file your long-term disability claim.

Covid-19 can have long-term consequences on your mental and physical health, and may drastically affect your financial wellbeing. A disability lawyer will create a plan that is tailored to your unique situation.

They may help you win your case so that you can focus on making a full recovery instead of worrying about your financial status. With new variants being discovered, it is important to remain vigilant and continue fighting for your rights.

Investing in Crypto, Is It wise?

That’s over 200% return in less than 2 months. Impressive, correct? 

That’s not to say that this wasn’t a risky bet. However, experience can help investors gauge the market sentiment and enter at the right time. When the strategy plays out favorably, investors walk out with a lot more money than they put in.

Quick Adoption and Accessibility

Even with the associated risks, businesses are quickly beginning to accept cryptocurrencies as a valid form of payment. The financial infrastructure is beginning to strengthen and retail investors are starting to invest actively in cryptocurrencies too. Plus, small investors also have accessibility to more tools that they need to safely invest in cryptocurrencies.

Giant companies such as PayPal are now making it easier for investors to buy and sell cryptocurrencies. Institutions aren’t just facilitating crypto transactions though. Large corporations like Square and Tesla have invested billions of dollars in Bitcoin. 

Granted that these factors don’t reduce the associated risk, but these certainly imply that blockchain technology is beginning to mature. Institutional as well as retail investors are beginning to show interest in taking direct exposure to crypto coins, and some are even investing a considerable amount.

Lower Empirical Probability of Loss Over the Long Term

Believers of blockchain technology that are prepared to ride out the storm and stay invested over the long term have an edge over short-term investors. There are several ways to reduce risk in any investment, and a longer time horizon is one of them.

Investors typically diversify their holdings across market caps and value propositions when it comes to reducing the risk associated with investing in cryptocurrencies. Staying invested for the long term, much like diversification, helps reduce the risk.

Let’s look at some data to back this claim. Look at the price of any fundamentally strong crypto coin. Most will have appreciated in value over the long term. Following are the prices for the two most popular crypto coins:

  1. Bitcoin: Price chart from August 2013 to September 2021
  2. Ethereum: Price chart from August 2014 to September 2021

Those returns are probably going to pop some eyes out, but it’s important to realize that these massive returns also come with a lot of risks. Nevertheless, investors that stay invested for the long term are probabilistically going to come out with a healthy profit.

Availability of Low-Risk Alternatives

There is a group of investors that vows not to take on excessive risk. This is a quality that often saves investors a lot of pain. Investors must always identify the level of risk they can tolerate before investing their money. Taking on excess risk is a sure-fire way to lose sleep.

This shouldn’t mean that investors with low risk tolerance can’t gain exposure to the crypto space. Thanks to stablecoins, investors that want to invest money in crypto and preserve their money’s value have options.

Stablecoins are to the crypto-verse what T-bills are to the traditional asset classes. They offer a low-risk alternative to their risky counterparts (altcoins) for investors that want to gain some crypto exposure.

There’s just one caveat, though. Stablecoins don’t generate any capital gains because their price is pegged to another asset, typically a fiat currency. For instance, investors that buy USDC are essentially buying digital dollars. The price of USDC is pegged to the U.S. Dollar and tends to hover in a tight range around $1. 

Fortunately, there is another way to generate returns from stablecoins. Think about it, they are what T-bills are to traditional investments… ring a bell? 

Well, stablecoins can generate a fixed income for investors when deposited with a platform like Nexo that offers as much as 12% returns. 12% is still more than most asset classes can return in the U.S. The 12% return, again, carries risk — high returns are always a form of compensation for higher risk.

The first risk is that the platform can change the offered rate at any time at their discretion. The uncertainty about the returns poses a challenge during financial planning. Plus, unlike bank deposits, money deposited with such platforms isn’t protected by FDIC or SIPC. If the platform goes bust, there’s no way to recover the money.

Even with those risks, an investor with a relatively low appetite for risk could invest a small portion of the portfolio to stablecoins. 12% is nothing to sneeze at, after all. 

Cost-Effective for Overseas Payments

Though the fees differ among blockchain networks, most are relatively more cost-effective than making payments through a bank. Transferring payments via bank generally comes with “maker” and “taker fees, deposit or withdrawal fees, and foreign transaction fees.

However, none of these fees are a problem with cryptocurrency payments. While the percentage of the fees charged by banks appears minuscule, they can accumulate into a considerable amount over time, or when the amount being transferred is relatively large.

Making these payments using a cryptocurrency allows bypassing these fees. Plus, there’s no lag in payments either. The payments are processed almost instantly and the receiver will likely receive the coins in their account in less than a minute. 

Although the cost-effectiveness of payments has nothing to do with generating returns, they can increase the overall ROI on a person’s crypto holdings given the savings in fees. This is especially true for people transferring large amounts frequently.

Ready to Onboard the Crypto Train?

Investors that want to get some of the crypto action should get in while the party lasts. Blockchain technology is about to revolutionize the world and investors stand to gain from the consequent increase in the value of crypto coins. 

If it looks like the world is losing its mind with crypto, it’s because everybody wants to make money. This is fair, of course, as long as investors realize the degree of risk they’ll be taking by putting money in a cryptocurrency. If an investor invests money that they’ll need in the short term, or in worst cases invests their emergency fund, they’re putting their financial well-being in grave danger.

As long as an investor walks into the cryptoverse with their eyes wide open and a solid strategy, they’ll likely walk out with substantial gains. The more time they stay invested also has an impact on the overall returns. To survive through phrases of volatility, investors need thick skin. A panic-induced sell decision can translate to some serious losses.

Business Merger vs Consolidation: What’s The Difference?

With the continuously evolving economy, business mergers and consolidations are becoming more common. There are instances where one company invests in another and does a takeover; or two companies merge to become one. Many entrepreneurs see these shifts as game-changers that may empower small companies and possibly shake up the competition in the market. 

It’s also common to use the terms ‘mergers’ and ‘consolidations’ interchangeably but they have different definitions and business natures. In addition, both acquisition processes have different outcomes and goals. Often, there are also legalities involved in both processes, which makes it important to consult with law experts, such as the Miami business attorney, to ensure a smoother transition. 

What Are Business Mergers? 

A merger is a business agreement between two or more companies to combine into one entity. This results in one of the companies taking over the other companies involved, which increases its capabilities while retaining its original name. The surviving company will assume all of the assets while the other companies discontinue their operations.  

Smaller companies often opt to merge with larger ones to increase their market traction and value. Mergers may also help large companies eliminate competition and grow their brand, thereby increasing their sales and revenues.  

Different Merger Types 

Depending on the needs of both parties, mergers come in different types:

  • Vertical: This may happen between two or more companies producing different goods that comprise the same finished product. 
  • Horizontal: This may occur between two companies that belong in the same industry.    
  • Conglomerate: This may take place between two companies belonging to unrelated industries. 
  • Product Extension: This may happen between two companies with the same products and operations.  
  • Market Extension: This may occur between two companies with the same products but different markets. 

What Are Consolidations? 

Business consolidation is the combination of two or more companies to become a new single entity. It’s considered to be transformative since it creates a new corporate structure and adopts the best practices from the companies involved. 

Consolidation usually happens between equal-sized companies with similar products, in the hopes of streamlining business processes and management. One notable advantage of consolidating two or more businesses is reducing its operational and overhead expenses.  

Merger Vs Consolidation 

Entrepreneurs often want to run their own business, free from any external influence or control. However, there are instances wherein businesses need to combine with larger companies or ones offering similar products. 

Business mergers involve two or more companies combining through a takeover and the emergence of one surviving company. On the other hand, business consolidation happens when two or more companies combine to create a new single company. Although different in some aspects, both business processes have plenty of benefits. 

Mergers are great for companies to increase their product’s market value and eliminate competition. Similarly, consolidations are advantageous for companies to streamline business processes and reduce operational expenses.

Company Size Matters

Small companies may turn to consolidation to improve their financial standing and buying power. This usually improves their production, especially when they have limited resources to fulfil client demands. On the other hand, merging with a dominant company may create better business deals and attract more buyers. 

Larger businesses usually acquire smaller brands to create diversity for their existing line-up. Instead of competing with start-up brands, established companies may offer mergers to acquire their product line, which limits their competition in the market. It may also help them infiltrate new markets and get new clients.

Not Just Assets

Going into a merger or consolidation is often a gamble. Aside from acquiring assets, the surviving company or newly formed entity may also get all the liabilities. 

As a result, these companies may have a shaky start or become overwhelmed and eventually break apart. That’s why before making any decision, it’s best to weigh all available options. Aside from that, always check the company’s assets in terms of receivables and inventory and perform due diligence to determine their full liabilities. 

Due Diligence

The amount of the company’s liabilities can make or break a business deal. Merging with a company with great debt can compromise the acquiring companies. This is what makes due diligence a precautionary measure that needs to be done before entering any business deal. To better understand how it works, here are its three areas: 

  • Financial: Ideally done by accountants to assess the company’s earnings, operating expenses, and sales history. This report will focus on creating an understanding of the company’s current financial health and its trends. 
  • Commercial: This is undertaken to gauge the company as a whole. It will tackle the external and internal environment of the company, as well as its commercial appeal. It will also deal with the company’s operational capabilities and its risks. 
  • Legal: Usually done after commercial due diligence, this aims to uncover any tax issues or ongoing cases. It covers the company’s long-standing contracts and distribution agreements, as well as intellectual properties and patents.  

The Takeaway  

Overall, both mergers and consolidations have different business natures and processes, which may have their advantage and disadvantages. With this, it’s best to keep in mind that going into either a merger or consolidation may pose different risks. Aside from taking hold of the business’s assets, it’s best to take into account its liabilities and potential risks. That’s why it’s important to conduct due diligence to fully understand the target company’s legal, commercial, and financial matters.

How to Incorporate Cryptocurrency in Your Business

Companies and various brands around the world are starting to incorporate cryptocurrency, particularly Bitcoin, in operational and transactional purposes. While its value is still in a volatile state, more and more people are waking up to its advantages. If you have a business and you want to start accepting cryptocurrency, below are ways you can integrate it to your operations and reap its benefits.

What You Need

You must have the following to receive and move any type of cryptocurrency:

  • Cryptocurrency Wallet

Cryptocurrency is digital cash, thus, you need a virtual wallet for it. You can also accept multiple types of cryptocurrencies, such as Bitcoin, Ethereum, and more. In this case, use a wallet that allows you to store different digital currencies. You can also connect your cryptocurrency wallet to banks that accept Bitcoin and other cryptocurrencies. 

  • Cryptocurrency Address

Your cryptocurrency wallet has a unique built-in address, as all cryptocurrency wallets do. It’s a combination of numbers and letters. Digital currency wallets come with a feature that allows users to convert them into QR codes. You can share this address or QR code with other people or businesses so that you can receive payments. The technology will not allow the user to cancel or reverse the transaction once it’s already been sent. It’s also impossible to ask for refunds.  

  • Private Key

The private key is coded as the digital access to your cryptocurrency wallet. Private keys are also unique to your cryptocurrency wallet, and once you lose it, you can’t access your wallet anymore. But, some wallets allow the users to use an optional password. In this case, it’s recommended to save your private key in a storage device, such as a USB flash drive.

Ways to Incorporate Cryptocurrency Into Your Business

  • Pay Employee Salaries with Cryptocurrency

As a business owner, you can choose to pay your employee salaries in cryptocurrency and decide on the date when the conversion to fiat cash will take place. The rate is freezable, depending on the payroll of the employee. You can use the actual market value of the digital currency for conversion.  A separate date can be set when the payment to the employee will commence. 

Business owners can help employees decide as to how much of their salaries they’d like to receive in fiat cash and how much would be in cryptocurrency. Since each employee has a different set of financial needs, it’s better that the employees also have a say in how much they want to receive. There’s a likelihood that employees will accept up to 20% of cryptocurrency as part of their salaries. 

As a business owner, you can also discuss the type of cryptocurrency your employees want to receive. Cryptocurrency comes with risks, and the employees’ risks should be taken into account. There are various ways and tools that they can use to convert digital currency to fiat one, and it’s a good way of introducing them to this kind of currency. 

  • Integrate Cryptocurrency Into Your Website

There are options available when integrating digital currency into your business website. If you’re in the retail business and receive payments online, you can add cryptocurrency as a payment option, introducing your customers to another form of cashless payments. Considering such options will help you find the right one for your business needs.

  • Add a ‘Pay with Crypto’ Button

A ‘Pay With Crypto’ button on your website instantly informs your customers that you accept digital currency as a form of payment. There are various platforms that have a button creation feature and allow business owners to connect to cryptocurrency platforms.

  • Pay Manually

Customers can send their payments to your public address or QR code. You can include these components at the checkout page so that you can receive digital currency directly to your virtual wallet. There are various cryptocurrency wallets that come with reliable instructions on how to add this option to your website. 

  • Use a Service Provider

There are different cryptocurrency wallets wherein you can accept digital money. They may come with fees, but these will help iron out the complications and the stress that comes with accepting cryptocurrency.

  • Allow In-Store Cryptocurrency Payments 

You can have your customers pay for goods and services using cryptocurrency if you’re the owner of a café, restaurant, or a retail store. There are some major payment processors that already allow cryptocurrency because of the increasing public demand. 

All your customers need is a mobile device, such as a smartphone or tablet. There’s no credit card or cash needed because you’ll be using a point-of-sale app to deduct cryptocurrency coins from their accounts. 

The app is easy to use because you only need to input the amount owed by the customer. The point-of-sale app has a feature that allows it to compute how much cryptocurrency is owed. It will, then, generate a QR code that the customer needs to scan using the cryptocurrency wallet app they’re using. 

In Conclusion

Cryptocurrency is money, and more and more investors are reaping the rewards of using it. Businesses are starting to accept it as an alternative to fiat cash as it comes with fewer fees during transactions. If you have a business, there are now more ways than before to encourage your customers to pay with cryptocurrency, and your employees will also be able to benefit from the gradual transition from regular cash to digital currency.  

8 Ways to Elevate Your Customer Relationship Management System

Maintaining an excellent relationship with your customers is critical to increase your company’s chance of success in today’s fiercely competitive marketplace. Otherwise, unsatisfied clients will switch to your competitors for good. And that will lower your profit margins. 

Therefore, you should do everything within your control to prevent this from happening. Entrepreneurs ensure their clients are at all times happy and satisfied. One of the most effective ways you can do to achieve this is through a customer relationship management (CRM). 

Thanks to CRM, you’ll be in a position to effectively managing your interactions with your existing and potential customers. This will then improve customer relationships, customer service, sales, and profitability.

With that said, how can you improve the CRM system to strengthen your client relationship? Here’s a guide detailing the various techniques to better your customer relationship management system:  

1. Train All Your Employees On CRM

One of the best and most effective ways of improving a customer management system is by making sure all your employees are well-trained on how to use the CRM system. When implementing this in your organization, it’s best to start training the tech-savvy persons first. Training your staff in phases is ideal as the tech-savvy employees will later guide their colleagues in using the CRM system to achieve optimal results.

Regular training of your employees on a CRM system, such as a pipeline CRM software, increases your company’s efficiency. This is because this training offers your employees a better understanding of how the process operates, your customer’s needs, and what to do in certain cases. 

You need to conduct two types of training. First, train on technological knowledge. This makes it simpler for your employees to understand the need for a CRM system through distinct learning techniques and methods. After this training, your staff will be able to achieve your company’s long-term objectives by having an understanding of the different learning models under the CRM.

Second, training on regional knowledge examines your customers’ existing information in the effort to start a new campaign. This is a task best left to employees knowledgeable on how the CRM can result in a structured process, resulting in revenues for your business. During the CRM training sessions, ensure to discuss the details of the CRM system apart from stating its database. 

For you to reap greater rewards from the CRM system, all the employees should be trained on how to use it, and not just the salespersons. This includes other positions such as helpdesk staff, customer service employees, and every other individual who manages your client’s accounts or often interacts with them.

2. Ensure The CRM System Is Up-To-Date 

Marketing success is achieved when you have prior knowledge of proper plans to remain relevant in the competitive business space. You must keep updating the information you feed into your CRM system. Doing this saves you time as there’s no need for constant trial and error. It also helps reduce your business cost since your marketers now know how to use this information to get the best results. 

The proactive approach of making sure to use updated information creates and improves the quality and health of the database. With an up-to-date database, your employees on the frontline get better security as this data acts as a robust and reliable metric. 

3. Maximize Improvements 

There’s no room for complacency if you’re serious about improving your customer’s experience. Therefore, you should always think of newer ways to improve your CRM system by taking ideas from external and internal users. Consequently, it would be best to implement these ideas, starting with those that’ll improve your operations, tactics, and strategy. When implementing these ideas, you should only go for those that will propel your business to greater heights. 

4. Detail Synchronization

A reliable CRM needs to automatically synchronize with your staff’s calendars, and import all of your customer-related meetings. If your current CRM system doesn’t do this, then you should consider replacing it. This is important because the CRM should plan appointments with your customers, and send an invite through smartphones and preferred cloud calendars to identify what’s been recorded for a particular date and time. Other tasks that a good CRM should execute automatically include:  

  • Alterations and terminations of leads
  • Recording of both warm and cold leads 
  • Identification of active leads without the need for double entry by the sales representatives 

If your CRM system is struggling to do any of this, you might have difficulty achieving the targeted sales results. When this happens, consider replacing the CRM system to one that can help you remain updated at all times. Your organization will be better positioned to formulate relevant sales pitches and aggressive targeted marketing strategies. With an effective CRM, you’ll be able to pinpoint the best prospects, get maximum benefits from your current clients, and increases your company’s sales and profits. This ensures you always have an edge over competitors.  

5. Monitor Customer Conduct the Entire Sales Cycle 

Knowing what your customers want is integral as it influences the decisions the company makes. This means collecting data on the social media prospects and on other shared channels (e.g., phone calls and emails) before any sales call. You’ll need to do the same after the sales call by instructing your sales team to monitor the content that resonates with your clients.


Having good customer relations is a powerful marketing strategy you should use to improve your company’s performance. With a customer relationship management system, you get to accomplish this goal. Highlighted above are the different ways you can do this. They will help you realize a considerable rise in your company’s productivity. 

5 Ways to Help Better Understand the Collection of Personal Data on Your Website

Your website is the main hub for all the data you collect as a business. It’s where a lot of customers and potential leads will likely come to when interacting with your company. With that being said, it’s a great source of information that can help provide growth to your business in many ways.

Having an understanding of the personal data available can help make necessary changes to your website. Whether it’s improving functionality or adding in new features your customers will engage with. This article will share the importance of data collection and how to use it in order to improve your site.

In 2021, it’s important to spend time perfecting your website, especially as there are more than 1.88 billion websites out there. That’s a lot of competition!

Why is personal data important for your business?

Whilst being able to help better your website, personal data can be majorly influential for the rest of your business.

Data can help provide a deeper understanding of the market you’re in and what your customers want from you. It can help focus on your consumers and how to effectively market the business so that the content is seen by those you’re trying to target.

For many organizations, 97.2% to be exact, are investing in big data and AI technology. Data can lead to a lot of success if it’s acquired, managed and utilized in the right way for your business. 

Five ways to better understand data for your website

As a business, you may be struggling to sift through the existing data that you have. There are some useful ways below that can help better grasp the data you have and how you can continue to collect more valuable data in the future. Here are five ways that will help you understand the data you have and how to use it for your website.

1. Use web analytics for more detailed insights

There are likely multiple methods in which you can collect data on your customers. One example could be through any sales or leads you convert into paying customers. Another might be sign-ups to your newsletter and getting information through the forms you create. 

However, for the most part, web analytics that track the traffic coming on to the site are the most powerful. According to W3Techs, Google Analytics is used by 86% of all the websites that use a traffic analysis tool. The reason why this software is so powerful and used by many is due to it being part of Google itself.

The collection of personal data can be achieved somewhat through Google Analytics. It can collect data such as the user’s geographic location, their age and gender, as well as their behavior on the site itself.

Using a platform like this can help provide more insight into your users and who your target audience are. As a business, you may be aware of who you’re targeting but the reality of who is engaging, might be slightly different.

The benefits of using Google Analytics can be endless. They can help gather data that’s useful for content creation and to find new ways of converting those users into customers. Probably the most beneficial part of the platform is that for the most part, it’s free to use. 

For small businesses and start-ups that are limited with their funds, a platform like this can be highly effective and useful to take full advantage of.

2. Consider how you store and manage your data

The way businesses and some individuals store and manage their data has changed significantly. Since many acts regarding consumer privacy have come into fruition, there are strict guidelines that need to be followed depending on where you’re located. 

For example, the California consumer privacy act is one that ensures all businesses with over 50,000 customers are using their customer’s data in the right manner. The act gives the customers the opportunity to opt out and to know how their information is being used. Much like the EU’s GDPR, it’s in place to help protect its residents and their personal information.

To avoid the headaches and stress that come with these privacy acts, it’s important to look at how you’re storing and managing your data. These amendments and privacy acts will continue to crop up, so it’s beneficial to start making those changes now if you haven’t done so already.

Data storage management can help manage the volume of data coming up into your business so that you don’t get overwhelmed. Cisco UCS Manager is one of many that’s a popular choice to store your data securely and efficiently. 

There are benefits to improving this process when it comes to your website. For example, using Osano, you can create the right forms and privacy notices to collect data correctly. More importantly, your website and business will end up being more compliant as a result.

3. Focus on user experience 

When creating a website or product like an app or software, a lot of the development process will involve a focus on user experience and the user interface. They’re two important elements that contribute to the overall success of the product itself.

Did you know that if a website takes more than 3 seconds to load, 40% of people will end up leaving your website? Being attentive to the quality of your user experience and how effective it is, will make your relationship with your consumers a lot stronger.

There’s a significant amount of personal data that you can attain from those web analytics platforms when on the subject of user experience. For your website, data on user flow, how they come on and off the website can utilize the web pages that are the most active.

How fast a web page loads or what CTAs you have in place already can come from what personal data you may already have. One call-to-action might be performing better than others and it’s good to have that available data to understand why that may be.

By improving user experience, it’s ultimately going to boost the customer’s engagement on your site. This can contribute to better quality traffic and more conversions to sales than simply users just browsing the site.

4. Look at what content they’re engaging with mostly

Content for most businesses online, is a powerful one. There’s a lot of personal data that you can gather when it comes to what content is being interacted with and which in particular, are being engaged with mostly.

This isn’t just limited to your website either. You may have content on different social media channels and that link back to your website. Through tracked links, you can get a clearer picture of what content is influencing user’s to come over to your site.

Again, web analytics can provide much in the way of useful data that can help your marketers and content creation team to perfect its web page content. For your website, content is important to help improve SEO and the online presence of your website. 

It’s why a good content schedule needs to be in place so that your website is a constant and reputable source of information. The personal information you take from your website’s analytics can be useful to creating the best content that they’ll want to see.

5. Use personal data to improve sales through your site

Sales are obviously a very critical part to running a business and personal data can be a great help in improving these through your site. There’s a lot of sales data that you might already have available to you that you can look at to see what’s popular and whether any upsells or deals or discounts have been redeemed too.

Sales data can be a helpful insight into what changes need to be made and what can remain the same. Those products or services that are performing well can help you replicate that success again and again through future creations.

When it comes to sales analytics, it’s worthwhile using a software like Hubspot Sales Hub. By using the personal data that you already have, you can use this sales CRM to improve sales engagement as well as richer insights and warmer leads. For any business, improving sales is essential and having a sales platform like this one can be highly valuable.

There are lots of sales platforms to make use of depending on what you need for your business. Hubspot Sales Hub is a great place to start your research.

Don’t sleep on personal data for your website

Collecting and utilizing personal data for your website can be helpful in many ways. Whilst it may prove challenging as the company grows and the volume of data increases, it can provide great insight and influence to your website’s performance. 

Find ways to collect personal data that can help develop and provide more efficiency to your website in 2021.

Several Ways on How Engineering Innovations Make Your Business More Competitive

Wondering what kind of benefits engineering innovation can bring to business so that the last win competition among dozens of rivals? Keep reading this article!

Enriching your business with engineering innovation is considered the clue to developing your small business or startup to finally optimize its ability to battle competitors on the market. Engineering innovations can support companies in improving their productivity in manufacturing as well as getting more profitable by means of well-planned costs minimizing.

However, frequently, engineering innovation is characterized as uncertain as it can be challenging for businesses and startups to estimate in advance what kind of engineering solution will help to beat competitors. In this case, to protect your business or startup from possible risks, it is a good option to consult with global outsourcing engineering services companies that can be found at B2B marketplace called They will advise you regarding what engineering initiative to invest in with less risk and faster results.

To be able to battle competitors, a business or startup should be perfect in many aspects. The last can be significantly improved by relevant engineering innovation. Now, we will shed some light on several ways on how companies can get a competitive advantage through integrating engineering innovation.

Optimize Workplace Performance

To survive in a competitive environment, businesses and startups should take care of increasing staff productivity. This can be implemented with the help of such engineering advanced technologies as AI and robotics process automation (RPA) solutions. AI and RPA-based solutions can simplify the work process for your engineering teams (and other employee teams as well). They can streamline different work procedures to release time for creative activity but not routine tasks. And it is creativity that inspires your staff to find ways to beat the competition.

When your engineering teams are not overloaded with tons of routines they will spend more time generating win-win solutions for your business. As an employer, your task is to think of several approaches to automatize and digitalize some work processes and move away from the things that don’t work. A solution consists in beginning outsourcing some routine processes of your teams and picking AI-based programs (for instance, project tracker platforms to delegate/prioritize tasks and detect progress) that optimize performance at work.

Resolve Challenging Cases

In case your business or startup permanently faces various complex issues, most probably, it occurs because you have come up with a banal solution but not a creative engineering-oriented answer. One thing you should remember is that nowadays, there doesn’t exist a challenge that can’t be resolved by engineering innovation. You simply need to choose the one that is relevant to your problem.

Engineering advanced technology can awaken your ability to think outside the box which is the direct path to making your business or startup more competitive. Use advanced engineering solutions to find greater methods to design/store/ship your products to your clients and you will always stay ahead!

Optimize Sales as Well as Client Relationships

In case you don’t care about making your goods and services better, you don’t only have any chances to make your business more competitive but risk losing your existing/potential client pool. On the contrary, when a business or startup invests in various engineering innovations directed at optimizing sales/customer relationships, clients will inevitably notice that and demonstrate their gratitude for the greater value by purchasing more and more.

The best way to launch this process consists in integrating engineering solutions that help to conduct regular surveys regarding what your clients think your business or startup might optimize products. After that, your task is to make effort to transform clients’ recommendations into life.

Demonstrate Unique Features

When your business or startup can showcase unique characteristics, this is the warranty of prevailing over dozens of competitors on the market. Innovation and creativity are brilliant triggers to make your products/services stand out from your rivalry.

Various innovative engineering solutions can support you in designing a top-performance business personality (and a unique brand concept) and establishing a partnership with a field nonprofit.

As soon as you succeeded in developing the one-of-a-kind nature for your business, you should move further with super-efficient marketing. Here, engineering innovation represented by numerous software solutions for marketing specialists will come in handy. When integrating such software in their work, marketing professionals will get opportunities to easily demonstrate the unique portfolio of your business or startup. This is a warranty that clients will keep you but not your competitors in memory for a longer time.

Minimize Costs

Engineering innovation can support businesses or startups in a higher-level positioning to accentuate long-term objectives instead of wasting time on fighting fires. For example, with the help of such engineering innovation as automated operational efficiency software, companies can regularly monitor (and promptly respond) to such changes as order processing, manufacturing gaps, percentage of employee efforts in favor of machinery, and so on. In the long run, this will help business owners to enjoy lower budgets, finer profit margins, greater client service, and higher competitiveness.

Strengthen Your Position on the Market

To promptly forecast market trends and modifications as well as be the market leader, it is a must that your business or startup work in collaboration with engineering innovation. The greatest way to predict and follow market changes is to use specific engineering solutions aimed at comprehensive market analysis. Engineering innovation can support you in listening to your clients and exploring what your rivals (both local and international) do so you get the opportunity to easily take on any chance you notice to battle the competition.

To sum up, you should understand that comprehending the pluses of engineering innovation is just the starting point in a long way to winning a competition. The next step presupposes continually adding newer and newer engineering solutions to develop your business or startup. You have to keep up with the times!

The best option to do that is to encourage every team member in your company to regularly follow the engineering market and generate ideas on what types of engineering innovation they can (and would like) to use in their work. Such practice will upgrade your business to become a strong opponent of your competitors.

How to Start a UX/UI Design Agency in 2021

Starting a UX design agency is no easy task, even if you’ve conquered the freelancing world. After all, the best design agency leaders have some degree of experience in their industry. Still, you’ll quickly find that working for yourself and running an agency are two very different things.

Whereas freelancers have complete control over when they work and who they want to work with, design agencies require more clients, more team members, and less flexibility. As a business owner, you’re responsible for more than just your own stability, and your decisions will impact everyone you hire. However, growth can only occur with added responsibility. 

Entrepreneurs can use money to build businesses bigger than themselves. Although starting your own UX design agency in 2021 is a big decision, you can succeed if you’re up for the challenge. Let’s take a look at the steps you need to take to start your own UX agency.

What Does A UX/UI Design Agency Do?

Design agencies of all types provide a service on behalf of another business, group, or person. Although that definition can also include freelancing, what separates design agencies from solo work is that an agency can’t function alone. All UX design agencies need to staff multiple people to provide a creative service to a wide variety of businesses.

The specific goal of a UX/UI design agency is to improve customer loyalty by creating a product or service that is easy to use, interactive, and visually appealing. It will discover a user’s needs by conducting market research that targets a business’s prime demographic.

UX/UI design agencies have an easier time discovering what a customer persona wants from a business because they have enough staff and cash flow to fund more unique projects.

How To Start A UX/UI Design Agency In 2021

Step 1: Knowledge of UX/UI Design

It’s possible to create your own agency without previous knowledge of UX/UI design, but this isn’t recommended. It’s better to know a thing or two about the service you offer so you can hire the right people and support them through the design process. It’s harder to make executive decisions within your industry if you have no idea how your industry is performing worldwide.

Step 2: General or Niche

Choosing whether you want to focus on a niche is essential to do earlier on because it determines what kind of service you’re offering to clients. A generalist agency will need to staff more specialists, but the biggest problem is your marketing. Without a way to target a specific market, you’ll have a harder time attracting the best clients in that niche. 

My best advice is to start with a niche and branch out because choosing a niche will:

  • Create Authority: If your UX/UI design agency targets restaurants only, you’ll build trust quickly in that niche. Other restaurants will trust you over a generalist.
  • Stand Out: Prospect clients will research multiple design agencies before landing on yours. If you’re the only niched agency, you’ll stand out amongst the crowd.
  • Minimizes Unknowns: Generalists have to learn about a different industry every time they take on a client. This tanks your turnaround time and cuts into your funds.

Before deciding on a niche, make sure there’s enough demand for the service you provide.

Step 3: Competitor Research

There are 4 benefits of conducting competitor research before starting your agency:

  1. Firstly, you start to understand your market. Competitor research will reveal trends that you might have missed while also giving you the skills to predict future trends.
  2. Secondly, you improve your marketing. Your customers want to know how your service will improve their lives. If you know how your competitors are marketing to their buyers, you can learn from them how to explain your service in a way that sells.
  3. Thirdly, you can identify market gaps. Through research, you may find that a portion of your competitors’ audience is underserved. Maybe you can reach those customers.
  4. Finally, you can plan for the future. Your competitors are a mirror of your own success. Take notes on how they scaled their agency and plan to do something similar.

It’s up to you if you want to conduct research yourself or hire an agency to do it for you. In the meantime, you can get started by identifying your main competitors and analyzing their online presence. Gather information by signing up to their email list and follow their social media accounts. Be sure to check online reviews as they can help you improve your own service.

Step 4: Name Your Agency and Choose Your Headquarters

Choosing the right name for your agency is critical because it’ll stay with you for the whole lifetime of your business. Before settling on a name, research if your choices are already existing trademarks, domain names, or social media profiles. Consider your long-term goals when naming your business. If you plan to expand your offerings, a limiting name won’t work.

After you have a company name, you can start applying for your business license. You can also choose your agency’s headquarters. While you can start your agency from your basement, it’s in your best interest to transition into an office quickly to appear more professional.

Step 5: Launch A Website 

As a UX/UI design agency, you shouldn’t run into any issues here. In fact, your website can serve as the first half of your portfolio. Prospective clients will see exactly how effective you and your team can be at creating a brand and establishing a presence on the Internet. Make sure samples of your work, professional accomplishments, and client testimonials are easy to find.

Step 6: Build Your UX/UI Design Portfolio

As you start to hire more employees, your UX design portfolio will fill up, but you can add samples of your own work for now. To attract the right leads, you need to focus your portfolio, especially if you work in a niche. You’ll appear unprofessional if you direct a prospective client to samples that aren’t relevant to them. However, what if you only have irrelevant samples?

Even if that’s the case, you can’t leave this section of your website blank. To earn the trust of your clients, you need to find a balance between specific samples and a generalized portfolio.

Step 7: Be Active On Social Media

Social media is a fantastic marketing tool that creates organic lead generation and allows you to communicate with your customers directly. At the same time, social media is the perfect way to increase awareness of your agency and brand. Many UX companies already have a unique presence on websites like Facebook, Instagram, and Twitter. To stay competitive, you need to carve your own niche in the industry by establishing your voice along with your talents.

Step 8: Decide On Your Business Model and Start Hiring

Start this process by deciding what positions you need to fill based on your strengths and weaknesses. While detailing out all the activities you handle as an entrepreneur or freelancer, ask yourself if you can handle these tasks on your own as you start to scale. You should also:

  • Think about your general workload and who to hire to fill these tasks.
  • Consider whether or not you need help finding clients, now or later.
  • Determine what technology you need during a typical workday.
  • Decide who will run your business, like a partner, accountant, or assistant.

It’s important to choose a leader that can make calls on behalf of yourself and your team. Otherwise, your staff members won’t know who to refer to in times of crisis. An organizational chart can help in this matter, as everyone will know their direct superior or team member. 

In the end, you need to determine what employment type you want to offer. Do you want to focus on hiring permanent part/full-time staff or freelancers? You’ll be subjected to different laws depending on who you hire, so be sure to research employment legislation in your state.

Step 9: Establish a Fee Structure

There are three major fee structures most agencies use to bill clients: retainer, per-project or hourly. You’ve likely heard of the per-project or hourly model, but working on a retainer could work best for your UX/UI design agency. Since clients must pay agencies on retainer whether or not their services are needed, their revenue grows exponentially over time.

While you will need to sacrifice time in exchange for a retainer rate, you will have a more secure revenue flow and a more diverse client base who need a flexible design agency.

Step 10: Generating Leads and Find Clients

In the beginning, it’s tempting to say yes to every opportunity, but it’s important to consider every client carefully. You want to establish a long-term relationship with your clients, or you run the risk of stressing out your staff and lowering their morale. Before writing a proposal, determine if you really want to work with this client and if they fit with your values and company culture.

In a perfect world, clients will flock to you, but you will need to put yourself out there at first. Use a combination of paid and free marketing channels to attract new, high-paying clients.

Final Thoughts

Starting a UX/UI design agency seems daunting, but there is no need to feel intimidated. Although you will go through some growing pains, you’ll eventually hit your stride. By reading this article, you’ve already learned the basics of starting, staffing, and attracting clients.

How Can CFOs Help Businesses Navigate the Pandemic

The global spread of COVID-19 has had some drastic effects on the way businesses function. Amidst all the confusion, CFOs have to suitably position the business by working closely with all other department heads to navigate through such times. 

This article highlights steps CFOs can take across three major sectors: immediate recovery, short-term stability, and long-term improvements.


1. Actions for immediate recovery

A massive 140,104 companies shut their doors within the first few months. In addition, as supply chains across the world were affected, customers could no longer make discretionary purchases. Thus, in the act of preservation, a CFO’s top priority for immediate recovery should shift to stabilizing cash reserves for the uncertain duration of the pandemic.

In addition, here are four main actions CFOs can implement for immediate recovery:


Stabilizing current financial position

Quantifying the organization’s cash on hand and any forms of accessible capital is a great way to stabilize one’s financial position. CFO’s would need to map out cash collections with their respective sales projections. If multiple customers/vendors delay payments, doubling down on these collections will help the company remain solvent.


Tightening business and operational expenses 

An essential element for survival would be tightening existing business and operational expenses. With cash shortages lying just around every corner, any additional penny saved can significantly impact the company’s profit margins. All this, combined with concise reporting mechanisms, can help track liquidity in real-time.


Evaluate and predict future scenarios

At a time of such heightened uncertainty, developing risky scenarios beforehand to prepare the entire organization would be a smart move. What would be of additional value here is if the forecasts/predictions could identify disruption in supply-chains, employee distributions, and cash leakages.


Over-Communicate to encourage internal compliance 

The goal here is to ensure all stakeholders understand the pandemic’s projected and actual effects. This would help them prepare for what’s ahead rather than be overwhelmed when it happens. Additionally, CFOs can encourage department heads to relay the necessary measures the company has taken to protect and prevent the breakdown of operational and non-operational systems. 


2. Actions for Short-Term Stability

Once the company has recovered from the immediate crisis, CFOs can suitably position the company to adapt to the new normal. The most critical tasks here would be to ensure productivity improvements, cleaning up business financials and balance sheets, and strengthening financial planning and analysis.


Start with improving financial productivity

A good start is to reallocate resources based on the evolving nature of business operations. Another move would be to automate laborious manual and error-prone tasks like expense management, payroll processing, and invoicing. This would result in increased productivity and accuracy and decreased errors and cash leaks. 


Follow with cleaning up business finances

When every penny counts, businesses need to relook their finances and business decisions to match revised business goals. While CFOs can lead the show, here’s a handy list to get started:

  • Ask department heads to present expenses their departments face and what measures they can take to optimize them.
  • Automate crucial financial and accounting processes to ensure error-free reporting and analytics into expense data.
  • Push Finance teams to understand the nuances of expense data to derive cost-cutting and saving opportunities.
  • Encourage teams to move towards automation technology to drive productivity and sustainable growth.

While this may be difficult for your Finance teams to do manually, modern expense software decreases some burdens. They add a layer of accuracy and ensure no expense fraud or other financial leaks take place. They also come with advanced data analytics to help Finance teams find cost optimization opportunities with frequent vendors and more.  


End with financial planning and analysis

Finance teams need to accelerate budgeting and forecasting to provide CFOs with real-time business information which can be communicated across departments to help drive critical business decisions. This enables executives to narrowly focus on high-level vital metrics that will guide the business’s decision-making process in the upcoming months.


3. Actions for long-term stability

CFOs need to sit down with other team leaders for strategic planning based on every insight gained from Financial Planning. Then, with support from the board, the team can plan to approach more investments and other channels that the company will explore in the future. 

Here are two main activities that will have the most significant impact to ensure company stability in the long run:


Have a transformational mindset

The CFO and finance department would greatly benefit from adopting a transformational mindset when setting targets, managing performance issues, allocating budgets, or setting expectations on business growth or revenue. 


Adopt digital technology to boost productivity

CFOs would play a crucial role in helping teams leverage technology to automate and streamline financial processes. This kind of active approach to an informed embrace of digitization would be invaluable for ensuring accurate reporting, sound decision-making, saved operational and business costs, and business sustainability. 


Quick list of process automation CFOs can start with:



Establishing a financial decision-making framework backed by data and communication across the company ensures people are less distracted and aware of achieving business goals. 

How long will this pandemic last? That is something we cannot say. But for what it’s worth, as businesses and employees try to adapt to the pandemic, a CFO can ensure that they thrive.

Transportation Liability: How A Trucking Business Can Prepare For It

Transportation liability is an important aspect of the trucking business. Liability insurance covers both the transportation of goods by providing services to other businesses, as well as the risk of potential damage to property and injury to the general public. The Federal Motor Carrier Safety Administration (FMCSA) requires trucking operators and businesses to obtain transportation liability insurance.

According to the FMCSA, trucking businesses should obtain transportation liability insurance with sufficient coverage for both property damages and bodily injuries. The exact amount of coverage needed depends on the value of the cargo that the truck will be carrying. You can check out sites like if you need to ask someone about trucking business management. This will be reviewed and determined by the FMCSA. They’re also going to evaluate the potential damage that might be caused by your company’s cargo or service trucks. 

Here are some ways a trucking business can avoid any risk for potential liability:


1. Review Your Contracts With Brokers/ Carriers

Trucking businesses shouldn’t assume that the transportation liability insurance of a broker or carrier automatically covers them. They should thoroughly review the legal language of their broker’s or carrier’s liability coverage. Keep in mind that it’s more likely for your brokers’ carriers to exclude trucks from the coverage if it means they could save money, but at the same time be protected from potential liability.

The existing practice is that most carriers only obtain legal liability insurance coverage. This is so much different from standard or general liability insurance. If anything happens to the goods, for instance, which is attributable to ‘acts of God,’ these aren’t usually covered by legal liability insurance. Claims based on such events would be charged against the shipper’s insurance if they have any.  

2. Get Transportation Lawyers To Review Contracts

The transportation market is poised to grow further in the near future that the trend now is to introduce Internet of things (IoT) and smart contracts into the industry. It would be highly advisable for you to consult lawyers specializing in transportation law and insurance to write your contracts, as well as those of your brokers’ and carriers’. This is important to make sure that your contracts don’t omit important clauses and at the same time not include clauses that are contrary to laws. 

For example, the Carmack Amendment provides ways to control and limit the liability of common carriers. This was enacted to address certain aspects of shipment, such as in-transit cargo. But, certain items, such as fresh produce, are categorized by the Carmack Amendment as an exempt commodity. Furthermore, there are other differences in requirements among goods and modes of transportation.

Trucking businesses should negotiate for clear terms and conditions with each shipper, shipper-broker, or shipper-broker-carrier contract. They should have more caution about thinking that a ‘one-contract-fits-all’ approach would save them money. In the long run, it’s going to cost them more money if one of their trucks figured in an incident with a potentially catastrophic transportation liability.

3. Review Your Company’s Transportation Insurance Coverage

Make sure your trucking business is covered. You might want to ask your lawyers to review your transportation liability insurance coverages and exclusions. Trucking policies required under federal laws may not give your business full protection, so you’ll have to include special coverages for your various hauling transactions.

Don’t assume that the carrier’s liability insurance is comprehensive, or that it’ll cover all claims and all aspects of the shipment. Neither should you assume that your existing liability insurance will cover all aspects of the shipment. As a minimum, your liability coverages should include cargo, property damage, and bodily injury. You should also alert your operations team to make it their best practice to review special, exceptional, or high-value shipments, and make sure that these are covered by transportation liability insurance. 

A lot of truckers rely on their own notion that they’ll have evidence of coverage just by requiring shippers to show them a certificate of insurance. Keep in mind that all cargo policies have a lot of exclusions at the back or in their footnotes. Most shippers and carriers will spend only for insurance that’ll meet their legal liability, especially if this means they’ll be able to save some money.

4. Manage Risk By Selecting Coverages Per Shipment

There are numerous transportation liability insurance providers that trucking businesses can choose from. They should select those that’ll give them the widest array of options and the best coverages for all their trucking operations. There are insurers who provide a special portfolio of coverages for truckers and trucking operations in the Western states of California, Arizona, Idaho, Oregon, New Mexico, Washington, Utah, Wyoming, and Nevada. This portfolio generally includes cargo to and from Texas. 

These coverages are usually categorized into domestic standard and non-standard domestic coverages. Standard coverages provide insurance to haulers, general freight haulers, and produce haulers. The coverages include physical damages, trailer exchange, auto liability, and towing. For hauling that doesn’t qualify for the standard rates, providers offer insurance with the same coverages and limits under the non-standard policies. 

Proactive Risk Management

Trucking businesses are advised to observe the list of tips discussed above. Also, trucking companies can proactively manage their potential risk for trucking liability by requiring their drivers to undergo training when needed. They should also carefully select their drivers, and employ monitoring technology to lessen instances of driving while drinking or using cellphones.

Blogger Outreach: 7 Benefits to Business

In this fast-paced and technologically driven world that we live in, modern businesses must keep up pace with current trends and continue to think up fresh and creative ideas to survive and grow. After all, the accessibility of entrepreneurial ventures means more competition, and you’ll need to find effective techniques for creating the visibility that your company requires to succeed. And some agencies offer the kind of exposure that blogger outreach services Ocere, making it an invaluable component of any marketing strategy.

Also referred to as influencer marketing, this process refers to leveraging bloggers to promote your offerings by writing about them. Regardless of what kind of business you’re in, they can be advantageous, and we’ll cover some of the benefits of incorporating them into your campaign. Continue reading to learn more.

1. It can elevate your internet visibility

It’s critical for any brand to have an online presence to survive. However, it needs to generate a lot of internet awareness to succeed. Although marketing through social media might be effective, the platform is oversaturated with businesses vying for their respective markets. For that reason, innovative alternatives are required. Through blogger outreach, you’ll enable your company to build enough exposure and attract more target consumers as a result. Best of all, it’s a digital marketing strategy that can benefit both your long-term and short-term goals.

2. It’s cost-effective

Marketing is an integral part of any business venture. However, if you invest too many resources into it, you won’t see the returns that you’re looking to get. Luckily, leveraging bloggers to advertise your entrepreneurial venture is cost-effective. Through their work, you’ll be able to reach out to your intended audience, and it won’t cost you a small fortune either. Simply put, it takes less money and time from your business and will generate more leads for you in the process.

3. It enables businesses to reach other markets

With the business world evolving at a rapid pace, it’s becoming more and more apparent that entrepreneurial success hinges on the diversification of markets. A company can ill-afford to focus on a single area alone. It must explore others to continue growing, and few methods can enable an enterprise to expand into various markets other than blogger outreach. With the assistance of bloggers, you won’t have to put every egg you have into a single basket. In turn, you’ll give yourself much better odds for success than you otherwise would have.

4. It’s an excellent way to earn backlinks

Many businesses try to collect as many credible backlinks as they can because they lead more prospective consumers to their respective websites. It also affects their rankings in the search results. By hiring bloggers, you’ll be able to increase your backlinks and reap the rewards that it yields.

5. It can strengthen a brand’s connection with its audience

There’s no denying the importance of exposure to a business. However, awareness alone can only get a company so far. It must also build a connection with its audience if it hopes to encourage a financial commitment. With that in mind, a blogger can strengthen a brand’s connection with the target consumers by giving them more information on their products and positively reinforcing them. With this brand promotion, the company can encourage specific actions from the users much more effortlessly.

6. It allows businesses to gain more platforms

Most businesses usually start sharing content through their online domains and social media channels. With the addition of blogger outreach, you’ll be able to gain new platforms to publish material on, thereby presenting you with more opportunities to grow and build brand awareness.

7. It helps build relationships

These days, sales pitches aren’t enough to encourage consumers to make a purchase. Today, most people aren’t as willing to spend on a company that they don’t trust as they were in the past. Thankfully, blogger outreach gives brands the chance to build a solid relationship with their target customers and provide them with a reason to buy their products and services.


It’s easy to see why there are so many businesses today that make use of blogger outreach solutions. It gives them the ability to create exposure and instil trust in ways that other marketing strategies cannot, after all. So, make sure that you follow suit and make use of bloggers too.

3 Things To Know When Financing Your Small Business

Every small business gets to the point where it needs more money either to go on with its operations or to be able to make the most of an important opportunity to grow. When your small business is going through a bit of crunch, you may need financing to pay wages or buy raw materials because your capital is tied up in receivables. 

Also, there’ll be times when you’re going to need extra cash because business is doing good. This happens when you’re getting too many orders, but you don’t have enough money to buy raw materials or hire extra hands. It’s important to get financing in both instances.

Here are a few things you need to know when financing your small business:

Kinds Of Financing

There are many types of financing you can opt for as a small business. Finding one is quite easy, but the reality is that getting the money can be difficult. You can try to look for investors, but most of them would like your business to have already generated revenue. Banks, on the other hand, would often require piles of documents about your sales and income.

There are two types of financing available to small businesses. These two are debt financing and equity financing. 

Debt financing is a way of raising funds by borrowing money. You’re going to borrow from a person or business, and promise to return it at some future date, plus interest. As a small business owner, you can apply for a business or commercial loan with a bank, but you’ll find out that they often require massive documentation. That’s why small business owners end up asking for personal loans from family, friends, or other lenders. 

When they’re starting, they didn’t give so much thought to sorting their business documents if they’d ever need to pitch to an investor or get a bank loan sometime in the future. 

As a small business, you can also take out low documentation or low doc loans. These are created for borrowers who don’t own all the necessary documents that’d prove they have the capacity to pay for their desired loan. Many of those who avail of this are small businesses or self-employed individuals who don’t have the usual documents to prove their income history, which banks would normally require.

The other option would be equity financing, which is something not very well understood by small business owners. The basic idea of equity financing is that you talk to people who can invest money into your enterprise in exchange for some partial ownership in your small business. This is usually done by offering shares of your company to angel investors or venture capitalists. One of the advantages of equity financing is that investors take all of the risk in financing.

Things That Banks Will Ask For

If you’re thinking of getting a business or commercial loan, it would be best to know what a bank would be asking from you about your business and finances. There could be some differences from one bank to another, but they’d generally ask for a few common things. There are also banks that offer invoice financing to help you meet your cash needs.

Banks will most likely require you to produce the financial details of your company. Financial details would include all bank accounts, supporting information such as personal details, addresses, tax ID numbers, and complete contact information. They’re also going to ask about any loan you may have taken in the past, existing loans, as well as previous debts. Also, they’re most likely going to ask about your credit card information.

In all likelihood, banks will ask you to produce complete financial statements, such as your balance sheet, and profit and loss statements. Also, they’ll often ask you to produce your profit and loss statements for the past three years. This is where small businesses often find themselves unable to comply with the requirements, especially when banks require audited financial statements. On top of this, banks will ask you to provide collateral for the loan.

Things Investors Will Look For

If you’re thinking of pitching to a potential investor, you also have to know how investors think. There are investors, called angel investors, who do put in money into small businesses. They tend to focus on investing in small businesses that are just starting out. Oftentimes, these investments amount to less than USD$100,000. Other than your family and friends, there are individual investors who also take an interest in buying ownership in promising startup enterprises.

Aside from angel investors, there are also venture capitalists who offer larger loans. Venture capitalists are often interested in startup companies, which have already, somehow, become stable. They’re searching for companies that have the potential to double their size in a couple of years. 

Raising Money

Raising startup or additional funds is a common concern among small businesses. Most of the institutional investors, such as banks and investment companies, tend to ask for a lot of documents that small businesses don’t have. As a small business owner, carefully weigh your options on how you’re going to raise those additional funds. Debt financing can mean trouble if the business goes south since you’ll be left with debts to pay. On the other hand, you can lose control in the future with investor financing.

How to Manage Relationships with Remote Clients

Online communication can occasionally result in awkward situations, and sometimes explaining key elements of a project in an email may not translate as well as it does in person, leading to misunderstandings. What’s more, it can often be more difficult to build a rapport with someone when you’re both working in a remote capacity.

Nowadays, it also isn’t uncommon for businesses to operate fully remotely. E-commerce is, however, a thriving global industry, which has proven that establishing trust and maintaining client relationships is possible when you are working exclusively within the digital realm. The majority of modern businesses have successfully adapted to the demands of fully remote work, overcoming many challenges in the process such as learning how to communicate effectively, monitor employees performance, and even track when clients receive and open invoices

Continue reading to learn how you can manage your business relationships successfully when working in a remote capacity. 


Establish Which Methods of Communication You Both Prefer

When it comes to which channels are most convenient and effective to use, everyone has their own preferences. If you’re transitioning to remote work, be sure to reach out to your clients and coworkers and ask how they would prefer to communicate with you moving forward. Clients who usually meet with you in person might want to schedule video calls instead. Taking the time to accommodate individual preferences can help to mitigate a lot of the naturally challenging aspects of remote communication.

During your client onboarding process, you may want to ask new clients for their preferred method of communication to make sure everything goes smoothly from the outset. You can make this easier by providing customers with a list of options based on the tools you already offer, such as email, video conferencing and instant messaging platforms, each of which has its pros and cons.


Work Out A Plan for Communication

Despite some obvious challenges, there are a lot of upsides to working remotely. Being able to stay in touch with clients from halfway across the world, and keeping your entire team in the loop regardless of where they’re located is easier than you might think, especially when you use the right communication tools and platforms. 

However, when it comes to keeping in touch with clients, remote communication methods can sometimes create an atmosphere of no boundaries. When you’re off the clock, you might find that your clients expect you to respond to emails immediately, that they call you at all times, or otherwise make efforts to reach you. The best way to avoid this is to set clear expectations with clients at the outset as to when you can be contacted and what the best way for you to stay in touch will be.

Set Clear Deadlines for Deliverables

 One of the most important things you have to do in order to earn and keep your client’s trust is to meet their expectations. If a project is taking longer than a client thinks it should, they may decide not to work with you again in the future. You must learn how to manage client expectations if you want to stay in business. 

One of the best ways to achieve this goal is to tell customers precisely what you’ll deliver and when they can expect to hear from you. When you are working with clients for the first time, you can break down the project into milestones and layout exactly when they can expect various deliverables. Keep your clients informed of your progress by setting clear due dates from the outset so there are no surprises down the line.


Put the Right Systems In Place to Manage Remote Relationships Effectively 

Putting the right tools and a few best practices in place, you can deliver quality work and maintain good relationships with your clients when you are working remotely. Follow the tips outlined above to manage your relationships successfully moving forward and to set yourself to achieve your goals moving forward.

Acquisition International Announces the Winners of the 2021 Worldwide Finance Awards Programme

United Kingdom, 2021 – Acquisition International Magazine has announced the winners of the 2020 Worldwide Finance Awards.

There are few industries on the face of the global business landscape that move as swiftly as the finance industry. Driven over the last few decades by technological development and defined by a renewed sense of competition – as brick and mortar establishments soon find themselves outpaces by younger businesses – finance is truly a goliath, and success is often far from guaranteed. It falls then on the leaders, the mainstays, the innovators and the agile to act as pacemakers, spear-heading change and setting new paradigms in a sphere that seems unable to stop its relentless forward march.

Acquisition International launched the Worldwide Finance Awards six years ago to recognise those that truly embody this unwavering spirit of the greater industry. Awards Coordinator Gabrielle Ellis took a moment to comment on the success of the winners. “These awards showcase the innovation, dedication to client service and sheer hard work of some of the world’s greatest financial companies. Whether you are a financial goliath, or a small, two-person team committed to providing best in class service – we want to offer a sincere congratulations to you all. I hope you all have a wonderful rest of the year ahead.”

To learn more about our award winners and to gain insight into the working practices of the “best of the best”, please visit the Acquisition International website ( where you can access the winners supplement.



About Acquisition International Magazine

Acquisition International is a monthly magazine brought to you by AI Global Media Ltd, a publishing house that has reinvigorated corporate finance news and reporting. Its topical news articles make it a valued read, and this readability ensures that advertisers will benefit greatly from their investment.

AI works alongside leading industry analysts to ensure we publish the most up-to-date figures and analysis. The magazine has a global circulation, which brings together all parties involved in deal making and, in an increasingly global deal market, we are uniquely positioned to reach the deal makers that matter.

About AI Global Media

Since 2010 AI Global Media has been committed to creating engaging B2B content that informs our readers and allows them to market their business to a global audience. We create content for and about firms across a range of industries.

Today, we have 12 unique brands, each of which serves a specific industry or region. Each brand covers the latest news in its sector and publishes a digital magazine and newsletter which is read by a global audience. Our flagship brand, Acquisition International, distributes a monthly digital magazine to a global circulation of 108,000, who are treated to a range of features and news pieces on the latest developments in the global corporate market.

Spend Less, Get More Customers

Are you tired of relying on just one or two techniques for building your customer base and expanding email lists? Why not use some of the newer, innovative strategies that entrepreneurs all over the world are discovering? At first, these fresh approaches call for some focused effort on your part, but after a while they’ll become much easier to inject into your marketing processes. The whole point is to stay cost-effective when searching for new business. If it costs you $1,000 to bring on two new accounts that are worth half that much in bottom line profits, the effort was probably wasted. Of course, it’s nearly impossible to know which clients will stick around and become long-term loyalists, so there’s always a judgment call involved. Here are a few methods for acquiring new customers, no matter what line of business you’re in.


Calculate Promotional Costs

Here’s a twist on an old technique: continue to use paid online ads but don’t make any buys until you calculate the total promotional cost. Too many owners dive into a digital advertising strategy without knowing if it is a winner or what their break-even point is. In addition to ad prices, for example, owners incur expenses in the form of salaries for graphic designers, copy writers, and content creators. It’s imperative to include all the peripheral costs that go into each ad. Only then can you know whether a given promotional campaign paid for itself in terms of new sales.


Lower Your Personal Expenses

Take the focus off the business for a minute and get your personal finances in order. That way, there’s potential for having access to more monthly cash. It’s up to you to decide how much of your personal funds to drill back into the business, but if the money isn’t there, you don’t even have the choice. One of the fastest and most efficient ways to chop a significant chunk off your personal monthly budget is to consolidate student loans via a private lender. It’s a simple enough task to use a student loan calculator and find out how much you can reduce the monthly total with a consolidation. Chances are, you’ll pay less overall and will gain access to a larger amount of cash for use in your company.


Offer Exit Coupons

Consider setting your website up so that any visitor sees an exit coupon before they leave. Many of the largest corporations use this method to great advantage. One of the benefits is that costs are low making this a great way to raise your business reputation while keeping in mind your budget. Also, results are easy to track, the technology is simple, and you can use multiple exit coupons to attract different client demographics.


Solicit Feedback

Customer feedback and comments are extremely valuable. Unfortunately, what you see on review sites might not represent valid, authentic user experiences. Instead, ask your customers directly if they’d be willing to offer their opinions about a particular transaction. Try choosing a representative cross section of buyers so you get a realistic representation of opinions. What to do with the information? Fine tune websites, landing pages, product designs, prices, refund policies, shopping cart functions, and anything else that seems to appear regularly in customer feedback comments.

Issue 8 2021

Welcome to the August edition of Acquisition International Magazine, bringing you the latest news, features, and success stories from businesses all over the world.

It seems almost unbelievable that we already more than halfway through 2021, yet here we are. While it has been just as unprecedented and changeable as 2020 before it, this year has seen a great deal of positive change as well; from greater momentum in sustainability efforts to initiatives for better gender equality to the growing conversation around race and diversity, businesses and individuals across the globe are making their voices heard in calls for a brighter tomorrow.

This month’s featured company is one that is paving the way towards a better future as it takes a hands-on approach to handling inclusion, diversity and race relations in the workplace. Path Forward Consulting is a talent management firm headed by Founder Allison Manswell, who tells us more about the challenges faced by her and her team and their commitment to pushing positive and sustainable developments for society as a whole.

We invite you to join us as we explore the work being carried out by businesses across the globe which, like Path Forward, continue to enjoy success as they strive to be better for themselves and for the world. As ever, we wish you all the best until we meet again in the next issue of Acquisition International Magazine.

5 Incredibly Smart Ways to Improve Your Business Cash Flow

Cash flow is key for any business. With ongoing costs and outstanding invoices, it can be tricky for companies both big and small to stay on top of their finances. With around 5 million SMEs in the UK, it is said that around 38% struggle with cash flow and are left unable to pay their regular debts

Sure, there are some obvious ways to improve your cash flow such as having clear payment terms in your invoices (e.g 30 days) or using bank overdrafts and credit facilities, but our list below looks at some of the most intriguing and outside the box ways to benefit your cash flow position.


Pay staff via Paypal 

Paying your staff’s wages can be one of the biggest overheads you have and be one of the biggest strains on your cash flow. If you run a small team, consider paying them via Paypal or Payoneer, since this can be connected to a credit card, giving you 30 extra days to pay it off and you can collect some nice points and air miles too.

With credit cards, you pay 0% if paid on time or you can make minimum repayments of just 10% – and whilst this is always advised, it can give you some flexibility and breathing space if you need it for your business.


Promote the remote!

2020 and 2021 have undoubtedly been the year of remote working, with more than 40% of the UK population working from home. But this can be a huge cost saver for your business and help you save money on office overheads (which costs the average SME around £1,500 per month) including rent, computers, insurance, refreshments and more.

Employees only need a laptop or computer to be able to work remotely and it is easy to stay in touch and on top of tasks using softwares like, Slack, Asana and Zoom for video conferencing.

Finance and how you use it

There is nothing wrong with using finance to help stay on top of your cash flow, whether it is a merchant cash advance, business loan or invoice finance to give you an advance on outstanding invoices.

It is always important to do your homework and compare the best products for you, making sure that you can get low rates and flexibility to extend or pay early if you need to. If you have a profitable business and have been trading for over 2 years, this should give you access to very affordable business loans and low rates.

Where possible, you should try to avoid the dangers of payday loans and other high cost products including logbook loans or unauthorised overdrafts, since these can get sticky and the fees can add up very quickly.


Forward your expenses

Every business has expenses from paying suppliers, staff, office rent, materials and other bills. We have our quarterly VAT bills or our annual tax returns, but if you would like a bit more breathing space, consider paying for these after your returns are due.

So if you need to complete your returns by the end of April, consider only renewing some products or making purchases only in May, since this will help you spread the tax payment into the next quarter or calendar year, freeing up some cash flow for your business.


Pay staff on day rates

In 2021, the traditional 9 to 5 and 5 day working week is becoming less common, so have you considered only paying your staff on day rates?

Whilst we may have previously only thought of hiring people full-time, it is very common today to work 3 days a week at one place and 2 days a week at another. This can be a huge cost-saving exercise, especially since Friday can be a slow day for many and less productive.

You may find that employing staff for a few days here and there might also make them more productive, since they will want to complete various tasks during their days on.

Attracting New Guests to Your Hotel – a Brief Guide

Being fully booked without any vacancies is the dream scenario for any hotelier. However, in reality, the situation is rarely perfect. The hospitality industry is highly competitive, and as a result, guests are more discerning than ever before when choosing between hotels to stay in. To combat this, there are various strategies you can employ to help your hotel stand out from the crowd, even in a highly saturated market.  Here are some tips to help you bring in new clientele without sacrificing revenue in your hotel.


Use Emotive Marketing

Sure, offering attractive discounts or special offers to prospective customers might appeal to them from a financial perspective. However, the most effective marketing strategies seek to strike an emotional chord with their target audience.

Begin by considering what services you offer in your establishment and how these can be marketed to resonate with your target audience. For example, if your business aims to attract customers seeking luxurious and relaxing experiences, then your marketing strategy should seek to establish an emotional response in this regard. Creating a moving experience that generates tangible emotions within your prospective guests is an excellent way to promote your business and build long-term relationships with clients.

Hotel marketing is an intricate and complex affair, so for more suggestions on building an emotional connection with your guests, check out this guide to hotel marketing.


Use Marketing to Tell a Story

Telling a story with your marketing content is a brilliant way of establishing an emotional connection with your target market. Bringing your business’ unique story into your communications with prospective guests is a clever way of showcasing what makes your hotel different from the competition.

Using photos and videos of the luxurious services you offer in your establishment is helpful to catch the eye of potential guests. However, there is more to marketing than simply grabbing someone’s attention. Telling your story in your marketing communications will help convert views into bookings as it will establish what makes your hotel unique in readers’ minds. Whether your unique selling point is the friendliness of staff or the high level of hospitality and care you provide for customers, putting these offerings front and centre will help bring in new customers. 


Promote Your Compliance With Covid-19 Protocols

The hospitality industry was disproportionately affected by the restrictions imposed during the pandemic. Many people are wary of travelling and staying in new places due to concerns surrounding hygiene and transmission of the coronavirus.

This has led to a new form of competition in the industry. Advertising cleaning protocols and strategies to reduce the transmission of Covid-19 has become a growing trend for hoteliers. Therefore, if you haven’t adopted such an approach yet, you should look to transition from a behind the scenes cleaning approach to an open and transparent strategy.

You should advertise your cleaning policies and standards in your marketing communications so guests know that you are doing all you possibly can to promote safety in your establishment. Clarity around cleaning should be maintained during your guest’s stay to give them peace of mind that they made the correct choice by picking your hotel.

With the current public-health concerns, ensuring that your clientele is aware that you will not compromise their safety is essential for bringing in new bookings.


Offer Guests Value for their Money

While there is something to be said for adjusting room rates depending on industry conditions and trends, providing value for money isn’t necessarily a purely financial endeavour. Therefore, you should avoid marketing your hotel as a budget-friendly option (unless this is a crucial selling point of your services).

Instead, think about what activities and attractions are available to guests when they stay at your hotel. You can then incorporate travel suggestions, practical guides for business guests or the speciality foods available in your hotel or the surrounding areas.  This will help your prospective customers feel like they are getting more value for their money, as they will be investing in an overall experience rather than just a bed for the night. Ultimately, this will help those who see your ads remember your hotel and build a positive connection with your marketing messaging.


The Takeaway

Overall, these suggestions represent a brief overview of ways to advertise your hotel business. You must attempt to evoke an emotional response within your target audience when advertising your services. Ultimately, this will help bring in new customers and help establish a long-term connection with your guests, so they come back time and time again. The internet and other technologies have facilitated effective marketing through multiple channels in the hospitality industry. However, competition has never been higher, especially since many struggled with attracting customers during the pandemic. Following the steps outlined above will help your establishment to stand out in a crowded market.

Guide on How to Write a Dissertation Proposal in Finance and Accounting

A dissertation proposal gives your supervisor and the department an idea of the subject you wish to discuss. It also helps you to narrow down the discussion to a few ideas, especially demonstrating an understanding of the subject you wish to discuss. Professional thesis writing services will help you to write the best proposal.

A proposal will shape or derail your dissertation. While it does not add to your overall grade, the approval to continue working on the paper depends on your performance in the proposal. Here is a guide on how to write the best finance and accounting proposal.

Choose a general topic

Finance and accounting are two of the widest areas in business management. You cannot exhaust the two areas in a single paper. Identify an area that you would like to focus on in your paper.

The choice of a general topic is informed by the realization that you do not start writing a paper with a specific topic in mind. Though you have the idea, the topic could change in the course of drafting. As you read on the general topic, a specific idea will begin to crystallize in your head. It clears the head to help you choose the best topic.

Read extensively on the subject

With a general topic of discussion in mind, it is time to research. Look for high quality books, academic articles, and journals on the subject. These scholarly materials will give you more insights into the subject to help you form an idea of a specific topic.

The quality of reference materials you use during research is crucial in determining the strength of your discussion. Credible reference materials have their ideas scrutinized and verified as valid for academic use. Any discussion arising from these materials will make a lot of sense to the reader.

Develop an outline

Plan the ideas you have already collected by developing an outline. Initially, you generate the ideas in a haphazard manner. You might find an idea in the first book you read only to come across a stronger one in the next book or article. The outline will help you to order these ideas logically so that they make your paper interesting to read.

Review proposal samples

Look at other proposals to get an idea of what you are expected to write. Proposals are not like other academic papers. For instance, you use future tense when writing a proposal as opposed to present tense when writing an actual paper. The proposal samples will help you to craft your paper in the right format.

Proposal samples used must come from credible sources. Such credible sources include the library or a certified database online. You might want to discuss the samples with your tutor before you start using it to write your paper. You may also provide the instructions to the best dissertation writing services in UK to generate a custom finance and accounting sample.

Revise the prompt

Do not start writing the proposal without a clear understanding of what is expected. Revisit the prompt or instructions provided before you can start drafting. Remember that the instructions serve as a checklist during grading.

Read through the instructions and understand the requirements. If any entry on the prompt is not clear, you are allowed to ask for help from your supervisor. The dissertation committee will also help.

Samples and examples also help you to understand instructions better. You might have to use several samples, each capturing a specific element of the dissertation. A poor quality sample will result in poor grades.

You will also use the prompt or instructions as a checklist when editing. If you master the instructions at the beginning, you will have an easy time during editing.

Draft your proposal

Settle down to write your proposal. It is time to fill the outline with the ideas you gathered during research. Set aside quality time to help you draft an insightful proposal.

Choose a comfortable work station to draft your paper. The library is a perfect place for drafting the paper because it is silent and all reference materials are at an arm’s length.

Writing from home requires you to create a comfortable study space. Invest in an ergonomic desk that will support long hours of study. You should also choose a quiet corner where you can concentrate on drafting so that you produce an insightful discussion.

Use writing tools

The internet has incredible writing tools for college students when crafting their dissertations. Use these tools to make your writing clear and interesting to read. The tools include typing assistants, editing apps, and citation tools.

The best proposal writing tools are highly rated by other users. Reviews and recommendations from other students will, therefore, help you to choose the best tool. Such tools save time by working on other tasks. It leaves you with adequate and quality time to focus on drafting your paper.

Ask for help

Do not hesitate to ask for help with writing whenever you are stranded. Your tutor is available to guide you on the challenging areas. Alternatively, you can hire writers online or assistants to help you with different sections. Such professional help ensures that you take less time on the paper and produce the most captivating one.

Edit and proofread your paper before submission. It eliminates errors that may lower the quality of your work. You may also use a friend or peer to edit and proofread the paper before submission to help you secure the best grades.