The ancient Ayurvedic concept of Yuvati refers to the stage in life when a teenage girl comes of age in more ways than one, forging her own identity and path. Her transformation into womanhood begins, wherein she assimilates different life experiences and when her dreams become more vivid than ever. Forest Essentials brings to life this ethos in its latest endeavor with the launch of the Yuvati range, as it supports and gives back, to aid the dreams of young girls and children at large, across India.
Yuvati by Forest Essentials is presented by the 15-year-old Maleesha Kharwa, a rising content creator from Mumbai, who is on a mission to challenge preconceived societal stereotypes and the shackles of class and caste. Maleesha has been paving the way to accomplish her dreams of a life beyond, of better education and economic freedom for herself and her family. Through this initiative, Forest Essentials aims to empower Maleesha with an education, help her in achieving her dream of becoming a supermodel, and further her vision by giving wings to other young children and empowering them.
Created especially for teenage hair and skin, the Yuvati Collection features two beautiful kits, the Yuvati First Ritual Box, replete with a face and bath ritual of 8 products and the Yuvati First Ritual Kit with 5 products. Made using the purest, natural ingredients and keeping in mind the changes that teens go through during this transitional period in their lives, our goal was to help the young consumer set roots with a regimen that helps ground them and allows them to start taking care of themselves.
With each box sold, a percentage of proceeds from the Yuvati Collection will be donated towards Project Paathshala, a social initiative to provide children from underprivileged backgrounds access to education run by Simple Education Foundation (SEF), a non-governmental organization in India, supported by Forest Essentials.
Commenting on the initiative, Mira Kulkarni, Chairperson and Managing Director of Forest Essentials said, “At Forest Essentials, we have always given careful thought to our products, ingredients, and packaging and directed efforts towards empowering women by providing employment. With this collection, we hope to set a precedent for more such cause-driven initiatives that empower young minds, give them the tools to carve their own path and achieve their dreams, no matter how large or small they may seem.”
The Yuvati Collection will be available to buy from the Forest Essentials store in Covent Garden.
As well as this, Forest Essentials also have the Tejal First Balancing Water. As the drying summer months commence, keeping skin hydrated is essential and the Tejal First Balancing Water is the first drink of water for your face. The toner provides the ultimate natural, refreshing wake up that is required to embrace the heat of the day.
The hydrating water is a rich velvet textured toner that prepares skin for deep hydration, while immersing it in a veil of nutrients: